Electrochromic Window Market Trends

Electrochromic Window Market Synopsis

The global electrochromic window market is estimated to reach USD 4.96 billion by 2027, registering a CAGR of 14.2% during the forecast period of 2020–2027. The Electro chromatic windows were also known as the smart windows as their automated functionality have enhanced the user experience and reduced the overall expense of the buildings. The experts in the industry consider that the Electro Chromatic windows are the most cost-effective, environmentally friendly, and energy-efficient glass installation solution for any kind of building. The adaptation of advanced technologies such as AI, IoT in the smart windows improvises the overall performance of these windows, thereby impacting the overall growth of the electrochromic window market.

The ability to change the color and opacity by inducing electric current enhances the overall performance of Electro chromatic windows. The increasing investments in commercial and residential buildings are also impacting the overall growth of the electrochromic window industry.

COVID 19 Analysis:

The COVID 19 has halted the production rates in several industries including automotive, construction due to the movement restriction imposed across the globe and shortage of manpower. On the other hand, the declining economic condition in several industrial verticals has also affected the industrial processes. Such factors have severely impacted the growth of electrochromic window market. 

The pandemic has also created an imbalance in the business sectors, which includes shortage in supply, reduced demand for several products, increased price, and other critical factors which have affected the end-user industries of the electrochromic market. 

Electrochromic Window Market Dynamics:

Market Drivers:

Recent studies show that among several natural elements, lighting seems to have a larger impact on the human body. The traditional windows were having over 53% heat load on the buildings, whereas the Electro Chromatic windows were able to block about 90% of solar radiation and thereby prevent the energy transfer from the exterior environment into the buildings.

The potential advantages of the Electro Chromatic windows include saving the air-conditioning and utility bills including the HVAC systems, reducing the requirements of artificial lightings. Since there are several advantages associated with smart windows, they are increasingly adopted by the residential buildings, which offer the residents quality sleep every night and increase productivity by over 90% comparatively.

Market Opportunities:

The increasing adoption of advanced technologies that include artificial intelligence and the Internet of Things are increasingly influencing the growth of the electrochromic window market. The automation of these windows helps in efficient controlling of the temperature of the room, which significantly reduces the air conditioning costs and other utility costs. Such factors have propelled the architects and industrialists to deploy the electro-chromatic windows. 

The hotels, restaurants, and other commercial buildings are deploying electro-chromatic windows to attract customers and to increase the value of the buildings. Some of the hotel rooms have installed glass to build the walls of the bathrooms, when the glasses are powered with electricity; they change into opaque or translucent. Such factors are increasingly affecting the overall growth of the electrochromic window industry. 

Market Restraints:

The responsiveness of the smart windows highly influences the usage of the electro-chromatic windows. The smaller windows are generally highly responsive to the adjustments made manually. The larger windows response is slower to the manual commands. Such factors restrict the overall growth of Electro chromatic industry.

The higher price incurred in the manufacturing of electro-chromatic windows and lesser innovations in the industry are also hindering the growth of electrochromic window industry.

Market Challenges:

The emerging electrochromic window market players are competing with the leading market players, on the other hand, the challenges for these emerging market players are comparatively more than the existing market players. The stringent regulations imposed by the government based on Industry 4.0 are also suppressing the growth of the emerging market players. Such factors are considered as the primary challenges for the electrochromic window industry.

The requirement of electricity, which restricts the windows from being dependent on renewable energy sources, is hindering the usage of the smart windows and is also considered as the primary challenge of the electrochromic window industry.

Cumulative Growth Analysis:

The potential benefits of the electro chromatic windows have propelled the end-user industries to increase their deployment. On the other hand, the electro-chromatic windows, due to the varied material usage are getting deployed in various numbers applications in recent times. Some of the potential benefits include the enhanced protection from the harmful infrared and UV rays, the multiple coatings of the glass layers one over the other help in blocking these harmful rays, therefore they are increasingly deployed in hospitals and smart homes. The market value of the electrochromic window market is expected to showcase a market value of USD 4.96 billion by the year 2026 while registering a healthy CAGR of 14.2% during the forecast period. The market value growth is projected to surpass the expectations since several countries are proposing plans to upgrade the existing office buildings, institutions, and other commercial buildings. 

Value Chain Analysis:

The Electro Chromic glass is otherwise called Smart Glass or dynamic glass which is considered an extremely energy-efficient addition to the household or commercial buildings. The smart windows control the amount of heat, light that the rooms receive thereby increasing the comfort level and productivity. Commercial buildings and office buildings are increasingly utilizing electrochromic windows for various benefits such as controlling solar radiation, reducing the size of HVAC systems, lowering the energy consumption, building burdensome window shades, window screens, and many more. 

On the other hand, Electro chromatic glasses are now being deployed in the automotive industry to enhance the user experience in luxury cars. With the increasing number of smart homes and smart cities with the increasing investments in the industry, the electrochromic window market value is expected to witness a healthy growth in the forecast period.

Electrochromic Window Market Segment Overview:

Electrochromic Window Product Outlook:

• Polymer laminate EC 


• All-solid-state EC

Electrochromic Window Application Outlook:

• Residential 


• Commercial 

Electrochromic Window Material Outlook:

• Transition metal oxide (TMO)


• Nanocrystal 


• Viologen


• Polymer


• Reflective hydride

Electrochromic Window End-User Industry:

• Building & construction


• Automotive


• Aerospace


• Marine


• Others.

Regional Analysis:

North America and Europe are considered as the two prime market holders of the Electrochromic Window industry. On the other hand, the Asia-pacific region is expected to witness a steady growth in the Electro Chromic industry owing to the rapid development in the automotive industry. The automotive industry is upgrading and adopting almost every advanced technology to provide the supreme user experience. Countries like China, India, Japan are considered as the world's largest consumers of electro-chromatic glass as the end-user industries of Electro chromatic glasses industry like construction, automotive, aerospace are rapidly developing in those regions. 

On the other hand, European countries such as Germany, France, Spain, UK are the increasingly utilizing Electro chromatic glasses as they usually utilize varied kinds of flexible building materials in the commercial, hospitality, healthcare, residential sectors, and so on. Moreover, the European government is continuously encouraging energy-efficient solutions and increasingly adopting renewable energy resources for electricity generation. Therefore the energy-efficient and environmentally friendly Electro Chromatic windows are gaining popularity in the European countries.

Electrochromic Window Market Key Player & Competitive Landscape:

• Click Materials


• AGC Inc


• Corning Inc


• Saint-Gobain


• Vitro Architectural Glass


• View Inc


• RayenBrick


• Polytronix


• Gentex Corporation


• Diamond Glass


• Scienstry


• Pleotint


• Kinestral Technologies 

Electrochromic Window Industry Developments:

Click Materials:

• October 26, 2023, Click Materials announced a collaboration with the National Renewable Energy Laboratory (NREL) to develop next-generation electrochromic window technologies. The project aims to improve the performance, durability, and affordability of electrochromic windows.


• September 19, 2023, Click Materials unveiled a new line of electrochromic windows with improved color uniformity and faster switching speeds. The company claims that its new windows offer the best performance in the market.

AGC Inc.:

• November 15, 2023, AGC Inc. announced the launch of its Gx® Chromics electrochromic windows in Europe. The company is targeting the commercial and residential markets with its new windows.


• June 21, 2023, AGC Inc. showcased its latest electrochromic window technology at the GlassExpo trade show in Paris. The company's new windows offer improved energy efficiency and privacy control.

Report Overview:

This report has covered:

• Market Overview


• COVID 19 Analysis


• Market Dynamics


• Cumulative Growth Analysis


• Value Chain Analysis


• Segment Overview


• Regional Analysis


• Competitive Landscape


• Recent Developments