Dried Herbs Market Size was estimated at 4.46 (USD Billion) in 2023. The Dried Herbs Industry is expected to grow from 4.64 (USD Billion) in 2024 to 7.2 (USD Billion) by 2035. The Dried Herbs Market CAGR (growth rate) is expected to be around 4.08% during the forecast period (2025 - 2035).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The Dried Herbs Market is witnessing several significant trends driven by health awareness and changing consumer preferences. The rising inclination towards natural and organic products is a major market driver. Consumers are increasingly looking for additives that offer health benefits, leading to a surge in demand for dried herbs known for their medicinal properties. This shift is strengthened by growing concerns over synthetic additives, further propelling the market for natural seasoning options in various cuisines worldwide. Opportunities in the Dried Herbs Market are expanding, particularly in the online retail sector. With a notable increase in e-commerce, companies can reach a broader audience.
This gives an opportunity for small and local producers to tap into the market by providing unique dried herbal offerings tailored to health-conscious consumers and gourmet chefs looking for authentic ingredients. The emphasis on sustainability also creates new opportunities. Sustainability is favorable for businesses since consumers desire green packaging and ethically sourced goods; companies that adopt these policies stand to gain. There is increasing interest in regional and herbal varieties of dried herbs. This shift signals an opportunity for marketers to focus on lesser-known herbs from indigenous cultures that are suitable for different cuisines. Furthermore, there is a shift in focus towards developing new products, with many marketers venturing into niche markets offering health-promoting blended or infused dried herbs.
This evolution aligns with the growing culinary fascination with international flavors, further influencing the dynamics of the Dried Herbs Market.
The Dried Herbs Market Industry is witnessing a surge in demand for natural ingredients as consumers become more health-conscious. According to the Food and Agriculture Organization, the market for organic food products, which includes dried herbs, has expanded significantly, reaching a valuation of over 100 billion USD. This growing trend towards natural diets prompts more consumers to seek wholesome food options, driving the growth of the dried herbs market.
Established organizations such as the International Federation of Organic Agriculture Movements have reported an increase in organic agriculture by nearly 25% over the past five years. This indicates a greater availability of dried herbs as consumers demand products free from synthetic additives and chemicals, thereby boosting the Dried Herbs Market Industry.
The trend of home cooking has gained tremendous momentum globally, especially post-COVID-19 pandemic. As per an online survey conducted by various food-related platforms, about 60% of respondents reported cooking more meals at home since the pandemic began. This shift has led to an increased usage of dried herbs for flavor and seasoning, contributing to the growth of the Dried Herbs Market Industry. Companies such as Kraft Heinz and McCormick Company have capitalized on this trend, launching various herbs and spice products tailored for home cooks.
National government initiatives encouraging cooking at home and promoting local agricultural products further reinforce this trend, supporting the increase in demand for dried herbs.
The Dried Herbs Market Industry is bolstered by the rising acceptance of herbal remedies and natural therapies. Various health studies suggest that the use of herbal products is expected to grow, with the World Health Organization estimating that herbal medicine accounts for up to 80% of the population's primary healthcare needs in developing countries. The increased awareness of the potential health benefits associated with dried herbs, such as anti-inflammatory and antioxidant properties, further drives demand.
Prominent organizations in the health sector, including the National Center for Complementary and Integrative Health, have also noted an uptick in the use of herbal supplements and remedies in clinical settings over the last decade, thereby positively influencing the Dried Herbs Market.
The Dried Herbs Market experienced noteworthy growth across various applications, with a valuation of 4.64 USD Billion in 2024, reflecting strong consumer demand and preference for natural ingredients in numerous sectors. Within this market, the Food and Beverages sector played a vital role, expected to be valued at 2.0 USD Billion in 2024 and grow significantly to 3.2 USD Billion by 2035. This sub-segment is crucial as herbs enhance food flavor and preserve food products, catering to the growing trend of healthy eating and organic food consumption.
The Cosmetics segment was valued at 0.8 USD Billion in 2024 and is anticipated to reach 1.3 USD Billion by 2035, is also significant, driven by the skincare industry's growing shift towards natural and organic ingredients that promote health and wellness. With rising consumer awareness surrounding the benefits of herbal components, dried herbs are increasingly being integrated into facial creams, shampoos, and other beauty products. The Pharmaceuticals sector witnessed a rise from 1.2 USD Billion in 2024 to 1.9 USD Billion by 2035, as dried herbs play a vital role in developing herbal medicines and supplements; owing to their therapeutic properties, they are integral in treating various ailments and enhancing overall health.
Lastly, the Nutraceuticals segment was valued at 0.64 USD Billion in 2024 and is projected to grow to 1.8 USD Billion by 2035, highlighting the surge in demand for health-oriented dietary supplements made from dried herbs, aligning with consumer trends focused on preventative health care and natural healing solutions. Each of these applications represents a significant portion of the Dried Herbs Market, driven by the increasing preference for natural ingredients across multiple industries, influencing market growth significantly. Overall, the market continues to be shaped by consumer awareness, preferences for organic options, and the innate benefits associated with the use of dried herbs across various segments, thus presenting numerous opportunities for growth and development in the landscape.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The Dried Herbs Market experienced notable growth, with the overall market that reached a value of 4.64 USD Billion by 2024. The Form segment, which includes Whole Herbs, Crushed Herbs, Powdered Herbs, and Extracts, plays a pivotal role in shaping market dynamics. Whole Herbs are often favored for their robust flavor and aroma, while Crushed Herbs offer convenience and versatility in culinary applications. Powdered Herbs are significant in baking and seasoning blends, offering ease of use, whereas Extracts are increasingly popular for their concentrated flavors and health benefits.
These Forms cater to diverse consumer preferences and are utilized across the food and beverage, pharmaceuticals, and cosmetics industries. The demand for clean-label and organic products is driving growth in this segment, reflecting changing consumer habits toward healthier and more natural options. The Dried Herbs Market data indicates not only a rise in consumption but also a shift towards premium products as consumers become more discerning about ingredient quality. Market growth is further supported by the increasing popularity of herbal teas and natural remedies worldwide, reflecting a broader trend toward wellness and holistic living.
As the industry evolves, challenges such as sourcing and sustainability will continue to shape the market landscape.
Dried Herbs Market Type Insights
The Dried Herbs Market, particularly the Type segment, is characterized by a diverse range of herbs, including Basil, Oregano, Thyme, Rosemary, and Parsley. Each of these herbs plays a critical role in culinary applications, contributing not only flavor but also nutritional benefits, driving the market dynamics. In 2024, the market reached a valuation of 4.64 USD Billion, reflecting growing consumer interest in natural flavors and health-conscious ingredients. Basil remains a favorite due to its versatility in Mediterranean dishes, while Oregano is favored for its robust flavor, dominating many Italian recipes.
Thyme, with its numerous health benefits, is increasingly being adopted in various cuisines, while Rosemary is recognized for its aromatic qualities and antioxidant properties. Parsley serves as both a garnish and flavor enhancer, further solidifying its significance. Overall, this variety within the Dried Herbs Market segmentation highlights trends toward healthier eating and sustainable sourcing, presenting opportunities for growth. However, challenges such as supply chain issues and fluctuating climate conditions can impact the availability and pricing of these herbs, underscoring the need for proactive strategies in the market.
Dried Herbs Market Packaging Type Insights
The Dried Herbs Market was, valued at 4.64 billion USD in 2024, is experiencing notable growth, driven by increasing consumer demand for convenient and flavorful cooking options. The packaging type segment plays a crucial role in the market's configuration, with various formats catering to diverse consumer preferences. Bottles and glass jars are significant within this segment as they offer excellent preservation for dried herbs, ensuring an extended shelf life while maintaining product integrity. Pouches have gained popularity due to their lightweight nature and easy resealability, appealing to the on-the-go lifestyle of modern consumers.
Bulk packages cater to both retail and food service sectors, providing a cost-effective solution for purchasing herbs in larger quantities. Overall, the Dried Herbs Market segmentation underscores the importance of packaging in attracting consumers, enhancing product appeal, and addressing the evolving trends of sustainability and convenience. As the market continues to evolve, understanding these dynamics will be key for stakeholders aiming to capitalize on the growth opportunities within the Dried Herbs Market.
Dried Herbs Market Regional Insights
The Dried Herbs Market consists of several key regions, significantly impacting the overall market dynamics. In 2024, North America generated a revenue of 1.2 USD Billion, with its significant consumer base and growing interest in natural food products. Europe followed closely, with a market value of 1.6 USD Billion, driven by the rising demand for organic and authentic flavors. The APAC region was valued at 1.0 USD Billion in the same year and is witnessing rapid expansion due to an increasing focus on culinary diversity and health-conscious eating.
In South America, the market was valued at 0.5 USD Billion, indicating growth potential as more consumers embrace dried herbs for flavoring and wellness. Lastly, the MEA region, which held a valuation of 0.34 USD Billion, is gradually gaining traction due to a surge in culinary use and traditional practices. The segmentation in the Dried Herbs Market reflects varying consumer preferences, regulatory frameworks, and agricultural practices across these regions, contributing to their unique market growth patterns and opportunities.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Dried Herbs Market Key Players and Competitive Insights
The Dried Herbs Market has been experiencing notable growth driven by the increasing consumer demand for natural and organic ingredients in culinary practices. This market encompasses a wide range of dried herbs used in food preparation, seasoning, and health applications. Competitive insights reveal a landscape where key players are strategically positioning themselves to capitalize on the rising trend toward healthy eating and sustainable sourcing of ingredients. The market is characterized by a mix of established companies and emerging players, each vying to differentiate their product offerings through quality, innovation, and customer engagement. As consumers continue to seek transparency in sourcing and sustainability in production, companies in this market are adapting their strategies to focus on these vital consumer preferences, leading to new product launches and strategic collaborations.
Aldar Inc. has established a significant presence in the Dried Herbs Market through its strong commitment to quality and a diverse portfolio of high-quality products. The company is recognized for its efficient sourcing processes and robust supply chain management, which allow it to offer a wide range of dried herbs that cater to various consumer tastes and preferences. Aldar Inc.'s strengths lie in its ability to consistently deliver premium products while ensuring compliance with international food safety standards. This dedication to quality has enabled Aldar Inc. to build a loyal customer base and enhance its reputation among suppliers and distributors globally. The company has also invested in marketing initiatives that highlight the health benefits of its dried herb products, further solidifying its position in the market.
Kraft Heinz has also made a notable impact in the Dried Herbs Market, leveraging its extensive resources and brand recognition to offer a diverse array of dried herbs and seasonings. The company provides key products that include popular herb blends and dried single herbs, catering to both retail and food service sectors. Kraft Heinz’s strong distribution network allows it to reach a audience effectively, and its commitment to innovation is evident in the introduction of new product lines tailored to consumer preferences for natural and organic ingredients. The company’s strengths include its vast portfolio, which is complemented by strategic mergers and acquisitions aimed at expanding its market share and enhancing product offerings. Kraft Heinz consistently focuses on customer engagement and brand loyalty, which reinforces its competitive edge in the Dried Herbs Market. The company’s efforts to adapt to changing consumer trends, such as the demand for plant-based and health-conscious options, position it well for future growth in this dynamic market.
Key Companies in the Dried Herbs Market Include
Aldar Inc
Olam International
Cloverdale Foods
Unilever
Simply Organic
McCormick
Spices USA
Badia Spices
Mountain Rose Herbs
Frontier Coop
Herb Pharm
Whole Foods Market
Starwest Botanicals
Dried Herbs Market Industry Developments
Recent developments in the Dried Herbs Market have seen significant growth and activity among major companies. Aldar Inc., Olam International, and McCormick have expanded their product lines to meet increasing consumer demand for natural and organic options. Kraft Heinz and Unilever are investing heavily in sustainable sourcing practices to enhance their market positions. In August 2023, Cloverdale Foods announced a strategic partnership with Simply Organic aimed at expanding its market reach through innovative product formulations.
The market has also witnessed various mergers and acquisitions; for instance, in July 2023, Mountain Rose Herbs acquired Frontier Coop to strengthen its distribution network and improve product availability. Additionally, in April 2023, Badia Spices announced its acquisition of Spices USA, aiming to broaden its product offering to include a more diverse range of dried herbs.
The overall market growth has led to an increased valuation of these companies, directly impacting product innovation and competitive dynamics. The demand for dried herbs is projected to rise, driven by a growing consumer preference for health-conscious food options, further energizing the sector in the months ahead.
Dried Herbs Market Segmentation Insights
Dried Herbs Market Application Outlook
Food Beverages
Cosmetics
Pharmaceuticals
Nutraceuticals
Dried Herbs Market Form Outlook
Whole Herbs
Crushed Herbs
Powdered Herbs
Extracts
Dried Herbs Market Type Outlook
Basil
Oregano
Thyme
Rosemary
Parsley
Dried Herbs Market Packaging Type Outlook
Bottles
Pouches
Bulk Packages
Glass Jars
Dried Herbs Market Regional Outlook
North America
Europe
South America
Asia Pacific
Middle East and Africa
| Report Attribute/Metric | Details |
| Market Size 2023 | 4.46 (USD Billion) |
| Market Size 2024 | 4.64 (USD Billion) |
| Market Size 2035 | 7.2 (USD Billion) |
| Compound Annual Growth Rate (CAGR) | 4.08% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Aldar Inc, Kraft Heinz, Olam International, Cloverdale Foods, Unilever, Simply Organic, McCormick, Spices USA, Badia Spices, Mountain Rose Herbs, Frontier Coop, Herb Pharm, Whole Foods Market, Starwest Botanicals |
| Segments Covered | Application, Form, Type, Packaging Type, Regional |
| Key Market Opportunities | Rising demand for organic herbs, Increasing health-conscious consumer base, Expansion of online retailing, Growth in culinary tourism, Innovative product packaging solutions |
| Key Market Dynamics | Growing demand for natural flavoring, increasing health consciousness among consumers, rise in culinary tourism, expansion of e-commerce platforms, shift towards organic products. |
| Countries Covered | North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Global Dried Herbs Market is expected to be valued at 4.64 USD Billion in 2024.
By 2035, the Global Dried Herbs Market is expected to reach a value of 7.2 USD Billion.
The expected CAGR for the Global Dried Herbs Market from 2025 to 2035 is 4.08%.
In 2024, Europe is projected to have the largest market size valued at 1.6 USD Billion for the Global Dried Herbs Market.
The North American market for Dried Herbs is expected to be valued at 1.85 USD Billion in 2035.
The Food & Beverages application segment is estimated to be valued at 2.0 USD Billion in 2024.
The Cosmetics application segment is projected to reach a market value of 1.3 USD Billion by 2035.
Some of the major players in the Global Dried Herbs Market include McCormick, Unilever, and Kraft Heinz.
The Nutraceuticals application is expected to have a market value of 0.64 USD Billion in 2024.
The Pharmaceutical application segment is projected to grow to 1.9 USD Billion by 2035.
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Research Analyst Level II I have a degree in engineering (civil), with masters in business administration (marketing). with more than 4 years of experience in market research and consulting, i am involved in end-to-end process of market research, proposals, project kickoffs and delivery. i have research knowledge and expertise in consumer goods/packaging domain. also i have worked for various other domains like construction & equipment. effectively managed and delivered more than 60 report studies for regional as well as global clientele.
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