Europe Healthy Food Market Research Report: By Type Outlook (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates, Others), By Calorie Content Outlook (No calorie, Low calories, Reduced calorie), By Nature Outlook (Non-GMO, GMO), By Fat Content Outlook (No fat, Low fat,, Reduced-fat), By Category Outlook (Conventional, Organic), By Free From Category Outlook (Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor Free, Artificial Color Free, Others) andBy Distribution

Europe Healthy Food Market Overview

Europe Healthy Food Market Size was estimated at 208.1 (USD Billion) in 2023.The Europe Healthy Food Market Industry is expected to grow from 217.46(USD Billion) in 2024 to 352.91 (USD Billion) by 2035. The Europe Healthy Food Market CAGR (growth rate) is expected to be around 4.5% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Europe Healthy Food Market Trends Highlighted

The Europe Healthy Food Market is increasingly shaped by a number of notable trends, largely influenced by changing consumer attitudes towards health and wellness. A major market driver is the rising demand for label products, reflecting consumers' preference for transparency concerning ingredients and nutritional content. This trend is fueled by growing awareness of health issues linked to poor diet, prompting consumers to seek out food options that are not only nutritious but also free from artificial additives and preservatives. Furthermore, a shift towards plant-based diets is gaining momentum, as consumers in Europe gravitate towards vegetarian and vegan products for their perceived health and environmental benefits. Opportunities for growth lie in the increasing popularity of organic foods and fortified products, which align with consumer demand for healthier options. European governments are actively promoting nutritious eating habits, with initiatives focused on reducing processed food consumption among citizens. This aligns with opportunities for brands to innovate and create healthy products tailored to local tastes and preferences. Recent trends show a rise in the consumption of gluten-free and allergen-free products, driven by a heightened awareness of food allergies and intolerances. Additionally, the use of digital platforms to promote healthy eating ideas has gained traction, facilitating healthier lifestyles through easy access to recipes and nutritional information.With the growing trend of sustainability, consumers are also favoring brands that adopt environmentally friendly practices. The evolving landscape of the Europe Healthy Food Market underscores a clear shift towards health-conscious and sustainable eating habits, paving the way for brands that can adapt and meet these changing needs.

Europe Healthy Food Market Drivers

Growing Health Consciousness Among Consumers

The rising awareness regarding health and wellness is one of the primary drivers of the Europe Healthy Food Market Industry. A significant portion of the European population, particularly millennials and Gen Z consumers, is increasingly adopting healthier lifestyles and dietary choices. According to a report from the European Commission, approximately 60% of Europeans are actively trying to improve their health through diet and exercise, reflecting a remarkable shift in consumer behavior.This trend has been further amplified by the proliferation of social media influencers and health blogs promoting healthy eating habits. As a result, food manufacturers are responding by developing innovative products that are low in sugar, high in nutrients, and free from artificial ingredients. This surge in demand for health-focused foods is expected to fuel the growth of the Europe Healthy Food Market Industry in the coming years.

Increasing Incidence of Lifestyle Diseases

The rising prevalence of lifestyle-related diseases, such as obesity, diabetes, and cardiovascular disorders, is driving the demand for healthy food options in Europe. Data from the World Health Organization indicated that obesity rates among adults in Europe have increased by approximately 12% over the past five years. This alarming trend has prompted both governments and healthcare organizations to promote healthy eating as a means of prevention.Initiatives like the European Food Safety Authority's 'Eatwell' program emphasize the importance of consuming balanced and nutritious diets. As consumers become more aware of the links between diet and health, the demand for healthy food products is expected to rise, significantly impacting the Europe Healthy Food Market Industry.

Sustainable and Ethical Food Production Practices

The growing emphasis on sustainability and ethical sourcing in food production is another driver shaping the Europe Healthy Food Market Industry. With climate change and sustainability becoming pressing issues, consumers are increasingly seeking products that align with their values. Research from the European Union suggests that about 70% of consumers prefer products that are sourced sustainably and are willing to pay a premium for them. This shift has led to an increase in demand for organic produce, plant-based foods, and locally sourced ingredients.

Also, top institutions such as the FAO of the United Nations are sustaining pressure for change in food production systems across Europe, which will alter the market for the better. This push for better food variety will be beneficial to the growth of the Healthy Food Market Industry in Europe.

Europe Healthy Food Market Segment Insights:

Healthy Food Market Type Outlook Insights

The Europe Healthy Food Market exhibits a diverse Type Outlook segment, showcasing a variety of consumer-driven categories that collectively respond to the increasing demand for healthier food options. The market has demonstrated robust growth, supported by evolving consumer preferences towards nutritious, convenient, and functional food alternatives. One significant group within this segment is Functional Food, which focuses on products that offer health benefits beyond basic nutrition, catering to health-conscious individuals seeking solutions for various health concerns.Fortified and Healthy Bakery Products have also gained traction as they not only fulfill cravings for baked goods but also provide nutritional enhancements, appealing to consumers looking for a guilt-free indulgence. Healthy Snacks have emerged as a vital category due to the rising trend of snacking and a shift in lifestyle where individuals seek convenient yet nutritious options to satisfy their between-meal hunger. BFY (Better For You) Foods have garnered attention for their cleaner labels, using natural ingredients and minimizing artificial additives, which resonate well with today's discerning consumers.Beverages constitute another key area, encompassing a wide range of healthy drink options that prioritize hydration without compromising on taste;these include low-sugar, fortified, and organic choices that cater to the wellness trend. Chocolates, traditionally seen as indulgent treats, have evolved into healthier alternatives that feature added benefits like reduced sugar content or superfood ingredients, aligning with the industry's overall health-oriented movement. The Others category encompasses a variety of unique offerings tailored to niche markets, further enriching the overall landscape.Collectively, these segments within the Europe Healthy Food Market segmentation reflect a broader industry trend emphasizing health, wellness, and sustainability as primary drivers for growth, underlining the increasing consumer demand for foods that contribute positively to overall well-being. The market growth is propelled by factors such as rising awareness of health issues, demand for transparency in ingredient sourcing, and the influence of lifestyle changes that prioritize health and fitness across various demographics. As the market landscape continues to evolve, it presents numerous opportunities for brands to innovate and differentiate themselves in response to shifting consumer preferences.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Healthy Food Market Calorie Content Outlook Insights

The Calorie Content Outlook within the Europe Healthy Food Market reveals crucial insights into consumer preferences that are increasingly leaning towards healthier options. As awareness around health and nutrition grows among European consumers, there has been a significant shift towards segments like calorie, Low-calorie, and Reduced-calorie food options, reflecting a broader trend of weight management and lifestyle modifications. The calorie segment is gaining traction as consumers actively seek out products that support caloric reduction without compromising on taste or satisfaction, catering to health-conscious individuals.The Low calories category appeals to those looking for satisfying options that allow for portion control while still enjoying various foods, thereby expanding meal choices for consumers. Meanwhile, calorie foods are becoming significant as they offer reformulated products that maintain flavor, making them appealing to a wider audience. The growth of these segments can be attributed to the rising prevalence of health-related issues in Europe, prompting the demand for healthier dietary alternatives. Furthermore, innovations in formulation and rising collaborations among manufacturers present ample opportunities for growth in the Healthy Food Market across Europe as they adapt to changing consumer preferences in calorie management.

Healthy Food Market Nature Outlook Insights

The Nature Outlook segment within the Europe Healthy Food Market has garnered significant attention as consumer demand for healthier, more natural food options continues to rise. This segment primarily focuses on the differentiation between Non-GMO and GMO products, reflecting a growing preference for food that is perceived as more wholesome and environmentally friendly. Non-GMO products dominate this segment, appealing to health-conscious consumers who associate them with minimal chemical intervention and natural farming practices. Moreover, regulatory frameworks in several European countries further bolster the appeal of Non-GMO labeling, making these products increasingly valuable in the minds of consumers.Meanwhile, GMO products, although facing scrutiny and consumer skepticism, still play a crucial role in addressing challenges such as food security and agricultural sustainability. As Europe’s population continues to grow, the opportunity for innovation in both Non-GMO and GMO categories presents a unique growth avenue within the Europe Healthy Food Market. Understanding these dynamics is essential for stakeholders seeking to navigate market evolution and align with consumer preferences effectively. As the market evolves, insights into Europe Healthy Food Market revenue, segmentation, and statistics will be vital for strategic decision-making and capitalizing on emerging trends in this rapidly changing landscape.

Healthy Food Market Fat Content Outlook Insights

The Fat Content Outlook segment within the Europe Healthy Food Market showcases a significant trend towards healthier dietary preferences among consumers, reflecting a growing awareness of nutrition and well-being across the region. fat, fat, and Reduced-fat products are increasingly favored by health-conscious individuals looking to manage their weight and improve heart health, driven by a shift in dietary habits propelled by various government health initiatives promoting reduced fat consumption. The market is characterized by diverse offerings that cater to shifting consumer demand, where products such as low-fat yogurts and reduced-fat snacks have gained traction, reflecting their majority holding in consumer baskets.The rising incidences of lifestyle-related diseases are contributing to the expansion of the low-fat and reduced-fat product ranges as manufacturers innovate to meet the needs of modern consumers seeking healthier options without sacrificing taste. Moreover, as the emphasis on clean labeling grows, there is increased transparency regarding fat content, which is reshaping product formulations in the industry. Overall, this segment plays a crucial role in the Europe Healthy Food Market, catering to an audience that prioritizes health and wellness while presenting opportunities for continued growth in both retail and food service sectors.

Healthy Food Market Category Outlook Insights

The Europe Healthy Food Market is characterized by diverse product types, particularly within the Category Outlook segment, which includes Conventional and Organic products. The Conventional segment focuses on traditional farming and food production methods, appealing to consumers seeking affordable options while still prioritizing health. This segment continues to dominate the market due to its widespread availability and consistent demand driven by cost-conscious consumers. On the other hand, the Organic segment has gained significant traction, reflecting a growing consumer preference for products free from synthetic fertilizers and pesticides.This shift is largely influenced by increasing awareness of health and environmental concerns, with many consumers willing to pay a premium for organic options. The market is witnessing a continuous evolution in consumer behavior, with both segments vying for attention amid rising health consciousness, further highlighting the importance of adaptability in product offerings. The growth of e-commerce platforms and health food retailers enhances accessibility, while regulatory measures and certifications play a crucial role in maintaining product integrity across both segments.Overall, this landscape presents unique opportunities and challenges for stakeholders aiming to capitalize on the shifting dynamics within the Europe Healthy Food Market revenue structure.

Healthy Food Market Free From Category Outlook Insights

The Free From Category Outlook within the Europe Healthy Food Market reflects a rising demand for food products that cater to various dietary restrictions and health-conscious consumers. This segment includes options for Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor Free, and Artificial Color Free, each addressing specific consumer needs. For instance, gluten-free products have gained significant popularity in Europe due to an increased awareness of gluten intolerance, while dairy-free alternatives are thriving as more individuals adopt lactose-free diets.Additionally, the rise of veganism has boosted the demand for soy-free and nut-free products as consumers seek healthier and safer food choices. The trend toward clean labels, with a preference for artificial flavor-free and color-free ingredients, also highlights a growing consumer awareness regarding the additives in their food. Overall, the Free From segment is not only a response to dietary needs but also a reflection of the broader societal shift towards health and wellness in the Europe Healthy Food Market, making it a key area for growth and innovation.

Healthy Food Market Distribution Channel Outlook Insights

The Distribution Channel Outlook for the Europe Healthy Food Market reveals important dynamics across different retail formats, particularly focusing on Store-Based Retailers and Non-Store Retailers. Store-based retailers hold a significant share of the market, primarily due to the established consumer preference for shopping in physical locations where products can be seen and evaluated firsthand. Supermarkets and health food stores are key players in this segment, catering to an increasing number of health-conscious consumers seeking organic and nutritious options.Meanwhile, a preferred method for purchasing healthy foods. The convenience of online shopping and the ability to easily compare products are driving this trend. In Europe, where health awareness and dietary preferences are evolving, both channels play complementary roles in meeting the diverse needs of consumers. The demand for healthy food products through these channels reflects a broader inclination towards healthier lifestyles, presenting growth opportunities in areas such as delivery services and specialized online platforms.As the Europe Healthy Food Market continues to expand, these distribution channels are expected to adapt and innovate to capture consumer interest and foster loyalty.

Europe Healthy Food Market Key Players and Competitive Insights:

The Europe Healthy Food Market is characterized by a dynamic and competitive landscape where a variety of companies vie for consumer attention amidst a growing demand for healthier food alternatives. With increasing awareness of health and wellness among European consumers, the market has seen the emergence of numerous players offering organic, natural, and functional food products. Companies are leveraging innovation, health-centric branding, and sustainable practices to enhance their competitive edge. The market is significantly influenced by trends such as plant-based diets, label products, and the rising popularity of functional foods aimed at boosting health and wellness. In this evolving landscape, companies are not only competing on product offerings but also focusing on marketing strategies and meeting the regulatory compliance standards that vary across different regions of Europe.Danone stands as a prominent player in the Europe Healthy Food Market, noted for its extensive range of healthy dairy and plant-based products. The company's strength lies in its strong brand recognition and commitment to sustainability, which resonates well with the conscious European consumer. Danone's focus on innovation allows it to introduce new products that align with current health trends, such as yogurt alternatives and enriched dairy items that cater to specific dietary needs. Its emphasis on high-quality ingredients and transparent sourcing enhances its appeal in this market. Danone's established distribution network across Europe ensures its products are readily accessible, allowing the company to maintain a significant market presence. The company has also invested in numerous partnerships and initiatives aimed at promoting healthy eating, further solidifying its reputation as a leader in the healthy food segment within Europe.Mars, Incorporated has carved a notable niche in the Europe Healthy Food Market, primarily through its focus on health-conscious snacks and meals. The company offers a diverse portfolio that includes healthy snacks, meal solutions, and specific brands that cater to the wellness sector. Mars has effectively tailored its offerings to meet the nutritional demands of European consumers who seek both convenience and health benefits. The company's strengths include strong brand loyalty and diversified products that appeal to a wide audience. In recent years, Mars has made strategic acquisitions that bolster its presence in the health food segment, demonstrating its commitment to expanding its footprint in Europe. Furthermore, the company has initiated various sustainability goals that enhance its brand image and align with consumer expectations surrounding environmental responsibility. This strategic alignment enables Mars to compete effectively within the vibrant and rapidly evolving healthy food market across Europe.

Key Companies in the Europe Healthy Food Market Include:

Danone

Mars, Incorporated

Oatly

Hero Group

The CocaCola Company

PepsiCo

General Mills

Reckitt Benckiser

Weetabix

Alpro

Kraft Heinz

Nestle

Mondelez International

FrieslandCampina

Unilever

Europe Healthy Food Market Industry Developments

The Europe Healthy Food Market has been witnessing notable developments recently. In September 2023, Danone announced its plan to enhance its plant-based offerings, significantly strengthening its commitment to sustainability and meeting increasing consumer demand for healthier options. In the same month, Oatly reported an increase in sales, bolstered by a rising preference for oat-based products across Europe. Mars, Incorporated has also been focusing on expanding its health-oriented snack lines, aligning with consumer trends toward nutritious alternatives. Notably, in October 2023, The Coca-Cola Company officially acquired a majority stake in a European plant-based beverage company, marking a significant move towards diversifying its product portfolio.

In terms of mergers and acquisitions, Kraft Heinz successfully acquired a niche organic food brand in July 2023 to broaden its health-conscious offerings. The valuation of companies within the market, such as FrieslandCampina and Unilever, has shown positive growth, reflecting a robust consumer shift towards healthy eating habits. Additionally, recent statistics indicate that the European market for healthy foods has been projected to grow at a CAGR of around 5% through 2025, further underscoring the trend toward wellness and balanced nutrition across the region.

Europe Healthy Food Market Segmentation Insights

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  Healthy Food MarketType Outlook

  
  
  
  
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    Functional Food

    
    
  
  
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    Fortified and Healthy Bakery Products

    
    
  
  
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    Healthy Snacks

    
    
  
  
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    BFY Foods

    
    
  
  
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    Beverages

    
    
  
  
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    Chocolates

    
    
  
  
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    Others

    
    
  
  
  
  


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  Healthy Food MarketCalorie Content Outlook

  
  
  
  
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    No calorie

    
    
  
  
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    Low calories

    
    
  
  
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    Reduced calorie

    
    
  
  
  
  


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  Healthy Food MarketNature Outlook

  
  
  
  
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    Non-GMO

    
    
  
  
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    GMO

    
    
  
  
  
  


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  Healthy Food MarketFat Content Outlook

  
  
  
  
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    No fat

    
    
  
  
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    Low fat,

    
    
  
  
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    Reduced-fat

    
    
  
  
  
  


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  Healthy Food MarketCategory Outlook

  
  
  
  
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    Conventional

    
    
  
  
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    Organic

    
    
  
  
  
  


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  Healthy Food MarketFree From Category Outlook

  
  
  
  
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    Gluten-Free

    
    
  
  
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    Dairy-Free

    
    
  
  
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    Soy-Free

    
    
  
  
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    Nut-Free

    
    
  
  
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    Lactose-Free

    
    
  
  
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    Artificial Flavor Free

    
    
  
  
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    Artificial Color Free

    
    
  
  
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    Others

    
    
  
  
  
  


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  Healthy Food MarketDistribution Channel Outlook

  
  
  
  
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    Store-Based Retailers

    
    
  
  
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    Non-Store Retailers

    
    
  
  
  
  

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	208.1(USD Billion)
MARKET SIZE 2024	217.46(USD Billion)
MARKET SIZE 2035	352.91(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.5% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Danone, Mars, Incorporated, Oatly, Hero Group, The CocaCola Company, PepsiCo, General Mills, Reckitt Benckiser, Weetabix, Alpro, Kraft Heinz, Nestle, Mondelez International, FrieslandCampina, Unilever
SEGMENTS COVERED	Type Outlook, Calorie Content Outlook, Nature Outlook, Fat Content Outlook, Category Outlook, Free From Category Outlook, Distribution Channel Outlook
KEY MARKET OPPORTUNITIES	Plant-based protein growth, Organic food demand increase, Health-focused snack innovation, Sustainable packaging trends, Functional beverages expansion
KEY MARKET DYNAMICS	Health awareness trend, Organic food demand, Plant-based diets popularity, Convenience food growth, Sustainable packaging preferences
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe