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End-user Computing (EUC) Market Research Report: By Device Type (Desktops, Laptops, Thin Clients, Mobile Devices, Wearables), By End-User Industry (Healthcare, Education, Financial Services, Manufacturing, Retail), By Deployment Model (On-Premises, Cloud-Based, Hybrid) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032


ID: MRFR/ICT/24919-HCR | 100 Pages | Author: Aarti Dhapte| September 2024

End-user Computing (EUC) Market Overview


As per MRFR analysis, the End-user Computing (EUC) Market Size was estimated at 46.48 (USD Billion) in 2022. The End-user Computing (EUC) Market is expected to grow from 49.62 (USD Billion) in 2023 to 89.4 (USD Billion) by 2032. The End-user Computing (EUC) Market CAGR (growth rate) is expected to be around 6.76% during the forecast period (2024 - 2032).


Key End-user Computing (EUC) Market Trends Highlighted


Key drivers of the End User Computing (EUC) market include the increasing adoption of cloud-based services, the growth of remote work, and the need for enhanced security measures.


As businesses seek to improve operational efficiency and reduce costs, they are turning to EUC solutions to provide secure, remote access to applications and data for their employees.


Opportunities for growth in the EUC market lie in the expansion of virtual desktop infrastructure (VDI) and desktop-as-a-service (DaaS) solutions, as well as the adoption of mobile device management (MDM) and unified endpoint management (UEM) technologies.


These solutions enable businesses to manage and secure their devices and data, regardless of location or device type.


Recent trends in the EUC market include the rise of artificial intelligence (AI) and machine learning (ML) technologies, which are being used to automate tasks and improve the user experience.


Additionally, there is a growing focus on cybersecurity measures as businesses look to protect their data and systems from potential threats. 


Figure1: End-user Computing (EUC) Market, 2018 - 2032 (USD Billion)


End-user Computing (EUC) Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


End-user Computing (EUC) Market Drivers


Growing Demand for Digital Transformation


The End-user Computing (EUC) Market is growing with the rapid surge in demand and the frequent adoption of digital transformation strategies in organizations all over the world.


Business organizations continue investing in EUC solutions as they seek to increase operation efficiency, enhance customer experiences, and stay ahead of their competitors.


The increasing demand for EUC solutions is to ensure that the employees of the organizations are empowered to access and use data, applications, and resources both soft and hard copy from anywhere whether they are at home, in the office, the city, or travelling, employees can access using any type of device.


The at-home dynamic, collaboration, and accessibility of data are a few of the factors driving the growth of the market.


Advancements in Cloud Computing and Virtualization


The rapid advancements in cloud computing and virtualization technologies are propelling the End-user Computing (EUC) Market. Cloud-based end user computing solutions offer businesses increased flexibility, scalability and cost-effective service.


Organizations can manage their computing needs on a pay-as-you-go plan, avoiding investments in up-front hardware costs and ongoing maintenance.


Virtualization can be used to consolidate multiple workloads onto a single physical server, allowing better resource utilization and cutting down hardware infrastructure costs. This has made its way to various end use computing solutions, and the market is growing.


Increasing Adoption of Mobile and IoT Devices


The End-user Computing (EUC) Market is being driven by the proliferation of mobile devices and the Internet of Things (IoT).


The increasing use of smartphones, tablets, and other mobile devices is creating a demand for end user computing solutions that can provide secure and seamless access to corporate resources from anywhere.


Additionally, the growing adoption of IoT devices is generating vast amounts of data that need to be processed and analyzed.


End user computing solutions play a crucial role in managing and leveraging this data to derive valuable insights and improve decision-making.


End-user Computing (EUC) Market Segment Insights


End-user Computing (EUC) Market Device Type Insights


The Device Type segment holds critical importance in the Global End User Computing (EUC) Market, driving market growth and shaping its overall landscape. This segment encompasses a diverse range of devices, each catering to specific user needs and preferences.


Desktops continue to maintain a significant share of the EUC market. With their powerful processing capabilities and large screen sizes, desktops remain ideal for demanding tasks such as content creation, software development, and data analysis.


Despite the growing popularity of mobile devices, desktops still hold a strong position in the enterprise sector, where reliability, performance, and security are paramount.


Laptops have emerged as versatile and portable alternatives to desktops. Their compact form factor and long battery life make them suitable for professionals who require on-the-go computing. The increasing adoption of remote and hybrid work models has further fueled the demand for laptops.


Thin Clients offers cost-effective solutions for organizations seeking to centralize their computing infrastructure. By offloading processing tasks to a central server, thin clients provide a secure and manageable endpoint computing experience.


This technology is gaining popularity in education, healthcare, and government sectors due to its reduced hardware costs and simplified IT management.


Mobile Devices, including smartphones and tablets, are transforming the EUC market. Their ubiquitous nature and user-friendly interfaces have made them essential tools for accessing corporate applications, collaborating with colleagues, and managing tasks.


The proliferation of mobile devices has led to the development of mobile-first applications and cloud-based services, further driving market growth. Wearables, such as smartwatches and fitness trackers, are emerging as niche but promising segments within the EUC market.


These devices offer hands-free computing capabilities, enabling users to access information and control applications without the need for traditional input devices.


As wearable technology continues to advance, its integration with EUC solutions is expected to create new opportunities for innovation and productivity enhancement.


Overall, the Device Type segment in the Global End User Computing (EUC) Market is highly dynamic, with each category catering to distinct user requirements.


Understanding the specific needs and preferences of different user groups is crucial for market participants to develop tailored solutions and drive market growth. 


Figure2: End-user Computing (EUC) Market, By Device Type, 2023 & 2032 (USD billion)


End-user Computing (EUC) Market Device Type Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


End-user Computing (EUC) Market End-User Industry Insights


The End-User Industry segment plays a crucial role in shaping the End-user Computing (EUC) Market landscape. The Healthcare sector is projected to hold a significant market share, driven by increasing adoption of telemedicine, electronic health records (EHRs), and other advanced technologies.


In 2023, the Healthcare segment is valued at 10.24 billion USD and is estimated to reach 17.26 billion USD by 2032, exhibiting a CAGR of 6.3%. The Education industry is another key segment, with the rising demand for digital learning platforms, virtual classrooms, and educational software.


The Education segment is expected to grow from 8.97 billion USD in 2023 to 14.98 billion USD by 2032, with a CAGR of 6.5%.


The Financial Services sector is also witnessing significant adoption of End User Computing (EUC) solutions to enhance customer experience, streamline operations, and meet regulatory compliance. The Financial Services segment is projected to reach 12.15 billion USD by 2032, growing at a CAGR of 6.2%.


Other key industries driving the End-user Computing (EUC) Market growth include Manufacturing, Retail, and Government.


End-user Computing (EUC) Market Deployment Model Insights


The deployment model segment of the End-user Computing (EUC) Market is segmented into On-Premises, cloud-based, and hybrid. In 2023, the cloud-based segment held the largest market share of 45.6%, owing to the increasing adoption of cloud computing services by businesses.


Cloud-based deployment offers benefits such as scalability, flexibility, and cost-effectiveness, which is driving its growth. The On-Premises segment is expected to witness a steady growth during the forecast period, due to the requirement for data security and control by enterprises.


The hybrid deployment model, which combines the benefits of both On-Premises and cloud-based deployment, is gaining traction among businesses that require a customized solution.


The End-user Computing (EUC) Market is expected to reach a valuation of USD 62.37 billion by 2027, exhibiting a CAGR of 7.2% during the forecast period.


The increasing adoption of cloud computing, the growing demand for remote work solutions, and the need for improved data security are key factors driving the growth of the End-user Computing (EUC) Market.


End-user Computing (EUC) Market Regional Insights


The End-user Computing (EUC) Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest region in the End-user Computing (EUC) Market, accounting for a significant market share in 2023.


The region is home to a large number of enterprises and government organizations that are adopting End-user Computing (EUC) solutions to improve their IT infrastructure and enhance productivity.


Europe is the second largest region in the End-user Computing (EUC) Market, with a growing number of businesses recognizing the benefits of End-user Computing (EUC) solutions.


The region is expected to witness significant growth in the coming years due to the increasing adoption of cloud-based services and the growing need for data security.


APAC is expected to be the fastest-growing region in the End-user Computing (EUC) Market, driven by the increasing adoption of End-user Computing (EUC) solutions in emerging economies such as China and India.


South America and MEA are expected to witness moderate growth in the End-user Computing (EUC) Market, with increasing adoption of End-user Computing (EUC) solutions in key industries such as healthcare and education. 


Figure3: End-user Computing (EUC) Market, By Regional, 2023 & 2032 (USD billion)


End-user Computing (EUC) Market Regional Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


End-user Computing (EUC) Market Key Players and Competitive Insights


Major players in the End-user Computing (EUC) Market are focusing on developing innovative products and expanding their global presence.


Leading End-user Computing (EUC) Market players are investing heavily in research and development to create advanced solutions that meet the evolving needs of customers.


The End-user Computing (EUC) Market is witnessing a growing number of strategic partnerships and collaborations among key players. These partnerships aim to leverage complementary strengths and expand market reach.


The End-user Computing (EUC) Market is characterized by intense competition, with established players and new entrants vying for market share. Key players are focusing on differentiation through product innovation, customer service, and strategic partnerships.


Citrix Systems is a leading provider of digital workspace solutions that enable secure and reliable access to applications, data, and desktops from any device or location. The company offers a comprehensive portfolio of products and services that includes Citrix Virtual Apps and Desktops, Citrix Gateway, and Citrix Workspace.


Citrix Systems has a strong global presence and serves a diverse customer base across various industries. The company has a strong focus on research and development and invests heavily in innovation to stay ahead of the competition.


Citrix Systems is committed to providing its customers with the best possible experience and has received numerous awards and recognitions for its products and services.


Microsoft is a global technology leader that provides a wide range of products and services, including operating systems, productivity software, and cloud computing solutions.


The company's End-user Computing (EUC) Market offerings include Windows Virtual Desktop, Microsoft 365, and Azure Virtual Desktop.


Microsoft has strong brand recognition and a vast customer base worldwide. The company has a proven track record of innovation and is constantly developing new products and services to meet the evolving needs of customers.


Microsoft is committed to providing its customers with the best possible experience and has received numerous awards and recognitions for its products and services.


Key Companies in the End-user Computing (EUC) Market Include



  • Citrix Systems

  • ServiceNow

  • VMware

  • Google LLC

  • IBM

  • Parallels International GmbH

  • Ivanti

  • Microsoft

  • Hewlett Packard Enterprise

  • SAP SE

  • Oracle

  • Amazon Web Services

  • Parallels

  • Dell Technologies

  • Ericom Software


End-user Computing (EUC) Market Developments


The End User Computing (EUC) market is projected to grow significantly over the next decade, driven by increasing adoption of cloud-based services, virtual desktops, and mobile devices.


Key trends shaping the EUC market include the rise of virtual workspaces, the adoption of artificial intelligence (AI) and machine learning (ML), and the increasing need for data security. Major players in the EUC market include Citrix, VMware, Microsoft, and Amazon Web Services (AWS).


Recent developments in the market include the launch of new products and services, such as Citrix DaaS and VMware Horizon Cloud, and the acquisition of Cloudpaging by VMware.


End-user Computing (EUC) Market Segmentation Insights


End-user Computing (EUC) Market Device Type Outlook



  • Desktops

  • Laptops

  • Thin Clients

  • Mobile Devices

  • Wearables 


End-user Computing (EUC) Market End-User Industry Outlook



  • Healthcare

  • Education

  • Financial Services

  • Manufacturing

  • Retail


End-user Computing (EUC) Market Deployment Model Outlook



  • On-Premises

  • Cloud-Based

  • Hybrid 


End-user Computing (EUC) Market Regional Outlook



  • North America

  • Europe

  • South America

  • Asia Pacific

  • Middle East and Africa

Report Attribute/Metric Details
Market Size 2022 46.48(USD Billion)
Market Size 2023 49.62(USD Billion)
Market Size 2032 89.4(USD Billion)
Compound Annual Growth Rate (CAGR) 6.76% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2023
Market Forecast Units USD Billion
Key Companies Profiled Citrix Systems, ServiceNow, VMware, Google LLC, IBM, Parallels International GmbH, Ivanti, Microsoft, Hewlett Packard Enterprise, SAP SE, Oracle, Amazon Web Services, Parallels, Dell Technologies, Ericom Software
Segments Covered Device Type, End-User Industry, Deployment Model, Regional
Key Market Opportunities Cloud adoption Virtual Desktop Infrastructure VDI Thin clients Unified Endpoint Management UEM Security and Compliance
Key Market Dynamics Increasing cloud adoption, growing demand for mobile devices, rising adoption of virtual desktops, increasing focus on data security, and expanding market for hosted desktops
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The global End User Computing (EUC) market size is expected to reach USD 49.62 billion in 2023 and is projected to expand at a CAGR of 6.76% from 2024 to 2032, reaching USD 89.4 billion by 2032.

North America is expected to hold the largest market share in the global EUC market throughout the forecast period. In 2023, the region accounted for over 35% of the global market and is projected to maintain its dominance due to the presence of major technology hubs, early adoption of advanced technologies, and a large number of enterprises.

The growth of the global EUC market is primarily driven by several factors, including the increasing adoption of cloud computing, the rising demand for remote work and bring-your-own-device (BYOD) policies, and the need for improved user experience and productivity.

EUC solutions find applications in various industries, including healthcare, education, finance, retail, and manufacturing. They enable organizations to deliver a consistent and secure user experience across multiple devices, operating systems, and applications.

The global EUC market is highly competitive, with several major players, including Citrix Systems, VMware, Microsoft, Dell Technologies, and IBM. These companies offer a range of EUC solutions, including virtual desktop infrastructure (VDI), application virtualization, and desktop-as-a-service (DaaS).

The future of the global EUC market is expected to be shaped by emerging trends such as the adoption of artificial intelligence (AI), the growth of edge computing, and the increasing use of augmented reality (AR) and virtual reality (VR) technologies.

The COVID-19 pandemic has had a significant impact on the global EUC market, accelerating the adoption of remote work and increasing the demand for secure and flexible EUC solutions. The market is expected to continue to grow in the post-pandemic era as organizations adapt to new work models and prioritize employee productivity and security.

The global EUC market faces several challenges, including security concerns, the need for skilled IT professionals, and the complexity of managing multiple EUC solutions. Organizations need to address these challenges to fully realize the benefits of EUC and ensure a successful implementation.

The global EUC market presents several growth opportunities, including the expansion of cloud-based EUC solutions, the increasing adoption of mobile devices, and the growing demand for personalized and immersive user experiences. Companies can capitalize on these opportunities to gain a competitive advantage and drive market growth.

The global End User Computing (EUC) market is projected to expand at a compound annual growth rate (CAGR) of 6.76% from 2024 to 2032, reaching USD 89.4 billion by the end of the forecast period.

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