End User Experience Monitoring Market Analysis

End User Experience Monitoring Market Overview 

The global End User Experience Monitoring market is rising at a CAGR of 18.5% for the period between 2022 to 2030. This promising growth rate is dependent on multiple market factors that influence the end-user industries. The innovation in the computer and IT industry facilitates the user experience tracking market greatly. In several industries like Banking, Financial Services, and Insurance (BFSI), Healthcare, IT and telecommunication, government agencies, etc, there are a steady demand for end-user experience monitoring (EUEM) solutions. The end-user experience monitoring services provide software or internet-based solutions to track the various parameters of user experience of a new system, software, or application. 

Whenever a new service-oriented solution or application is developed, it goes through various tests for enhancements. Although, these tests are run majorly from the developer’s point of view. To accumulate the right information about the application or system’s performance from an end-user’s point of view, the EUEM systems are required. Technologically advanced high-income countries own the largest End User Experience Monitoring market share in the world. To enhance the performances of the applications and systems, EUEM plays a crucial role.      

COVID-19 Analysis

Since the COVID-19 happened, the business scenario of the world has transformed greatly within the last year. The high infectivity of the disease has forced all major countries of the world to impose a complete lockdown in several months. Multiple series of these lockdowns introduced several market hazards which slowed down the business of different countries and damaged the condition of economies as well. The End User Experience Monitoring market is affected by the market changes due to COVID-19 as well. Multiple factors affect an emerging industry in a crisis. 

Low investments in the tech industry have reduced the growth of the market during lockdowns. The unavailability of working staff in the workforce, layoffs, and shutting down of companies have affected the EUEM industry. Although, the emergence of lockdowns has forced a large section of the official businesses to operate from remote locations or homes. This setting has created a new trend in the market where companies operate via online media. The market statistics show that after 2021, there are 4.66 billion internet users in the world which is almost 60% of the world population. This trend will contribute to the global End User Experience Monitoring market size. As of now, the current projections are optimistic for the business of EUEM. 

Market Dynamics 

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  Drivers 

  
  

It is needless to say how important it is to track the experience quotient of a business in today’s heavily competitive scenario. The end-users are the primary driving force for any business. Therefore, it is essential to get a good grasp of the audience and end-users behavior and demands. New software or application is doomed to failure it is not engaging or relevant to the target audience. The EUEM solutions help the developers to get a fresh perspective from the user’s point of view. This dependency factor of developers or SME manufacturers to the solutions is one of the major driving forces for the EUEM market. The latest market statistics show more than 90% of the active internet users in the world connect with the internet via mobile or smartphone devices. 

In that context, testing applications in mobile devices is a crucial need for developers. The EUEM solutions present dedicated analytics data highlighting several user experience (UX) parameters such as application infrastructure, network quality, optimization issues, device compatibility, etc. The End User Experience Monitoring business grows owing to the changing user behavior in the market. The changing nature of the online portal algorithms has an impact on EUEM also. Several applications in the market require multilevel testing to confirm their compatibility with it.          

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  Opportunities 

  
  

The technological innovation in the fields of the internet of things (IoT), artificial intelligence (AI), etc has created a new arena for the global market. The latest market projections claim that from 2016 to 2019, there had been a 45% hike in the numbers of annual mobile application downloads. The current estimates suggest that there are more than 250 billion mobile application downloads every year. The End User Experience Monitoring industry is going to expand dramatically based on the current market trends. Also, the growing numbers of SMEs in various countries in the systems and application development business is optimistic for the cloud-based EUEM systems. 

The cloud EUEM solutions are cheaper and widely available for all sorts of end-users. These solutions will help the corporates to reduce overhead costs and operational charges by a lot. Latest End User Experience Monitoring market trends suggest that SME industries from developing countries are going to take over a massive market share in the coming future. The advancements in technology will further increase the possibilities for EUEM solutions.   

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  Restraints

  
  

At present, a broad section of the available applications and software in the market is free. Small-scaled developers create a free application and choose the advertisement revenue model before they can turn to a payment gateway or subscription system. The improvements, testing, and tracking faculties are limited to big corporations and developing firms. That is a key restraint for the EUEM market as well. Without a steady flow of investments retain in the development of apps and software, the EUEM industry faces slower growth. 

Also, there is a severe lack of trained and qualified staff and developers in the market. This factor creates obstacle before the said market to grow. The maintenance and servicing costing for EUEM are higher in the conventional market where the majority of the end-users reside. This costing factor is a bump on the road of End User Experience market growth.     

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  Challenges 

  
  

Even after significant growth in technology over the last couple of years, there are certain challenges in the market for EUEM. A major issue with the cloud-based user monitoring systems is that it requires actual users and their experiences to generate insights. If the website fails to gather enough traffic, there will be no meaningful data to rely on. In many systems, developers have to wait for the application to launch first to generate and monitor the user experience data. There are several technological hazards in the internet medium such as the network strength, server performance, seamless transmission, etc. 

To monitor a large section of the user experience data is difficult that way due to these obtaining factors. Also, the risks of bugs, viruses, hackers, etc are going to threaten the EUEM systems market in the upcoming years as well.   

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  Cumulative Growth Analysis 

  
  

According to End User Experience Market analysis, there is an affirmative growth performance of the market for the last couple of years. In 2018, the market recorded a NET valuation of USD 1,389.7 million. Current projections suggest that the market is growing at a CAGR of 22.1% for the forecast period of 2018 to 2023. The estimated market value will reach 3,772 million by the end of 2023. The Banking, Financial Services and Insurance (BFSI), IT and telecom industries are of the largest shareholders of the global market share for EUEM systems.   

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  Value Chain Analysis

  
  

Tech corporations and developing farms create the EUEM solutions as well. Several giant corporations invest in third-party development of these systems from technologically striving regions. The solutions reach the clients via online or E-commerce systems or authorized software security and monitoring firms. There is a dominance of strategic partnerships between tech companies and end-user companies in several parts of the world.    

Regional Analysis 

The North American region is the largest shareholder of the global EUEM market. Countries like the US, Canada, Mexico, Germany, France, UK, etc, are technologically advanced and enriched in business resources as well. Although, present market traits suggest that the APAC region will the fastest growing market in the coming future. 

Competitive Landscape 

The major End User Experience Market players – 

• IBM Corporation (US) 


• Dynatrace LLC (US)


• Oracle Co. (US)


• SAP SE (Germany) 


• Micro Focus International (UK)


• Riverbed Technology (US)


• AppDynamics (US)


• BMC Software Inc. (US)


• Catchpoint (US)

Recent Developments 

In 2018, Catchpoint has launched a versatile and sophisticated free solution that provides insights into the key performance indicators (KPIs) from the websites, mobile applications, portals, software, etc.  

Segment Overview 

Based on components, type of access, size of the organization, mode of deployment, etc, there are different End User Experience Monitoring market segments. 

By components

• Real User Monitoring Solutions 


• Synthetic Monitoring Solutions 


• Professional Services 


• Managed Services 

By access type 

• Website / Portal  


• Mobile 

By organization

• Large enterprises 


• Small, and medium enterprises (SMEs)

By deployment mode 

• Cloud


• On-premise 

By end-user industry

• BFSI


• Retail and consumer goods 


• Healthcare 


• Government 


• IT and telecommunication 


• Others 

By regions 

• North America 


• Europe 


• Asia Pacific (APAC)


• Rest of the world