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Ethoxylates Market Analysis

ID: MRFR//4022-CR | 302 Pages | Author: Anshula Mandaokar| May 2023

The future direction and development of the ethoxylates sector are influenced by several dynamic forces which exist within it as a whole. The dynamics identified have significant ramifications for players operating within the industry since they determine production levels (supply), demand levels &the general look of this sector(landscape).

At its core Ethoxylates Market Dynamics involve supply vs demand conundrum. Ethoxylates are an important element utilized across industries such as detergents & cleaners; textiles; personal care; oil and gas; and agrochemicals, thus it is subject to such supply fluctuations influenced by the customers’ needs changes. For example, being versatile enough to used as surfactants in formulations enhances its demand while economic conditions, customer trends, regulations etc., force the market into a specific equilibrium state.

The market is also being driven by environmental concerns due to toxic ethoxylates. In this regard, producers are increasingly turning into alternative eco-friendly options such as alcohol ethoxylate (AE). AE is known for its excellent performance characteristics that enable complete biodegradation making it more suitable towards NPEs or other poisonous types of ethoxylates. The huge push for greener products will be a boost to major companies in the next few years.

Technological advancements: Ethoxylates dynamics mainly result from technological breakthroughs. Innovations in feedstock(s), catalyst(s) and even process(es) have made it possible for manufacturers to increase their efficiency as well as sustainability level through production of better & safe products. This has improved the competitiveness of the industry and raised demand for environment-friendly substances that can deliver high performance.

End-user Industry Trends dictate market direction within Ethoxylates. Fabric softeners and dyeing processes are significant determinants of textile industry’s consumption of ethoxylates whereas ethoxylates are vital ingredients in developing pesticides/herbicides for use in agrochemical sector. Awareness about these particular changes informs manufacturers on how best they can change their operations so that they remain proactive vis-à-vis customer tastes over time thereby attracting new markets as per evolving demands with regard to industries.

The dynamics of the Ethoxylates market are significantly influenced by global economic factors. The effect is a decline in industrial consumption of ethoxylates which affects industries such as detergents and personal care products.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Type, Starter Chain, and Region

Global Ethoxylates Market Overview


Ethoxylates Market Size was valued at USD 9.82 billion in 2023. The Ethoxylates industry is projected to grow from USD 10.15 Billion in 2024 to USD 12.80 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 2.94% during the forecast period (2024 - 2032). Increasing demand for low-rinse detergents and surging demand for ethoxylates in the healthcare industry are the key market drivers expanding the market growth.Ethoxylates Market OverviewSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Ethoxylates Market Trends




  • Growing awareness of the environmental impact of chemicals is driving market growth




The growing awareness of the impact of chemicals drives Market CAGR for Ethoxylates. The growing awareness regarding the environmental impact of chemicals has led to an increasing demand for bio-based ethoxylates. Bio-based ethoxylates are derived from renewable sources such as plant-based oils, sugars, and fatty acids. These compounds are considered eco-friendly and sustainable as they do not contain harmful chemicals and have a lower carbon footprint than their petroleum-based counterparts. The market for bio-based ethoxylates is expected to grow rapidly in the coming years due to the increasing demand for green surfactants in various applications such as personal care, agrochemicals, and industrial cleaning. Using bio-based ethoxylates can help companies meet their sustainability goals and comply with environmental regulations.


Another trend in the ethoxylates market is the shift towards higher molecular weight ethoxylates. Ethoxylates are classified based on their molecular weight, and higher molecular weight ethoxylates are typically more viscous and have better emulsifying properties. These compounds are used in textile processing, paper manufacturing, and oilfield chemicals. The need for better application performance drives the shift towards higher molecular weight ethoxylates. Companies are investing in development to produce new and innovative products that can meet the changing needs of their customers. The demand for higher molecular weight ethoxylates is expected to increase in the coming years as companies look for ways to improve their product's performance.


The growing population and rising disposable income have increased the demand for personal care products, household cleaning products, and industrial chemicals, driving the demand for ethoxylates. The increasing demand for ethoxylates in various countries can be attributed to the rising awareness of hygiene and cleanliness and the increasing adoption of Western lifestyles.


The ethoxylate market is expected to grow significantly in the coming years due to the rising demand for surfactants in various industries. The trends discussed in this article, namely the increasing demand for bio-based ethoxylates, and the shift towards higher molecular weight ethoxylates, are anticipated to drive the Ethoxylates market revenue.


Ethoxylates Market Segment Insights


Ethoxylates Type Insights


The Ethoxylates market segmentation, based on type, includes Alcohol Ethoxylates, Fatty Amine Ethoxylates, Fatty Acid Ethoxylates, Methyl Ester Ethoxylates, Ethyl Ester Ethoxylates, Glyceride Ethoxylates, Polyethylene Ethoxylates. The alcohol ethoxylates segment type dominated the market. They are produced by reacting the alcohol with EO. AE is used in various applications, including detergents, emulsifiers, and wetting agents. The demand for AE is driven by the increasing use of detergents in emerging economies.


Ethoxylates Application Insights


The Ethoxylates market segmentation, based on application, includes agrochemicals, household and personal care, pharmaceuticals, and oilfield chemicals. The household and personal care segment dominated the market, owing to the increasing demand for ethoxylates in laundry detergents, fabric softeners, and personal care products. The growing trend of eco-friendly and sustainable products drives the demand for bio-based ethoxylates from renewable and biodegradable sources.


Figure 1: Ethoxylates Market, by Application, 2022 & 2032 (USD billion)Ethoxylates Market, by Application, 2022 & 2032Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Ethoxylates Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Ethoxylates market is significantly growing, owing to the increasing demand for ethoxylates in various industries such as oil and gas, personal care, and agrochemicals. The increasing use of ethoxylates in drilling fluids and hydraulic fracturing is expected to drive the demand for ethoxylates in the US. Moreover, the increasing demand for personal care products in the region is also expected to drive the growth of the ethoxylate market in North America.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: ETHOXYLATES MARKET SHARE BY REGION 2022 (%)ETHOXYLATES MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Ethoxylates market accounts for the second-largest market share. The growth of the market in the European region is driven by the increasing demand for ethoxylates in the textile industry. The increasing use of ethoxylates as textile auxiliaries, such as wetting agents, emulsifiers, and dispersants, is expected to drive the demand for ethoxylates in the region. Moreover, the increasing demand for personal care products in Europe is also expected to drive the growth of the ethoxylate market in the region. Further, the German Ethoxylates market held the largest market share, and the UK Ethoxylates market was the fastest-growing market in the European region.


The Asia-Pacific Ethoxylates Market will dominate the market from 2023 to 2032. The market growth in this region is driven by the increasing demand for ethoxylates in various industries, such as textiles, agrochemicals, and personal care. The increasing use of ethoxylates in textile processing, such as dyeing and printing, is expected to drive the demand for ethoxylates in the region. Moreover, China’s Ethoxylates market held the largest market share, and the Indian Ethoxylates market was the fastest-growing market in the Asia-Pacific region.


For instance, the increasing use of ethoxylates as emulsifiers and dispersants in agrochemical formulations is expected to drive the demand for ethoxylates in the region.


Ethoxylates Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Ethoxylates market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Ethoxylates industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Ethoxylates industry to benefit clients and increase the market sector. The Ethoxylates industry has offered some of the most significant medical advantages recently. Major players in the Ethoxylates market, including BASF SE, Roya Dutch Shell PLC, DowDuPont Inc., Huntsman International LLC, AkzoNobel N.V., Evonik Industries AG, Solvay SA, Mitsui Chemicals Inc., SABIC, Sasol Ltd., Ineos Group Limited, Arkema SA, and others, are attempting to increase market demand by investing in research and development operations.


BASF SE stands for Badische Anilin und Soda-Fabrik, is a European international company that is the largest chemical producer in the world, located in Ludwigshafen, Germany. BASF produces various chemicals such as solvents, amines, resins, glues, electronic-grade chemicals, industrial gases, basic petrochemicals, and inorganic chemicals. In March 2014, BASF SE launched a new plant in Dahej (India). It helped the company to meet the rising demand for ethoxylates in the region.


Shell plc is a British international oil and gas company in London, England. Shell is a public company with a primary listing on the LSE and secondary listings on Euronext Amsterdam and the NYSE. A core component of Big Oil, Shell is the world's second-largest investor-owned oil and gas company by revenue and among the world's largest companies out of any industry. In September 2015, Royal Dutch Shell PLC launched to increase its production capacity of high-purity ethylene oxide and ethoxylates at its Jurong Island site in Singapore. This plant will have an ethoxylates production capacity of 140,000 tonnes per annum.


Key Companies in the Ethoxylates market include



Ethoxylates Industry Developments


December 2020: SABIC has developed and released specialty grades with hygiene and healthcare applications. The company has launched advanced polyethylene glycol SAPEG 400/600 PH, which is used to develop liquid pharma preparations, including syrup and personal care products such as creams, cosmetics, soap, and toothpaste.


September 2020: Petronas Chemicals (PCG_ recently acquired a stake of 50% in PCC Oxyalkylates, its Malaysian unit. PCG and PCC, a reputed ethoxylates surfactants developer, have planned to set up an oxy alkylates facility in Terengganu and an R&D center.


Ethoxylates Market Segmentation


Ethoxylates Type Outlook




  • Alcohol Ethoxylates




  • Fatty Amine Ethoxylates




  • Fatty Acid Ethoxylates




  • Methyl Ester Ethoxylates




  • Ethyl Ester Ethoxylates




  • Glyceride Ethoxylates




  • Polyethylene Glycol




Ethoxylates Application Outlook



Ethoxylates Regional Outlook




  • North America




    • US




    • Canada






  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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