Europe Bidets Market Size was estimated at 9.54 (USD Billion) in 2024.The Europe Bidets Market Industry is expected to grow from 10.1(USD Billion) in 2025 to 19.11 (USD Billion) by 2035. The Europe Bidets Market CAGR (growth rate) is expected to be around 5.965% during the forecast period (2025 - 2035).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The Europe Bidets Market is experiencing notable trends driven by a growing emphasis on hygiene and sustainability. Many consumers in countries like France, Italy, and Spain are increasingly aware of the health benefits of bidets, which help maintain personal cleanliness and hygiene. This shift is supported by governmental initiatives across various European nations promoting water conservation and environmentally friendly practices. As a result, the demand for bidets is rising, contributing to a trend toward more eco-friendly bathroom solutions that reduce toilet paper usage. The trend toward smart bathroom technology is another key driver, as manufacturers innovate by integrating features such as heated seats, adjustable water pressure, and even remote control functionalities.
This technological advancement is appealing to younger consumers who are looking for modern amenities in their homes. Additionally, there is a rising interest in bidet attachments that can be easily installed on existing toilets, making them a practical option for consumers seeking budget-friendly upgrades. Opportunities lie in the growing segment of luxury home renovations where bidets are seen as desirable features, particularly in urban centers where space and efficiency are prioritized. The expansion of e-commerce platforms is also allowing manufacturers to reach a broader audience, providing easy access to a diverse range of bidet options.
With a focus on enhancing consumer education about bidet advantages and the increasing trend of wellness-oriented consumer behavior, the European market for bidets is poised for continued growth and transformation in the coming years.
Europe Bidets Market Drivers
Increasing Focus on Hygiene and Sanitation
The growing awareness of hygiene and personal sanitation practices in Europe is a significant driver for the Europe Bidets Market Industry. According to a report from the European Centre for Disease Prevention and Control, countries with stringent hygiene practices reported a 30% reduction in illnesses related to poor sanitation.
This increased focus on hygiene has driven consumers towards bidets, given their superior cleaning capabilities compared to traditional toilet paper. Furthermore, established manufacturers, including companies such as Roca and Duravit, have introduced innovative bidet designs that appeal to health-conscious consumers. As the trend towards cleaner and more hygienic bathroom products continues, the demand for bidets is likely to rise significantly across Europe.
Government Initiatives Promoting Water Conservation
With Europe facing increasing environmental challenges, government initiatives aimed at promoting water conservation are driving the growth of the Europe Bidets Market Industry. Various European governments are implementing policies to reduce water waste, which is critical as the EU aims to achieve a sustainable water management framework. For instance, the European Union has set forth directives calling for a 20% reduction in overall water usage in residential areas by 2030.
Bidets are known to use less water compared to traditional toilet paper usage when combined with efficient bidet technology. This has prompted an increase in consumer interest in environmentally friendly bathroom solutions, supported by water-saving campaigns from organizations like Water UK. This growing emphasis on sustainability is expected to increase the acceptance and usage of bidets in European households.
The Europe Bidets Market has demonstrated a notable diversification in its Type segment, resulting in various options tailored to meet distinct consumer preferences and needs. Within this market, Ceramic Bidets have emerged as traditional favorites due to their durability, ease of maintenance, and aesthetic appeal, often incorporating intricate designs that enhance bathroom decor. Over the Rim Bidets, known for their convenient installation over existing toilet designs, highlight the increasing consumer demand for ease of use, focusing on comfort and hygiene without the need for extensive renovations.
Toilet Seat Bidets are gaining traction as they offer a compact solution that integrates directly into toilet seats, thereby catering to those with limited space while still providing essential hygiene features. Handheld Bidets are recognized for their flexibility and ease of use, making them particularly popular for households where accessibility and user-friendliness are paramount. Portable Bidets are also on the rise, appealing to on-the-go consumers looking for practical hygiene solutions, particularly for travel and outdoor activities. Other innovative options within this market segment continue to emerge, showcasing the industry's commitment to enhancing user experience through technology and design.
Market growth in this category is driven by increasing awareness about the health benefits of water-based cleansing compared to traditional methods, along with a growing trend towards eco-friendly bathroom fixtures. Additionally, European countries with a strong emphasis on hygiene practices and sustainability are likely to influence the evolving preferences within this segment, steering consumers towards bidet options that align with their values. The Europe Bidets Market segmentation reflects the broader trends of convenience, hygiene, and design flexibility, promising sustained interest and innovation in the coming years.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The Europe Bidets Market has been evolving with a steady increase in consumer awareness regarding personal hygiene and sustainable bathroom solutions. As the market continues to grow, the demand for bidets, specifically in the categories of electronic and manual models, has gained significant traction. Electronic bidets, offering features such as heated water, adjustable water pressure, and air drying, cater to the increasing preference for comfort and convenience among European consumers.
Meanwhile, manual bidets remain popular due to their simplicity, ease of use, and cost-effectiveness, appealing particularly to environmentally conscious users. Both categories reflect broader trends emphasizing hygiene and environmental sustainability within Europe, where there is a growing movement towards reducing toilet paper consumption.
The European Union's push for sustainable practices further boosts the adoption of bidets, as they can significantly reduce water waste compared to traditional methods. This has been evident in several countries, particularly in Southern Europe, where bidet usage has a long-standing tradition. Additionally, the consistent innovations and improvements in design and functionality across these segments have made bidets an attractive option for consumers, enhancing their appeal in the market. Overall, the diverse Europe Bidets Market segmentation highlights the dynamic preferences of consumers and the continuous efforts driving industry growth.
The end-use segment of the Europe Bidets Market plays a significant role in understanding consumer preferences and market dynamics. In the residential sector, bidets have gained popularity due to increasing awareness of hygiene, environmental benefits, and the demand for luxury bathroom fixtures among homeowners. The adoption of bidets in households is on the rise, particularly in countries like Italy and France, where cultural practices favor personal cleanliness. On the other hand, the commercial segment encompasses hotels, restaurants, and public restrooms, where the installation of bidets is seen as an enhancement of guest experience and overall sanitation.
The push towards sustainability in public facilities presents opportunities for bidet adoption, supporting initiatives for water conservation and improved sanitation standards. Overall, the Europe Bidets Market segmentation shows a marked differentiation between residential and commercial use, as each end-use category addresses distinct consumer needs but collectively drives market growth by focusing on hygiene, comfort, and environmental benefits.
The Europe Bidets Market has experienced significant growth and transformation over the past few years, influenced by evolving consumer preferences, greater environmental awareness, and a strong push towards modern hygienic solutions. Rising health consciousness and the increasing standard of living among consumers are notable factors contributing to this market’s expansion. Competitive insights reveal a landscape characterized by both established players and new entrants striving to carve out their niche. Industry dynamics are driven by technological innovations, diversified product offerings, and strategic partnerships, enabling brands to enhance their value propositions. Increases in disposable income and a growing emphasis on wellness in bathroom design have led to heightened demand for bidets across various European countries, signifying a shift towards cleaner and more eco-friendly sanitary solutions.
TOTO Ltd. stands as a prominent player in the Europe Bidets Market, recognized for its commitment to innovation and quality. The company's strengths lie in its advanced technology, sustainable practices, and a comprehensive range of bidet products that cater to different consumer needs. TOTO Ltd. has successfully positioned itself as a leader through effective branding and marketing strategies, focusing on both functionality and aesthetics. Its products are well-regarded for their reliability and performance, enhanced further by user-friendly features. TOTO Ltd. continues to invest in research and development to adapt to changing customer preferences and regulatory standards, thus maintaining a competitive edge. Moreover, the company's robust distribution channels and partnerships with retailers across Europe allow it to reach a wide audience, further solidifying its market presence.
Roca Sanitario also holds a significant presence in the Europe Bidets Market, recognized for its diverse array of bathroom solutions that include high-quality bidets. The company has built a strong reputation based on its commitment to innovation and design, leading to the development of products that blend functionality with modern aesthetics. Roca Sanitario’s strengths lie not only in its product quality but also in its exceptional customer service and extensive after-sales support. The company’s strategic approach includes mergers and acquisitions that have bolstered its market position, enabling it to expand its footprint across various European countries. Key products often feature smart technology and sustainable designs, appealing to environmentally conscious consumers. Roca Sanitario’s proactive industry engagement and collaborations further enhance its visibility and influence within the market, ensuring a significant role in shaping the future of bidet products in Europe.
Key Companies in the Europe Bidets Market Include
Europe Bidets Market Industry Developments
The Europe Bidets Market has seen notable developments recently, particularly with advancements in sustainability and smart technologies. Companies like TOTO Ltd. and Geberit AG are investing in eco-friendly manufacturing practices, reflecting the growing consumer demand for environmentally conscious products. In September 2023, Villeroy and Boch AG announced a strategic partnership with Fiorini International to enhance their product offerings in Europe, focusing on ergonomic designs and innovative features. Furthermore, Duravit AG reported a significant increase in market share due to its successful launch of a new line of digital bidets last year.
In regard to mergers and acquisitions, in August 2023, Kohler Co. acquired a European-based startup specializing in smart bathroom solutions, signaling a trend toward integrating technology into traditional bathroom fixtures. This move is expected to enhance Kohler's competitive edge in the market. Additionally, Ideal Standard International has been expanding its footprint through targeted acquisitions of niche brands to diversify its portfolio. Overall, the Europe Bidets Market, valued at approximately €600 million in 2022, is experiencing growth driven by innovation, sustainability, and strategic collaborations among key players.
Bidets Market Type Outlook
Bidets Market Category Outlook
Bidets Market End Use Outlook
| Report Attribute/Metric | Details |
| Market Size 2024 | 9.54(USD Billion) |
| Market Size 2025 | 10.1(USD Billion) |
| Market Size 2035 | 19.11(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 5.965% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | TOTO Ltd., Roca Sanitario, Geberit AG, Kada, Villeroy and Boch AG, Duravit AG, Kohler Co., LIXIL Corporation, Fiorini International, Ideal Standard International, Mico, BelBagno, American Standard, Vitra, AquaMatic |
| Segments Covered | Type, Category, End Use |
| Key Market Opportunities | Rising awareness of hygiene benefits, Growing eco-friendly product demand, Increased luxury bathroom trends, Adoption in urban high-density areas, Expansion of e-commerce sales channels |
| Key Market Dynamics | increased hygiene awareness, rising demand for eco-friendly products, the growing influence of luxury bathrooms, government regulations promoting sanitation, expanding online retail channels |
| Countries Covered | Germany, UK, France, Russia, Italy, Spain, Rest of Europe |
Frequently Asked Questions (FAQ) :
The Europe Bidets Market was expected to be valued at 10.1 billion USD in 2024.
By 2035, the Europe Bidets Market is expected to reach a value of 19.11 billion USD.
The expected CAGR for the Europe Bidets Market from 2025 to 2035 is 5.965 percent.
The Ceramic Bidets segment was projected to have the largest market share, valued at 3.5 billion USD in 2024.
The Over the Rim Bidets segment is expected to reach a valuation of 4.3 billion USD in 2035.
Major players in the Europe Bidets Market include TOTO Ltd., Roca Sanitario, Geberit AG, and Kohler Co.
Toilet Seat Bidets are expected to reach a market value of 3.5 billion USD by 2035.
Challenges such as market competition and changing consumer preferences may impact growth.
The Handheld Bidets segment is expected to grow from 1.4 billion USD in 2024 to 2.7 billion USD in 2035.
The market presents opportunities for innovation in smart and eco-friendly bidet designs.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
