Europe Extra Virgin Olive Oil Market Research Report By Packaging Outlook (Bottles Jars, Cans, Others), By Distribution Channel Outlook (Store-Based, Non-Store-Based) and By Category Outlook (Organic, Conventional) - Forecast to 2035

Europe Extra Virgin Olive Oil Market Overview

Europe Extra Virgin Olive Oil Market Size was estimated at 2.38 (USD Billion) in 2023. The Europe Extra Virgin Olive Oil Market Industry is expected to grow from 2.52 (USD Billion) in 2024 to 4.21 (USD Billion) by 2035. The Europe Extra Virgin Olive Oil Market CAGR (growth rate) is expected to be around 4.776% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Europe Extra Virgin Olive Oil Market Trends Highlighted

The Extra Virgin Olive Oil market in Europe is seeing many important market trends as consumers place a greater emphasis on health and wellbeing. The growing knowledge of the benefits of olive oil, notably its cardiovascular benefits and antioxidants, has resulted in an increase in demand among health-conscious customers. This tendency is supplemented by the rising popularity of Mediterranean diets throughout Europe, which highlight the use of olive oil as a basic component, hence driving sales even higher. Market opportunities are emerging as a result of the trend toward organic and sustainably produced olive oils. European customers prefer items that are certified organic or manufactured using eco-friendly procedures, creating a substantial potential for manufacturers to cater to niche markets. The desire for traceability in manufacturing is also increasing, driving businesses to engage in transparency throughout their supply chains, which may build customer confidence and loyalty. Packaging and product offers in the Extra Virgin Olive Oil category have evolved in recent years. Attractive, user-friendly package designs, as well as flavored and infused olive oils, are attracting the attention of younger customers, broadening the target audience for olive oil businesses. Furthermore, there has been a noticeable trend of direct-to-consumer sales channels opening up, allowing manufacturers to connect more closely with their end customers, hence increasing client engagement. As a result, the Europe Extra Virgin Olive Oil market is expected to expand further, with an emphasis on health, sustainability, and new offers defining the future landscape.

Europe Extra Virgin Olive Oil Market Drivers

Growing Health Consciousness Among Consumers

The surge in health consciousness among consumers in Europe is a major driver for the growth of the Europe Extra Virgin Olive Oil Market industry. According to the European Food Safety Authority, there has been a 23% increase in the number of consumers preferring health-oriented food options in the past five years. This trend is accompanied by increased availability of dietary guidelines promoting olive oil due to its high content of monounsaturated fats and antioxidants, which are associated with reduced risk of chronic diseases.Established organizations, such as the International Olive Council, have been actively endorsing the benefits of olive oil, further supporting the market's growth as consumers seek healthier cooking alternatives. Moreover, the Mediterranean diet, which emphasizes the use of extra virgin olive oil as a staple, is becoming increasingly popular across Europe, reinforcing the demand for this oil in households. With the rise of health programs promoting better eating habits, more individuals and families are incorporating extra virgin olive oil into their diets, bolstering the growth prospects of the market significantly.

Rising Demand for Authenticity and Quality

The growing consumer preference for high-quality and authentic food products influences the Europe Extra Virgin Olive Oil Market significantly. A study found that approximately 61% of European consumers are willing to pay a premium for high-quality olive oil that meets specific standards of authenticity. This demand is driven by increasing awareness about food provenance and transparency, with consumers seeking products that have distinct regional characteristics, such as PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) certifications.Organizations such as the European Union have been crucial in regulating and promoting these quality standards, which helps bolster consumer confidence. As consumers become more educated about the benefits tied to premium olive oil, the market for extra virgin products is likely to continue seeing growth, given these preferences for authenticity and quality.

Expansion of Health and Wellness Trends

The increasing trend towards health and wellness is significantly impacting the Europe Extra Virgin Olive Oil Market. Data suggests that wellness and self-care activities have seen a 35% increase in consumer engagement over the past three years in Europe. This trend has resulted in a marked rise in the use of natural ingredients in cooking and food preparation, including the preference for olive oil as a healthy option. Additionally, industry associations such as the European Organic Certification body have reported a surging interest in organic extra virgin olive oil.As more consumers gravitate toward products aligned with their wellness goals, this fuels the demand for high-quality extra virgin olive oil. Consequently, producers are adjusting their offerings to cater to this evolving consumer lifestyle, indicating strong future prospects for the market.

Sustainability and Ethical Production Practices

The growing consumer emphasis on sustainability and ethical sourcing is shaping the Europe Extra Virgin Olive Oil Market. Recent surveys indicate that nearly 70% of European consumers are more likely to select products that are sustainably sourced and meet ethical production standards. This sentiment is being supported by organizations dedicated to sustainable agriculture, such as the European Network for Rural Development, promoting best practices among producers.Furthermore, initiatives aimed at reducing carbon footprints and endorsing eco-friendly packaging are becoming more prevalent among olive oil producers. As consumers actively seek eco-conscious alternatives, brands that can demonstrate sustainable practices are likely to gain a competitive advantage, thereby driving growth in the Europe Extra Virgin Olive Oil Market.

Europe Extra Virgin Olive Oil Market Segment Insights

Extra Virgin Olive Oil Market Packaging Outlook Insights

The Packaging Outlook for the Europe Extra Virgin Olive Oil Market reflects a noteworthy focus on enhancing consumer experience and maintaining product integrity. Among the various formats, Bottles Jars often stand out as a preferred choice for consumers due to their aesthetic appeal and perceived quality. These packaging options typically provide adequate protection against light and air, thereby ensuring the oil's freshness and flavor over time. Furthermore, the rise of sustainability consciousness has led to increased advancements in recyclable materials across this segment, aligning with Europe’s environmental goals and regulations.Cans, while less visually appealing to some consumers, play a critical role in protecting the olive oil from light exposure and extending its shelf life. Farmers and distributors emphasize these attributes, recognizing that durability can significantly enhance the product's longevity and customer satisfaction. The Others segment, which may include pouches or bulk containers, caters to both businesses and eco-aware consumers. This diversity in packaging offers a wider choice for various buyer preferences, from single households to restaurant suppliers.Each form of packaging responds to distinct market demands and consumer sentiments within the Europe Extra Virgin Olive Oil Market. As the market progresses, innovations in packaging technology and eco-friendly materials will continually shape these segments, making them pivotal in capturing consumer attention and loyalty, ultimately supporting market growth. The ongoing evolution in packaging formats also signals a shift in consumer trends toward convenience and sustainability. Hence, understanding the intricacies of the Packaging Outlook becomes essential for stakeholders aiming to penetrate this dynamic market effectively.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Extra Virgin Olive Oil Market Distribution Channel Outlook Insights

The Distribution Channel Outlook for the Europe Extra Virgin Olive Oil Market reflects a dynamic landscape characterized by varying preferences among consumers. Store-Based channels have traditionally dominated the market, allowing for direct engagement with customers and hands-on product experiences, which is significant for stimulating purchasing behaviors. Supermarkets and specialty food stores remain pivotal, as they provide consumers with trusted environments to explore high-quality olive oil options. Non-Store-Based channels, including online retail, are increasingly gaining traction due to the growing consumer inclination towards convenience and the digital shopping trend.The rise of e-commerce has empowered consumers to access a wider variety of Extra Virgin Olive Oil products and brands without geographical limitations. Furthermore, the evolving lifestyle of consumers in Europe, where health consciousness is on the rise, has led to an increased demand for quality olive oil, providing opportunities for both distribution channels. With shifting consumer preferences and emerging online platforms, the Europe Extra Virgin Olive Oil Market is poised for substantial growth as it adapts to changing market dynamics and consumer demands.

Extra Virgin Olive Oil Market Category Outlook Insights

The Europe Extra Virgin Olive Oil Market is characterized by diverse categories, primarily focusing on Organic and Conventional segments. The growing awareness of health benefits associated with organic products has contributed to the increasing preference for organic extra virgin olive oil among consumers in Europe. This trend is significantly evident as more individuals seek out natural and sustainably sourced options, aligning with the broader movement towards organic food consumption. In contrast, the conventional segment continues to maintain a strong presence due to its wide availability and established supply chains, appealing to a broader audience looking for affordability.The market dynamics illustrate that while organic oils attract health-conscious segments, conventional options serve as reliable staples in households, thus catering to different consumer preferences. The increasing urbanization and busy lifestyles further drive the demand for extra virgin olive oil as a convenient cooking choice, subsequently boosting both category segments in the market. Overall, the Europe Extra Virgin Olive Oil Market segmentation reveals a balanced growth trajectory, with both categories poised to flourish amidst evolving consumer expectations and lifestyle changes.

Europe Extra Virgin Olive Oil Market Key Players and Competitive Insights

The Europe Extra Virgin Olive Oil Market is characterized by a dynamic landscape where quality, brand heritage, and consumer preferences play vital roles in determining competitive positioning. With an increasing focus on health and wellness, extra virgin olive oil is becoming a staple in European kitchens, leading to heightened competition among established brands and new entrants. The market is influenced by a growing awareness of the benefits of olive oil, especially in Mediterranean dietary patterns, which reinforces consumer loyalty to well-known brands that promote authenticity and premium quality. Additionally, the regulatory framework supporting olive oil labeling and quality standards further shapes the competitive dynamics by affecting how brands communicate their value proposition to consumers.Bertolli stands out in the Europe Extra Virgin Olive Oil Market due to its long-standing reputation and significant consumer trust built over many years. Known for its commitment to high-quality standards, Bertolli's product offerings benefit from a robust distribution network and marketing strategies that emphasize tradition and authenticity. The brand's ability to connect with consumers through innovative campaigns and diverse packaging options enhances its visibility in a highly competitive market. Additionally, Bertolli leverages its heritage to foster brand loyalty, making it a formidable player in the realm of extra virgin olive oil. The company continues to adapt to evolving customer preferences by introducing new flavors and blends, catering to a wide demographic, thereby maintaining its leading position in the market.Pietro Coricelli also commands a notable presence in the Europe Extra Virgin Olive Oil Market, which is recognized for its high-quality products and strong Italian heritage. The company's portfolio includes a variety of extra virgin olive oils that cater to diverse culinary needs, appealing to both gourmet cooks and everyday consumers. Key strengths of Pietro Coricelli include its commitment to premium sourcing practices and rigorous quality control measures, which reinforce its brand reputation among discerning consumers. The company has been active in expanding its market presence through strategic partnerships and distribution agreements within Europe, enhancing its reach in key markets. Mergers and acquisitions have further enabled Pietro Coricelli to diversify its product range and increase its competitiveness, aligning with consumer trends towards more organic and sustainably sourced options. This strategic positioning not only strengthens its brand recognition but also solidifies its foothold amidst a rapidly evolving market landscape.

Key Companies in the Europe Extra Virgin Olive Oil Market Include

• Bertolli


• Pietro Coricelli


• Carapelli


• Minerva


• Filippo Berio


• Le Staggioni


• Colavita


• Partanna


• Costa d'Oro


• Olio Santo


• Gaea


• Greek Blue


• Olivar


• Lucini Italia


• Deoleo

Europe Extra Virgin Olive Oil Market Industry Developments

The European Extra Virgin Olive Oil market has witnessed key developments recently, with brands like Bertolli, Filippo Berio, and Colavita playing significant roles. In June 2023, Bertolli launched a new marketing campaign highlighting sustainable olive farming practices aimed at environmentally conscious consumers. The market has experienced an increase in demand, partly due to health trends favoring olive oil over other fats, enhancing growth prospects for brands like Gaea and Olio Santo. There have been no notable mergers or acquisitions involving these companies in the recent period; however, the overall market valuation has seen a positive trajectory, influenced by rising consumer awareness regarding the benefits of high-quality olive oil. The European Union continues to support quality standards in olive oil production, which is expected to further bolster market stability and growth opportunities. In the past two years, the market has also been marked by increased competition, with small-scale producers gaining market share alongside established brands. This evolving landscape reflects the broader consumer shifts toward healthier and more sustainable food choices, intensifying the focus on premium Extra Virgin Olive Oil offerings across Europe.

Europe Extra Virgin Olive Oil Market Segmentation Insights

Extra Virgin Olive Oil MarketPackaging Outlook

• Bottles Jars


• Cans


• Others

Extra Virgin Olive Oil MarketDistribution Channel Outlook

• Store-Based


• Non-Store-Based

Extra Virgin Olive Oil MarketCategory Outlook

• Organic


• Conventional

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	2.38(USD Billion)
MARKET SIZE 2024	2.52(USD Billion)
MARKET SIZE 2035	4.21(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.776% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Bertolli, Pietro Coricelli, Carapelli, Minerva, Filippo Berio, Le Staggioni, Colavita, Partanna, Costa d'Oro, Olio Santo, Gaea, Greek Blue, Olivar, Lucini Italia, Deoleo
SEGMENTS COVERED	Packaging Outlook, Distribution Channel Outlook, Category Outlook
KEY MARKET OPPORTUNITIES	Premium organic product demand, Health and wellness trend, E-commerce sales growth, Sustainable packaging innovations, Culinary tourism experiences
KEY MARKET DYNAMICS	health consciousness, premium product demand, sustainability trends, increasing vegetarian population, rising e-commerce sales
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe