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Electronic Films Market Share

ID: MRFR//5519-HCR | 140 Pages | Author: Priya Nagrale| November 2024

The Electronic Films Market is a fast moving industry with intense competition where businesses employ different strategies to gain a competitive edge in terms of market share. These approaches are necessary so that organizations can stay ahead of the competition and control significant portions of this market. Differentiation is one common approach which emphasizes providing unique and innovative electronic films that make them different from competitors. For example, films with enhanced properties such as high strength or clarity or even special tailored coatings can be used.

Another popular strategy employed in the Electronic Films Market is market segmentation. Businesses identify certain groups of customers who require specific types of films. UV protection, thermal insulation might be prioritized first while making films for automobiles; however when designing those used in electronic displays it should focus on optical clarity or even touchscreen compatibility. This allows organizations to effectively tackle niche markets thus gaining more shares in these areas.

Considered to be one of the critical aspects for achieving market share in the Electronic Films Market. The advantage is often gained by those corporations who invest into research and development, creating innovative products.Exploration enables them to stay ahead and win customers searching for their latest improvement in such a way as manufacturing films with higher electric conductivity for electronic devices or making eco-friendly options.

It is crucial to have strong brand development to achieve substantial market share. Creating a reputable brand calls for more than just good quality goods but also an attractive brand image through intelligent marketing and communication strategies. A strong brand creates trust and confidence among customers thereby influencing purchase decisions which ultimately translates to increased market share.

Lastly, geographical expansion is used by companies to enhance its market share. This involves entering new regions or countries, accessing previously untapped areas, and catering for diverse customer needs.Global expansion helps firms broaden their clientele base while reducing reliance on particular markets thus securing better position on the Electronic Films Market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Forecast Period   2022-2030
Growth Rate   6.3% (2022–2030)

Electronic Films Market Overview


Electronic Films Market is projected to grow at 6.3% CAGR during the forecast period 2022-2030 and was valued at USD 7.98 Billion in 2018.


Electronic films are high-performance films that protect electronic devices and enhance their performance and durability. These films have an array of applications in the electrical & electronics industry on account of their beneficial properties such as high insulation, optical transparency, and excellent chemical resistance. Various types of electronic films such as PET, ETFE, copper films are used in electronic displays of smartphones, tablets, and other electronic devices.  For instance, PET (polyethylene terephthalate) films are used in electronic displays of solar cells to protect the optics from environmental factors such as abrasion, dust, or heat and to improve reflectivity and transmission of light.


The Market is expected to be driven by increased demand for electronic films in the electronics industry to manufacture smartphones, tablets, and touch panel displays. This is primarily attributed to the growing consumer demand for LED and LCD touch panels. For instance, the consumer electronics association (CEA) in January 2018 predicted an increase of 3.95% in the consumer electronics sector over 2017 with a retail revenue of USD 351 billion. Moreover, the increasing demand for high-performance polymer films in numerous electronic applications is further projected to propel the market growth in the coming years.


Furthermore, the rapid technological advancements in electronic films coupled with the continuous development of printed circuit boards and other electronic products will offer immense market opportunities for the players operating in electronic films market during the forecast period.


However, high processing cost associated with ITO based electronic films is expected to create major challenges for the market players and is likely to hinder the market growth during the assessment period.


May 2024 saw the Jeep® brand unveil “Surpass Yourself” on its official YouTube channel. The teaser film focused on the brand new all-electric Jeep Wagoneer S, and this marks the first worldwide BEV of the company, which first debuts in Canada and the United States. In New York City, May 30th, 2024, will be when the Jeep Wagoneer S is unveiled.


Global Electronic Films Market Share, by Region, 2018 (%)  Electronic Films Market


Source: MRFR Analysis


Key Players


TORAY INDUSTRIES, INC. (Japan), DuPont (US), Saint-Gobain (France), Coveris (US), Nitto Denko Corporation (Japan), SABIC (Saudi Arabia), Gunze (Japan), The Chemours Company (US), 3M (US) and Eastman Chemical Company (US) are some of the major companies operating in the global market.


Regional Analysis


The Global Electronic Films Market is analyzed for five major regions, namely, North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa.


The market in Asia-Pacific dominates the electronic films market and is projected to register the highest CAGR during the forecast period. This is on account of the rapidly growing electronics industry coupled with the rising demand for white and brown goods in the region. China, followed by India and other South-East Asian countries, is the largest consumer in the electronic films market owing to the increasing population and increased disposable income among the consumer base. For instance, according to Indian Brand Equity Foundation (IBEF) report, appliance and consumer electronics (ACE) industry are expected to grow at 9% CAGR during 2017–2022. Hence, creating lucrative opportunities for the players operating in electronic film market in the region. In addition, the innovative activities in the field of electronic films further propel the regional market growth. For instance, in March 2018, Toray Industries, Inc., one of the leading players in the electronic films market, developed an innovative PET film exhibiting higher thermal conductivity than the conventional films under the brand name of Lumirror for insulating materials, battery materials, and circuit boards.


North America accounted for a substantial market share in 2018. The growing demand for electronic adhesives in the developed electronics and telecommunication industry coupled with the significant electronics exports from the US and Canada is expected to drive the market growth. In addition, the key players are emphasizing production capacity expansion to cater the growing demand, which further contributes the regional market growth. For instance, in March 2019, DuPont Electronics & Imaging, a subsidiary of DuPont, announced an investment of USD 220 million to expand production of DuPont Kapton polyimide film and Pyralux flexible circuit materials at its Circleville, Ohio, plant.


Europe is also expected to register significant growth during the forecast period owing to the extensive use of electronic films in a wide range of applications in automotive industry such as engine status displays, and vision systems. This is expected to fuel the growth of electronic film market during the forecast period. Germany, France, and Russia are the major countries contributing to regional market growth.


Latin America and the Middle East & Africa are expected to show substantial growth during the forecast period owing to the rising electronics industry and increased disposable income in the regions.


Electronic Films Market Segmentation


Market Research Future segments the global electronic films market has been segmented based on material, film type, application, and region.


Based on material, the global electronic films market has been segmented into polymer, ITO, metal mesh, and others.  


By film type, the global electronic films market has been categorized into PET, ETFE, PFA, PTFE, TCFs, copper films, and others


Based on application, the global electronic film market has been categorized into electronic display, PCBs, semiconductors, and others.


By region, the market has been categorized as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Recent Development 



In May 2024, FUJIFILM Corporation announces the launch of the “FUJIFILM X-T50” (X-T50) worldwide in June and onward. This latest model from the X series of cameras delivers superior quality pictures with a solid body that can easily be transported anywhere to capture your photos using it. The X-T50 weighs around 438g*1 and is a small, versatile camera with a weight body. It is also built with an advanced back-illuminated 40.2-megapixel “X-Trans™ CMOS 5 HR”*2 sensors; the fast image generation X processor five by axis type that has been developed in this particular product can stabilize about seven stops.*3 So when thinking about mobile XT –Fujifilm’s smallest digital single lens reflex compact system camera having amazing image properties such as those detailed in the above sentence, you find many uses in various still shooting scenarios.


In January 2023, E Ink (8069. TW) announced that it had released E Ink Prism™3, which is a next-generation segmented display technology enabled for dynamic color-changing capability. The next iteration of the film E Ink Prism called E Ink Prism 3, serves as a conduit from traditional static materials to dynamic changing materials amidst digital technology. For example, endless possibilities arise because designers have unlimited access to different colors or different patterns to incorporate into their designs. For instance,, BMW uses CES 2023 to showcase this model (i Vision DEE concept car) that is built with E Ink Prism 3 multi-color skin; this is the maiden use of an E Ink Prism 3 in automotive applications.



Intended Audience



  • Electronic films manufacturers

  • Traders and distributors of electronic films

  • Research and development institutes

  • Potential investors

  • Raw material suppliers

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