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A Data Management Platform (DMP) serves as a crucial software application, collecting, organizing, and activating audience data from diverse sources, including online, offline, and mobile platforms. It then leverages this data to construct detailed consumer profiles, driving targeted advertising and personalized campaigns. These aggregated client profiles are shared with other tools, such as ad exchanges, demand-side platforms (DSPs), and supply-side platforms (SSPs), enhancing targeting, personalization, and content customization.
The Europe Data Management Platform (DMP) market is anticipated to witness substantial revenue generation, projecting a Compound Annual Growth Rate (CAGR) of 14.2% from 2022 to 2030. The market's growth is propelled by the escalating demand for data collection from various sources, including CRM data, POS data, mobile web & apps, social networks, and web analytics tools. Marketers' increased use of DMP to target customers and align their needs across devices significantly contributes to the market's growth during the projected period.
Data management plays a pivotal role in handling the information sources that drive business operations, such as product, location, supplier, customer, and asset data. The increasing adoption of DMP addresses issues of redundancy and inefficiency caused by unclearly stored data, meeting organizations' demands to enhance the consistency and quality of essential data assets like product data, customer data, location data, and asset data.
The Europe Data Management Platform (DMP) market is segmented based on data type, data source, deployment model, end-use verticals, and country. Data types include first-party data, second-party data, and third-party data. Data sources encompass web and mobile data, CRM data, POS data, and others. Deployment models are categorized into cloud and on-premises. End-use verticals consist of Ad agencies, marketers, publishers, and others. Country-wise segmentation includes Germany, UK, Spain, Italy, France, Sweden, Switzerland, Netherlands, and the rest of Europe.
In the course of the study, Major Players contributing significantly to the Europe Data Management Platform (DMP) market growth were analyzed, including Oracle, Lotame Solutions, Inc., Adobe, Neustar, Inc., Acxiom LLC, and others. These industry leaders focus on innovation, investing in research and development to present cost-effective product portfolios. Notable mergers and acquisitions among key players illustrate a strategic approach to strengthening business entities' reach to customers.
the Europe Data Management Platform (DMP) market's anticipated growth stems from the increasing need for efficient data handling across diverse sources. Marketers' reliance on DMPs for targeted customer engagement contributes significantly to this expansion. The role of data management in streamlining business information and the market's segmentation based on data types, sources, deployment models, and end-use verticals further exemplify the market's dynamic landscape. Industry players' strategic initiatives, including mergers and acquisitions, underscore the competitive nature of the market, emphasizing the continuous pursuit of innovation and enhanced product offerings. As the market evolves, businesses and investors are encouraged to closely monitor these trends to navigate the burgeoning landscape effectively.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 1.8 Billion |
| Market Size Value In 2023 | USD 3.1 billion |
| Growth Rate | 14.1% (2023-2030) |
Data Management Platform Market Highlights:
Data Management Platform Market Overview
Data Management Platform Market Size was valued at 3.1 USD billion in 2023. The Data Management Platform market industry is projected to grow from USD 3.4 billion in 2024 to USD 9.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.50% during the forecast period (2024 - 2032).The massive rise in need for the detailed information about the targeted customer so that based on his activities, choices and likes, specific products and services can be delivered to them.
Figure 1: Data Management Platform Market Size, 2024-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Data Management Platforms Market Trends
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Use by marketers in creating unique strategies for customers
Data management platforms collect large amount of data of customers using numerous services and products in their day to day lives. This data is being stored by users such as marketers, ad agencies and publishers so that they can create a profile of users which contains their likes, activities and their choices for products and services. Such profiles are personalized for each and every user and then strategically using these profiles numerous advertisements related to services and products are pushes to the customers using internet ads, social media platforms such as Instagram and Facebook and various search engines such as chrome. Thus, ad agencies and marketers are making use of habits, likes and choices of customers by identifying, storing and analyzing the data stored in data management platforms and generating business for them. After analyzing their habits and behaviors, personalized content such as products which they want and services they are looking for. Thus, such profiles are created for each and every customer and the data for every customer is being stored in data management platforms. Using the data, personalized ads are pushed to the customers and then it helps them in gaining business and helps in converting those profiles into customers.
Customer retention
Once the choices of customers are known to the users such as ad agencies, they can explore the features stores in the database and send personalized ads and content for the customers. thus, it helps customers also to purchase necessary products that they want and there is no need for them to explore other products as DMPs provides personalized products. Thus, it helps in customer retention and helps in gaining higher returns on investments.
Data Management Platforms Market Segment Insights
Data Management Platforms- Data Types Insights
- The Data Management Platforms market segmentation, based on data types, first party, second party and third party are the three major types. First party data management platforms are expected to generate largest share of revenues among other such as second party and third party data management platforms.
- For instance, in January 2023, iPROM- which is a ad tech provider based in Slovenia, announced that they have launched iPROM private DMP which is a first party DMP. It uses advanced artificial intelligence techniques to predict user purchase intentions by combining first party data from companies and brand owned digital media audiences. This powerful tool to create highly customized and personalized campaigns that gives strategic advantage overs their competitors.
Figure 2:Data Management Platforms MARKET SIZE (USD MILLION) data types 2023 VS 2032
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Data Management Platforms Data Source Insights
- According to Data Sources, the segment is divided into web analytics tool, mobile apps, mobile web, CRM data, POS data and social network.
- Social media platforms such as Facebook, Instagram and twitter are the most used platforms that are being used by organization to market their services and products. Such social media platforms store information and use it to push products to customers.
- For instance, in year 2022, Meta generated revenues of USD 116.6 billions through advertisements and this amount is expected to reach to USD 202 billions till 2026. Such massive revenues are being generated by social media platforms by using the DMP for revenue generation.
Figure 3:Data Management Platforms MARKET SIZE (USD MILLION) data source 2022 VS 2032
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Data Management Platforms End Users Insights
- The Data Management Platforms market research segmentation, by end users, the market is segmented into ad agencies, marketers and publishers. Ad agencies use DMP so that most personalized ads are being pushed to the targeted customers. Marketers use DMP to market their products in various regions and geographies. Publishers make use of DMP to publish their products specialized for customers.
- For instance in April 2023 Orbee- a leading provider of customer experience middleware for automotive announced that they have launched Co-Pilot which is a marketing solution to enhance the capabilities of marketing agencies. Copilot used customer data platform and data management platform to harness the full potential of first party data. The platform serves as conduit for marketing agencies to help drive the innovation in industry for the clients.
Figure 4:DATA MANAGEMENT PLATFORMS MARKET SIZE (USD MILLION) End user 2022 VS 2032
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Data Management Platforms Regional Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America is expected to have the largest share of the overall Data Management Platforms market.
Organization in the North American region are the first ones to use Data Management Platforms for providing services and solutions to the ad agencies and marketers across the globe. For instance, in 2022, north America is expected to have 34.3% of the global revenue share of the market. The presence of players like Adobe, Oracle Bluekai and others are expected to be the driving factors for the data management platform market in the region. Because of rise in the number of online customers and internet penetration in the north American region, the market in the region is expected to grow.
Also, Europe is expected to have 24.8% of the total share of market in 2022. Because of growing mobile data subscription and massive rise in internet usage, the market is expected to grow in the European region. According to International Telecommunication Union, Europe has the highest usage of internet which amounts to 82% of the total population in the region using internet as in 2019. From year 2013, it has witnessed 57% rise in mobile data subscription.
Further, the countries considered in the scope of the Data Management Platforms market are the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Switzerland, Austria, Belgium, Denmark, Finland, Greece, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovakia, Sweden, Romania, Ireland, China, Japan, Singapore, Malaysia, Indonesia, Philippines, South Korea, Hong Kong, Macau, Singapore, Brunei, India, Australia & New Zealand, South Africa, Egypt, Nigeria, Saudi Arabia, Qatar, United Arab Emirates, Bahrain, Kuwait, and Oman, Brazil, Argentina, Chile, and others.
Figure 5:Data Management PlatformsMARKET SIZE (USD MILLION) REGION 2022 VS 2032
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Data Management Platforms Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Data Management Platforms market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Data Management Platforms industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
Key Companies in the Data Management Platforms Market include
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Oracle Corporation
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KBM group LLC
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Adobe Systems Inc
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Rocket fuel INC
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Crux digital INC
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Lotame solutions inc
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Turn INC
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Neustar INC
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SAS institute
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SAP SE
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Cloudera INC
Data Management Platforms Industry Developments
March 2022 Oracle Corporation announced that Oracle Unity Customer Data Platform- which is an enterprise grade data platform that powers next generation adtech strategies and enables marketers to unify customer data for segmentation. It is also used for providing hyper personalized experience. Thus oracle has unified AdTech and martech into one unit. The company has done so by using design principles of marketing and advertising products around first party data. Thus improved data management capabilities are used to compliment systems of customer record and help marketers gain cost efficiencies.
September 2019 Oracle Corporation has announced that they have integrated Bluekai and ID graph with CX unity. The company has integrated Bluekai data management platform DMP and ID graph with its customer data platform. This step is aimed to help marketers tie device level data about unknown prospects to their customers data and receive insights about marketing techniques and ad techniques. this step is going to allow customers to deliver personalization at a whole new level.
March 2023 Adobe Corporation at Adobe Summit in New Delhi announced that they have launched Adobe product analytics in adobe experience cloud. The tool unifies customer journey insights across marketing and products. Using the tool, customer experience teams can now look deeply across marketing and products insights for a single customer view.
March 2023 Adobe Corporation announced at Adobe Summit in New Delhi announced that they have launched new innovations in Adobe Experience manager which is a leading Data Management Platform DMP. The new release will deliver next generation features that bring speed and makes it easy for content developments and publishing higher quality web experiences and AI powered data insights that help organizations to optimize new content for the targeted audiences.
Data Management Platforms - Data Types Outlook (USD Million, 2018-2032)
- First party
- Second party
- Third party
Data Management Platforms Data Sources Outlook (USD Million, 2018-2032)
- Web analytics tool
- Mobile web
- mobile apps
- CRM data
- POS data
- Social network
Data Management Platforms End User Outlook (USD Million, 2018-2032)
- Ad Agencies
- Marketers
- Publishers
Data Management Platforms Regional Outlook
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- Middle East & Africa
- South America
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