Digital Content Market Analysis

Digital Content Market Overview

Digital Content Market Size was valued at USD 162.9 billion in 2022. The digital content market is projected to grow from USD 173.2 billion in 2023 to USD 282.3 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.30% during the forecast period (2023 - 2032).

The market's expansion is influenced by a number of market drivers, such as the digital revolution occurring across industries, the upgrading of services offered through online streaming platforms, and the rising popularity of online content.

Figure 1: Digital Content Market Size, 2023-2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Digital Content Market Trends

Digital revolution occurring across all industries to drive the market growth

The main driver fueling the expansion of the Digital Content Market CAGR is the digital revolution occurring across all industries. The market is expanding due to the digital change occurring in the media, entertainment, telecom, and education industries. End customers may now access high-speed Internet in the telecom sector thanks to the advent of 4G and 5G technologies. Advanced Internet technologies like high-speed broadband and the advent of digital mobile advertising have altered user preferences and accelerated the adoption of new technologies.

New features like text messaging, free calling, video calling, and TV on the phone are made possible by the adoption of these technologies. Furthermore, users can watch internet videos at home on laptops, desktop computers, or TV displays thanks to digital content platforms. To digitize the education sector and promote online education through paid subscriptions, it is necessary to have access to cutting-edge databases and online platforms. These advancements assist the digital content sector in integrating organizational vertical and horizontal structures. Therefore, throughout the forecast period, the market would rise due to technical advancements and the rising use of digitization.

The expansion of the worldwide market for digital content will be fueled by the rising use of social media. Due to its capacity to deliver immediate feedback about content via blogs and social networking sites, social media has grown to be a significant data source for many organisations. The use of social computing technologies by content creators and marketers for branding, marketing, extensive knowledge management projects, and recruitment will lead to cost-effective workforce partnerships. Vendors explore new channels to sell their newest services, goods, and solutions to garner public input and opinions by signing up on social networking websites like Twitter and Facebook. Organisations are being encouraged to integrate social media into their business operations by the growing importance of sentiment analysis and the developments in text analytics. Thus, driving the digital content market revenue.

Digital Content Market Segment Insights

Digital Content Component Insights

The Digital Content Market segmentation, based on component includes Tools and Services. The tools segment dominated the market. This is a result of more people using smartphone technologies for online advertising. Additionally, a lot of clients utilize mobile search engines like Google to find new products and services. Additionally, this makes using SEO tools for marketers essential.

Digital Content Content Format Insights

The Digital Content Market segmentation, based on content format, includes Textual, Graphical, Video and Audio. The video category generated the most income. Due to the widespread adoption of 4G and 5G technologies in emerging economies, high-speed broadband infrastructure and telecom network infrastructure have undergone substantial development. The strong growth rate is partly influenced by the widespread use of the subscription-based business model in industrialized nations. The acceptance of digital video content is also being fueled by broadband expansions, a growth in the number of connected devices, simple access to online video catalogues, and supportive policies regulating digital content.

Figure 12: Digital Content Market, by Content Format, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Digital Content Deployment Insights

The Digital Content Market segmentation, based on deployment, includes On-Premise and Cloud. The cloud category generated the most income. This is due to the fact that everyone can now participate in the digital economy as a result of the globalization of cloud computing for enterprises and those who are involved in the production of digital material. Additionally, as more collaborative storytelling becomes easier for artists, the cloud may now be able to accommodate the demands of the media and entertainment industries.

Digital Content Organization Size Insights

The Digital Content Market segmentation, based on organization size, includes Large Size Enterprises and Small and Medium-Sized Enterprises. The small and medium-sized enterprises category generated the most income. This category is expected to deliver high results due to important market actors' numerous efforts to help SMEs. SMEs increasingly choose digital marketing strategies to expand their market reach. The market for producing digital material in this sector is anticipated to benefit from this.

Digital Content End-User Insights

The Digital Content Market segmentation, based on end-user, includes Retail & E-commerce, Automotive, Healthcare & Pharmaceutical, Media & Entertainment, Travel & Tourism and Others. The retail & e-commerce category generated the most income. This is the result of decisions made by key market players like Walmart Inc. and Amazon.com Inc. Online retail sales are growing quickly. As a result, businesses are spending a lot of money to increase their online presence in order to turn leads into qualified purchases. The internet has become the busiest marketplace due to the constant exchange of messages between buyers and sellers.

Digital content Regional Insights

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American digital content market area will dominate this market. North America is a desirable market for producers of digital content due to its history of early adoption of cutting-edge technologies. During the period of forecasting, North America's expanding media and entertainment, telecom, and educational sectors are anticipated to promote market expansion. The region's entertainment industry is well-developed and highly technologically advanced. It creates a number of hugely successful and expensive animated films, web series, and television shows. The leading suppliers' strong presence and market penetration support the region's overall market growth.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: DIGITAL CONTENT MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Digital content Market is expected to grow at the fastest CAGR from 2023 to 2032 driven by rising customer understanding of digital marketing's advantages in developing nations. The extensive product application in the end-use industries and the presence of significant market players are other factors that contribute to the market growth. Further, the German digital content market held the largest market share, and the UK digital content market was the fastest growing market in the European region

Asia Pacific digital content market accounts for the second-largest market share due to the rising adoption of digital content creation tools in nations like China, India, and Japan, which are focused on developing strong internet infrastructure and digital technology. During the projected period, the Asia Pacific digital content market is expected to expand due to the rising number of small and medium-sized businesses in important nations and the rising adoption of digital marketing methods. Moreover, China’s digital content market held the largest market share, and the Indian digital content market was the fastest growing market in the Asia-Pacific region.

Digital Content Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the digital content market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, digital content industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global digital content industry to benefit clients and increase the market sector. In recent years, the digital content industry has offered some of the most significant advantages to medicine. Major players in the digital content market are attempting to increase market demand by investing in research and development operations are Arsenal JSCo (Bulgaria), Indian Ordnance Factories Organization (India), General Dynamics Ordnance & Tactical Systems (US) and Heckler & Koch GmbH (Germany).

The corporate headquarters of the American global technology company Microsoft Corporation are in Redmond, Washington. The Windows family of operating systems, the Microsoft Office package, and the Internet Explorer and Edge web browsers are among Microsoft's most well-known software offerings. The Xbox video gaming consoles and the Microsoft Surface range of touchscreen personal PCs are its two main hardware offerings. Microsoft was the top software manufacturer in the world by revenue as of 2022, according to the Fortune 500 list of the largest American firms by total revenue. In May 2021, Microsoft and WPP, a provider of communications services with headquarters in the UK, formed a collaboration. The partnership entails changing the method of content production. Additionally, the collaboration entails using Azure's infrastructure to facilitate the production of content.

For businesses, acrolinx GmbH offers enterprise solutions that link content and communication. The business offers services to businesses in the computer, software, auto and aerospace, communications, life sciences, and other sectors. Acrolinx is the only artificial intelligence (AI) platform that use a distinct linguistic analytics engine to "read" all of your content and give immediate recommendations for improvement. Its technology is revolutionizing how the biggest brands in the world produce effective content. This is done by documenting the content goals on the Acrolinx platform, and then by giving specific direction and governance to assist accomplish those goals.

As the content contributors generate material, the AI engine interfaces with all the key content tools to provide them with real-time guidance on issues like brand, tone, clarity, compliance, and consistency. In September 2020, Acrolinx joined forces with Content Science, a company that offers digital marketing services and is based in the US. Through their collaboration, the businesses give their customers the tools to produce remarkable and cutting-edge content.

Key Companies in the digital content market include

• Corel Corporation


• Microsoft Corporation


• Picsart


• Adobe Systems


• Google LLC


• Canva


• Integra Software Services


• MarketMuse Inc.


• Quark Software Inc.


• Acrolinx

Digital Content Industry Developments

January 2023: SketchAI, a brand-new image-to-image AI art creation programme, was released by Picsart. Users of the new application can now add texts and edit their content in a variety of artistic mediums, such as pencil and ink sketches and ink drawings.

October 2022: Microsoft released Microsoft Designer, Microsoft Create, Microsoft Clipchamp, and Microsoft Image Creator as four products aimed at content creators. A visual design tool called Microsoft Designer enables users to make invites, images, digital postcards, and other things. With the help of Microsoft Clippy, artists can primarily produce any type of video. Microsoft Create helps creators produce videos, papers, presentations, and other types of content. The ability to generate a completely new image is provided by Image Creator.

Digital Content Market Segmentation

Digital Content Component Outlook (USD Billion, 2018-2032)

• Tools


• Services

Digital Content Content Format Outlook (USD Billion, 2018-2032)

• Textual


• Graphical


• Video


• Audio

Digital Content Deployment Outlook (USD Billion, 2018-2032)

• On-Premise


• Cloud

Digital Content Enterprise Size Outlook (USD Billion, 2018-2032)

• Large Size Enterprises


• Small and Medium-Sized Enterprises

Digital Content End-User Outlook (USD Billion, 2018-2032)

• Retail & E-commerce


• Automotive


• Healthcare & Pharmaceutical


• Media & Entertainment


• Travel & Tourism


• Others

Digital Content Regional Outlook (USD Billion, 2018-2032)

• 
  

  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• 
  

  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• 
  

  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• 
  

  Rest of the World

  
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America