Edible Flowers Market Size

Global Edible Flowers Market Overview

Edible Flowers Market Size was valued at USD 0.421 Billion in 2023. The Edible Flowers market industry is projected to grow from USD 0.442 Billion in 2024 to USD 0.66 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024 - 2032). The increasing popularity of international cuisines and changing consumer eating patterns are the primary market drivers boosting market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Edible Flowers Market Trends

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  Growing supplements in food and beverage is driving the market growth

  
  

The rising supplements in food and beverage are driving the market CAGR for edible flowers. The increased use of edible flowers as a supplement in the nutraceutical, food and beverage, and pharmaceutical industries is the primary driver of the edible flower arcade. Furthermore, the demand for natural and organic nutraceutical supplements will drive the edible flower market. Furthermore, the rising demand for skin health and anti-aging supplements will likely drive the edible flower market during the forecast period.

Furthermore, the worldwide nutritious food sector is predicted to impact the edible flower market favorably. Rising expenditure on nutraceutical goods and skin rejuvenation supplements is predicted to boost the nutraceutical supplements sector, pushing demand for the edible market. Furthermore, the direct use of edible flowers as food and as an ingredient in food items is in demand due to their wide range of applications, which include health advantages, use as a flavoring agent and garnishing agent, and so on, which are expected to drive the edible flowers market forward.

Customers' dining habits are evolving, and international cuisines are becoming more popular. Furthermore, these flowers have numerous health benefits because they are high in vitamins E, A, and C, among others. Several edible flowers are abundant in antioxidants and iron, aiding cell damage prevention and digestion. Edible flowers are used to flavor a variety of sweets, salads, and bakery products such as cookies and cakes. The growing use of edible flowers to enhance flavor and adorn meals is expected to drive growth in the worldwide edible flower industry.

Edible flowers are gaining popularity post-pandemic as people's health consciousness grows and more knowledge on edible flowers' health advantages becomes available. These flowers can be added in direct and indirect forms, improving the appearance and offering nutritional value to the ultimate product. The general public supports a nutrient-dense diet, which has recently acquired popularity in edible flowers in food and beverages. Etlingera elatior is cooked with boiled flowers and served hot with peanut sauce in places like Indonesia. These novel forms are expanding the menus of worldwide hotels, which are forecasting a strong growth trajectory for the edible flower market share during the projection period. Edible flowers flavor salads, sweets, and bakery products like cakes and cookies. The increasing use of edible flowers for garnishing and flavoring food will likely drive the target market's growth. These flowers are also useful for improving skin texture and curing skin disorders such as acne, which is predicted to drive demand for edible flowers. Furthermore, the trend towards a healthier lifestyle will likely drive the growth of the worldwide edible flower market. Thus, driving the Edible Flowers market revenue.

Edible Flowers Market Segment Insights

Edible Flowers Flower Type Insights

Based on Flower Type, the Edible Flowers market segmentation includes rose, hibiscus, jasmine, marigold, lavender, pansies, and others. The hibiscus segment dominated the market, accounting for 35% of market revenue, because of the numerous applications of hibiscus, such as jam, tea, salads, and relishes. Furthermore, hibiscus is well known for its medicinal and culinary purposes. Many people consume hibiscus tea for its therapeutic properties. Several studies show that hibiscus helps to lower cholesterol and blood pressure, and more study is being conducted better to understand the effects of hibiscus on heart health. Hibiscus is considered to have a cooling effect, making it ideal for hot weather. Several hibiscus species persist, but the most common edible variant is Hibiscus sabdariffa or roselle.

Edible Flowers Application Insights

Based on application, the Edible Flowers market segmentation includes foods, beverages, garnish, and others. The foods category generated the most income (45%). Edible flowers are commonly used to give natural flavors and enhance the aesthetic of pastry products such as cakes, pastries, and cookies. They also lend a decorative finishing touch to culinary products such as chocolates (dark chocolate), ice creams, puddings, and beverages such as smoothies and milkshakes, among others, without adding calories or sugar. 

Figure 1: Edible Flowers Market, by Application, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Edible Flowers Regional Insights

The study divides the market into four regions: North America, Europe, Asia-Pacific, and the Rest of the World.  The North American Edible Flowers market area will dominate this market. The presence of significant market players such as Fresh Origins (US) and high product consumption across applications might be linked to regional market growth.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: EDIBLE FLOWERS MARKET SHARE BY REGION 2023 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe has the second-largest market share for Edible Flowers. The region's significant increase in edible flower consumption due to their medical benefits is expected to drive market growth. Furthermore, the region has widespread cultivation of the oldest types of plants, such as roses and apple blossom, providing diverse firms with easy access to raw materials. Furthermore, the German Edible Flowers market had the biggest market share, while the UK Edible Flowers market was the fastest expanding market in Europe.

The Asia-Pacific Edible Flowers Market is estimated to expand at the quickest CAGR between 2023 and 2032 because of the growing popularity of edible flowers for decorating dishes and garnishing food in hotels and restaurants. Expanding the restaurant business in Asia Pacific is expected to boost the region's market growth. Furthermore, the rapidly growing food and beverage industry is expected to stimulate the edible flower market. Furthermore, China's Edible Flowers market had the greatest market share, while India's Edible Flowers market was the fastest expanding market in the Asia-Pacific region.

Edible Flowers Key Market Players & Competitive Insights

Leading industry companies are making significant R&D investments to diversify their product offerings, which will expand the Edible Flowers market. Key market developments include new product releases, agreements, acquisitions and mergers, higher investments, and collaboration with other companies. Market participants also engage in several strategic actions to increase their footprint. The Edible Flowers industry must provide a good price to grow and thrive in an increasingly competitive market environment.

Producing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the Edible Flowers industry to serve customers and expand the market sector. In recent years, the Edible Flowers industry has offered some of the most significant advantages to medicine. Major players in the Edible Flowers market, including Edible Brands, and others, are attempting to increase market demand by investing in research and development operations.

With over 1,100 locations globally, Edible Brands is the parent business of Edible, the world's largest franchisor of stores serving all-natural fruit snacks, dipped sweets, and fresh fruit arrangements. Since its inception in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," first in Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Franchises," and being named to the "Inc. 5000" list of the fastest growing privately held companies. Edible fresh fruit arrangements, chocolate-dipped fruit, fresh fruit smoothies, fresh produce boxes, and other delicacies are available at any Edible location or online at edible.com. Edible offers franchising opportunities in several significant United States and Canada markets. In August 2020, With the statewide launch of FruitFlowers, Edible, the world's leading franchisee of fresh fruit arrangements and other delicacies, has officially entered the floral industry. This new product line expands Edible's assortment of gifting alternatives by including fresh-cut flowers.  FruitFlowers is now available at Edible stores as single brilliant floral bouquets or safely combined with Edible's premium 12-count box of fresh dipped fruit in real, quality chocolate to make one-of-a-kind bundles sent straight to consumers' doors.

Sainsbury’s created a 150-year-old company with bold ideas and judgments. Nothing has changed. They are offering more online and in-store than ever as the UK's second-largest retailer, with over 1400 stores and a massive digital presence. Choices that are smarter, greener, and more economical. And items that truly make you happy.Everything we do is geared at assisting its customers in living well for less.

 Key Companies in the Edible Flowers market include

• Agriver Ltd (Israel)


• Cottage Botanicals (Canada)


• Fresh Origins, LLC (US)


• Maddocks Farm Organics (UK)


• Nouvelle Fresh (South Africa)


• Herbs Unlimited (UK)


• Petite Ingredient (Australia)


• J&P Park Acquisitions, Inc. (US)


• The Edible Flower (UK)


• Nurtured in Norfolk (UK)

Edible Flowers Industry Developments

February 2023: Flouwer Co, a Denver-based firm that combines edible flowers into consumer packaged goods, sought a packaging solution to shield their product from light. To rethink its packaging approach, the company collaborated with Christopher McLaughlin, proprietor of Tenfold, a brand strategy and design consultancy for consumer packaged goods. They opted to use cardboard tubes that are lightweight and unbreakable, protect the product from light, are composed of 100% recycled paper, and are 100% recyclable.

Edible Flowers Market Segmentation

Edible Flowers Flower Type Outlook

• Rose


• Hibiscus


• Jasmine


• Marigold


• Lavender


• Pansies


• Others

Edible Flowers Application Outlook

• Foods


• Beverages


• Garnish


• Others

Edible Flowers Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  

• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  

• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America