TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
2. MARKET INTRODUCTION
2.1. Definition
2.2. Scope of the Study
2.2.1. Research Objective
2.2.2. Assumptions
2.2.3.Limitations
3. RESEARCH METHODOLOGY
3.1. Overview
3.2. Data Mining
3.3. Secondary Research
3.4. Primary Research
3.4.1. Primary Interviews and Information Gathering Process
3.4.2.Breakdown of Primary Respondents
3.5. Forecasting Model
3.6. Market Size Estimation
3.6.1. Bottom-Up Approach
3.6.2. Top-Down Approach
3.7. Data Triangulation
3.8. Validation
4. MARKET DYNAMICS
4.1. Overview
4.2. Drivers
4.3. Restraints
4.4. Opportunities
5. MARKET FACTOR ANALYSIS
5.1. Value Chain Analysis
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining Power of Suppliers
5.2.2. Bargaining Power of Buyers
5.2.3. Threat of New Entrants
5.2.4. Threat of Substitutes
5.2.5. Intensity of Rivalry
5.3. COVID-19 Impact Analysis
5.3.1. Market Impact Analysis
5.3.2. Regional Impact
5.3.3. Opportunity and Threat Analysis
6. GLOBAL DIGITAL ADVERTISING MARKET, BY PLATFORM
6.1. Overview
6.2. Computer
6.3. Smartphone
6.4. Others
7. GLOBAL DIGITAL ADVERTISING MARKET, BY FORMAT
7.1. Overview
7.2. Text
7.3. Image
7.4. Video
7.5. Others
8. GLOBAL DIGITAL ADVERTISING MARKET, BY OFFERING
8.1. Overview
8.2. Solution
8.3. Services
9. GLOBAL DIGITAL ADVERTISING MARKET, BY TYPE
9.1. Overview
9.2. Search Advertising
9.3. Banner Advertising
9.4. Video Advertising
9.5. Social Media Advertising
9.6. Native Advertising
9.7. Interstitial Advertising
10. GLOBAL DIGITAL ADVERTISING MARKET, BY END USER
10.1. Overview
10.2. BFSI
10.3. Automotive
10.4. IT & Telecommunication
10.5. Healthcare
10.6. Consumer Electronics
10.7. Retail
10.8. Media & Entertainment
10.9. Education
10.10. Others
11. GLOBAL DIGITAL ADVERTISING MARKET, BY REGION
11.1. Overview
11.1. North America
11.1.1. US
11.1.2. Canada
11.2. Europe
11.2.1. Germany
11.2.2. France
11.2.3. UK
11.2.4. Italy
11.2.5. Spain
11.2.6. Rest of Europe
11.3. Asia-Pacific
11.3.1. China
11.3.2. India
11.3.3. Japan
11.3.4. South Korea
11.3.5. Australia
11.3.6. Rest of Asia-Pacific
11.4. Rest of the World
11.4.1. Middle East
11.4.2. Africa
11.4.3. Latin America
12. COMPETITIVE LANDSCAPE
12.1. Overview
12.2. Competitive Analysis
12.3. Market Share Analysis
12.4. Major Growth Strategy in the Global Digital Advertising Market,
12.5. Competitive Benchmarking
12.6. Leading Players in Terms of Number of Developments in the Global Digital Advertising Market,
12.7. Key developments and Growth Strategies
12.7.1. New Product Launch/Service Deployment
12.7.2. Merger & Acquisitions
12.7.3. Joint Ventures
12.8. Major Players Financial Matrix
12.8.1. Sales & Operating Income, 2023
12.8.2. Major Players R&D Expenditure. 2023
13. COMPANY PROFILES
13.1. Google LLC
13.1.1. Company Overview
13.1.2. Financial Overview
13.1.3. Products Offered
13.1.4. Key Developments
13.1.5. SWOT Analysis
13.1.6. Key Strategies
13.2. Facebook, Inc.
13.2.1. Company Overview
13.2.2. Financial Overview
13.2.3. Products Offered
13.2.4. Key Developments
13.2.5. SWOT Analysis
13.2.6. Key Strategies
13.3. Amazon.com, Inc.
13.3.1. Company Overview
13.3.2. Financial Overview
13.3.3. Products Offered
13.3.4. Key Developments
13.3.5. SWOT Analysis
13.3.6. Key Strategies
13.4. Microsoft Corporation
13.4.1. Company Overview
13.4.2. Financial Overview
13.4.3. Products Offered
13.4.4. Key Developments
13.4.5. SWOT Analysis
13.4.6. Key Strategies
13.5. Verizon Media
13.5.1. Company Overview
13.5.2. Financial Overview
13.5.3. Products Offered
13.5.4. Key Developments
13.5.5. SWOT Analysis
13.5.6. Key Strategies
13.6. Twitter, Inc.
13.6.1. Company Overview
13.6.2. Financial Overview
13.6.3. Products Offered
13.6.4. Key Developments
13.6.5. SWOT Analysis
13.6.6. Key Strategies
13.7. The Trade Desk, Inc.
13.7.1. Company Overview
13.7.2. Financial Overview
13.7.3. Products Offered
13.7.4. Key Developments
13.7.5. SWOT Analysis
13.7.6. Key Strategies
13.8. ADOBE INC.
13.8.1. Company Overview
13.8.2. Financial Overview
13.8.3. Products Offered
13.8.4. Key Developments
13.8.5. SWOT Analysis
13.8.6. Key Strategies
13.9. Criteo SA
13.9.1. Company Overview
13.9.2. Financial Overview
13.9.3. Products Offered
13.9.4. Key Developments
13.9.5. SWOT Analysis
13.9.6. Key Strategies
13.10. ROKU, INC.
13.10.1. Company Overview
13.10.2. Financial Overview
13.10.3. Products Offered
13.10.4. Key Developments
13.10.5. SWOT Analysis
13.10.6. Key Strategies
14. APPENDIX
14.1. References
14.2. Related Reports
LIST OF TABLES
TABLE 1 GLOBAL DIGITAL ADVERTISING MARKET, SYNOPSIS, 2019-2032
TABLE 2 GLOBAL DIGITAL ADVERTISING MARKET, ESTIMATES & FORECAST, 2019-2032 (USD BILLION)
TABLE 3 GLOBAL DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 4 GLOBAL DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 5 GLOBAL DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 6 GLOBAL DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 7 GLOBAL DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 8 NORTH AMERICA: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 9 NORTH AMERICA: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 10 NORTH AMERICA: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 11 NORTH AMERICA: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 12 NORTH AMERICA: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 13 US: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 14 US: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 15 US: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 16 US: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 17 US: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 18 CANADA: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 19 CANADA: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 20 CANADA: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 21 CANADA: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 22 CANADA: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 23 EUROPE: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 24 EUROPE: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 25 EUROPE: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 26 EUROPE: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 27 EUROPE: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 28 GERMANY: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 29 GERMANY: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 30 GERMANY: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 31 GERMANY: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 32 GERMANY: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 33 FRANCE: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 34 FRANCE: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 35 FRANCE: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 36 FRANCE: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 37 FRANCE: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 38 ITALY: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 39 ITALY: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 40 ITALY: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 41 ITALY: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 42 ITALY: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 43 SPAIN: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 44 SPAIN: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 45 SPAIN: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 46 SPAIN: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 47 SPAIN: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 48 UK: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 49 UK: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 50 UK: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 51 UK: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 52 UK: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 53 REST OF EUROPE: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 54 REST OF EUROPE: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 55 REST OF EUROPE: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 56 REST OF EUROPE: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 57 REST OF EUROPE: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 58 ASIA-PACIFIC: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 59 ASIA-PACIFIC: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 60 ASIA-PACIFIC: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 61 ASIA-PACIFIC: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 62 ASIA-PACIFIC: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 63 JAPAN: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 64 JAPAN: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 65 JAPAN: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 66 JAPAN: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 67 JAPAN: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 68 CHINA: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 69 CHINA: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 70 CHINA: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 71 CHINA: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 72 CHINA: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 73 INDIA: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 74 INDIA: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 75 INDIA: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 76 INDIA: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 77 INDIA: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 78 AUSTRALIA: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 79 AUSTRALIA: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 80 AUSTRALIA: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 81 AUSTRALIA: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 82 AUSTRALIA: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 83 SOUTH KOREA: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 84 SOUTH KOREA: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 85 SOUTH KOREA: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 86 SOUTH KOREA: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 87 SOUTH KOREA: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 88 REST OF ASIA-PACIFIC: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 89 REST OF ASIA-PACIFIC: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 90 REST OF ASIA-PACIFIC: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 91 REST OF ASIA-PACIFIC: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 92 REST OF ASIA-PACIFIC: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 93 REST OF THE WORLD: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 94 REST OF THE WORLD: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 95 REST OF THE WORLD: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 96 REST OF THE WORLD: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 97 REST OF THE WORLD: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 98 MIDDLE EAST: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 99 MIDDLE EAST: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 100 MIDDLE EAST: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 101 MIDDLE EAST: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 102 MIDDLE EAST: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 103 AFRICA: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 104 AFRICA: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 105 AFRICA: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 106 AFRICA: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 107 AFRICA: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
TABLE 108 LATIN AMERICA: DIGITAL ADVERTISING MARKET, BY PLATFORM, 2019-2032 (USD BILLION)
TABLE 109 LATIN AMERICA: DIGITAL ADVERTISING MARKET, BY FORMAT, 2019-2032 (USD BILLION)
TABLE 110 LATIN AMERICA: DIGITAL ADVERTISING MARKET, BY OFFERING, 2019-2032 (USD BILLION)
TABLE 111 LATIN AMERICA: DIGITAL ADVERTISING MARKET, BY TYPE, 2019-2032 (USD BILLION)
TABLE 112 LATIN AMERICA: DIGITAL ADVERTISING MARKET, BY END USER, 2019-2032 (USD BILLION)
LIST OF FIGURES
FIGURE 1 RESEARCH PROCESS
FIGURE 2 MARKET STRUCTURE FOR THE GLOBAL DIGITAL ADVERTISING MARKET
FIGURE 3 MARKET DYNAMICS FOR THE GLOBAL DIGITAL ADVERTISING MARKET
FIGURE 4 GLOBAL DIGITAL ADVERTISING MARKET, SHARE (%), BY PLATFORM, 2023
FIGURE 5 GLOBAL DIGITAL ADVERTISING MARKET, SHARE (%), BY FORMAT, 2023
FIGURE 6 GLOBAL DIGITAL ADVERTISING MARKET, SHARE (%), BY OFFERING, 2023
FIGURE 7 GLOBAL DIGITAL ADVERTISING MARKET, SHARE (%), BY TYPE, 2023
FIGURE 8 GLOBAL DIGITAL ADVERTISING MARKET, SHARE (%), BY END USER, 2023
FIGURE 9 GLOBAL DIGITAL ADVERTISING MARKET, SHARE (%), BY OFFERINGS, 2023
FIGURE 10 GLOBAL DIGITAL ADVERTISING MARKET, SHARE (%), BY END USER, 2023
FIGURE 11 GLOBAL DIGITAL ADVERTISING MARKET, SHARE (%), BY REGION, 2023
FIGURE 12 NORTH AMERICA: DIGITAL ADVERTISING MARKET, SHARE (%), BY REGION, 2023
FIGURE 13 EUROPE: DIGITAL ADVERTISING MARKET, SHARE (%), BY REGION, 2023
FIGURE 14 ASIA-PACIFIC: DIGITAL ADVERTISING MARKET, SHARE (%), BY REGION, 2023
FIGURE 15 REST OF THE WORLD: DIGITAL ADVERTISING MARKET, SHARE (%), BY REGION, 2023
FIGURE 16 GLOBAL DIGITAL ADVERTISING MARKET: COMPANY SHARE ANALYSIS, 2023 (%)
FIGURE 17 GOOGLE LLC: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 18 GOOGLE LLC: SWOT ANALYSIS
FIGURE 19 FACEBOOK, INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 20 FACEBOOK, INC.: SWOT ANALYSIS
FIGURE 21 AMAZON.COM, INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 22 AMAZON.COM, INC.: SWOT ANALYSIS
FIGURE 23 MICROSOFT CORPORATION: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 24 MICROSOFT CORPORATION: SWOT ANALYSIS
FIGURE 25 VERIZON MEDIA.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 26 VERIZON MEDIA.: SWOT ANALYSIS
FIGURE 27 TWITTER, INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 28 TWITTER, INC.: SWOT ANALYSIS
FIGURE 29 THE TRADE DESK, INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 30 THE TRADE DESK, INC.: SWOT ANALYSIS
FIGURE 31 ADOBE INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 32 ADOBE INC.: SWOT ANALYSIS
FIGURE 33 CRITEO SA: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 34 CRITEO SA: SWOT ANALYSIS
FIGURE 35 ROKU, INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 36 ROKU, INC.: SWOT ANALYSIS
