The construction plastics market growth is fueled by the versatility, durability, and cost-effectiveness of plastics in various building applications. But beneath the booming market lies a fiercely competitive landscape where titans clash and niche players navigate. Let's delve into the strategies, factors impacting market share, recent industry news, and current developments shaping this market.
Strategies adopted by key players:
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Product diversification: Leading players like DowDuPont, BASF, and Asahi Kasei are expanding their portfolios beyond traditional PVC and PE to include bioplastics, recycled plastics, and flame-retardant variants. This caters to the growing demand for sustainable and safer construction materials.
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Regional expansion: Mergers and acquisitions are paving the way for global reach. The recent acquisition of Mondo by Berry Global strengthens the latter's presence in Europe and opens doors to emerging markets.
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Technological innovation: Companies are investing heavily in R&D to develop lightweight, high-performance plastics with enhanced insulation, fire resistance, and weatherability. This innovation race creates barriers to entry for smaller players.
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Vertical integration:Â Integrating backward into raw material production and forward into downstream distribution channels gives companies greater control over costs and customer relationships.
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Strategic partnerships: Collaborations with construction companies, architects, and research institutions accelerate the adoption of innovative plastic solutions and address specific industry challenges.
Factors influencing market share:
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Product portfolio breadth and depth:Â Companies with a diverse range of plastic products catering to various construction needs tend to hold a larger market share.
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Brand reputation and quality: Established brands with a track record of delivering high-quality, reliable products command greater customer loyalty.
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Cost competitiveness:Â Players offering cost-effective solutions without compromising on quality are more likely to gain market traction.
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Geographical presence:Â Companies with a strong presence in high-growth regions like Asia-Pacific and North America have a natural advantage.
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Sustainability initiatives: Demonstrating commitment to using recycled materials, reducing carbon footprint, and developing sustainable alternatives resonates with environmentally conscious consumers and governments.
List of Key Players in the Construction Plastics Market
- DowDuPont (US)
- BASF SE (Germany)
- Asahi Kasei Corporation (Japan)
- LyondellBasell Industries Holdings B.V. (Netherlands)
- Borealis AGÂ (Austria)
- Solvay S.A. (Belgium)
- Berry Plastics Corporation (US)
- Total S.A. (France)Â
Recent developments:
November 2021 - Westlake Chemical Corporation confirms that its Vinnolit subsidiary based in Germany has introduced GreenVin Polyvinyl Chloride (PVC), which is a lower-carbon alternative PVC that is a popular plastic used extensively in industries such as construction, along with medical and automotive.GreenVin PVC’s quality and performance are as good as traditional PVC; however, it offers a more climate and eco-friendly property to the customers. The plastic along with the complete GreenVin product range reflect the brand’s commitment to catering to the consumers’ requirements.
February 2022 - Avantium N.V., a reputed technology firm with expertise in renewable chemistry has been given the go ahead by its shareholders for the construction of its flagship production plant for furandicarboxylic acid (FDCA), which is a primary ingredient used for preparing plant-based PEF.The construction plastic PEF is considered far more superior to other plastics such as PET, in terms of performance and sustainability. It is recyclable, stronger and much less permeable to different gases, while offering higher shelf life.
July 2019: JD Composites recently constructed a house with its exterior walls made from recycled plastic. While the house costs the same as traditional labor and material costs, since it is made from recycled construction plastics, the cost of repairs and maintenance would be lower.
In the year 2018, one of the leading market players, BASF has announced its production capacity in Neopor and Korea production sites. The expansion had resulted in intense growth in the construction plastics industry and increased the demand for gray insulation materials.
In the year 2019, one of the leading market players, BASF had introduced a novel construction material for the windows application that had efficiently replaced steel with PVC.Â
Victrex PLC unveiled a new implantable PEEK-OPTIMA polymer specifically designed to be incorporated into medical device additives manufacturing methods such as fused deposition modeling (FDM), fused filament fabrication (FFF), etc., in March 2023.
MasterTop XTC was launched by BASF in December 2019 – a next-generation high-performance flooring system for the construction industry. This is formulated with advanced technology called Xolutec TM, which imparts exceptional impact and abrasion resistance, making it easy to clean the floor.
LyondellBasell collaborated with Technip Energies and Chevron Phillips Chemical in June 2023; the partnership aims at developing a demo unit using Technip’s electric steam-cracking furnace technology. A joint development agreement is expected before the end of the year.
In May 2023, Dow will buy bio-based ethylene produced by New Energy Blue, which is obtained from renewable agricultural residues.