The Digital Asset Management Software Market is projected to grow from USD 6.23 billion in 2024 to USD 15.2 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.78% during the forecast period (2024 - 2032). Additionally, the market size for digital asset management software was valued at USD 5.5 billion in 2023.
Emphasis on improving the digital experience of customers and increasing the number of digital assets are the key market drivers enhancing market growth.
Figure 1: Digital Asset Management Software Market Size, 2023-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Market CAGR for digital asset management software is being driven by the rising number of digital assets. There is a significant rise in digital content because of the rising automation and connected devices trend. Digital asset management software is being largely adopted by the food and beverage section. Hence the market is likely to grow with the growing implementation of digital asset management services and solutions. The advancement in technologies is also boosting market growth.
Digital assets like photos, files containing text, images, videos, or spreadsheets are growing significantly over the past few years due to the digitization of content. The authorized user can store, edit, review, retrieve, or share digital information over a centralized interface with digital asset management (DAM) solutions. This also collaborates with the workflow and automates and manages permissions via copyright functionality. Some of the famous DAM solutions include creative tool integration, asset analytics, video management, asset and metadata archiving, lifecycle & rights management, and web content management. The rise in the digitization of content is the main feature driving the market due to the increasing adoption of the collaborative digital workflow, mainly for marketing and sales activities, and the need for the security of digital assets that have minimized operational costs. Organizations are rapidly adopting cloud-based enterprise services and solutions.
The appearance of social media and visuals is foreseen to grow the demand for the high quality and best food goods. The main market players in the industry of food and beverages, in order to boost their brand building, must use intelligent technologies. Thus for these industries, a coherent system for all the consumers is created by the digital asset management solutions throughout the channels and agencies. The DAM helps organizations build more innovative and informed content decisions, as getting customer attention is critical in the food and beverage industry. Thus, driving the Digital Asset Management Software market revenue.
The global Digital Asset Management Software market segmentation, based on deployment, includes on-premise and cloud (SaaS). The cloud (SaaS) segment dominates the market and accounts for the largest market revenue as the vendors are shifting rapidly away from on-premises systems, and the SaaS-based systems offer mobile availability and other intuitive features. The affordability of the model responds to comprehensive digital asset requirements by addressing organizations of all different sizes. The solution is a low-cost alternative and speedy service deployment.
Figure 2: Digital Asset Management Software Market, by Deployment, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The global Digital Asset Management Software market segmentation, based on end users, includes Media and Entertainment, BFSI, Government, Healthcare, Retail, Manufacturing, and Others. The media and entertainment segment dominates the market due to the increase in the utilization of digital and the expansion of the subscriber base of online content-based publishers. There are several risks involved in the production and distribution of entertainment products, which are further improved in the digital platform, which facilitates the reproduction of the original product and its fast global distribution. The inclusion of new OTT services throughout the existing subscription-based streaming devices is also foreseen to fuel the market throughout the different regions.
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Digital Asset Management Software market dominates the market because of the growth in the Digital Asset Management (DAM) market in this region with the rise in investments in innovation activities, IoT devices growth, cloud adoption, and others. The rise in the digitization of different end-user industries of the region is boosting market growth.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: DIGITAL ASSET MANAGEMENT SOFTWARE MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Digital Asset Management Software market accounts for the second-largest market share due to the low cost of bariatric surgery and the rise in the number of diabetes people. Further, the German Digital Asset Management Software market held the largest market revenue, and the UK Digital Asset Management Software market was the fastest-growing market in the European region.
The Asia-Pacific Digital Asset Management Software Market is expected to grow at the rapid CAGR from 2023 to 2032. This is due to expanding awareness of a healthy lifestyle and nutrition and rising per capita disposable income. Moreover, China’s Digital Asset Management Software market held the largest market share, and the Indian Digital Asset Management Software market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to spread their product lines, which will help the Digital Asset Management Software market grow even more. Market participants are also undertaking a various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Digital Asset Management Software industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global Digital Asset Management Software industry to benefit clients and increase the market sector. In recent years, the Digital Asset Management Software industry has offered some of the most significant advantages to data management. Major players in the Digital Asset Management Software market, including Oracle Corporation, Canto Inc., Bynder, Hunter Technical Resources, Cognizant Technology Solutions Corporation, Adobe System Incorporated, Cloudinary Ltd, OpenText Corporation, Aprimo LLC, CELUM GmbH, and others, are attempting to increase market demand by investing in research and development operations.
Oracle Cloud Infrastructure offers a flexible data platform to build Big Data applications at a large scale by ingesting any type of data in a wide range of data formats along with native tools for Oracle database; the OCI Data Integration service or the Kafka Connector helps in OCI streaming. Oracle cloud infrastructure optimizes the user's cloud infrastructure capabilities with a multi-cloud configuration from OCI. In August 2022, the provider of the very popular data science platform, Anaconda Inc., announced a collaboration with Oracle Cloud Infrastructure (OCI) to offer secure open-source R tools and Python and packages by placing and enabling a repository of Anaconda throughout the OCI Artificial Intelligence and services of machine learning. The users can access Anaconda services straight from OCI without any need for a separate enterprise license.
Canto Inc is a leader in digital asset management software providing professional software services and solutions for over 20 years; founded in 1990. The company is driven by providing digital content more advanced way. Thus, this has made the company a leader in this community globally. The company provides scalable software and services that meet the demand of customers. In August 2022, this efficient provider of DAM software, Canto Inc., a new integration with the social media management platform Hootsuite and the work management platform Wrike was announced by the company to connect Canto libraries smoothly within the Martech stack as a single origin of truth for production of content.
March 2022: HPE partnered with Digital Realty to offer the cloud experience with colocation. The challenges of global coverage and capacity and attaining proximity to centers of data exchange and digital ecosystem are solved with colocation.
August 2021: Hunter Technical Resources was acquired by Cognizant, which was Hunter Technical Resource's digital engineering assets. The thie acquisition expanded Cognizant's access to the highly specialized expertise that the client requires to accelerate their digital transformation journey.
June 2020: We Adapt, a SaaS solution, was acquired by Bynder to assist brands in expanding their video content creation. This acquisition of We Adapt, renamed Video Brand Studio, helps Bynder to provide brands with a single platform to scale on-brand content capabilities across images, print, and video.
On-Premise
Cloud (SaaS)
Media and Entertainment
BFSI
Government
Healthcare
Retail
Manufacturing
Others
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 5.5 Billion |
| Market Size 2024 | USD 6.23 Billion |
| Market Size 2032 | USD 15.2 Billion |
| Compound Annual Growth Rate (CAGR) | 11.78% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Deployment, End User, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Oracle Corporation, Canto Inc., Bynder, Hunter Technical Resources, Cognizant Technology Solutions Corporation, Adobe System Incorporated, Cloudinary Ltd, OpenText Corporation, Aprimo LLC, CELUM GmbH |
| Key Market Opportunities | Technological advancements facilitate easier management of assets. |
| Key Market Dynamics | Increased in the number of digital assets and rising adoption in different organizations. |
Digital Asset Management Software Market Highlights:
Frequently Asked Questions (FAQ) :
The global Digital Asset Management Software market size valued at USD 5.5 Billion in 2023.
The global market is foreseen to grow at a CAGR of 11.78% during the forecast period, 2024-2032.
North America had largest share of the global market
The key players in market are Oracle Corporation, Canto Inc., Bynder, Hunter Technical Resources, Cognizant Technology Solutions Corporation, Adobe System Incorporated, Cloudinary Ltd, OpenText Corporation, Aprimo LLC, and CELUM GmbH.
The cloud (SaaS) category dominated the market in 2023.
The media and entertainment had the largest share of the global market.
Senior Research Analyst Ankit gupta is an analyst in market research industry in ict and semi industry. with post-graduation in "telecom and marketing management" and graduation in "electronics and telecommunication" vertical he is well versed with recent development in ict industry as a whole. having worked on more than 150+ reports including consultation for fortune 500 companies such as microsoft and rio tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.
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