1 Executive Summary
2 Market Introduction
2.1 Definition 12
2.2 Scope Of The Study 12
2.3 List Of Assumptions 13
2.4 Market Structure 13
3 Market Insights
4 Research Methodology
4.1 Research Process 17
4.2 Forecast Model 21
5 Market Dynamics
5.1 Introduction 23
5.2 Drivers 23
5.2.1 Increase Adoption Of Social Media Platforms For Advertising 23
5.2.2 Rise Of Mobile Advertisement Through Mobile Devices 25
5.2.3 Drivers Impact Analysis 26
5.3 Opportunity 26
5.3.1 Integration Of Artificial Intelligence (AI) And Big Data Analytics In Digital Marketing 26
5.4 Restraints 26
5.4.1 Security And Data Privacy Concerns 26
6 Market Factor Analysis
6.1 Value Chain Analysis 28
6.2 Porterโs Five Forces Model 28
6.2.1 Threat Of New Entrants 29
6.2.2 Bargaining Power Of Suppliers 29
6.2.3 Bargaining Power Of Buyers 30
6.2.4 Threat Of Substitutes 30
6.2.5 Intensity Of Rivalry 30
7 Global Digital Marketing Software Market, By Type
7.1.1 Overview 32
7.1.2 Interaction Systems 32
7.1.3 Data & Analytics System 32
7.1.4 Content Production & Management 32
7.1.5 Management & Administration-Oriented Apps 32
8 Global Digital Marketing Software Market, By Application
8.1 Overview 36
8.1.1 Retail 36
8.1.2 Media & Entertainment 36
8.1.3 Manufacturing 36
8.1.4 High Tech & IT 36
8.1.5 BFSI 37
8.1.6 Others 37
9 Global Digital Marketing Software Market, By Region
9.1 US 41
9.2 Europe 45
9.3 China 49
9.4 Japan 52
9.5 India 56
9.6 South-East Asia 59
10 Competitive Landscape
10.1 Competitive Landscape 64
11 Company Profiles
11.1 Oracle Corporation 67
11.1.1 Company Overview 67
11.1.2 Financial Overview 67
11.1.3 Products/Services/Solutions Offered 68
11.1.4 Key Developments 68
11.1.5 SWOT Analysis 68
11.1.6 Key Strategies 69
11.2 IBM Corporation 70
11.2.1 Company Overview 70
11.2.2 Financial Overview 71
11.2.3 Products/Services/Solutions Offered 71
11.2.4 Key Developments 72
11.2.5 SWOT Analysis 72
11.2.6 Key Strategy 72
11.3 SAP SE 73
11.3.1 Company Overview 73
11.3.2 Financial Overview 74
11.3.3 Products/Services/Solutions Offered 74
11.3.4 Key Developments 74
11.3.5 SWOT Analysis 75
11.3.6 Key Strategies 75
11.4 Microsoft Corporation 76
11.4.1 Company Overview 76
11.4.2 Financial Overview 76
11.4.3 Products/Services/Solutions Offered 77
11.4.4 Key Developments 77
11.4.5 SWOT Analysis 77
11.4.6 Key Strategies 77
11.5 SAS Institute Inc 78
11.5.1 Company Overview 78
11.5.2 Financial Overview 78
11.5.3 Products/Services/Solutions Offered 79
11.5.4 Key Developments 79
11.5.5 SWOT Analysis 79
11.5.6 Key Strategy 80
11.6 Adobe Systems 81
11.6.1 Company Overview 81
11.6.2 Financial Overview 81
11.6.3 Products/Services/Solutions Offered 82
11.6.4 Key Developments 82
11.6.5 SWOT Analysis 82
11.6.6 Key Strategy 83
11.7 HP Enterprise Development L.P 84
11.7.1 Company Overview 84
11.7.2 Financial Overview 84
11.7.3 Products/Services/Solutions Offered 85
11.7.4 Key Developments 85
11.7.5 SWOT Analysis 86
11.7.6 Key Strategy 86
11.8 Hubspot Inc 87
11.8.1 Company Overview 87
11.8.2 Financial Overview 87
11.8.3 Products/Services/Solutions Offered 88
11.8.4 Key Developments 88
11.8.5 SWOT Analysis 89
11.8.6 Key Strategy 89
12 List Of Tables
TABLE 1 MARKET SYNOPSIS 10
TABLE 2 LIST OF ASSUMPTIONS 13
TABLE 3 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 33
TABLE 4 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 34
TABLE 5 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 38
TABLE 6 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 39
TABLE 7 US DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 41
TABLE 8 US DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027(USD MILLION) 42
TABLE 9 US DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 43
TABLE 10 US DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 44
TABLE 11 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 45
TABLE 12 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027(USD MILLION) 46
TABLE 13 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 47
TABLE 14 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 48
TABLE 15 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 49
TABLE 16 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 50
TABLE 17 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 51
TABLE 18 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 51
TABLE 19 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 52
TABLE 20 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 53
TABLE 21 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 54
TABLE 22 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 55
TABLE 23 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 56
TABLE 24 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 57
TABLE 25 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 58
TABLE 26 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 58
TABLE 27 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 59
TABLE 28 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 60
TABLE 29 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 61
TABLE 30 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 62
13 List Of Figures
FIGURE 1 GLOBAL DIGITAL MARKETING SOFTWARE MARKET: MARKET STRUCTURE 13
FIGURE 2 GLOBAL MARKET SIZE & MARKET SHARE BY REGION/COUNTRY (2020 VS 2027) 15
FIGURE 3 TOP DOWN & BOTTOM UP APPROACH 20
FIGURE 4 DRO ANALYSIS OF GLOBAL DIGITAL MARKETING SOFTWARE MARKET 23
FIGURE 5 SOCIAL MEDIA PLATFORMS BUSINESS VALUE 24
FIGURE 6 AVERAGE CONVERSION RATE BY ADVERTISING CHANNEL 24
FIGURE 7 SMARTPHONE ADOPTION 25
FIGURE 8 DRIVERS IMPACT ANALYSIS: DIGITAL MARKETING SOFTWARE MARKET 26
FIGURE 9 VALUE CHAIN: GLOBAL DIGITAL MARKETING SOFTWARE MARKET 28
FIGURE 10 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL DIGITAL MARKETING SOFTWARE MARKET 29
FIGURE 11 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 33
FIGURE 12 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 34
FIGURE 13 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027(USD MILLION) 38
FIGURE 14 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 39
FIGURE 15 US DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 41
FIGURE 16 US DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 42
FIGURE 17 US DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 43
FIGURE 18 US DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 44
FIGURE 19 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 45
FIGURE 20 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 46
FIGURE 21 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027(USD MILLION) 47
FIGURE 22 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 48
FIGURE 23 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 49
FIGURE 24 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 49
FIGURE 25 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 50
FIGURE 26 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 51
FIGURE 27 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 52
FIGURE 28 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 53
FIGURE 29 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 54
FIGURE 30 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 55
FIGURE 31 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 56
FIGURE 32 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 56
FIGURE 33 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 57
FIGURE 34 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 58
FIGURE 35 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 59
FIGURE 36 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 60
FIGURE 37 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 61
FIGURE 38 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 62
FIGURE 39 COMPETITIVE BENCHMARKING OF THE MAJOR PLAYERS 65