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    Enterprise Social Network Market

    ID: MRFR/ICT/25013-HCR
    128 Pages
    Ankit Gupta
    October 2025

    Enterprise Social Network Market Research Report By Deployment Type (On-Premise, Cloud), By Organization Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises), By Industry Vertical (Healthcare, Financial Services, Manufacturing, Technology, Government), By Functionality (Collaboration, Communication, Knowledge Management, Social Learning, Employee Engagement), By Pricing Model (Per User, Per Feature, Subscription-based) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to ...

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    Enterprise Social Network Market Summary

    The Global Enterprise Social Network Market is projected to grow significantly from 6.53 USD Billion in 2024 to 24.13 USD Billion by 2035.

    Key Market Trends & Highlights

    Enterprise Social Network Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 12.6 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 24.1 USD Billion, indicating robust growth potential.
    • in 2024, the market is valued at 6.53 USD Billion, reflecting the increasing importance of social networking in enterprises.
    • Growing adoption of digital collaboration tools due to the need for enhanced communication is a major market driver.

    Market Size & Forecast

    2024 Market Size 6.53 (USD Million)
    2035 Market Size 24.13 (USD Million)
    CAGR (2025-2035) 12.62%

    Major Players

    Microsoft, Salesforce, Oracle, IBM, Jive Software, SAP, Tibco, Hootsuite, Zoho, Workplace by Meta, Igloo Software, Google, Rypple, Yammer, Slack, LinkedIn

    Enterprise Social Network Market Trends

    The enterprise social network market continues to evolve rapidly, driven by the need for businesses to improve communication, collaboration, and productivity. Key market drivers include the increasing adoption of remote and hybrid work models, the need for enhanced employee engagement, and the growing popularity of artificial intelligence (AI) and machine learning (ML) technologies.

    Opportunities for capturing market share lie in the development of new features and functionalities, such as improved analytics and reporting capabilities, as well as the integration of AI and ML to enhance user experience and automate tasks. Recent trends include the rise of mobile-first platforms, the integration of social media features, and the increasing emphasis on data privacy and security. Enterprises are seeking solutions that offer seamless collaboration, foster innovation, and drive business outcomes.

    The Global Enterprise Social Network Market is poised for robust growth as organizations increasingly recognize the value of collaborative platforms in enhancing communication and fostering innovation among employees.

    U.S. Department of Commerce

    Enterprise Social Network Market Drivers

    Market Growth Projections

    The Global Enterprise Social Network Market Industry is poised for substantial growth, with projections indicating a market size of 6.54 USD Billion in 2024 and an anticipated increase to 24.1 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 12.6% from 2025 to 2035, reflecting the increasing adoption of social networking solutions across various sectors. The expansion is driven by factors such as the need for enhanced collaboration, employee engagement, and the integration of advanced technologies. As organizations continue to recognize the value of effective communication, the market is likely to evolve significantly in the coming years.

    Growing Focus on Employee Engagement

    A notable driver in the Global Enterprise Social Network Market Industry is the increasing emphasis on employee engagement. Organizations recognize that fostering a connected workplace enhances morale and retention rates. Social networking platforms serve as vital tools for promoting a sense of community and belonging among employees. By leveraging these platforms, companies can facilitate feedback loops, celebrate achievements, and encourage collaboration. This trend is likely to contribute to the market's expansion, with projections indicating a growth trajectory that could see the industry reach 24.1 USD Billion by 2035, highlighting the long-term value of employee-centric strategies.

    Integration of Advanced Technologies

    The integration of advanced technologies such as artificial intelligence and machine learning is transforming the Global Enterprise Social Network Market Industry. These technologies enhance user experience by providing personalized content, automating routine tasks, and offering data-driven insights. For example, AI-driven analytics can identify engagement patterns, enabling organizations to tailor their social networking strategies effectively. As businesses increasingly seek to leverage data for decision-making, the adoption of these technologies is expected to accelerate. This trend may contribute to a compound annual growth rate of 12.6% from 2025 to 2035, underscoring the potential for innovation within the market.

    Regulatory Compliance and Data Security

    Regulatory compliance and data security concerns are increasingly influencing the Global Enterprise Social Network Market Industry. Organizations must navigate complex regulations regarding data privacy and security, which necessitates the adoption of secure social networking solutions. As businesses seek to protect sensitive information while fostering collaboration, the demand for platforms that prioritize security features is likely to rise. This focus on compliance not only mitigates risks but also enhances trust among employees. Consequently, the market may experience growth as organizations invest in secure enterprise social networks that align with regulatory requirements.

    Rising Importance of Knowledge Management

    Knowledge management is emerging as a critical driver in the Global Enterprise Social Network Market Industry. Organizations are recognizing the value of capturing and sharing institutional knowledge to foster innovation and efficiency. Social networking platforms facilitate the documentation and dissemination of knowledge, enabling employees to access valuable resources and insights. This trend is particularly relevant in industries where expertise is paramount, such as technology and healthcare. As companies prioritize knowledge sharing, the market is likely to witness sustained growth, aligning with broader organizational goals of continuous improvement and learning.

    Increased Demand for Remote Collaboration Tools

    The Global Enterprise Social Network Market Industry experiences heightened demand for remote collaboration tools, driven by the need for seamless communication among distributed teams. As organizations increasingly adopt hybrid work models, platforms that facilitate real-time interaction and knowledge sharing become essential. For instance, the market is projected to reach 6.54 USD Billion in 2024, reflecting a growing recognition of the importance of effective collaboration. Companies are investing in social networking solutions to enhance employee engagement and productivity, which indicates a shift towards more integrated communication strategies in the workplace.

    Market Segment Insights

    Enterprise Social Network Market Segment Insights

    Enterprise Social Network Market Segment Insights

    Enterprise Social Network Market Deployment Type Insights

    Enterprise Social Network Market Deployment Type Insights

    The Enterprise Social Network Market is segmented into two deployment types, namely on-premise and cloud. The cloud deployment is expected to account for the largest share of the market in the coming years, primarily due to its inherent benefits such as scalability, flexibility, and cost-effectiveness. On the other hand, the on-premise deployment is also expected to grow in the forecast period; however, the growth may not be as significant as that of the cloud segment. Under the on-premise deployment model, the Enterprise Social Network software is hosted and installed on the company’s servers.

    This deployment model allows companies to have more control over their data security and customization preferences. However, this deployment option also involves substantial upfront investment, as well as significant maintenance and tech personnel costs. The cloud deployment model, on the other hand, is based on hosting the Enterprise Social Network software on a third-party cloud provider. Once again, this software deployment option allows for more flexibility, scalability, and cost-efficiency, as the companies only pay for the resources they actively use, as well as the option to access enterprise social networking software via any location and any time.

    The choice between on-premise and cloud deployment is based on several factors, not limited to the company size, IT infrastructure peculiarities, security demands, and business strategy. While large companies with complex IT infrastructure and high data security demands are more likely to adopt the on-premise option, small businesses lacking the necessary IT resources and budget will most likely focus on the cloud model. The cloud deployment mode appears to be the most relevant for companies choosing the hybrid IT approach, and, thus, hosting some applications on-premise, and others in the cloud.

    Figure 2: Enterprise Social Network Market, By Condition, 2023 & 2032

    Enterprise Social Network Market Organization Size Insights

    Enterprise Social Network Market Organization Size Insights

    The Enterprise Social Network Market is segmented by organization size into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Among these segments, SMEs are expected to hold a significant share of the market in 2023, owing to the increasing adoption of cloud-based enterprise social networking solutions by SMEs to improve collaboration and communication within their organizations. Large enterprises, on the other hand, are expected to witness a higher growth rate during the forecast period, due to their greater investment capacity in advanced enterprise social networking technologies to enhance employee engagement, knowledge sharing, and innovation.

    Enterprise Social Network Market Industry Vertical Insights

    Enterprise Social Network Market Industry Vertical Insights

    The Enterprise Social Network Market segmentation by Industry Vertical includes Healthcare, Financial Services, Manufacturing, Technology, and Government. Healthcare is expected to hold the largest market share due to the increasing need for collaboration and communication among healthcare professionals. Financial Services is another major segment, where Enterprise Social Networks are used for secure collaboration, knowledge sharing, and customer engagement. Manufacturing and Technology sectors are also witnessing growing adoption of Enterprise Social Networks for improved productivity and innovation. The Government segment is expected to show significant growth due to the increasing need for secure and efficient communication and collaboration among government agencies.

    Enterprise Social Network Market Functionality Insights

    Enterprise Social Network Market Functionality Insights

    Collaboration, Communication, Knowledge Management, Social Learning, and Employee Engagement are key functionalities of Enterprise Social Network (ESN) solutions. The Enterprise Social Network Market revenue for Collaboration is projected to reach USD 2.45 billion by 2024, growing at a CAGR of 12.8%. Communication functionality is expected to contribute USD 1.89 billion to the market revenue by 2024, with a CAGR of 11.9%. Knowledge Management is estimated to grow at a CAGR of 10.9%, reaching USD 1.32 billion in revenue by 2024.

    Social Learning and Employee Engagement functionalities are anticipated to contribute USD 1.03 billion and USD 0.96 billion, respectively, to the Enterprise Social Network Market by 2024. These functionalities enable seamless collaboration, effective communication, efficient knowledge sharing, enhanced learning experiences, and improved employee engagement within organizations.

    Enterprise Social Network Market Pricing Model Insights

    Enterprise Social Network Market Pricing Model Insights

    The pricing model segment is a crucial factor in determining the Enterprise Social Network Market revenue and growth. Among the various pricing models, three primary types stand out: per user, per feature, and subscription-based. The per user pricing model charges a fixed fee for each user accessing the enterprise social network. This model is straightforward and easy to manage, but it can become expensive for organizations with a large number of users. The per feature pricing model, on the other hand, charges based on the specific features and functionalities used by each user.

    This model offers more flexibility and customization, allowing organizations to tailor their spending to their specific needs. The subscription-based pricing model provides access to the enterprise social network for a fixed period of time, typically on a monthly or annual basis. This model offers predictability and cost savings for organizations that plan to use the platform extensively over time. The Enterprise Social Network Market data indicates that the subscription-based model is gaining popularity due to its cost-effectiveness and flexibility.

    Get more detailed insights about Enterprise Social Network Market Research Report - Forecast Till 2034

    Regional Insights

    The regional segmentation of the Enterprise Social Network Market offers valuable insights into the market dynamics across different regions. North America is anticipated to dominate the market with a substantial revenue share, driven by the high adoption of advanced technologies and the presence of major industry players. Europe follows closely, with a significant contribution to the market revenue. The Asia-Pacific region is expected to witness notable growth, owing to the rising number of small and medium-sized enterprises and increasing internet penetration.

    South America and MEA are also expected to contribute to the market growth, albeit at a slower pace compared to the other regions. These regional insights help businesses understand the market potential, identify growth opportunities, and tailor their strategies accordingly.

    Figure 3:Enterprise Social Network Market, By Regional, 2023 & 2032

    Enterprise Social Network Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The ecosystem of the Enterprise Social Network Market is extremely competitive. A wide range of leading players drives the ecosystem’s evolution, investing in various features and applications targeting different audiences and accounts. Prominent vendors include Microsoft, Salesforce, Oracle, IBM, Jive Software, SAP, and others. These companies aim to support the market’s development through introducing innovative features and functions. Vendors are regularly developing new updates to improve their offerings and ensure that they meet the evolving requirements of enterprise customers.

    Importantly, the ecosystem also benefits from the robust levels of cooperation between existing service providers, as they need to be prepared to address the extensive and varied requirements of target audiences.

    Microsoft is a major player in the Enterprise Social Network Market due to its constant innovation and popular product. Its main application, Microsoft Teams, is a thoroughgoing solution for workplace collaboration needs, including chat, video meetings, file sharing, and integration with hundreds of third-party applications. It enables enhanced communication among teams, boosted productivity, and knowledge sharing among enterprise employees. The scale of Microsoft’s presence in the market is determined by its popular existing market solutions, such as the Windows operating system, as well as by its dedication to offering an extensive and constantly updated functionality range.

    Salesforce is another significant vendor in the Enterprise Social Network Market due to its popular platform, Salesforce Chatter. It is a social network collaboration tool targeted at employees in the Salesforce account. It allows enterprise employees to connect to each other, share knowledge, learn about projects and customers, and communicate about important work-related issues. Chatter includes a wide range of social media tools, such as walls, updates, comments, forums, and files.

    At the same time, it also links seamlessly with other Salesforce functions and platforms, including the Sales and Service clouds as well as various applications, allowing enterprises to support social collaboration effectively while working with their customer database within the single account. This approach facilitated the high levels of adoption of Salesforce’s solution among company employees and propelled the service provider to its current prominent position in the market.

    Key Companies in the Enterprise Social Network Market market include

    Industry Developments

    The Enterprise Social Network Market is projected to reach $15.0 billion by 2032, exhibiting a CAGR of 12.62% during the forecast period (2024-2032). The market is driven by the increasing adoption of digital workplace solutions, the need for improved communication and collaboration, and the growing popularity of remote work. The market is dominated by vendors such as Microsoft, Salesforce, IBM, and Jive Software. Recent developments in the market include the integration of AI and machine learning into enterprise social networks, the rise of mobile-first platforms, and the increasing focus on employee experience.

    The market is expected to witness significant growth in the coming years, as more and more organizations realize the benefits of using enterprise social networks to improve communication, collaboration, and productivity.

    Future Outlook

    Enterprise Social Network Market Future Outlook

    The Global Enterprise Social Network Market is projected to grow at a 12.62% CAGR from 2025 to 2035, driven by increasing digital collaboration and demand for enhanced employee engagement.

    New opportunities lie in:

    • Develop AI-driven analytics tools to enhance user engagement and content relevance.
    • Create integration solutions for seamless connectivity with existing enterprise software.
    • Focus on mobile-first platforms to cater to the growing remote workforce.

    By 2035, the market is expected to reach a robust position, reflecting substantial growth and innovation.

    Market Segmentation

    Enterprise Social Network Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Enterprise Social Network Market Functionality Outlook

    • Per User
    • Per Feature
    • Subscription-based

    Enterprise Social Network Market Pricing Model Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Enterprise Social Network Market Deployment Type Outlook

    • Small and Medium-sized Enterprises (SMEs)
    • Large Enterprises

    Enterprise Social Network Market Industry Vertical Outlook

    • Collaboration
    • Communication
    • Knowledge Management
    • Social Learning
    • Employee Engagement

    Enterprise Social Network Market Organization Size Outlook

    • Healthcare
    • Financial Services
    • Manufacturing
    • Technology
    • Government

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 6.52 (USD Billion)
    Market Size 2025 7.35 (USD Billion)
    Market Size 2035 24.13 (USD Billion)
    Compound Annual Growth Rate (CAGR) 12.62% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Tibco, Salesforce, Microsoft, Hootsuite, Zoho, Workplace by Meta, Igloo Software, SAP, Google, Jive Software, Rypple, Yammer, Slack, IBM, LinkedIn
    Segments Covered Deployment Type, Organization Size, Industry Vertical, Functionality, Pricing Model, Regional
    Key Market Opportunities AIpowered Recommendations AnalyticsDriven Insights Collaboration and Productivity Boost Employee Engagement and Communication Customer Relationship Management CRM Integration
    Key Market Dynamics Increased remote work digital transformation collaboration communication employee engagement
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the market size of the Enterprise Social Network Market?

    The Enterprise Social Network Market is expected to reach USD 21.42 Billion by 2034, exhibiting a CAGR of 12.62% during the forecast period (2025-2034).

    Which region is expected to hold the largest market share in the Enterprise Social Network Market?

    North America is expected to account for the largest market share in the Enterprise Social Network Market, owing to the presence of a large number of technology giants and early adoption of advanced technologies in the region.

    Which industry vertical is expected to have the highest demand for Enterprise Social Networks?

    The IT and Telecom industry is expected to have the highest demand for Enterprise Social Networks, due to the increasing need for collaboration and communication within these industries.

    Who are the key competitors in the Enterprise Social Network Market?

    Some of the key competitors in the Enterprise Social Network Market include Microsoft, IBM, Salesforce, SAP, and Oracle.

    What are the key trends driving the growth of the Enterprise Social Network Market?

    The key trends driving the growth of the Enterprise Social Network Market include the increasing adoption of cloud-based solutions, the growing need for collaboration and communication within organizations, and the rising demand for mobile-first solutions.

    What are the challenges faced by the Enterprise Social Network Market?

    The challenges faced by the Enterprise Social Network Market include security concerns, data privacy issues, and the lack of interoperability between different platforms.

    What are the key opportunities for the Enterprise Social Network Market?

    The key opportunities for the Enterprise Social Network Market include the growing adoption of artificial intelligence (AI) and machine learning (ML), the increasing demand for personalized experiences, and the expanding market for small and medium-sized businesses (SMBs).

    What is the expected growth rate of the Enterprise Social Network Market?

    The Enterprise Social Network Market is expected to exhibit a CAGR of 12.62% during the forecast period (2025-2034).

    What are the key segments of the Enterprise Social Network Market?

    The key segments of the Enterprise Social Network Market include deployment type (on-premises and cloud-based), organization size (small and medium-sized businesses (SMBs) and large enterprises), industry vertical (IT and telecom, healthcare, manufacturing, and others), and region (North America, Europe, Asia-Pacific, and Rest of the World).

    What is the expected market size of the Enterprise Social Network Market in 2032?

    The Enterprise Social Network Market is expected to reach USD 16 Billion by 2034.

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