Table of Content - Digital Marketing Software Market Size, Global Report - 2032

Research Methodology on Digital Marketing Software Market

This research project aims to analyze the current market trends, opportunities, and challenges of the digital marketing software market. In order to gain meaningful insights and comprehensive analysis, the appropriate methodology has been used while conducting the research study. The following methodology has been identified to ensure the structure and validity of this research report.

Primary Research

Primary research includes extensive interviews and surveys with industry experts, professionals, and stakeholders to gain in-depth knowledge of the digital marketing software market. One-on-one interviews and surveys were conducted both in person and through telephonic conversations. It held the most significant part in offering relevant data for the assessed market. Our primary research team has carried out conversations with the leading market players providing an augmented understanding of the digital marketing software market and its assorted dynamics.

Secondary Research

Secondary research was conducted through magazines and journals, newspapers, press releases, white papers, government websites, verified paid sources, and industry-oriented websites to gain valuable statistical information and gather information about the digital marketing software market. Furthermore, reliable secondary sources such as Annual reports from leading companies, official websites, Market Line Reports, Factiva, and other databases have been used to confirm and aggregate market data.

Data Triangulation

In order to arrive at a valid conclusion and obtain an accurate assessment of the digital marketing software market, a triangulation methodology was applied. This method is efficiently used to validate in-depth secondary and primary research compiled data. The data collection and statistical analysis were further verified with data gained through principal sources. This helps build a genuine and consistent picture of the market and eliminates the risk of biases and errors in estimates.

Data Synthesis and Analysis

The collected data is tabulated and carefully analyzed. Comprehensive data analysis is done using advanced data analysis and graphical representation tools. Appropriate and simple analytical models have been used to comprehend the complex structure of the digital marketing software market. Descriptive, comparative, and segmental analysis of the market has been used to secure required and reliable information for further assessment. The collected data has been then reviewed and evaluated considering the macro and micro factors impacting the industry to project the future of the digital marketing software market.

Market Estimation

A forecasting model is used to estimate the value of the digital marketing software market. The bottom-up and top-down approaches are used to estimate the regional, segmental, and total market size. The information collected from the industry stakeholders, reliable and verified secondary sources, and primary research on the digital marketing software market is used to derive the market size. The projections are made considering the current market landscape and the assumed upcoming scenario.

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1 Executive Summary

2 Market Introduction

2.1 Definition 12

2.2 Scope Of The Study 12

2.3 List Of Assumptions 13

2.4 Market Structure 13

3 Market Insights

4 Research Methodology

4.1 Research Process 17

4.2 Forecast Model 21

5 Market Dynamics

5.1 Introduction 23

5.2 Drivers 23

5.2.1 Increase Adoption Of Social Media Platforms For Advertising 23

5.2.2 Rise Of Mobile Advertisement Through Mobile Devices 25

5.2.3 Drivers Impact Analysis 26

5.3 Opportunity 26

5.3.1 Integration Of Artificial Intelligence (AI) And Big Data Analytics In Digital Marketing 26

5.4 Restraints 26

5.4.1 Security And Data Privacy Concerns 26

6 Market Factor Analysis

6.1 Value Chain Analysis 28

6.2 Porter’s Five Forces Model 28

6.2.1 Threat Of New Entrants 29

6.2.2 Bargaining Power Of Suppliers 29

6.2.3 Bargaining Power Of Buyers 30

6.2.4 Threat Of Substitutes 30

6.2.5 Intensity Of Rivalry 30

7 Global Digital Marketing Software Market, By Type

7.1.1 Overview 32

7.1.2 Interaction Systems 32

7.1.3 Data & Analytics System 32

7.1.4 Content Production & Management 32

7.1.5 Management & Administration-Oriented Apps 32

8 Global Digital Marketing Software Market, By Application

8.1 Overview 36

8.1.1 Retail 36

8.1.2 Media & Entertainment 36

8.1.3 Manufacturing 36

8.1.4 High Tech & IT 36

8.1.5 BFSI 37

8.1.6 Others 37

9 Global Digital Marketing Software Market, By Region

9.1 US 41

9.2 Europe 45

9.3 China 49

9.4 Japan 52

9.5 India 56

9.6 South-East Asia 59

10 Competitive Landscape

10.1 Competitive Landscape 64

11 Company Profiles

11.1 Oracle Corporation 67

11.1.1 Company Overview 67

11.1.2 Financial Overview 67

11.1.3 Products/Services/Solutions Offered 68

11.1.4 Key Developments 68

11.1.5 SWOT Analysis 68

11.1.6 Key Strategies 69

11.2 IBM Corporation 70

11.2.1 Company Overview 70

11.2.2 Financial Overview 71

11.2.3 Products/Services/Solutions Offered 71

11.2.4 Key Developments 72

11.2.5 SWOT Analysis 72

11.2.6 Key Strategy 72

11.3 SAP SE 73

11.3.1 Company Overview 73

11.3.2 Financial Overview 74

11.3.3 Products/Services/Solutions Offered 74

11.3.4 Key Developments 74

11.3.5 SWOT Analysis 75

11.3.6 Key Strategies 75

11.4 Microsoft Corporation 76

11.4.1 Company Overview 76

11.4.2 Financial Overview 76

11.4.3 Products/Services/Solutions Offered 77

11.4.4 Key Developments 77

11.4.5 SWOT Analysis 77

11.4.6 Key Strategies 77

11.5 SAS Institute Inc 78

11.5.1 Company Overview 78

11.5.2 Financial Overview 78

11.5.3 Products/Services/Solutions Offered 79

11.5.4 Key Developments 79

11.5.5 SWOT Analysis 79

11.5.6 Key Strategy 80

11.6 Adobe Systems 81

11.6.1 Company Overview 81

11.6.2 Financial Overview 81

11.6.3 Products/Services/Solutions Offered 82

11.6.4 Key Developments 82

11.6.5 SWOT Analysis 82

11.6.6 Key Strategy 83

11.7 HP Enterprise Development L.P 84

11.7.1 Company Overview 84

11.7.2 Financial Overview 84

11.7.3 Products/Services/Solutions Offered 85

11.7.4 Key Developments 85

11.7.5 SWOT Analysis 86

11.7.6 Key Strategy 86

11.8 Hubspot Inc 87

11.8.1 Company Overview 87

11.8.2 Financial Overview 87

11.8.3 Products/Services/Solutions Offered 88

11.8.4 Key Developments 88

11.8.5 SWOT Analysis 89

11.8.6 Key Strategy 89

12 List Of Tables

TABLE 1 MARKET SYNOPSIS 10

TABLE 2 LIST OF ASSUMPTIONS 13

TABLE 3 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 33

TABLE 4 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 34

TABLE 5 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 38

TABLE 6 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 39

TABLE 7 US DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 41

TABLE 8 US DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027(USD MILLION) 42

TABLE 9 US DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 43

TABLE 10 US DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 44

TABLE 11 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 45

TABLE 12 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027(USD MILLION) 46

TABLE 13 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 47

TABLE 14 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 48

TABLE 15 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 49

TABLE 16 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 50

TABLE 17 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 51

TABLE 18 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 51

TABLE 19 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 52

TABLE 20 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 53

TABLE 21 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 54

TABLE 22 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 55

TABLE 23 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 56

TABLE 24 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 57

TABLE 25 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 58

TABLE 26 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 58

TABLE 27 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 59

TABLE 28 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020-2027 (USD MILLION) 60

TABLE 29 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 61

TABLE 30 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 62

13 List Of Figures

FIGURE 1 GLOBAL DIGITAL MARKETING SOFTWARE MARKET: MARKET STRUCTURE 13

FIGURE 2 GLOBAL MARKET SIZE & MARKET SHARE BY REGION/COUNTRY (2020 VS 2027) 15

FIGURE 3 TOP DOWN & BOTTOM UP APPROACH 20

FIGURE 4 DRO ANALYSIS OF GLOBAL DIGITAL MARKETING SOFTWARE MARKET 23

FIGURE 5 SOCIAL MEDIA PLATFORMS BUSINESS VALUE 24

FIGURE 6 AVERAGE CONVERSION RATE BY ADVERTISING CHANNEL 24

FIGURE 7 SMARTPHONE ADOPTION 25

FIGURE 8 DRIVERS IMPACT ANALYSIS: DIGITAL MARKETING SOFTWARE MARKET 26

FIGURE 9 VALUE CHAIN: GLOBAL DIGITAL MARKETING SOFTWARE MARKET 28

FIGURE 10 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL DIGITAL MARKETING SOFTWARE MARKET 29

FIGURE 11 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 33

FIGURE 12 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 34

FIGURE 13 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027(USD MILLION) 38

FIGURE 14 GLOBAL DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 39

FIGURE 15 US DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 41

FIGURE 16 US DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 42

FIGURE 17 US DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 43

FIGURE 18 US DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 44

FIGURE 19 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 45

FIGURE 20 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 46

FIGURE 21 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027(USD MILLION) 47

FIGURE 22 EUROPE DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 48

FIGURE 23 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 49

FIGURE 24 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 49

FIGURE 25 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 50

FIGURE 26 CHINA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 51

FIGURE 27 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 52

FIGURE 28 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 53

FIGURE 29 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 54

FIGURE 30 JAPAN DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 55

FIGURE 31 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 56

FIGURE 32 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 56

FIGURE 33 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 57

FIGURE 34 INDIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 58

FIGURE 35 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 59

FIGURE 36 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY TYPE, 2020 TO 2027 (USD MILLION) 60

FIGURE 37 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 61

FIGURE 38 SOUTH-EAST ASIA DIGITAL MARKETING SOFTWARE MARKET, BY APPLICATION, 2020 TO 2027 (USD MILLION) 62

FIGURE 39 COMPETITIVE BENCHMARKING OF THE MAJOR PLAYERS 65

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