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Numerous variables affect the European hummus market, which in turn shapes its dynamics and rate of growth. A related driver is the rising tendency of customers selecting a wider variety of healthier food options. Hummus, a classic Middle Eastern mess made with chickpeas, tahini, bomb juice, and garlic, is a popular and delicious dish in Europe. Health-conscious visitors searching for better snack alternatives and a greater range of culinary creations are drawn to hummus because of its high protein and fiber content and adaptability as an ingredient in many different ways. The demand for hummus is growing throughout Europe, and artistic aspects have a major role in this growth. As Middle Eastern cuisine embraces global culinary trends, Middle Eastern food, especially hummus, has become a fixture in many European homes and restaurants.
Hummus consumption has surged in European countries because to the growing popularity of factory-ground and subservient diets as well as the desire for tastes from the Mediterranean and Middle East. In addition to its incorporation into unique culinary traditions, hummus's inflexibility as a dip, spread, or seasoning contributes to its marketable development. An important factor propelling the hummus industry forward is the rise in vegetarianism and veganism. Hummus is a factory-ground protein source that may be tailored to the preferences of visitors who are transitioning to a plant-based diet. The need for protein supplements made in factories, like as hummus, will only increase as more people adopt vegan and vegetarian diets.
Hummus is a delicious and easily accessible protein-rich dish that appeals to a diverse variety of consumers seeking ethical and sustainable eating choices. Innovation and product diversity are important drivers of the European hummus market. Businesses are always developing new flavors, variations, and packaging designs in response to shifting consumer tastes and preferences. By experimenting with hummus that has been flavored with sauces, spices, or other beans, visitors may sample a range of tastes. Convenient and mobile packaging choices, including snack packs or single-serve containers, further support the market's growth by fitting nicely with the hectic schedules of contemporary customers.
The European hummus market is being shaped in large part by the impact of retail channels. Customers may readily access and purchase their favored hummus products due to the vast availability of hummus in supermarkets, hypermarkets, specialized stores, and online platforms. The thoughtful arrangement of hummus in stores, together with marketing campaigns and product demos, raises awareness and fosters customer interaction. Hummus's commercial expansion and widespread appeal among European customers might be attributed to its accessibility.
Key market determinants include consumer awareness and education initiatives. The demand for hummus is projected to rise as more people learn about the dietary advantages of the spread and its possible uses in a variety of recipes.
Businesses launch marketing campaigns to highlight the hummus's cultural appeal, adaptability, and health advantages in an effort to build consumer confidence and broaden their customer base. In addition to addressing such misunderstandings, educational initiatives nudge customers to experiment with and include hummus in regular meals.
The European distribution and trade networks have a big impact on the hummus industry. Easy access to ingredients and effective distribution networks guarantees a consistent flow of hummus products to satisfy customer demand. Trade across borders makes it easier for hummus variants to be exchanged, giving customers throughout Europe access to a wide variety of brands and flavors. The European hummus industry is well-established and integrated because to the cooperative efforts of suppliers, distributors, and retailers.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 0.4 Billion |
| Growth Rate | 9.20% (2024-2032) |
Europe Hummus Market Highlights:
Global Europe Hummus Market Overview
Europe Hummus Market Size was valued at USD 0.4 Billion in 2022. The Europe hummus industry is projected to grow from USD 0.436 Billion in 2024 to USD 0.8832 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.20% during the forecast period (2024 - 2032). The primary market drivers of market expansion are the increased demand for plant-based protein and rising health consciousness.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Hummus Market Trends
- Health advantages of consuming hummus fuel the market growth
Pureed-cooked chickpeas are used to make the traditional Middle Eastern meal hummus. Tahini, lemon juice, salt, and olive oil are other flavors usually added. In many European countries, hummus has become a staple food. In order to make hummus, chickpeas are mostly used, which are a good source of protein, resistant starch, polyunsaturated fatty acids, dietary fiber, and a number of vitamins and minerals, including thiamine, riboflavin, phosphorus, folate, niacin, calcium, and potassium. Tahini is another ingredient used to make hummus, in addition to chickpeas. It is a paste produced from toasted powdered sesame that contains tocopherols, lignans, unsaturated fatty acids, calcium and phosphorus, and antioxidants. As a result, the market CAGR is growing due to the health benefits of hummus intake.
Furthermore, the popularity of veganism, which forgoes animal products including dairy, eggs, and meat from the diet, has increased over the past few years. People become vegans and add foods made of plant-based ingredients to their diet. Fruits, whole grains, nuts, seeds, veggies, and legumes are all part of a nutritious vegan diet that has undergone little processing. Hummus is becoming increasingly popular worldwide as more people adopt vegan or plant-based diets. Wraps, raw veggies, salads, and sandwiches are some meals and snacks that go well with the dip suitable for vegans. Additionally, numerous businesses sell a line of vegan hummus products.
Additionally, one of the reasons customers in the area accept hummus is that many hummus producers, including Moorish Ltd and Deldiche NV, have their corporate headquarters in Europe. A key component of hummus is sesame in the form of tahini paste. Because of this, manufacturers are experimenting with hummus flavors to draw in new customers and keep existing ones. Since it is a traditional food consumed with pita bread, hummus has recently acquired popularity in Europe. Any food gets an ethnic flavor from hummus and tahini together. Sesame seeds increase hummus's protein, vitamin, and critical mineral content, which is beneficial to health. Customers have a wide range of options thanks to the availability of hummus in various flavors, including red pepper and garlic. As a result, it is anticipated that demand for tahini will rise along with the popularity of hummus. Thus, driving the Europe hummus market revenue.
Europe Hummus Market Segment Insights
Europe Hummus Product Type Insights
The Europe hummus market segmentation, based on product type includes classic hummus, lentil hummus, edamame hummus, white bean hummus, black bean hummus and others. The lentil hummus segment dominated the market. A popular alternative to traditional chickpea hummus is lentil hummus. The demand for lentil hummus is rising as people seek out healthier foods. In addition to being a source of protein, lentils can help maintain blood pressure and decrease cholesterol. They are also low in fat. The huge demand for lentil hummus worldwide results from growing knowledge of these advantages.
Europe Hummus Packaging Type Insights
The Europe hummus market segmentation, based on packaging type includes tubs, jars & bottles and others. The jars & bottles segment dominated the market. The expansion of jars and bottles is due to their reusability, lessening their environmental impact. The segment's expansion is fueled by a focus on sustainability and rising ecological awareness.
Europe Hummus Distribution Channel Insights
The Europe hummus market segmentation, based on distribution channel, includes store based and non-store based. The non-store-based category generated the most income. The rise in internet use and digitization has increased consumers' interest in online shopping. The segment's growth is also anticipated to be aided by the extensive product availability, high level of convenience, and opportunity for doorstep delivery.
Figure 1: Europe Hummus Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Hummus Regional Insights
By region, the study provides the market insights for Europe. The UK hummus market area will dominate this market. With the most hummus customers, the UK is the largest country-level market. Throughout the forecast period, the UK hummus market will expand due to the increased demand for ethnic cuisines and the popularity of home-cooked meals. The nation, also referred to as the capital of hummus in Europe, contributes about 40% of the region's sales.
Further, the major countries studied in the market report are German, France, the UK, Italy, and Spain.
Figure 2: EUROPE HUMMUS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Germany hummus market accounts for the second-largest market share. Increased disposable income, cross-cultural food acceptance, and increased urbanization are a few of the causes driving up product sales. Another element affecting consumers' demand for these plant-based dips is the region's growing embrace of veganism.
The Spain hummus Market is expected to grow at the fastest CAGR from 2023 to 2032. Spain is viewed as a potential market in the area. Mediterranean cuisine is thought to include Spanish cuisine. Aside from this, Spain is a significant producer and user of paprika and olive oil. As a result, hummus is becoming more and more popular in Spain. Furthermore, the country's hummus industry benefits from the rising demand for dips and sauces. Thus, as people become more aware of the benefits of hummus over other dips and sauces, hummus demand is growing in this country.
Europe Hummus Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Europe hummus market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Europe hummus industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Europe hummus industry to benefit clients and increase the market sector. In recent years, the Europe hummus industry has offered some of the most significant advantages to market. Major players in the Europe hummus market attempting to increase market demand by investing in research and development operations include Obela (Australia), Sabra Dipping Co. LLC (US), Moorish (UK), Deldiche N.V. (Belgium), MeToo! Foods (UK), Lazy Foods (Netherlands), Labeyrie Fine Foods (France), Beliès (Belgium), Orexis Fresh Foods Ltd (UK), and Zorba Delicacies Limited (UK).
The food produced by the Moors is exceptionally excellent and utilizes traditional artisan techniques. The distinctive smoked flavor that permeates all of its goods is what gives them such amazing flavor. Initiator Julie Waddell developed Moorish. Using ingredients that are organically & delicately cold smoked in Britain, Moorish smoked hummus and dips are created. Moorish is pure healthiness and flavor—it contains no additives and is guaranteed to be GMO-free.
The Labeyrie Fine Foods Group, which Robert Labeyrie founded in south-west France in 1946 and is currently the undisputed leader in Europe, aspires to provide as many people as possible with the knowledge necessary to engage in more responsible consumption. The Labeyrie Fine Foods Group is the only company providing supermarket customers with a full range of products in three rapidly expanding market segments: premium seafood (smoked salmon, smoked herring, shrimp, pre-cut fish, sushi, smoked trout), fresh appetisers (blini, tarama, spreads, fresh olives, appetiser), and local products (foie gras, fine charcuterie). With its brands Labeyrie Restauration and Alain François, Labeyrie Fine Foods is also the industry's top choice of partner.
Key Companies in the Europe hummus market include
- Obela (Australia)
- Sabra Dipping Co. LLC (US)
- Moorish (UK)
- Deldiche N.V. (Belgium)
- MeToo! Foods (UK)
- Lazy Foods (Netherlands)
- Labeyrie Fine Foods (France)
- Beliès (Belgium)
- Orexis Fresh Foods Ltd (UK)
- Zorba Delicacies Limited (UK)
Europe Hummus Industry Developments
September 2022: The announcement of the release of Ithaca Squeeze, a squeezable and portable pouch by Ithaca Hummus
April 2022: A decadent Chocolate Dessert Dip, offered in Woolworths stores, has been added by Obela to its sweet hummus lineup. The most current chocolate dip produced from chickpeas is satisfyingly rich and creamy and contains all the familiar sweet chocolate flavors.
June 2021: CEDAR'S MEDITERRANEAN FOODS, INC., the nation's top hummus producer and co-manufacturer, has expanded distribution to include Amazon Fresh. In the natural and organic grocery channel, Cedar's is a top-tier Mediterranean food brand with over 8,000 outlets nationally, including Whole Foods Market, Sprouts, Kroger, and Publix. The firm will benefit from reaching out to more customers and growing.
Europe Hummus Market Segmentation
Europe Hummus Product Type Outlook (USD Billion, 2018-2032)
- Classic Hummus
- Lentil HummusÂ
- Edamame Hummus
- White Bean Hummus
- Black Bean Hummus
- Others
Europe Hummus Packaging Type Outlook (USD Billion, 2018-2032)
- Tubs
- Â Jars & Bottles
- Others
Europe Hummus Distribution Channel Outlook (USD Billion, 2018-2032)
- Store-based
- Non-Store-based
-
North America- US
- Canada
-
Europe- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
-
Asia-Pacific- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
-
Rest of the World- Middle East
- Africa
- Latin America
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