Coffee Market Segmentation
Coffee Type Outlook (USD Million, 2018-2032)
Coffee Product Outlook (USD Million, 2018-2032)
Coffee Category Outlook (USD Million, 2018-2032)
Coffee Roast Type Outlook (USD Million, 2018-2032)
Coffee Price Range Outlook (USD Million, 2018-2032)
Coffee End User Outlook (USD Million, 2018-2032)
Coffee Caffeine Presence Outlook (USD Million, 2018-2032)
Coffee Distribution Channel Outlook (USD Million, 2018-2032)
Coffee Regional Outlook (USD Million, 2018-2032)
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 25
1.1 MARKET ATTRACTIVENESS ANALYSIS 27
1.1.1 GLOBAL COFFEE MARKET, BY TYPE 28
1.1.2 GLOBAL COFFEE MARKET, BY PRODUCT 29
1.1.3 GLOBAL COFFEE MARKET, BY CATEGORY 30
1.1.4 GLOBAL COFFEE MARKET, BY ROAST TYPE 31
1.1.5 GLOBAL COFFEE MARKET, BY PRICE RANGE 32
1.1.6 GLOBAL COFFEE MARKET, BY CAFFEINE PRESENCE 33
1.1.7 GLOBAL COFFEE MARKET, BY END USER 34
1.1.8 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL 35
1.1.9 GLOBAL COFFEE MARKET, BY REGION 36
2 MARKET INTRODUCTION 38
2.1 DEFINITION 38
2.2 SCOPE OF THE STUDY 38
2.3 RESEARCH OBJECTIVE 38
2.4 MARKET STRUCTURE 39
2.5 KEY BUYING CRITERIA 40
3 RESEARCH METHODOLOGY 41
3.1 OVERVIEW 41
3.2 DATA FLOW 43
3.2.1 DATA MINING PROCESS 43
3.3 PURCHASED DATABASE: 44
3.4 SECONDARY SOURCES: 45
3.4.1 SECONDARY RESEARCH DATA FLOW: 47
3.5 PRIMARY RESEARCH: 48
3.5.1 PRIMARY RESEARCH DATA FLOW: 49
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 50
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 50
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 51
3.6.1 CONSUMPTION & NET TRADE APPROACH 51
3.6.2 REVENUE ANALYSIS APPROACH 51
3.7 DATA FORECASTING 52
3.7.1 DATA FORECASTING TECHNIQUE 52
3.8 DATA MODELING 53
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 53
3.8.2 DATA MODELING: 54
3.9 TEAMS AND ANALYST CONTRIBUTION 56
4 MARKET DYNAMICS 58
4.1 INTRODUCTION 58
4.2 DRIVERS 59
4.2.1 GROWING POPULARITY OF COFFEE-BASED BEVERAGES 59
4.2.2 RISING DEMAND IN EMERGING MARKETS BACKED BY PREMIUMIZATION 60
4.2.3 INCREASING COFFEE CULTURE AND SOCIALIZATION TRENDS ALONG WITH HORECA 61
4.3 RESTRAINTS 62
4.3.1 FLUCTUATING COFFEE PRICES 62
4.3.2 DISRUPTION IN THE SUPPLY CHAIN 63
4.4 OPPORTUNITY 64
4.4.1 GROWING DEMAND FOR ORGANIC & SPECIALTY COFFEE 64
4.4.2 EXPANSION OF ONLINE RETAIL AND E-COMMERCE 65
4.5 CHALLENGES 66
4.5.1 ADULTERATION AND FRAUD 66
4.6 STRATEGIC INSIGHTS 67
4.6.1 TECHNOLOGY UPDATE 67
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 67
4.7 REGULATORY UPDATE 68
4.8 MARKET TRENDS 68
4.9 IMPACT ANALYSIS OF COVID-19 69
4.9.1 IMPACT ON OVERALL FOOD & BEVERAGE INDUSTRY 69
4.9.1.1 ECONOMIC IMPACT 69
4.9.2 IMPACT ON GLOBAL COFFEE MARKET 70
4.9.3 IMPACT ON THE SUPPLY CHAIN OF COFFEE 70
4.9.4 IMPACT ON MARKET DEMAND FOR COFFEE 71
4.9.4.1 IMPACT OWING TO RESTRICTIONS/LOCKDOWN 71
4.9.4.2 CONSUMER SENTIMENTS 71
4.9.5 IMPACT ON PRICING OF COFFEE 71
5 MARKET FACTOR ANALYSIS 72
5.1 VALUE CHAIN ANALYSIS 72
5.1.1 RAW MATERIALS 73
5.1.2 MANUFACTURING / PRODUCTION/ PROCESSING 73
5.1.3 PACKING 73
5.2 SUPPLY CHAIN ANALYSIS 74
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 74
5.2.2 RAW MATERIAL SUPPLIERS 74
5.2.2.1 MANUFACTURERS 74
5.2.2.2 DISTRIBUTION CHANNEL 75
5.2.2.3 END USER 75
5.2.3 INTEGRATION LEVELS 75
5.2.4 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 76
5.3 PORTER’S FIVE FORCES MODEL 76
5.3.1 THREAT OF NEW ENTRANTS 77
5.3.2 BARGAINING POWER OF SUPPLIERS 77
5.3.3 THREAT OF SUBSTITUTES 78
5.3.4 BARGAINING POWER OF BUYERS 78
5.3.5 INTENSITY OF RIVALRY 78
5.4 PREFERRED TYPE OF COFFEE ON THE BASIS OF ROASTING 79
5.5 CONSUMER BEHAVIOR ANALYSIS 79
5.5.1 PREMIUM VS ECONOMY/MASS ROASTED COFFEES 79
5.5.2 CHANGING LIFESTYLE 79
5.5.3 PREFERRED COFFEE TYPE (INSTANT VS BEANS) 80
5.5.4 CONSUMER HABITS 80
5.5.4.1 AVERAGE CONSUMPTION PER PERSON 80
5.5.4.2 AVERAGE CONSUMPTION PATTER BY TYPE (FLAVORED & REGULAR) 81
5.5.4.3 AVERAGE CONSUMPTION PATTERN BY WORKING PROFESSIONAL AND NON-WORKING PROFESSIONAL 81
5.6 QUALITATIVE ANALYSIS OF CONSUMPTION PATTERN BY TIME OF THE DAY 82
5.6.1 MORNING 82
5.6.2 AFTERNOON 82
5.6.3 EVENING: 82
5.6.4 NIGHT: 82
5.7 VOLUME/VALUE SALES OF TOP 10 MANUFACTURERS/BRANDS OPERATING GLOBALLY IN 2023 83
5.8 PREFERRED COFFEE TYPE DURING COVID AND AFTER COVID 84
5.9 NEW BRAND OPENING AND CLOSURE 85
5.10 DEMAND ANALYSIS OF COFFEE AND COFFEE MACHINES 86
6 GLOBAL COFFEE MARKET, BY TYPE 89
6.1 INTRODUCTION 89
6.2 ARABICA 90
6.3 ROBUSTA 91
6.4 OTHERS 92
7 GLOBAL COFFEE MARKET, BY PRODUCT 93
7.1 INTRODUCTION 93
7.2 WHOLE BEAN 94
7.3 GROUND 95
7.4 INSTANT 96
7.5 PODS & CAPSULES 96
8 GLOBAL COFFEE MARKET, BY CATEGORY 98
8.1 INTRODUCTION 98
8.2 ORGANIC 99
8.3 REGULAR 100
9 GLOBAL COFFEE MARKET, BY ROAST TYPE 101
9.1 INTRODUCTION 101
9.2 LIGHT ROAST 102
9.3 MEDIUM ROAST 103
9.4 MEDIUM-DARK ROAST 104
9.5 DARK ROAST 105
10 GLOBAL COFFEE MARKET, BY PRICE RANGE 106
10.1 INTRODUCTION 106
10.2 ECONOMY/MASS 107
10.3 PREMIUM 107
11 GLOBAL COFFEE MARKET, BY END USER 109
11.1 INTRODUCTION 109
11.2 RESIDENTIAL/RETAIL 110
11.3 COMMERCIAL/HORECA 110
12 GLOBAL COFFEE MARKET, BY CAFFEINE PRESENCE 112
12.1 INTRODUCTION 112
12.2 DECAFFEINATED 113
12.3 STANDARD 113
13 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL 115
13.1 INTRODUCTION 115
13.2 STORE-BASED 116
13.2.1 SUPERMARKETS & HYPERMARKETS 117
13.2.2 DISTRIBUTORS/B2B SUPPLIERS 118
13.2.3 SPECIALTY STORES 118
13.2.4 CONVENIENCE STORES & GROCERY STORES 119
13.3 NON-STORE-BASED 119
13.3.1 E-COMMERCE 120
13.3.2 BRAND WEBSITES 121
14 GLOBAL COFFEE MARKET, BY REGION 122
14.1 OVERVIEW 122
14.2 NORTH AMERICA 124
14.2.1 US 129
14.2.2 CANADA 131
14.2.3 MEXICO 133
14.3 EUROPE 136
14.3.1 GERMANY 140
14.3.2 FRANCE 143
14.3.3 UK 145
14.3.4 SPAIN 147
14.3.5 ITALY 149
14.3.6 REST OF EUROPE 151
14.4 ASIA PACIFIC 154
14.4.1 CHINA 158
14.4.2 INDIA 160
14.4.3 JAPAN 163
14.4.4 AUSTRALIA & NEW ZEALAND 165
14.4.5 SOUTH KOREA 167
14.4.6 REST OF ASIA-PACIFIC 169
14.5 SOUTH AMERICA 172
14.5.1 BRAZIL 176
14.5.2 ARGENTINA 178
14.5.3 REST OF SOUTH AMERICA 180
14.6 MIDDLE EAST & AFRICA 183
14.6.1 GCC COUNTRIES 187
14.6.2 TURKEY 189
14.6.3 NORTHERN AFRICA 191
14.6.4 SOUTHERN AFRICA 193
14.6.5 REST OF MEA 195
15 COMPETITIVE LANDSCAPE 199
15.1 INTRODUCTION 199
15.2 COMPETITIVE BENCHMARKING 199
15.3 COMPANY MARKET SHARE ANALYSIS, 2023 201
15.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS? 201
15.5 MARKET STRATEGY ANALYSIS 202
15.6 THE LEADING PLAYER IN TERMS OF NUMBER OF DEVELOPMENTS IN THE GLOBAL COFFEE MARKET 202
15.7 LIST OF KEY PLAYERS/BRANDS, BY REGION 203
15.8 KEY DEVELOPMENTS & GROWTH STRATEGIES 204
15.8.1 COLLABORATIO/PARTNERSHIP 204
15.8.2 PRODUCT LAUNCH/PRODUCT DEVELOPMENT 205
15.8.3 BUSINESS EXPANSION/AGREEMENT 206
15.8.4 ACQUISITION 207
16 COMPANY PROFILES 208
16.1 NESTLE S.A 208
16.1.1 COMPANY OVERVIEW 208
16.1.2 FINANCIAL OVERVIEW 209
16.1.3 PRODUCTS OFFERED 209
16.1.4 KEY DEVELOPMENTS 210
16.1.5 SWOT ANALYSIS 211
16.1.6 KEY STRATEGIES 211
16.2 THE KRAFT HEINZ COMPANY 212
16.2.1 COMPANY OVERVIEW 212
16.2.2 FINANCIAL OVERVIEW 213
16.2.3 PRODUCTS OFFEREDS 213
16.2.4 KEY DEVELOPMENTS 213
16.2.5 KEY STRATEGIES 214
16.3 THE J. M. SMUCKER COMPANY 215
16.3.1 COMPANY OVERVIEW 215
16.3.2 FINANCIAL OVERVIEW 216
16.3.3 KEY DEVELOPMENTS 217
16.3.4 KEY STRATEGIES 217
16.4 STARBUCKS CORPORATION 218
16.4.1 COMPANY OVERVIEW 218
16.4.2 FINANCIAL OVERVIEW 219
16.4.3 PRODUCTS OFFERED 220
16.4.4 KEY DEVELOPMENTS 221
16.4.5 SWOT ANALYSIS 222
16.4.6 KEY STRATEGIES 222
16.5 TATA CONSUMER PRODUCTS LTD. 223
16.5.1 COMPANY OVERVIEW 223
16.5.2 FINANCIAL OVERVIEW 224
16.5.3 PRODUCTS OFFERED 224
16.5.4 KEY DEVELOPMENTS 225
16.5.5 KEY STRATEGIES 226
16.6 LUIGI LAVAZZA SPA 227
16.6.1 COMPANY OVERVIEW 227
16.6.2 FINANCIAL OVERVIEW 228
16.6.3 PRODUCTS OFFERED 228
16.6.4 KEY DEVELOPMENTS 229
16.6.5 KEY STRATEGIES 230
16.7 UNILEVER PLC 231
16.7.1 COMPANY OVERVIEW 231
16.7.2 FINANCIAL OVERVIEW 232
16.7.3 PRODUCTS OFFERED 232
16.7.4 KEY DEVELOPMENTS 232
16.7.5 KEY STRATEGIES 233
16.8 PEET'S COFFEE 234
16.8.1 COMPANY OVERVIEW 234
16.8.2 FINANCIAL OVERVIEW 235
16.8.3 PRODUCTS OFFERED 236
16.8.4 KEY DEVELOPMENTS 236
16.8.5 SWOT ANALYSIS 237
16.8.6 KEY STRATEGIES 237
16.9 STRAUSS COFFEE 238
16.9.1 COMPANY OVERVIEW 238
16.9.2 FINANCIAL OVERVIEW 239
16.9.3 PRODUCTS OFFERED 239
16.9.4 KEY DEVELOPMENTS 240
16.9.5 KEY STRATEGIES 240
16.10 GLOBALCOFFEERESOURCES 241
16.10.1 COMPANY OVERVIEW 241
16.10.2 FINANCIAL OVERVIEW 241
16.10.3 PRODUCTS OFFERED 241
16.10.4 KEY DEVELOPMENTS 241
16.10.5 KEY STRATEGIES 241
16.11 DATA CITATIONS 244
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 54
TABLE 2 GLOBAL COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 89
TABLE 3 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY ARABICA 2018-2032 (USD BILLION) 91
TABLE 4 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY ROBUSTA, 2018-2032 (USD BILLION) 91
TABLE 5 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY OTHERS, 2018-2032 (USD BILLION) 92
TABLE 6 GLOBAL COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 93
TABLE 7 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY WHOLE BEAN, 2018-2032 (USD BILLION) 95
TABLE 8 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY GROUND, 2018-2032 (USD BILLION) 95
TABLE 9 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY INSTANT, 2018-2032 (USD BILLION) 96
TABLE 10 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY PODS & CAPSULES, 2018-2032 (USD BILLION) 97
TABLE 11 GLOBAL COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 98
TABLE 12 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY ORGANIC, 2018-2032 (USD BILLION) 99
TABLE 13 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY REGULAR, 2018-2032 (USD BILLION) 100
TABLE 14 GLOBAL COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 101
TABLE 15 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY LIGHT ROAST, 2018-2032 (USD BILLION) 103
TABLE 16 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY MEDIUM ROAST, 2018-2032 (USD BILLION) 103
TABLE 17 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY MEDIUM-DARK ROAST, 2018-2032 (USD BILLION) 104
TABLE 18 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY DARK ROAST, 2018-2032 (USD BILLION) 105
TABLE 19 GLOBAL COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 106
TABLE 20 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY ECONOMY/MASS, 2018-2032 (USD BILLION) 107
TABLE 21 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY PREMIUM, 2018-2032 (USD BILLION) 108
TABLE 22 GLOBAL COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 109
TABLE 23 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY RESIDENTIAL/RETAIL, 2018-2032 (USD BILLION) 110
TABLE 24 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY COMMERCIAL/HORECA, 2018-2032 (USD BILLION) 111
TABLE 25 GLOBAL COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 112
TABLE 26 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY DECAFFEINATED, 2018-2032 (USD BILLION) 113
TABLE 27 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY STANDARD, 2018-2032 (USD BILLION) 114
TABLE 28 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 115
TABLE 29 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY STORE-BASED, 2018-2032 (USD BILLION) 117
TABLE 30 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY SUPERMARKETS & HYPERMARKETS, 2018-2032 (USD BILLION) 117
TABLE 31 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY NON-STORE-BASED, 2018-2032 (USD BILLION) 120
TABLE 32 GLOBAL COFFEE MARKET, BY REGION, 2018-2032 (USD BILLION) 122
TABLE 33 NORTH AMERICA COFFEE MARKET, BY COUNTRY, 2018-2032 (USD BILLION) 126
TABLE 34 NORTH AMERICA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 126
TABLE 35 NORTH AMERICA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 126
TABLE 36 NORTH AMERICA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 127
TABLE 37 NORTH AMERICA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 127
TABLE 38 NORTH AMERICA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 127
TABLE 39 NORTH AMERICA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 127
TABLE 40 NORTH AMERICA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 128
TABLE 41 NORTH AMERICA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 128
TABLE 42 US COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 129
TABLE 43 US COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 129
TABLE 44 US COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 129
TABLE 45 US COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 129
TABLE 46 US COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 130
TABLE 47 US COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 130
TABLE 48 US COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 130
TABLE 49 US COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 130
TABLE 50 CANADA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 131
TABLE 51 CANADA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 131
TABLE 52 CANADA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 131
TABLE 53 CANADA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 132
TABLE 54 CANADA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 132
TABLE 55 CANADA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 132
TABLE 56 CANADA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 132
TABLE 57 CANADA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 133
TABLE 58 MEXICO COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 133
TABLE 59 MEXICO COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 133
TABLE 60 MEXICO COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 134
TABLE 61 MEXICO COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 134
TABLE 62 MEXICO COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 134
TABLE 63 MEXICO COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 134
TABLE 64 MEXICO COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 135
TABLE 65 MEXICO COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 135
TABLE 66 EUROPE COFFEE MARKET, BY COUNTRY, 2018-2032 (USD BILLION) 138
TABLE 67 EUROPE COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 138
TABLE 68 EUROPE COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 139
TABLE 69 EUROPE COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 139
TABLE 70 EUROPE COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 139
TABLE 71 EUROPE COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 139
TABLE 72 EUROPE COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 140
TABLE 73 EUROPE COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 140
TABLE 74 EUROPE COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 140
TABLE 75 GERMANY COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 140
TABLE 76 GERMANY COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 141
TABLE 77 GERMANY COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 141
TABLE 78 GERMANY COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 141
TABLE 79 GERMANY COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 141
TABLE 80 GERMANY COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 142
TABLE 81 GERMANY COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 142
TABLE 82 GERMANY COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 142
TABLE 83 FRANCE COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 143
TABLE 84 FRANCE COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 143
TABLE 85 FRANCE COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 143
TABLE 86 FRANCE COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 143
TABLE 87 FRANCE COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 144
TABLE 88 FRANCE COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 144
TABLE 89 FRANCE COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 144
TABLE 90 FRANCE COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 144
TABLE 91 UK COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 145
TABLE 92 UK COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 145
TABLE 93 UK COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 145
TABLE 94 UK COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 145
TABLE 95 UK COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 146
TABLE 96 UK COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 146
TABLE 97 UK COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 146
TABLE 98 UK COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 146
TABLE 99 SPAIN COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 147
TABLE 100 SPAIN COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 147
TABLE 101 SPAIN COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 147
TABLE 102 SPAIN COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 148
TABLE 103 SPAIN COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 148
TABLE 104 SPAIN COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 148
TABLE 105 SPAIN COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 148
TABLE 106 SPAIN COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 148
TABLE 107 ITALY COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 149
TABLE 108 ITALY COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 149
TABLE 109 ITALY COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 149
TABLE 110 ITALY COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 150
TABLE 111 ITALY COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 150
TABLE 112 ITALY COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 150
TABLE 113 ITALY COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 150
TABLE 114 ITALY COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 151
TABLE 115 REST OF EUROPE COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 151
TABLE 116 REST OF EUROPE COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 151
TABLE 117 REST OF EUROPE COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 152
TABLE 118 REST OF EUROPE COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 152
TABLE 119 REST OF EUROPE COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 152
TABLE 120 REST OF EUROPE COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 152
TABLE 121 REST OF EUROPE COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 152
TABLE 122 REST OF EUROPE COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 153
TABLE 123 ASIA-PACIFIC COFFEE MARKET, BY COUNTRY, 2018-2032 (USD BILLION) 156
TABLE 124 ASIA-PACIFIC COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 156
TABLE 125 ASIA-PACIFIC COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 157
TABLE 126 ASIA-PACIFIC COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 157
TABLE 127 ASIA-PACIFIC COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 157
TABLE 128 ASIA-PACIFIC COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 157
TABLE 129 ASIA-PACIFIC COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 157
TABLE 130 ASIA-PACIFIC COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 158
TABLE 131 ASIA-PACIFIC COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 158
TABLE 132 CHINA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 158
TABLE 133 CHINA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 159
TABLE 134 CHINA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 159
TABLE 135 CHINA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 159
TABLE 136 CHINA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 159
TABLE 137 CHINA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 160
TABLE 138 CHINA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 160
TABLE 139 CHINA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 160
TABLE 140 INDIA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 160
TABLE 141 INDIA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 161
TABLE 142 INDIA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 161
TABLE 143 INDIA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 161
TABLE 144 INDIA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 162
TABLE 145 INDIA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 162
TABLE 146 INDIA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 162
TABLE 147 INDIA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 162
TABLE 148 JAPAN COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 163
TABLE 149 JAPAN COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 163
TABLE 150 JAPAN COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 163
TABLE 151 JAPAN COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 163
TABLE 152 JAPAN COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 164
TABLE 153 JAPAN COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 164
TABLE 154 JAPAN COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 164
TABLE 155 JAPAN COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 164
TABLE 156 AUSTRALIA & NEW ZEALAND COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 165
TABLE 157 AUSTRALIA & NEW ZEALAND COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 165
TABLE 158 AUSTRALIA & NEW ZEALAND COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 165
TABLE 159 AUSTRALIA & NEW ZEALAND COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 165
TABLE 160 AUSTRALIA & NEW ZEALAND COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 166
TABLE 161 AUSTRALIA & NEW ZEALAND COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 166
TABLE 162 AUSTRALIA & NEW ZEALAND COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 166
TABLE 163 AUSTRALIA & NEW ZEALAND COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 166
TABLE 164 SOUTH KOREA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 167
TABLE 165 SOUTH KOREA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 167
TABLE 166 SOUTH KOREA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 167
TABLE 167 SOUTH KOREA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 168
TABLE 168 SOUTH KOREA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 168
TABLE 169 SOUTH KOREA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 168
TABLE 170 SOUTH KOREA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 168
TABLE 171 SOUTH KOREA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 168
TABLE 172 REST OF ASIA-PACIFIC COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 169
TABLE 173 REST OF ASIA-PACIFIC COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 169
TABLE 174 REST OF ASIA-PACIFIC COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 169
TABLE 175 REST OF ASIA-PACIFIC COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 170
TABLE 176 REST OF ASIA-PACIFIC COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 170
TABLE 177 REST OF ASIA-PACIFIC COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 170
TABLE 178 REST OF ASIA-PACIFIC COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 170
TABLE 179 REST OF ASIA-PACIFIC COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 171
TABLE 180 SOUTH AMERICA COFFEE MARKET, BY COUNTRY, 2018-2032 (USD BILLION) 173
TABLE 181 SOUTH AMERICA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 174
TABLE 182 SOUTH AMERICA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 174
TABLE 183 SOUTH AMERICA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 174
TABLE 184 SOUTH AMERICA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 174
TABLE 185 SOUTH AMERICA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 175
TABLE 186 SOUTH AMERICA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 175
TABLE 187 SOUTH AMERICA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 175
TABLE 188 SOUTH AMERICA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 175
TABLE 189 BRAZIL COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 176
TABLE 190 BRAZIL COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 176
TABLE 191 BRAZIL COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 176
TABLE 192 BRAZIL COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 176
TABLE 193 BRAZIL COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 177
TABLE 194 BRAZIL COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 177
TABLE 195 BRAZIL COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 177
TABLE 196 BRAZIL COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 177
TABLE 197 ARGENTINA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 178
TABLE 198 ARGENTINA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 178
TABLE 199 ARGENTINA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 178
TABLE 200 ARGENTINA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 178
TABLE 201 ARGENTINA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 179
TABLE 202 ARGENTINA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 179
TABLE 203 ARGENTINA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 179
TABLE 204 ARGENTINA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 179
TABLE 205 REST OF SOUTH AMERICA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 180
TABLE 206 REST OF SOUTH AMERICA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 180
TABLE 207 REST OF SOUTH AMERICA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 180
TABLE 208 REST OF SOUTH AMERICA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 181
TABLE 209 REST OF SOUTH AMERICA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 181
TABLE 210 REST OF SOUTH AMERICA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 181
TABLE 211 REST OF SOUTH AMERICA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 181
TABLE 212 REST OF SOUTH AMERICA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 181
TABLE 213 MIDDLE EAST & AFRICA COFFEE MARKET, BY COUNTRY, 2018-2032 (USD BILLION) 185
TABLE 214 MIDDLE EAST & AFRICA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 185
TABLE 215 MIDDLE EAST & AFRICA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 185
TABLE 216 MIDDLE EAST & AFRICA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 185
TABLE 217 MIDDLE EAST & AFRICA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 186
TABLE 218 MIDDLE EAST & AFRICA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 186
TABLE 219 MIDDLE EAST & AFRICA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 186
TABLE 220 MIDDLE EAST & AFRICA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 186
TABLE 221 MIDDLE EAST & AFRICA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 186
TABLE 222 GCC COUNTRIES COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 187
TABLE 223 GCC COUNTRIES COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 187
TABLE 224 GCC COUNTRIES COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 187
TABLE 225 GCC COUNTRIES COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 188
TABLE 226 GCC COUNTRIES COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 188
TABLE 227 GCC COUNTRIES COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 188
TABLE 228 GCC COUNTRIES COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 188
TABLE 229 GCC COUNTRIES COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 189
TABLE 230 TURKEY COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 189
TABLE 231 TURKEY COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 189
TABLE 232 TURKEY COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 190
TABLE 233 TURKEY COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 190
TABLE 234 TURKEY COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 190
TABLE 235 TURKEY COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 190
TABLE 236 TURKEY COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 190
TABLE 237 TURKEY COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 191
TABLE 238 NORTHERN AFRICA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 191
TABLE 239 NORTHERN AFRICA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 191
TABLE 240 NORTHERN AFRICA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 192
TABLE 241 NORTHERN AFRICA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 192
TABLE 242 NORTHERN AFRICA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 192
TABLE 243 NORTHERN AFRICA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 192
TABLE 244 NORTHERN AFRICA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 193
TABLE 245 NORTHERN AFRICA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 193
TABLE 246 SOUTHERN AFRICA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 193
TABLE 247 SOUTHERN AFRICA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 194
TABLE 248 SOUTHERN AFRICA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 194
TABLE 249 SOUTHERN AFRICA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 194
TABLE 250 SOUTHERN AFRICA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 194
TABLE 251 SOUTHERN AFRICA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 194
TABLE 252 SOUTHERN AFRICA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 195
TABLE 253 SOUTHERN AFRICA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 195
TABLE 254 REST OF MEA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION) 195
TABLE 255 REST OF MEA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION) 196
TABLE 256 REST OF MEA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION) 196
TABLE 257 REST OF MEA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION) 196
TABLE 258 REST OF MEA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION) 196
TABLE 259 REST OF MEA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION) 197
TABLE 260 REST OF MEA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION) 197
TABLE 261 REST OF MEA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 197
TABLE 262 GLOBAL COFFEE MARKET, KEY PLAYERS, BY REGION 203
TABLE 263 COLLABORATION/ PARTNERSHIP 204
TABLE 264 PRODUCT LAUNCH/PRODUCT DEVELOPMENT 205
TABLE 265 BUSINESS EXPANSION/AGREEMENT 206
TABLE 266 ACQUISITION 207
TABLE 267 NESTLE S.A: PRODUCTS OFFERED 209
TABLE 268 NESTLE S.A: KEY DEVELOPMENTS 210
TABLE 269 THE KRAFT HEINZ COMPANY: PRODUCTS OFFERED 213
TABLE 270 THE KRAFT HEINZ COMPANY: KEY DEVELOPMENTS 213
TABLE 271 THE J. M. SMUCKER COMPANY: PRODUCTS OFFERED 216
TABLE 272 THE J. M. SMUCKER COMPANY: KEY DEVELOPMENTS 217
TABLE 273 STARBUCKS CORPORATION: PRODUCTS OFFERED 220
TABLE 274 STARBUCKS CORPORATION: KEY DEVELOPMENTS 221
TABLE 275 TATA CONSUMER PRODUCTS LTD.: PRODUCTS OFFERED 224
TABLE 276 TATA CONSUMER PRODUCTS LTD.: KEY DEVELOPMENTS 225
TABLE 277 LUIGI LAVAZZA SPA: PRODUCTS OFFERED 228
TABLE 278 LUIGI LAVAZZA SPA: KEY DEVELOPMENTS 229
TABLE 279 UNILEVER PLC: PRODUCTS OFFERED 232
TABLE 280 UNILEVER PLC.: KEY DEVELOPMENTS 232
TABLE 281 PEET'S COFFEE: PRODUCTS OFFERED 236
TABLE 282 PEET'S COFFEE: KEY DEVELOPMENTS 236
TABLE 283 STRAUSS COFFEE.: PRODUCTS OFFERED 239
TABLE 284 STRAUSS COFFEE.: KEY DEVELOPMENTS 240
TABLE 285 MANE DEUTSCHLAND GMBH: PRODUCTS OFFERED 241
LIST OF FIGURES
FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL COFFEE MARKET, 2023 27
FIGURE 2 GLOBAL COFFEE MARKET ANALYSIS, BY TYPE, 2023 28
FIGURE 3 GLOBAL COFFEE MARKET ANALYSIS, BY PRODUCT, 2023 29
FIGURE 4 GLOBAL COFFEE MARKET ANALYSIS, BY CATEGORY, 2023 30
FIGURE 5 GLOBAL COFFEE MARKET ANALYSIS, BY ROAST TYPE, 2023 31
FIGURE 6 GLOBAL COFFEE MARKET ANALYSIS, BY PRICE RANGE, 2023 32
FIGURE 7 GLOBAL COFFEE MARKET ANALYSIS, BY CAFFEINE PRESENCE, 2023 33
FIGURE 8 GLOBAL COFFEE MARKET ANALYSIS, BY END USER, 2023 34
FIGURE 9 GLOBAL COFFEE MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2023 35
FIGURE 10 GLOBAL COFFEE MARKET ANALYSIS, BY REGION, 2023 36
FIGURE 11 GLOBAL COFFEE MARKET: STRUCTURE 39
FIGURE 12 KEY BUYING CRITERIA FOR COFFEE 40
FIGURE 13 GLOBAL COFFEE MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032) 58
FIGURE 14 HISTORIC ANALYSIS OF COFFEE PRODUCTION FROM 2018-2022 (‘000 60 KG BAGS) 60
FIGURE 15 DRIVER IMPACT ANALYSIS (2023-2032) 62
FIGURE 16 RESTRAINT IMPACT ANALYSIS (2022-2032) 64
FIGURE 17 RETAIL E-COMMERCE SALES CAGR FROM 2024 TO 2028, BY COUNTRY 66
FIGURE 18 ANALYSIS OF DIFFERENT REGIONS ASSOCIATED WITH COFFEE PRODUCTION IN 2020/21 VS. 2021/22 68
FIGURE 19 VALUE CHAIN ANALYSIS: GLOBAL COFFEE MARKET 72
FIGURE 20 SUPPLY CHAIN ANALYSIS: GLOBAL COFFEE MARKET 74
FIGURE 21 PORTER’S FIVE FORCES MODEL: GLOBAL COFFEE MARKET 76
FIGURE 22 VALUE SALES OF VITAL COMPANIES, 2023* (USD BILLION) 83
FIGURE 23 VOLUME SALES OF VITAL COMPANIES, 2022* (1000 MT) 83
FIGURE 24 GLOBAL COFFEE MACHINES MARKET FORECAST, 2024-2032 87
FIGURE 25 GLOBAL COFFEE MARKET, BY TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 89
FIGURE 26 GLOBAL COFFEE MARKET, BY TYPE, 2023 (% SHARE) 90
FIGURE 27 GLOBAL COFFEE MARKET, BY PRODUCT, SEGMENT ATTRACTIVENESS ANALYSIS 93
FIGURE 28 GLOBAL COFFEE MARKET, BY PRODUCT, 2023 (% SHARE) 94
FIGURE 29 GLOBAL COFFEE MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 98
FIGURE 30 GLOBAL COFFEE MARKET, BY CATEGORY, 2023 (% SHARE) 99
FIGURE 31 GLOBAL COFFEE MARKET, BY ROAST TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 101
FIGURE 32 GLOBAL COFFEE MARKET, BY ROAST TYPE, 2023 (% SHARE) 102
FIGURE 33 GLOBAL COFFEE MARKET, BY PRICE RANGE, SEGMENT ATTRACTIVENESS ANALYSIS 106
FIGURE 34 GLOBAL COFFEE MARKET, BY PRICE RANGE, 2023 (% SHARE) 106
FIGURE 35 GLOBAL COFFEE MARKET, BY END USER, SEGMENT ATTRACTIVENESS ANALYSIS 109
FIGURE 36 GLOBAL COFFEE MARKET, BY END USER, 2023 (% SHARE) 109
FIGURE 37 GLOBAL COFFEE MARKET, BY CAFFEINE PRESENCE, SEGMENT ATTRACTIVENESS ANALYSIS 112
FIGURE 38 GLOBAL COFFEE MARKET, BY CAFFEINE PRESENCE, 2023 (% SHARE) 112
FIGURE 39 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS 115
FIGURE 40 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2023 (% SHARE) 116
FIGURE 41 GLOBAL MARKET: COMPARATIVE ANALYSIS 123
FIGURE 42 GLOBAL COFFEE MARKET, BY REGION, 2023 (% SHARE) 123
FIGURE 43 NORTH AMERICA MARKET: COMPARATIVE ANALYSIS 125
FIGURE 44 NORTH AMERICA MARKET: SWOT ANALYSIS 125
FIGURE 45 NORTH AMERICA COFFEE MARKET, BY COUNTRY, 2023 (% SHARE) 126
FIGURE 46 EUROPE MARKET: COMPARATIVE ANALYSIS 137
FIGURE 47 EUROPE COFFEE MARKET, BY COUNTRY, 2023 (% SHARE) 137
FIGURE 48 EUROPE MARKET: SWOT ANALYSIS 138
FIGURE 49 ASIA PACIFIC MARKET: COMPARATIVE ANALYSIS 155
FIGURE 50 ASIA PACIFIC COFFEE MARKET, BY COUNTRY, 2023 (% SHARE) 155
FIGURE 51 ASIA PACIFIC MARKET: SWOT ANALYSIS 156
FIGURE 52 SOUTH AMERICA MARKET: COMPARATIVE ANALYSIS 172
FIGURE 53 SOUTH AMERICA COFFEE MARKET, BY COUNTRY, 2023 (% SHARE) 173
FIGURE 54 SOUTH AMERICA MARKET: SWOT ANALYSIS 173
FIGURE 55 MIDDLE EAST & AFRICA MARKET: COMPARATIVE ANALYSIS 183
FIGURE 56 MIDDLE EAST & AFRICA COFFEE MARKET, BY COUNTRY, 2023 (% SHARE) 184
FIGURE 57 MIDDLE EAST & AFRICA MARKET: SWOT ANALYSIS 184
FIGURE 58 BENCHMARKING OF MAJOR COMPETITORS 200
FIGURE 59 GLOBAL COFFEE MARKET: COMPANY MARKET SHARE ANALYSIS, 2023 201
FIGURE 60 NESTLE S.A: FINANCIAL OVERWIEV SNAPSHOT 209
FIGURE 61 NESTLE S.A: SWOT ANALYSIS 211
FIGURE 62 THE KRAFT HEINZ COMPANY: FINANCIAL OVERWIEV SNAPSHOT 213
FIGURE 63 THE J. M. SMUCKER COMPANY: FINANCIAL OVERWIEV SNAPSHOT 216
FIGURE 64 STARBUCKS CORPORATION: FINANCIAL OVERWIEV SNAPSHOT 219
FIGURE 65 STARBUCKS CORPORATION: SWOT ANALYSIS 222
FIGURE 66 TATA CONSUMER PRODUCTS LTD.: FINANCIAL OVERWIEV SNAPSHOT 224
FIGURE 67 TATA CONSUMER PRODUCTS LTD.: SWOT ANALYSIS 225
FIGURE 68 LUIGI LAVAZZA SPA (FINLAV SPA): FINANCIAL OVERWIEV SNAPSHOT 228
FIGURE 69 UNILEVER PLC: FINANCIAL OVERWIEV SNAPSHOT 232
FIGURE 70 PEET'S COFFEE (JDE PEET'S): FINANCIAL OVERWIEV SNAPSHOT 235
FIGURE 71 PEET'S COFFEE: SWOT ANALYSIS 237
FIGURE 72 STRAUSS COFFEE (STRAUSS GROUP): FINANCIAL OVERWIEV SNAPSHOT 239
1 EXECUTIVE SUMMARY
The global coffee market was valued at USD 393.31 billion in 2023 and is anticipated to grow at a CAGR of 2.62% during the forecast period to attain the value of USD 495.07 billion in 2032.
The coffee market is expected to grow in future owing to the growing popularity of coffee-based beverages and rising demand in emerging markets. The industry offers a diverse range of products, the rise of e-commerce platforms has contributed to the market's growth, allowing consumers to explore, create, and order personalized presents from the comfort of their own homes. Individuals can make connections. The coffee market continues to thrive as a cornerstone of the beverage industry, with growth projected in the coming years. Bolstered by rising consumer demand, particularly in emerging markets, and fueled by innovations in product offerings and distribution channels, the market shows resilience despite challenges such as fluctuating commodity prices and supply chain disruptions. Key drivers of this growth include the proliferation of coffee shops, increasing adoption of premium and specialty blends, and the growing trend towards sustainability and ethical sourcing practices. Major players in the industry, including multinational corporations and artisanal roasters, are leveraging technological advancements to enhance the coffee experience and cater to evolving consumer preferences. Moreover, initiatives aimed at promoting sustainability, such as fair-trade certifications and eco-friendly packaging, are gaining traction and influencing purchasing decisions. The market offers profitable opportunities for expansion and investment, competition remains fierce, prompting companies to differentiate themselves through product innovation, branding, and customer engagement strategies.
Although the coffee market is protected and developed, it still faces challenges and restrictions. The most important of these is that coffee plantations are unable to adapt to climate change, including high temperatures, poor rainfall patterns, and the presence of many diseases and insect diseases pose threats to coffee production and quality. Small coffee farmers, who make up the majority of the world's coffee producers, are particularly vulnerable to climate-related threats that can harm their health and lead to increased poverty in the coffee region. In addition, fluctuations in coffee prices in the market create competition for producers and buyers, affecting profitability and investment decisions in coffee products. In addition, socio-economic problems such as workload, income inequality, and limited access to resources and markets also persist in the business world and create justice and security issues. Additionally, changes in consumer preferences and the emergence of other beverages threaten the coffee consumption model and require adaptation and innovation to compete in the industry. Solving these issues requires collaboration from all stakeholders, including government, industry, NGOs, and consumers, to promote sustainable freezing, support small farmers and ensure the long-term success of the coffee industry.
However, the coffee market continues to grow, issues such as maintaining quality standards, fulfilling delivery deadlines, and negotiating intellectual property concerns remain for enterprises in this area. However, as customers value meaningful and lasting interactions over material goods, the coffee market is expected to remain a dynamic and evolving force, providing a distinct blend of creativity, sentimentality, and originality.
Based on the type, the coffee market is further bifurcated into Arabica, Robusta, and others. The Arabica segment dominated the market with a value of USD 239.39 billion in 2023 and is expected to reach USD 311.07 billion by 2032.
1.1 MARKET ATTRACTIVENESS ANALYSIS
FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL COFFEE MARKET, 2023
Source: MRFR Analysis
1.1.1 GLOBAL COFFEE MARKET, BY TYPE
FIGURE 2 GLOBAL COFFEE MARKET ANALYSIS, BY TYPE, 2023
Source: MRFR Analysis
1.1.2 GLOBAL COFFEE MARKET, BY PRODUCT
FIGURE 3 GLOBAL COFFEE MARKET ANALYSIS, BY PRODUCT, 2023
Source: MRFR Analysis
1.1.3 GLOBAL COFFEE MARKET, BY CATEGORY
FIGURE 4 GLOBAL COFFEE MARKET ANALYSIS, BY CATEGORY, 2023
Source: MRFR Analysis
1.1.4 GLOBAL COFFEE MARKET, BY ROAST TYPE
FIGURE 5 GLOBAL COFFEE MARKET ANALYSIS, BY ROAST TYPE, 2023
Source: MRFR Analysis
1.1.5 GLOBAL COFFEE MARKET, BY PRICE RANGE
FIGURE 6 GLOBAL COFFEE MARKET ANALYSIS, BY PRICE RANGE, 2023
Source: MRFR Analysis
1.1.6 GLOBAL COFFEE MARKET, BY CAFFEINE PRESENCE
FIGURE 7 GLOBAL COFFEE MARKET ANALYSIS, BY CAFFEINE PRESENCE, 2023
Source: MRFR Analysis
1.1.7 GLOBAL COFFEE MARKET, BY END USER
FIGURE 8 GLOBAL COFFEE MARKET ANALYSIS, BY END USER, 2023
Source: MRFR Analysis
1.1.8 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL
FIGURE 9 GLOBAL COFFEE MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2023
Source: MRFR Analysis
1.1.9 GLOBAL COFFEE MARKET, BY REGION
FIGURE 10 GLOBAL COFFEE MARKET ANALYSIS, BY REGION, 2023
Source: MRFR Analysis
2 MARKET INTRODUCTION
2.1 DEFINITION
Coffee is a beverage derived from the seeds, or beans, of the Coffea plant, renowned for its rich aroma, complex flavors, and stimulating effects. Originating from the forests of Ethiopia, coffee cultivation and consumption have evolved into a billion-dollar industry that permeates cultures and societies worldwide. The process of producing coffee begins with the cultivation of Coffea trees in suitable climates, typically in tropical regions with rich soil and ample rainfall. The two widely cultivated species are Coffea arabica and Coffea canephora, known as Arabica and Robusta, respectively, each imparting distinct characteristics to the resulting brew.
Coffee cherries undergo processing to extract the beans, which are then roasted to develop their flavor profiles. Roasting is a critical step that influences the taste, aroma, and color of the coffee, with varying degrees of roasting yielding different outcomes, from light and fruity to dark and robust. Following roasting, the beans are ground and brewed using various methods, including drip, espresso, French press, and cold brew, each offering unique brewing parameters and sensory experiences.
2.2 SCOPE OF THE STUDY
The scope of the global Coffee market study includes the market size analysis and a detailed analysis of the vendor’s products and strategies. The market has been segmented based on type, product, price range, category, roast type, end user, caffeine presence, distribution channel, and region.
2.3 RESEARCH OBJECTIVE
To provide a comprehensive analysis of the Coffee industry and its sub-segments in the global market, thereby providing a detailed structure of the industry
To provide detailed insights into factors driving and restraining the growth of global coffee market
To estimate the market size of the Global Coffee Market where 2018 to 2022 would be the historical period, 2023 shall be the base year, and 2024 to 2032 will be forecast period for the study.
To analyze the Global coffee Market across the regions.
To provide Region-wise market value analysis for various segments of the global coffee market.
To provide strategic profiling of key companies present across the globe, and comprehensively analyze their competitiveness/competitive landscape in this market.
To provide a supply chain for the global coffee market.
2.4 MARKET STRUCTURE
FIGURE 11 GLOBAL COFFEE MARKET: STRUCTURE
Source: MRFR Analysis
2.5 KEY BUYING CRITERIA
FIGURE 12 KEY BUYING CRITERIA FOR COFFEE
Source: Secondary Research and MRFR Analysis
3 RESEARCH METHODOLOGY
3.1 OVERVIEW
The research starts with the extensive procurement process of data/information and statistics from company annual reports, government websites, statistics agencies, and paid databases. This information creates a base for the study. The information also helps to define the scope and to narrow down the area for study for the market. This raw information is processed and analyzed to extract crisp data points which currently affect or are likely to affect the industry during the forecast period. After analyzing the information, a proprietary statistical tool is used for market estimation and forecast, which generates the quantitative figures/sizes of the market/sub-segments in the current scenario as well as for the forecast period.
After estimating the market sizes and estimates, the numbers are verified with industry participants and key opinion leaders. The wide network of industry participants add value to the research and verify the numbers and estimates provided in the study. At the last stage of the research process, a final report is prepared, which is then published on different websites as well as distributed through various channels. The below figure contains the different stages of the research process to produce the report.
Market Research Future (MRFR) is associated with consultants, partners, and organizations of various categories across the globe wherein the MRFR research team works in close association with them to understand the market from the ground level. Therefore, we have existing incubated warm sources/contacts within the supply chain of major competitors operating in the global markets. We leverage these connections to gather meaningful insights and understand regional/country/global trends. Lastly, we also gather insights and data from Interactive platforms wherein we interact with local/regional consultants and freelancers. The mode of these interactions is often data exchange or paid interactions.
We procure data from secondary sources as well as paid databases to gather insights. However, the sources in the study can be majorly grouped into four categories, Industry Associations, Regional Organizations, Industry Specific Organizations, and Leading Private Institutions.
3.2 DATA FLOW
Data flow is an extensive part of our research process. It involves the procurement of market data and related information from different verified and credible sources. This step helps to obtain raw information about the market and their segments, the process for different end uses, the pool of market participants, and the Consumer Group of the industry and scope of the study. The data flow process comprises of data sources, data collection, data processing, data forecasting, data quality and data access.
3.2.1 DATA MINING PROCESS
3.3 PURCHASED DATABASE:
Includes company databases such as Hoover’s: This helps us identify financial information, industry competitive landscape, and structure of the market participants. Also, it serves as an important step in market sizing, especially in the case of commodity-flow techniques.
Industry databases, e.g., Factiva, help us gain access to industry statistics, and Key Opinion Leader (KOL) opinions and formulate conclusions.
Other sources include SME journals and pertinent databases from third-party vendors to gain insights into:
o Potential market-related statistics
o Information on unmet needs
o Regional expenditure pattern
o Investment information or opportunity-based statistics
Following databases were used but are not limited to,
3.4 SECONDARY SOURCES:
In the secondary research process, various sources are used to identify and gather industry trends and information for the research process. We at MRFR have access to some of the most diversified and extensive paid databases, which give us the most accurate data/information on markets sizes and pricing. Mentioned below is a detailed list of sources that have been used for this study. Please note that this list is not limited to the names as mentioned; we also access other data sources depending on the need.
Notable examples include white papers, government statistics published by organizations like WHO, NGOs, World Bank, etc., KoL publications, company filings, investor documents, etc.
Some of the sources used with relation to global coffee market for reference include:
National Coffee Association (NCA)
Specialty Coffee Association
International Coffee Organization (ICO)
Statista
Coffee Marketing Group
CoffeeBI
Beverage Marketing Corporation
Coffee Business World
National Automatic Merchandising Association (NAMA)
Beverage Digest
Euromonitor International
U.S. Bureau of Labor Statistics
U.S. Coffee Association
International Coffee Organization
Coffee Research Institute
Green Coffee Association
Food Beverage Canada
Coffee Association of Canada
Specialty Coffee Association – Canada Chapter
Global Affairs Canada
Marketline
Coffee Business Intelligence
The World Fact Book
Statistics Canada
National Coffee Association of U.S.A., Inc.
Singapore Coffee Association (SCA)
NZ Specialty Coffee Association
European Coffee Federation (ECF)
Karnataka Planters’ Association
Specialty Coffee Expo
Australian Coffee Traders Association inc.
World Bank
Eurostat
ITC Trade Map
UN Comtrade
Annual Reports
Investor Presentations
White-Papers
Country-level Databases
MRFR Analysis
Others
Note: The market research and analytics team also account with market specific sources basis the market space studied and scope of analysis.
3.4.1 SECONDARY RESEARCH DATA FLOW:
3.5 PRIMARY RESEARCH:
In the primary research process, in-depth primary interviews are conducted with the CXOs to understand the market share, customer base, pricing strategies, channel partners, and other necessary information. Besides, in-depth primary interviews are conducted with the CXOs of vendors, channel partners, and others to validate the supply-side information. In addition, various key industry participants from both the supply and demand side are interviewed to obtain qualitative and quantitative information on the market. In-depth interviews with key primary respondents, including industry professionals, subject matter experts (SMEs), industry consultants, and C-level executives of major companies, are conducted to obtain critical qualitative and quantitative information pertaining to the market, as well as to assess the prospects for market growth during the forecast period. Detailed information on these primary respondents is shown below.
3.5.1 PRIMARY RESEARCH DATA FLOW:
There are 3 major steps followed by our primary research team to collect data:
Stage 1: the MRFR research team actively interacts with KOLs/ industry participants to procure insights and key data points such as Market Share of Key Participants, Key Competitors in regions, Saturation within Competitive Landscape, Demand-supply of Products/services, Key Business Trends, Emerging Opportunity Pockets, Current situation Raw Material supply, Pricing Point, among others.
Stage 2: The Primary Research team also connects with partners in key associations in the regional market to gather information on regional players, market trends and growth potential within the same. Please note that these conversations are based upon initial insights and facts gathered through secondary research from Conference Reports, Webinars, Whitepaper Publications, among Others.
Stage 3: Lastly, in order to gather a complete understanding of the market, we conduct extensive primary interviews with in-house partners and independent consultants. These are mostly ex-industry professional based out of regions of interest, Subject Matter Experts and the interactions are primarily aimed to gather unbiased point of view on the market, and validation of data on market potential, growth to achieve higher accuracy and precision.
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE
3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
3.6.1 CONSUMPTION & NET TRADE APPROACH
Understanding the commodity movement to monitor consumption pattern and build forecast models is a key methodology used at MRFR.
3.6.2 REVENUE ANALYSIS APPROACH
Revenue analysis approach is important in B2C markets to understand local players and build consumer behaviour trends over them in the industry.
3.7 DATA FORECASTING
3.7.1 DATA FORECASTING TECHNIQUE
3.8 DATA MODELING
3.8.1 MICROECONOMIC FACTOR ANALYSIS:
• This step involves understanding and identifying the major microeconomic factors. This step is designed to manage outputs from the major factors identified.
• Credible sources such as OECD, IMF, S&P, Euromonitor, Bloomberg, D&B, CEIC, Eurostat, are used as the base.
• Over 150 countries are tracked to ensure all economic movements are covered.
• Raw data can be maneuvered in any shape or form.
• Pre-processing to ensure a harmonized data structure.
3.8.2 DATA MODELING:
Penetration modeling for products
o Determining and forecasting penetration via analyzing product features, availability of internal and external substitutes etc.
o Heuristic estimation of year-on-year sales by conducting primary interviews with:
Manufacturers
Industry experts & KOLs
Distributors & Suppliers
o QFD modeling for market share assessment (an example cited in the figure below)
o Referring to historic data to establish base estimates.
o Analyzing current needs and determining penetration to estimate market size or sales.
o Using unmet needs and capitalization rates to determine growth.
Trend analysis (based on year-on-year trending models)
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT
Scores derived
via QFD ASP Product Availability Current Penetration Future Growth and Adoption Perspective Consumer Goods Expert Awareness
Product A 10 9 7 9 6
Product B 8 9 4 6 5
Product C 10 7 1 7 9
Product D 4 8 10 9 4
Product E 8 6 6 3 1
Weightage in terms of % Market Shares as calculated for initial research
Avg. Score Related Market Share
ASP 25% Product A 8.3 24.48%
Product Availability 25% Product B 6.6 19.47%
Current Penetration 25% Product C 6.6 19.32%
Future Growth and Adoption Perspective 10% Product D 7.0 20.65%
Consumer Goods Expert Awareness 15% Product E 5.5 16.08%
Total 100% Total 100.00%
Note: The above illustrated figure is for representation purposes only. Attribute selection and score rendering is an extensive process involving rigorous primary and secondary research.
3.9 TEAMS AND ANALYST CONTRIBUTION
S
4 MARKET DYNAMICS
4.1 INTRODUCTION
The global coffee market is anticipated to grow with a CAGR of 2.62% during the trajectory and is characterized by several key dynamics significantly influencing its overall demand during the forecast years. Coffee is mainly cultivated in the regions that fall in the "Coffee Belt," comprised of countries present near the equator, such as Vietnam, Brazil, Colombia, Indonesia, and Ethiopia among others. Changes in weather patterns, such as droughts or excessive rainfall, in these nations, can notably impact the production of coffee in the global marketplace. In addition, the changing lifestyle as well as the shifting preferences of consumers is also increasing the overall demand for coffee across the globe. With the surge in popularity of specialty coffee and augmented awareness regarding environmental sustainability, consumers are progressively looking for high-quality, ethically sourced coffee beans. This ongoing sustainability trend has further proliferated specialty coffee shops and a growing demand for premium coffee products, creating prospects for coffee producers to meet such burgeoning demands. Moreover, the global coffee market is heavily influenced by economic factors, including fluctuations in currency exchange rates, changes in disposable income levels, and shifts in global trade policies. For instance, currency depreciation in coffee-producing countries can make exports more competitive, while economic downturns in major consumer markets can reduce demand. Additionally, the coffee market is subject to supply chain disruptions, such as transportation bottlenecks, labor shortages, or political instability in key producing regions. These disruptions can affect both the availability and pricing of coffee beans, leading to volatility in the market. Besides that, the coffee market is also characterized by a high degree of consolidation, with a few multinational corporations dominating both the production and distribution channels. This concentration of power can influence pricing strategies and restrict growth prospects for smaller producers to enter the market. Furthermore, environmental sustainability is also a growing concern in the global coffee industry, with companies progressively more attentive to mitigating the environmental impact of coffee cultivation, such as deforestation, usage of pesticides, and water. To gain momentum in the global coffee market the companies can aim at promoting sustainable farming practices and certification programs.
FIGURE 13 GLOBAL COFFEE MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032)
Source: MRFR Analysis
4.2 DRIVERS
4.2.1 GROWING POPULARITY OF COFFEE-BASED BEVERAGES
The growing popularity of coffee-based beverages shows the progressing tastes and preferences of consumers across the globe. These days, coffee has become more than just a morning pick-me-up; it is a cultural phenomenon and a versatile ingredient in various culinary creations. From classic espressos to trendy cold brews and intricate specialty drinks, the demand for coffee continues to rise, driven by factors such as globalization, urbanization, and the increasing influence of café culture. The preference for coffee has reached new heights these days and is fueled by the growing availability of a wider range of coffee-based beverages that cater to diverse tastes and preferences. This surge in popularity has transformed coffee from a simple morning ritual to a cultural phenomenon that transcends borders and demographics. The demand for coffee is soaring, driven by an insatiable appetite for innovative concoctions and the comforting familiarity of traditional brews. The major driver behind the increasing demand for coffee-based beverages is the developing coffee culture, which has transformed coffee shops into social hubs and meeting places. Millennials and Gen Z have embraced coffee as more than just a beverage but as a lifestyle choice, driving the demand for trendy and Instagram-worthy drinks such as cold brews, nitro coffees, and artisanal lattes. Moreover, the increasing availability of coffee-based beverages has been a significant driver of growth in the beverage industry. A prominent example of this trend can be seen in the rise of specialty coffee shops and chains such as Starbucks, Dunkin' Donuts, and Costa Coffee. These establishments provide an array of coffee-based beverages beyond traditional black coffee, including lattes, cappuccinos, macchiatos, and Frappuccino. By catering to diverse tastes and preferences, they attract a broad customer base ranging from coffee purists to those seeking indulgent, customized creations. Furthermore, the popularity of coffee-based beverages continues beyond standalone coffee shops. Fast-food chains, convenience stores, and even grocery stores have expanded their coffee offerings to meet consumer demand. For instance, McDonald's and Burger King now feature a range of espresso-based drinks on their menus, while gas stations and supermarkets increasingly offer ready-to-drink coffee options. Besides that, technological advancements have also contributed to the increasing popularity of coffee-based beverages by enhancing accessibility and customization. The rise of coffee machines and home brewing equipment has empowered consumers to experiment with different brewing methods and flavors in the comfort of their own homes. Furthermore, mobile ordering apps and delivery services have made it easier for consumers to satisfy their coffee cravings on the go, further fueling demand for coffee-based beverages. These are the major factors associated with the growing popularity of coffee-based beverages impelling its growth among the population around the world. The preparation of coffee-based beverages is based on the production of coffee, therefore the representation of the historic production of coffee has been represented below:
FIGURE 14 HISTORIC ANALYSIS OF COFFEE PRODUCTION FROM 2018-2022 (‘000 60 KG BAGS)
Source: Industry Expert, Secondary Research, and MRFR Analysis
4.2.2 RISING DEMAND IN EMERGING MARKETS BACKED BY PREMIUMIZATION
The global coffee market is experiencing a seismic shift, with emerging markets emerging as key drivers of demand. This phenomenon is not merely a surge in consumption but a testament to the evolving tastes and preferences of consumers, particularly in regions where coffee was once considered a luxury but has now become an integral part of daily life. Primarily, the increase in disposable incomes in emerging economies has empowered a burgeoning middle class, fostering a newfound appreciation for coffee culture. As individuals look for lifestyle upgrades and adopt Western habits, coffee consumption emerges as a symbol of style and elegance. This cultural shift is particularly pronounced in regions such as Asia, Latin America, and Africa, where coffee is increasingly viewed as a status symbol and a marker of modernity. In addition, the proliferation of cafes and coffee shops in urban centers of emerging markets has catalyzed the normalization of coffee consumption as a social activity. These establishments serve as community hubs, where individuals gather to socialize, work, or unwind, further embedding coffee into the fabric of daily life. Moreover, the health benefits associated with moderate coffee consumption have contributed to its popularity in emerging markets. As consumers become more health-conscious, they are drawn to coffee's antioxidant properties and its purported ability to boost cognitive function and metabolism. In addition, the diversification of coffee products and formats has widened its appeal among consumers in emerging markets. From specialty brews to ready-to-drink options, the industry has adapted to cater to diverse tastes and preferences, ensuring that coffee remains relevant across demographics.
According to a recent survey, the demand for high-quality and specialty coffee offerings in cafes has witnessed a robust growth of 15% annually over the past two years. This surge is mainly due to the increasing consumers’ preferences for unique and superior coffee experiences. Based on the analysis of the Coffee Association of Canada, approximately 68% of consumers are willing to pay a premium for artisanal coffee blends and single-origin beans. The trend towards premiumization extends beyond taste preferences, with 82% of surveyed consumers expressing a growing appreciation for the entire coffee experience, including the ambiance of the establishments serving it. An increasing number of drinkers are consuming coffee outside the home and The National Coffee Association, a trade group, estimates that 59% of coffee consumed in the region daily is what it classifies as gourmet. Instead of the traditional cup of joe, many now prefer espresso drinks and higher-end beans for their coffee. Much of this shift is fueled by changing expectations, the introduction of new coffee categories and specialty beverages, and the younger generations who have grown up with an abundance of neighborhood coffee shops. Local brands are increasing in market share and consumers are going out of their way to purchase coffee from these independent regional coffee shops. These brands invest in the overall experience by developing custom environments with unique ambiances that add to the enjoyment. In the premiumization, there is a notable rise
4.2.3 INCREASING COFFEE CULTURE AND SOCIALIZATION TRENDS ALONG WITH HORECA
The rising coffee culture across the globe is not only associated with the beverage itself but also regarding overall experience. Cafes, restaurants, and hotels have become integral hubs for socialization, and coffee plays a central role in creating a welcoming and inclusive atmosphere. This cultural shift is evidenced by the increasing number of consumers using coffee shops as alternative workspaces, with a reported 20% rise in coffee shop meetings and gatherings in the past year. Furthermore, the impact of remote working on coffee culture is substantial, with 62% of respondents stating that coffee has become a catalyst for social interaction outside the home. In response, HoReCa businesses are adapting their spaces to cater to this demand, fostering a sense of community and providing environments conducive to socialization. The growth trajectory of the coffee market around the world is undeniably linked to establishments that effectively tap into and amplify these evolving socialization trends. Coffee houses are evolving into communal spaces, fostering a sense of belonging and community. The coffee culture across the globe has experienced a remarkable transformation over the years, with a discernible shift in consumer preferences and an increasing appreciation for high-quality coffee. This evolution is particularly evident in the growing trend of coffee consumption outside the home, within the spaces of restaurants, hotels, and cafes, collectively known as the HoReCa sector. The emergence of independent cafes and specialty coffee shops in developing countries has played a pivotal role in raising this change. These establishments, often characterized by their commitment to ethically sourced beans, artisanal brewing methods, and unique flavor profiles, have become hubs for coffee enthusiasts seeking a more refined and personalized coffee experience. Restaurants, once primarily associated with post-meal espresso or drip coffee, are now investing in elevating their coffee offerings. This includes collaborations with local roasters, curated coffee menus, and trained baristas to ensure a premium coffee experience. Similarly, hotels are recognizing the importance of a well-crafted coffee service to enhance guest satisfaction, with some establishments even partnering with renowned coffee brands to provide signature blends. Cafes, however, remain at the forefront of this cultural resurgence. The emphasis on latte art, single-origin beans, and alternative brewing methods like pour-over or cold brew has become integral to the narrative of modern coffee culture across the globe. Furthermore, the growing popularity of coffee festivals, and competitions, and the increasing presence of coffee-related events globally underscore the depth of this cultural shift.
FIGURE 15 DRIVER IMPACT ANALYSIS (2023-2032)
4.3 RESTRAINTS
4.3.1 FLUCTUATING COFFEE PRICES
The global coffee market has been significantly impacted by the constant and often volatile fluctuations in the prices of coffee. This trend is largely attributed to a complex interplay of factors within the global coffee supply chain. The primary driver for the price fluctuations is the inherent sensitivity of coffee cultivation to weather conditions. Adverse weather events, such as droughts, floods, or unseasonable temperatures, can disrupt coffee crops, leading to reduced yields and subsequently driving up prices. Conversely, favorable weather conditions can result in surplus production, causing a temporary oversupply and a subsequent decline in prices. Global coffee prices have experienced a 12% increase in the last year alone, primarily driven by adverse weather conditions affecting major coffee-producing regions. This volatility poses a considerable challenge for coffee companies in managing operational costs and setting consistent pricing for their offerings. The volatility in coffee prices is not merely an economic factor but a result of multifaceted global influences. Climate change, geopolitical events, and socio-economic factors in coffee-producing regions contribute to supply chain uncertainties. Moreover, the geopolitical landscape also plays a crucial role in shaping the trajectory of coffee prices. Coffee-producing regions are often situated in politically volatile areas, and events such as trade disputes, changes in government policies, or civil unrest can disrupt the smooth flow of coffee from farms to consumers. These disruptions can create uncertainty in the market, prompting price fluctuations as traders and businesses respond to changing conditions. Currency exchange rates are another influential factor in the fluctuation of coffee prices in the global coffee market. Since coffee is primarily traded in U.S. dollars, any fluctuations in the exchange rate between the U.S. dollar & other currencies can further impact the cost of importing coffee in various nations. In addition, the ever-evolving global demand for coffee contributes to price volatility. As emerging markets increase their consumption of coffee and demand for specialty blends grows, the global coffee market experiences a shift in supply and demand dynamics. This, in turn, influences prices, affecting the outcome for coffee businesses around the world. In response to these fluctuations, companies operating in the global coffee market often implement strategic measures to mitigate the impact on their operations. This involves proactive sourcing strategies, such as long-term contracts with coffee suppliers or diversifying sources to spread the risk. Additionally, some businesses are trying to adjust menu
4.3.2 DISRUPTION IN THE SUPPLY CHAIN
Coffee is considered a major ingredient in the food & beverage industry, mainly in the beverage industry. It is used as a versatile ingredient for various preparations which include from traditional hot brewed coffee to cold brews, espresso shots, lattes, and various other preparations. Apart from beverages, coffee is also a most used flavoring agent in various food products which includes different types of desserts such as cakes, cookies, and ice creams. In addition, it is also used in savory dishes such as coffee-rubbed meats or coffee-infused sauces. The robust and rich flavor profile of coffee makes it one of the preferred choices among several food-producing companies along with chefs. Moreover, the stimulating properties of coffee have also increased its application in a range of caffeinated beverages, which is impelling the growth of the coffee industry across the globe. From artisanal coffee shops to multinational coffee chains, the demand for coffee-based drinks continues to rise, highlighting its significance in the food and beverage sector.
Besides that, the application of coffee is not only limited to the food and beverage industry but has also expanded to various other industries which comprise cosmetics & personal care, infant food, pharmaceuticals, and nutraceuticals industry which in turn makes it a unicorn in the global marketplace. Apart from a range of applications in several industries, the coffee market is facing issues due to supply chain disruptions owing to several factors. The disruptions of the supply chain of the coffee market are due to various factors which include economic fluctuations, changes in climate conditions, natural or man-made disasters, and political instability among others. The primary factor responsible for the supply chain disruptions of the global coffee market is the change in the climatic conditions of the coffee-producing regions. The fluctuation in temperature, the proliferation of diseases and pests, and irregular rainfall are the major factors related to the coffee market that can hamper the continuous supply of coffee across the globe. The factors not only reduce yields but also compromise the quality and flavor profile of the coffee beans. Therefore, coffee farmers face increased costs of production and decreased revenues, creating an issue in maintaining a stable supply chain. In addition, geopolitical tensions and social unrest in coffee-producing countries can disrupt the flow of coffee from farms to consumers. Political instability, trade disputes, and labor strikes can disrupt transportation networks, leading to delays in shipments and supply chain bottlenecks. In regions where coffee cultivation is a vital source of income for local communities, social unrest or conflicts can further increase these disruptions, which further lead to market uncertainty and volatility.
FIGURE 16 RESTRAINT IMPACT ANALYSIS (2022-2032)
4.4 OPPORTUNITY
4.4.1 GROWING DEMAND FOR ORGANIC & SPECIALTY COFFEE
The global coffee market is experiencing a significant revolution which is mainly driven by a mounting demand for organic and specialty coffee. This change is not only reshaping the preferences of consumers but also initiating lucrative prospects for several companies across the value chain. Primarily, the surge in health concerns and environmental consciousness among the population has fueled the demand for organic coffee around the world. Organic coffee is produced without the application of chemical-based synthetic fertilizers, pesticides, or insecticides, making it an ideal preference for health-conscious demography. According to the analysis of the Organic Trade Association, organic coffee sales have been steadily increasing by an average of 10% annually and based on consumption the United States emerged as the largest market for organic coffee. In addition, the specialty coffee segment is also witnessing rapid growth, which is further driven by a desire for higher quality and unique flavor profiles. Specialty coffee is identified by its superior quality, distinctive taste, and meticulous production process. According to the Specialty Coffee Association, the specialty coffee market has been growing at an annual rate of 20%, outpacing the overall coffee market growth. The surging demand for organic and specialty coffee creates significant opportunities for coffee growers, mainly in emerging economies. Based on an analysis of the National Coffee Association, in 2022, the US consumption of specialty coffee had touched an all-time high value, globally. In the meantime, overall sales of roasted coffee have touched the value of USD 192 billion in 2023, among which 52% of the value is generated owing to surging demand for premium coffee.
Small farmers across the regions including Latin America, Asia Pacific, and Africa are progressively embracing organic and specialty coffee production to cater to the global markets. By implementing sustainable farming practices and investing in quality control measures, these producers can ask for premium prices for their coffee beans, hence improving growth as well as contributing to rural development. Furthermore, the increasing acceptance of organic and specialty coffee has led to the rise of niche coffee shops and micro-roasters globally. These enterprises aim at sourcing high-quality beans, often directly from farmers, and thoroughly roast them to unlock their full flavor potential. Based on an analysis by Euromonitor International, specialty coffee shops are one of the fastest-growing segments within the broader coffee industry, with a projected annual growth rate of over 7% around the world. Besides that, the shift of growers towards organic and specialty coffee framing has also positively supported the growth owing to burgeoning environmental implications. Organic cultivation enhances soil health, biodiversity, and water conservation, influencing sustainable agriculture and mitigating the environmental impact of coffee production. Therefore, the growing demand for organic and specialty coffee presents a promising outlook for the global coffee market. With consumers increasingly seeking high-quality, ethically sourced coffee options, there are ample opportunities for producers, retailers, and entrepreneurs to capitalize on this trend. By embracing sustainability, innovation, and quality, stakeholders can not only meet consumer demand but also contribute to the long-term viability of the coffee industry.
4.4.2 EXPANSION OF ONLINE RETAIL AND E-COMMERCE
Online retailing and e-commerce have faced exponential growth over the past decade, which is primarily driven by surging internet penetration, smartphone users, and progressing digital infrastructure. E-commerce has enabled businesses to reach customers beyond geographical boundaries, allowing for market expansion and access to a global customer base. The digital transformation in the coffee industry has brought a range of growth projections, primarily shifting the interactions of consumers toward their purchase behavior associated with favorite brews. The convenience factor is considered as a primary factor that is creating impelling growth opportunities. With just a few clicks or taps, consumers can access a wide array of coffee products from the comfort of their homes or even on-the-go via their smartphones. This convenience aligns seamlessly with the fast-paced lifestyles prevalent today, where time is a precious commodity. As a result, the online retail landscape serves as a convenient avenue for both recurring purchases and exploring new and niche coffee varieties. Furthermore, the ease of access offered by e-commerce platforms surpasses geographical boundaries. Earlier, consumers were limited to the coffee options available in their local stores, however, with the growth of online retail, consumers have access to a global marketplace of coffee beans, blends, and brewing equipment. This shift of choice not only enables consumers but also fosters a culture of experimentation and discovery, driving demand for specialty and artisanal coffee products. In addition, the increasing digitalization also enables improved engagement and personalized experiences for the costumers. With the help of targeted marketing strategies, retailers can curate product endorsements based on the preferences and purchase history of the consumers, thus fostering brand loyalty and repeat business. In addition, the integration of user-generated reviews and ratings provides valuable social validation, influencing purchasing decisions and fostering trust among consumers. Moreover, the online platform also serves as a catalyst for innovation within the coffee industry. From subscription-based services delivering curated coffee experiences to the doorstep to virtual tasting sessions and educational content, brands are leveraging digital channels to enrich the consumer journey and differentiate themselves in a crowded market. This emphasis on innovation not only enhances the overall customer experience but also drives excitement and anticipation, further fueling market growth. Besides that, online retailing has revolutionized the way for the shopping experience of the consumers, as it offers various discounts and incentives which are not always provided by the traditional brick-and-mortar stores. These concessions in prices serve as powerful tools for the retention and appeal of customers in the highly competitive marketplace. From seasonal sales to promotional activities and loyalty programs, online retailers use numerous strategies to entice shoppers and drive sales. Personalized discounts and offers based on individual consumer preferences and behaviors are the key factors anticipated to create lucrative prospects for online retailing in the global coffee market in the upcoming years. The forecast analysis of retail e-commerce sales growth rate based on the country has been represented below:
FIGURE 17 RETAIL E-COMMERCE SALES CAGR FROM 2024 TO 2028, BY COUNTRY
Source: Industry Expert, Secondary Research, and MRFR Analysis
4.5 CHALLENGES
4.5.1 ADULTERATION AND FRAUD
Adulteration and fraud in the global coffee market create significant disputes that compromise the integrity of the industry and hamper the trust of consumers. Coffee is among the most traded commodities across the globe, and is highly susceptible to various forms of adulteration, ranging from blending with cheaper beans to the addition of fillers and contaminants. These practices not only compromise the quality and flavor of the coffee but also pose health risks to consumers. Adulteration of coffee involves bulking up coffee with lower alternates such as roasted corn, chicory root, exogenous sugars, and coffee husks or sticks. The most used adulterant in coffee is chicory root. Chicory root tastes slightly bitter, unlike coffee after roasting owing to which it can be used as a coffee substitute. However, it is often added to coffee to stretch the supply or reduce costs. In addition, Arabica beans are generally considered to be of higher quality than Robusta beans. Robusta beans have a higher caffeine content and a stronger, more bitter flavor. Some coffee companies have been caught selling blends that contain more Robusta beans than advertised, which can be a scam as Robusta beans are less expensive than Arabica beans. Moreover, coffee husks and sticks are the outer layers and twigs of the coffee cherry. They have very little coffee content and can be used to add bulk to ground coffee. Coffee husks and sticks can be detected by their lighter weight and lack of flavor. Some coffee companies add sugar to their ground coffee to improve the taste. However, some companies may add more sugar than advertised or use cheaper types of sugar. This can be a scam because consumers are paying for coffee, not sugar. Besides that, sometimes, lower-quality coffee beans or beans from different origins are mixed with higher-quality ones to increase volume while maintaining appearance. Substances including sawdust, husks, dirt, or twigs have been found in some cases of coffee adulteration. These substances are cheaper than coffee beans and can easily be mixed in to increase volume. Apart from that, chemical adulterants such as caramel, glucose, starch, or maltodextrins can be added to enhance the color, flavor, or texture of the coffee. While not necessarily harmful, these additives can affect the taste and quality of the coffee. Sometimes, Sometimes, coffee labeled as "100% Arabica" or "Single-Origin" may contain a blend of different coffee varieties or lower-quality beans. This mislabeling deceives consumers who are willing to pay a premium for high-quality coffee. Furthermore, the mislabeling as well as adulteration of coffee also impacts the genuine farmers who produce high-quality coffee beans. Eventually, combating adulteration and fraud in the global coffee sector is very important not only to preserve consumer health and confidence but also to preserve the integrity and sustainability of the global coffee market.
4.6 STRATEGIC INSIGHTS
4.6.1 TECHNOLOGY UPDATE
The coffee market has undergone a notable technological transformation in recent years, fuelled by the convergence of e-commerce platforms and the heightened awareness among customers. Over the past few years, the global coffee market has been driven by several factors such as changing preferences of consumers, advancements in coffee-making technology, and the rise of coffee culture. The most noticeable change has been the proliferation of coffee brewing gadgets and machines designed to cater to different tastes and preferences. Traditional drip coffee makers have been joined by a range of options including espresso machines, pod-based systems, cold brew makers, and even smart coffee machines controlled by mobile apps. These innovations offer consumers greater convenience, customization, and control over their coffee brewing process, ultimately enhancing their overall coffee experience. Moreover, technology has enabled coffee producers to improve the quality and consistency of their products. From precision roasting techniques to automated brewing processes, advancements in technology have allowed coffee companies to achieve greater control over variables such as temperature, pressure, and extraction time, resulting in a more uniform and flavourful cup of coffee. With integrated Wi-Fi and Bluetooth connectivity, the Internet of Things (IoT), Big Data, and touch screens are among the latest technical innovations built into coffee machines for the hospitality industry. Innovative coffee machines have been brought to market over the last few years, which are super-automatic with integrated Wi-Fi and Bluetooth connectivity that enables absolute control over the equipment and its uses. These machines offer features such as remote monitoring, customization of brew settings, and predictive maintenance, improving overall operational efficiency. Smart coffee machines contribute to operational efficiency by automating various processes, reducing downtime, and enabling remote monitoring. The ability to customize brewing parameters can cater to a diverse range of customer preferences, including the strength and flavor profile of the coffee. Innovations in the coffee market go beyond launching a new variety of products and innovative machines. They also involve the development and application of new technology in these devices. Including the Internet of Things (IoT) is one of these enhancements. Furthermore, the digital revolution has reshaped the way coffee is sourced, marketed, and consumed. Online platforms and mobile applications connect coffee enthusiasts with specialty roasters and small-batch producers from around the world, allowing for greater transparency and traceability in the coffee supply chain. Additionally, social media has played a significant role in shaping coffee culture, with influencers and enthusiasts sharing brewing techniques, recipes, and reviews, fostering a sense of community among coffee enthusiasts.
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR
The global coffee market is a dynamic landscape, shaped by regional demands and diverse consumer preferences. A comparative analysis of each region—North America, Latin America, Europe, Asia-Pacific, and the Middle East & Africa—offers insights into the distinct characteristics and trends driving market dynamics. In North America, the US and Canada are the major marketplaces for coffee and the US is the foremost region based on coffee consumption across the globe. In North America, increasing demand for specialty coffee, such as gourmet and artisanal coffee along with premiumization is the major coffee consumption trend across the region. The major market players associated with the coffee market in North America are Starbucks, Dunkin', and Tim Hortons. In terms of production coffee Latin America is the largest producer globally, with Brazil being the leading producer. The rising demand for coffee among urban demography propelling the market growth across the region. Besides local cafes and chains, international brands such as Starbucks have a significant presence in the countries of Latin America. European nations such as Germany, France, Italy, and the UK are major consumers of coffee. The increasing preference for espresso-based drinks and growing interest in specialty coffee is driving the regional market growth. Strong cafe culture with both local cafes and international chains such as Nestlé, Jacobs Douwe Egberts, and Lavazza are thriving the overall growth. Asia-Pacific is a rapidly growing coffee market, with countries including China, Japan, South Korea, and Australia leading the consumption. Rising coffee consumption trends among younger demographics and urban populations along with increasing preference for Western-style coffee beverages are the major growth trends across the Asia-Pacific region. In addition, the presence of global chains such as Starbucks alongside local cafes and chains like Café Coffee Day is leading to healthy competition across the region. In the Middle East & Africa coffee market, Saudi Arabia, UAE, and Ethiopia are considered frontrunners in terms of coffee consumption. The major coffee consumption trend across the region is the popularity of traditional coffee preparations such as Arabic coffee soaring the demand. The presence of international chains and local cafes and roasters is creating a dynamic landscape for the coffee market across the region.
FIGURE 18 ANALYSIS OF DIFFERENT REGIONS ASSOCIATED WITH COFFEE PRODUCTION IN 2020/21 VS. 2021/22
Source: Industry Expert, Secondary Research, and MRFR Analysis
4.7 REGULATORY UPDATE
The global coffee market operates within a comprehensive regulatory framework shaped by a range of laws and regulations, and the variations across regions introduce significant differentiation in compliance requirements. These regulations span a spectrum of considerations, including quality standards, trade tariffs & duties, environmental regulations, labor laws, fair trade certifications, health and safety regulations, intellectual property rights, and market competition regulations are influence the manufacturing, marketing, and distribution processes within the industry. In several nations, there are a range of regulations governing the quality of coffee beans, including criteria such as bean size, moisture content, and defect levels. These standards ensure that consumers receive a certain level of quality and consistency. Import and export duties can significantly impact the flow of coffee beans between countries. Trade agreements and tariffs influence the cost of importing and exporting coffee, which in turn affects prices for consumers. In addition, coffee farming practices can have significant environmental impacts, including deforestation, water usage, and pesticide use. Many countries have regulations in place to promote sustainable farming practices and protect natural resources. Labor practices on coffee farms, particularly in developing countries, are subject to regulation. This includes laws related to minimum wages, working conditions, child labor, and worker safety. Some countries have regulations or voluntary certification programs aimed at promoting fair trade practices within the coffee industry. These programs often focus on ensuring that coffee farmers receive fair prices for their products and promoting sustainable farming practices. Regulations regarding the handling, processing, and packaging of coffee products ensure that they meet health and safety standards for consumers. This includes regulations related to food safety, labeling requirements, and product testing. Intellectual property laws may govern the use of trademarks, branding, and geographical indications associated with certain types of coffee, such as "Kona" coffee from Hawaii or "Blue Mountain" coffee from Jamaica. Antitrust laws may regulate competition within the coffee industry to prevent monopolies or anti-competitive practices that could harm consumers or other market participants.
4.8 MARKET TRENDS
Some of the key trends in the global coffee market include:
The global coffee market has undergone a transformative evolution in recent years, marked by a series of major trends that reflect the progressive landscape of the industry. These trends encapsulate shifts in consumer preferences, technological advancements, and broader societal changes, influencing the way products are designed, marketed, and consumed. One prominent trend shaping the market is the growing demand for sustainable coffee. In response to increasing environmental awareness, consumers are seeking products that align with their values of sustainability and are increasingly concerned regarding the ethical and environmental impact of coffee production. This has led to a rise in demand for sustainably sourced and certified coffee beans, such as organic coffee. In addition, there is a growing demand for high-quality, specialty coffee products, and consumers are willing to pay a premium for unique flavor profiles, single-origin beans, and artisanal brewing methods such as pour-over and cold brew. Moreover, busy lifestyles have fueled the demand for convenient coffee options such as single-serve pods, ready-to-drink (RTD) coffee beverages, and coffee capsules. These products offer quick and easy solutions for consumers on-the-go. Health-conscious consumers are seeking healthier alternatives to traditional coffee offerings. This has led to the popularity of functional ingredients like collagen, adaptogens, and plant-based milk substitutes in coffee products. Additionally, technology is playing a progressively significant role in the coffee industry, from online coffee subscriptions and mobile ordering platforms to smart coffee machines and IoT-enabled coffee equipment. Digitalization is enhancing convenience, personalization, and efficiency throughout the coffee supply chain. Furthermore, developing countries are experiencing a surge in coffee consumption as rising incomes and urbanization drive demand. Countries such as China, India, and Brazil are becoming key players in both coffee production and consumption, reshaping the global coffee landscape. Besides that, coffee is no longer limited to traditional hot beverages. The market has expanded to include a wide range of coffee-based products such as coffee-flavored snacks, desserts, alcoholic beverages, and beauty products. This diversification appeals to a broader consumer base and drives innovation in the industry.
4.9 IMPACT ANALYSIS OF COVID-19
4.9.1 IMPACT ON OVERALL FOOD & BEVERAGE INDUSTRY
The COVID-19 pandemic had a significant impact on the food & beverage industry owing to changing consumer behavior and industry dynamics. The food & beverage industry experienced a transformative journey in the wake of the COVID-19 pandemic. With lockdowns enforced worldwide and social distancing measures in place, traditional dining experiences were upended, leading to a surge in demand for home-cooked meals and delivery services. As a result, restaurants and foodservice establishments faced immense challenges, grappling with closures, reduced capacity, and supply chain disruptions. Many shifted their focus towards takeout, delivery, and innovative solutions such as contactless dining to adapt to the new normal. Moreover, consumer priorities underwent a seismic shift, with health and safety taking precedence over convenience and novelty. This spurred a heightened interest in immune-boosting foods, organic products, and sustainable practices, as individuals became more conscious of their dietary choices and the origins of their food. Consequently, businesses had to pivot their offerings and marketing strategies to align with these evolving preferences, emphasizing transparency, cleanliness, and ethical sourcing. On the other side, the pandemic also accelerated existing trends such as e-commerce and digitization within the industry. Online grocery shopping skyrocketed as consumers sought to minimize physical contact and avoid crowded stores. This forced food and beverage companies to ramp up their digital capabilities, invest in e-commerce infrastructure, and enhance their online presence to remain competitive in an increasingly virtual marketplace. Furthermore, the aftermath of the pandemic will likely continue to resonate throughout the food and beverage landscape, prompting lasting changes in consumer behavior and industry practices. Adapting to these shifts will require agility, innovation, and a keen understanding of evolving consumer preferences, as businesses navigate the post-pandemic landscape in pursuit of sustainability and resilience.
5 MARKET FACTOR ANALYSIS
5.1 VALUE CHAIN ANALYSIS
Companies can acquire comprehensive insight into their core actions by analyzing the value chain for the global coffee market. Value chain analysis is considered one of the effective tools that helps corporations in the analysis and formation of business strategies. The process focuses on the identification of the most valued operations of the company that offers a differentiating advantage associated with the cost along with the prospects for progress that could push towards a balanced advantage regarding the rivalry among the competitors. The research reveals the advantages for internal operations of companies such as strengths and weaknesses. The differentiating benefit firm would want to beat the rivalry in their respective markets or regions. If the strategy of the company is to compete based on cost, it will focus on executing the internal operations at a minimal cost as compared to the competitors. Enterprises gain profit when they can produce their goods at lower prices or less market value than the competitors. Business corporations can utilize the analysis of the value chain to lessen their operations into secondary as well as primary responsibilities, each of which can be further estimated freely by the others regarding their involvement in the final value of the product. To this aim, we analyze the activity's outputs and inputs to discover ways for cost saving and enhance differentiation.
The process of manufacturing/processing associated with coffee differs from company to company based on the usage of technologies and equipment for the production process. Hence, a generalized and comprehensive method for the manufacturing of coffee has been stated below for the global coffee market.
FIGURE 19 VALUE CHAIN ANALYSIS: GLOBAL COFFEE MARKET
5.1.1 RAW MATERIALS
The major raw material associated with the production of coffee is cocoa powder and coffee beans. For the production, of coffee specific raw materials, are used and the usage of raw materials also varies from manufacturer to manufacturer. However, the coffee beans are considered the key raw material. The taste and quality of coffee depend on the usage of coffee beans, the Arabica beans are commonly considered the best beans that are used to produce coffee, as they provide a milder mouthfeel. In addition, the flavouring agents that are used to produce flavored coffee are sourced naturally or can be prepared artificially. The natural flavouring agents are extracted from plants, spices, and herbs, which include chocolate, vanilla, and hazelnut. Artificial coffee flavors are prepared in laboratories and are less expensive as compared to organic ones. The growers associated with organic farming have also introduced organic certified coffee, owing to the ongoing shifting of consumers' preferences towards chemical-free food and beverages across the region. Furthermore, coffee beans are also coated with various flavouring compounds which enhance the taste and shelf-life of coffee.
5.1.2 MANUFACTURING / PRODUCTION/ PROCESSING
The manufacturing and processing of coffee involves a meticulous blend of precision engineering, design innovation, and the use of diverse materials. The process typically begins with the coffee plantations, typically in regions with suitable climates and altitudes, Arabica and Robusta are the two main species cultivated. Farmers carefully tend to the plants, ensuring optimal growth conditions. The ripe coffee cherries are handpicked or machine-harvested, depending on the farm's methods and the quality desired. Selective picking of only ripe cherries ensures the best flavor. There are different methods for processing coffee cherries, including dry (natural), wet (washed), and semi-washed (honey) processes. Each method affects the flavor profile, after processing, the beans are dried to the appropriate moisture content. After that, the beans undergo milling to remove the outer layers (husk, parchment, and silver skin), revealing the green coffee beans. Green coffee beans are carefully roasted to develop their flavor and aroma. Roasting is both an art and a science, with factors like temperature, duration, and airflow impacting the outcome. Roasted beans are ground to the desired consistency depending on the brewing method—coarse for French press, medium for drip, and fine for espresso. Ground coffee is brewed with hot water through various methods such as drip brewing, espresso extraction, French press, and pour-over. Each method extracts different flavors and aromas from the coffee grounds. Once brewed, the coffee is typically packaged into bags, pods, or cans for distribution. Packaging must preserve freshness and flavor while protecting the coffee from external elements.
5.1.3 PACKING
The packaging of coffee is a crucial aspect of the overall product presentation, ensuring protection during transit, enhancing brand identity, and contributing to the overall consumer experience. Manufacturers employ strategic packaging designs to create a visual impact that aligns with the brand image. High-quality materials, such as custom boxes, blister packs, or eco-friendly alternatives, are selected to showcase the product effectively and provide a sense of value to the consumer. Packaging serves not only as a protective layer but also as a means of conveying information regarding the products or accessories. This information can include product features, care instructions, and brand messaging. Clear and informative packaging enhances the consumer's understanding of the product, helping them make informed purchasing decisions. In the case of coffee, the packaging materials used are comprised of various types of materials. Whole coffee beans are commonly packaged in bags, often with one-way valves to allow gases from the beans to escape without letting air in, which helps maintain freshness. Ground coffee is often packaged in metal cans or tins, which protect from light and air, helping to preserve freshness. Single-serve coffee pods or capsules have become increasingly popular for their convenience and ease of use, particularly with the rise of single-serve coffee machines like Nespresso or Keurig. Pre-portioned packets or sachets of ground coffee are convenient for making individual servings, especially for drip brewing or pour-over methods. Instant coffee granules are typically packaged in glass jars or sachets for easy storage and portioning.
5.2 SUPPLY CHAIN ANALYSIS
From the initial purchase of raw materials to the final delivery of finished products to consumers, the entire manufacturing and distribution process for coffee is included in the supply chain. It is a method for controlling the distribution of products and services from their manufacturing facilities to their final consumers. It is a streamlined process for going from raw materials to finished goods and on to the customer.
Each link in the supply chain for coffee — from raw materials suppliers to finished goods to distribution—has undergone constant change to improve efficiency in the global market. Companies are also rethinking their strategy for procuring and distributing raw materials considering the difficulties caused by the COVID-19 pandemic's aftermath. The supply chain consists of multiple links, from the initial procurement of raw materials to the final consumers. Thus, a supply chain analysis for the highly sought-after coffee has been detailed below.
FIGURE 20 SUPPLY CHAIN ANALYSIS: GLOBAL COFFEE MARKET
5.2.1 PARTICIPANTS (AT DIFFERENT NODES)
5.2.2 RAW MATERIAL SUPPLIERS
The production of coffee relies heavily on a diverse network of raw material suppliers that provide the essential components needed for manufacturing. Suppliers in the global coffee market are a diverse group, ranging from small-scale farmers and cooperatives to large multinational corporations. Coffee producers are the individuals or organizations responsible for growing coffee beans. They can range from small family-owned farms to large plantations. Producers are located primarily in coffee-growing regions around the world, such as Latin America, Africa, and Southeast Asia. Many coffee farmers, particularly in developing countries, are organized into cooperatives. These cooperatives allow small-scale farmers to pool resources, access markets more effectively, and negotiate better prices for their coffee. Importers purchase coffee from producing countries and sell it to roasters and retailers in different countries. Exporters facilitate the sale of coffee from producing countries to importing countries. They play a crucial role in ensuring the smooth flow of coffee from farms to markets globally. Roasters purchase green coffee beans and roast them to create the flavors and aromas that consumers enjoy. They often work directly with producers or importers to source high-quality beans from specific regions or farms. Traders buy and sell coffee on the commodities market, often in large volumes. They may not physically handle the coffee but instead facilitate transactions between producers, importers, and roasters. Coffee brands and retailers’ market and sell coffee products to consumers through various channels, including coffee shops, supermarkets, and online platforms. They may source beans directly from producers or work with importers and roasters to create their blends.
5.2.2.1 Manufacturers
Manufacturers play a pivotal role in shaping and driving the dynamics of the coffee market. Manufacturers set standards for coffee quality, influencing the taste and consistency of the final product. They invest in technologies and processes to ensure consistency and excellence in their offerings. Manufacturers drive innovation in the coffee industry, introducing new brewing methods, flavors,
5.2.2.2 Distribution Channel
The distribution channels associated with the coffee market are diverse and crucial in ensuring that these products reach consumers efficiently and effectively. Traditional brick-and-mortar retail stores, including supermarkets, specialty coffee shops, and convenience stores, remain popular channels for purchasing coffee beans, ground coffee, and brewed coffee drinks. The rise of e-commerce has significantly impacted the coffee market. Many consumers now purchase coffee products online through platforms like Amazon, specialty coffee websites, and subscription services, which offer convenience and a wide selection of products. Coffee shops and cafés provide not only a place to enjoy freshly brewed coffee but also an opportunity for consumers to purchase coffee beans and related merchandise directly from the establishment. Some consumers prefer to buy coffee directly from specialty roasters through direct trade or subscription models. This allows for a more personalized experience and often emphasizes quality, sustainability, and ethical sourcing practices. Coffee is a staple item in most grocery stores and supermarkets, where consumers can find a variety of brands, blends, and formats (such as whole bean, ground, or single-serve pods) to suit their preferences. Coffee is also distributed through food service channels, including restaurants, hotels, and catering services, where it is served alongside meals or offered as part of a hospitality experience. Many workplaces provide coffee for employees either through in-house facilities or by partnering with coffee service providers who supply coffee machines, beans, and other related products. Coffee vending machines are commonly found in public spaces like airports, train stations, office buildings, and schools, providing quick and convenient access to coffee on the go.
5.2.2.3 End User
The end users of the coffee market encompass a broad spectrum of individuals, organizations, and institutions, reflecting the versatile nature of these products. From individual consumers who enjoy a morning cup of coffee to multinational corporations that rely on coffee as a staple in their office culture, the market caters to a broad spectrum of needs and preferences. On an individual level, coffee drinkers come from all walks of life, with preferences ranging from specialty blends to simple black coffee. Coffee shops and cafes serve as social hubs for many, providing a space for people to gather, work, or relax. Beyond individual consumers, organizations and institutions also play significant roles in the coffee market. Offices, universities, hospitals, and other institutions often provide coffee as an amenity for employees, students, patients, and visitors. Meanwhile, restaurants, hotels, and catering services incorporate coffee into their menus and offerings, contributing to the growth and diversity of the industry. Furthermore, coffee plays a crucial role in global trade, with coffee-producing countries relying heavily on its cultivation and export for economic development. This interconnected network of producers, exporters, importers, roasters, and retailers illustrates the complex ecosystem that comprises the coffee market.
5.2.3 INTEGRATION LEVELS
The global coffee market exhibits a diverse range of integration levels within its supply chain, reflecting the complexity and adaptability of the industry. At one end of the spectrum, some manufacturers engage in vertical integration, overseeing multiple stages of the production process. At the ground level, coffee is cultivated by farmers in various regions around the world, primarily in countries within the "Coffee Belt" located around the equator. These producers are crucial in initiating the coffee supply chain. Once coffee is harvested, it is often sold to local or international exporters. Exporters aggregate coffee from multiple producers and facilitate its distribution to global markets. Importers purchase coffee from exporters and bring it into their respective countries. They often work closely with roasters, distributors, and retailers to ensure a steady supply of coffee. Roasters acquire green coffee beans and roast them to create the flavors and profiles desired by consumers. They play a crucial role in determining the quality and taste of coffee. Distributors purchase roasted coffee from roasters in bulk and distribute it to retailers, cafes, restaurants, and other establishments. They may also handle logistics and warehousing. Retailers include coffee shops, supermarkets, online stores,
5.2.4 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS)
In the dynamic landscape of the global coffee market, several key success factors are pivotal in driving the industry's thriving dynamics. Fluctuations in coffee prices can significantly impact producers, traders, and consumers. Factors such as weather conditions, supply chain disruptions, and changes in demand can contribute to price volatility. Concerns regarding the environmental and social sustainability of coffee production have become prominent. This includes issues such as deforestation, water usage, fair wages for coffee farmers, and the impact of climate change on coffee-growing regions. Rising temperatures, unpredictable weather patterns, and the increased prevalence of pests and diseases pose significant challenges to coffee cultivation. Climate change threatens the viability of coffee production in many regions, leading to shifts in growing areas and potentially affecting coffee quality and supply. Coffee production involves complex supply chains, often spanning multiple countries. Issues such as transportation logistics, infrastructure limitations, and political instability in coffee-producing countries can disrupt the supply chain and affect the availability of coffee. With increasing consumer demand for high-quality coffee and specialty varieties, there is a growing emphasis on differentiation and quality control throughout the supply chain. Producers, exporters, and retailers must navigate issues related to coffee grading, processing methods, and certification standards to meet consumer preferences. The global coffee market is dominated by a few large companies, which can affect competition and pricing dynamics. Concerns associated with market concentration and the fair distribution of profits along the supply chain have led to initiatives promoting fair trade and transparency in coffee trading. Besides that, the global coffee market analysis also entails the changing preferences of the consumers, such as the rise of gourmet coffee consumption, increased interest in single-origin and specialty coffees, and demand for convenient and sustainable packaging options, influence market dynamics and drive innovation in product offerings and marketing strategies.
5.3 PORTER’S FIVE FORCES MODEL
Michael Porter's Five Forces model offers a framework to study the global coffee market. Strategic business managers trying to gain an edge over competing firms in the global coffee market can utilize this model to better comprehend the company's industry. The components of each force and the degree of impact of each element in the context of the global coffee market have been broken down and analyzed.
FIGURE 21 PORTER’S FIVE FORCES MODEL: GLOBAL COFFEE MARKET
Source: MRFR Analysis
5.3.1 THREAT OF NEW ENTRANTS
The threat of new entrants in the global coffee market appears to be moderate, characterized by a combination of barriers to entry and potential opportunities for innovative newcomers. While the industry is somewhat saturated with established brands, there is room for differentiation and niche market penetration. The existence of economies of scale enjoyed by established players presents a challenge for new entrants, as large-scale production allows for cost advantages. However, the industry's moderate threat level also stems from evolving consumer preferences and the potential for disruptive technologies, creating opportunities for innovative startups. Additionally, new players require high investment to create a brand name through promotion and marketing. However, the barriers to entering the market are very high and the initial investments required to start a flavored coffee brand are not much higher either. The easy availability of raw materials and the increasing applications of coffee in the HoReCa industry are pushing the players operating in the global coffee market to extend their business presence.
Hence, the threat of new entrants in the global coffee market is expected to be moderate.
5.3.2 BARGAINING POWER OF SUPPLIERS
The bargaining power of suppliers in the global coffee market is typically low. This is due to several factors that influence the dynamics of the industry. There are several suppliers available in the market with a strong network reach in various nations across the globe. Coffee is often treated as a commodity, especially in its raw form. This means that it is largely interchangeable with coffee from other suppliers. As a result, buyers have little incentive to pay higher prices to any supplier when they can easily switch to another. Thus, coffee market manufacturers have the liberty to shift between suppliers as they are not dependent on a single
5.3.3 THREAT OF SUBSTITUTES
There are comparatively higher number of substitutes associated with coffee and these substitutes can also match the efficiency of coffee. However, the market is experiencing competition from the other players operating across the global marketplace who are offering products of the same category. Herbal tea, green tea, and various other herbs, and spices-based beverages are used as alternatives for coffee. In addition, chicory root or various grain-based beverages also increase the competitive landscape. These substitutes often cater to consumers looking for caffeine-free or low-acid options, thus posing a considerable threat to traditional coffee products. However, the market is facing internal competition at the ingredient level across the region. The analysis of the above-mentioned factors identified that there are high chances of product substitutes available across the global coffee market due to the availability of varieties of products.
Hence, the threat of substitutes in the global coffee market is expected to be high.
5.3.4 BARGAINING POWER OF BUYERS
The bargaining power of buyers in the global coffee market is generally moderate, influenced by several factors within the industry. The market is characterized by a wide range of products, and buyers often have numerous options to choose from, contributing to their ability to negotiate favourable terms. The prevalence of online retail channels further empowers buyers, allowing them to compare prices and access reviews, influencing purchasing decisions. Brand loyalty is a significant factor that can either diminish or strengthen buyer bargaining power. The bargaining power includes the pressure consumers exert on manufacturers to offer high-quality products at low prices. Owing to the presence of established industry players in the market, the buyers have several choices, which also reduce switching costs, thus, increasing the bargaining power of buyers. Moreover, consumers usually tend to experiment with new products in the market and often change their preferences which increases their bargaining power.
Hence, the bargaining power of buyers in the global coffee market is expected to be moderate.
5.3.5 INTENSITY OF RIVALRY
The intensity of rivalry in the global coffee market is notably high, characterized by fierce competition among numerous established brands and a constant drive for innovation in terms of product quality, variety, and pricing. The growing demand for coffee among consumers is creating opportunities for the players to emphasize innovation and product quality to expand their customer base. Coffee is a commodity with relatively low product differentiation. While there are variations in taste, quality, and branding, the basic product remains similar across competitors. This encourages price competition and puts pressure on profit margins. Thus, manufacturers are focusing on reducing production costs to compete in the cut-throat market. They are also engaged in strategic expansions to strengthen their businesses across the region and survive in the market.
Hence, the intensity of rivalry in the global coffee market is expected to be high.
5.4 PREFERRED TYPE OF COFFEE ON THE BASIS OF ROASTING
In North America, mainly in the US, light roast coffee has seen a surge in popularity in recent years and is appreciated for its delicate flavors and higher acidity, often associated with specialty coffee culture. Medium-roasted coffee is also popular in North America, offering a balance between acidity and body, and is also favored by those seeking a more traditional coffee taste. Dark and extra dark roast coffee is still popular and has slightly declined in popularity compared to lighter roasts. However, they remain favored by consumers who prefer stronger, bolder flavors. South America is a major coffee-producing region and often prefers medium-roast coffee. As it highlights the natural flavors of the beans without overwhelming them with roasting notes. Dark and extra-dark roasts are also appreciated in South America, especially in countries such as Brazil and Colombia. They are often consumed in the form of espresso or strong black coffee. In the Middle East & Africa, mainly in countries such as Turkey and Ethiopia, dark and extra-dark roast coffees are popular. Turkish coffee is also known for its strong flavor and preparation method, is a notable example. The medium roast coffee is less common; however, it is also consumed in some of the parts of Africa, mainly those with a surging market for coffee. European countries such as Italy, Belgium, Switzerland, and France have a long-standing tradition of dark and extra-dark roast coffee consumption, mainly in the form of espresso. The bold and intense flavors are appreciated by many Europeans. The medium roast coffee is also enjoyed in Europe, especially in countries like Germany and the Nordic countries, where specialty coffee scenes have been flourishing. In many parts of Asia Pacific, including Japan and South Korea, medium roast coffee is preferred owing to its balanced flavor profile which grabs the attention of a wide range of consumers. Dark and extra-dark roasted coffee is less common than medium roast, dark and extra-dark roast coffee is still enjoyed in parts of Asia Pacific, mainly in countries with a strong coffee culture such as Australia and New Zealand.
5.5 CONSUMER BEHAVIOR ANALYSIS
5.5.1 PREMIUM VS ECONOMY/MASS ROASTED COFFEES
Based on premium vs economy/mass-roasted coffees, the consumer behavior associated with the procurement of such products is dependent on their purchasing power, and perceptions. Economy/mass-roasted coffee is preferred by consumers owing to affordability and convenience. The buying patterns of consumers are majorly influenced by price and availability rather than different flavor profiles or ethical concerns. Consumers consider coffee as a staple product and are opting for known brands or products that fit their budget without essentially examining the details associated with the method of production and sourcing. Moreover, premium coffee often exhibits a deeper appreciation among consumers owing to difficulties associated with production such as origin, roast profile, and ethical sourcing. Consumers may focus on quality over quantity, viewing coffee consumption as a sensory experience. For them, the procurement of premium coffee is not just regarding the intake of caffeine, it is about indulging in a moment of luxury and savouring the nuances of flavor. The preference for premium or economy/mass-roasted coffee is based on their income levels and awareness regarding the availability of exotic flavors in the premium price range. For instance, according to the National Coffee Association, in 2022, the US consumption of specialty coffee had touched an all-time high value, globally. In the meantime, overall sales of roasted coffee have touched the value of USD 192 billion in 2023, among which 52% of the value is generated owing to surging demand for premium coffee.
5.5.2 CHANGING LIFESTYLE
Coffee is the most consumed drink across the globe and is the second main traded commodity. Coffee is planted on approximately 10.3 million hectares globally and has a prime economic income above 25 million families. Coffee has a major role in the growth and development of the economic conditions of several emerging countries. In addition, the import & export of coffee account for a substantial part of their foreign exchange revenues. Conventionally, coffee plants are grown only for berries which are further processed by employing dry or wet techniques directly in the growing regions of the final raw product. The green coffee is the base for the preparation of a range of coffee products. Instant coffee is generally a soluble coffee or coffee powder that is prepared from the ground or roasted beans of coffee. The upsurge of urbanization followed by the changing lifestyle of the population across the
5.6 QUALITATIVE ANALYSIS OF CONSUMPTION PATTERN BY TIME OF THE DAY
5.6.1 MORNING
In the North American and European nations, coffee is one of the important parts of the morning schedule for many individuals. Their day often starts with a cup of freshly brewed coffee, either at home or purchased from cafes on the way to work. In these regions, coffee serves as a wake-up call, providing the much-needed caffeine boost to start their day-to-day activities. South American nations such as Colombia, and Brazil, share a similar morning coffee culture, with freshly brewed coffee being a staple during breakfast. Unlike, in Asia-Pacific, the morning coffee consumption patterns vary significantly. While countries such as South Korea, and Japan have a growing coffee culture, traditional tea continues to be the preferred morning beverage in several Asian countries. However, the increasing urban population and Western culture have led to a surge in the consumption of coffee, primarily among the urban and millennial demography.
5.6.2 AFTERNOON
The consumption pattern of coffee starts fluctuating across the regions as the day progresses. In North American and European regions, the afternoon witnesses a continuation of coffee intake, although at a slower rate as compared to the morning rush. People often indulge in a mid-afternoon coffee break to combat fatigue and stay productive. South America maintains its strong coffee culture throughout the day, with afternoon coffee breaks being a common social ritual. In countries such as Argentina and Uruguay, "merienda," a late afternoon snack accompanied by coffee, is a special tradition, fostering social connections and relaxation. In the Asia Pacific region, afternoon coffee consumption is gaining momentum, especially in urban centres where coffee shops abound. However, tea still dominates in many Asian countries during this time, with traditions like afternoon tea ceremonies being deeply ingrained in the culture.
5.6.3 EVENING:
Coffee consumption in North America and Europe tends to taper off, giving way to other beverages such as tea or alcoholic drinks. However, in some countries of Europe, particularly those with a strong café culture like Italy and France, espresso or cappuccino after dinner is a common practice. In South America, especially in countries including Brazil and Colombia, evening coffee consumption remains prevalent, often accompanied by desserts or pastries. Coffee plays a vital role in social gatherings and family gatherings, fostering a sense of warmth and hospitality. In the Asia Pacific region, evening coffee consumption varies widely across countries. While urban centres witness a growing trend of coffee consumption in the evening, traditional tea remains the preferred choice in many Asian househ
5.7 VOLUME/VALUE SALES OF TOP 10 MANUFACTURERS/BRANDS OPERATING GLOBALLY IN 2023
The value and volume sales of the major 10 companies in 2023, have been represented below:
FIGURE 22 VALUE SALES OF VITAL COMPANIES, 2023* (USD BILLION)
Source: ICO, MRFR Analysis
FIGURE 23 VOLUME SALES OF VITAL COMPANIES, 2022* (1000 MT)
Source: ICO, MRFR Analysis
5.8 PREFERRED COFFEE TYPE DURING COVID AND AFTER COVID
During the Covid-19 period, the consumption of regular coffee noticed major shifts. With lockdowns and restrictions limiting access to cafes and coffee shops, many people shifted to brewing their coffee at residence. This led to an increase in sales of coffee beans, ground coffee, and home brewing equipment. Additionally, with remote work becoming the norm for many, the ritual of brewing a cup of coffee at home became linked with the new daily routine. As the restrictions eased, there was a gradual return to coffee shops, but the habits formed during the pandemic persisted for many. Some consumers continued to prioritize homemade coffee for convenience and cost-effectiveness, while others relished the social aspect of returning to cafes. Hybrid models emerged, with individuals enjoying both the convenience of home-brewed coffee and the experience of visiting their favorite cafes occasionally. The consumption of flavored coffee experienced both shifts and continuity in consumer behavior during the COVID-19 pandemic. During the initial period, the imposition of lockdowns restricted social gatherings, and many consumers turned towards at-home brewing which led to an uptick in the buying of flavored coffee beans and syrups, as individuals focused on variety and novelty in their at-home coffee preparations. In addition, flavored coffee provided comfort and indulgence during a period of intensified stress and uncertainty. The familiar flavors offered a small pleasure amidst the challenges of the pandemic, contributing to its sustained popularity. Post-pandemic period, the consumption behavior of flavored coffee evolved, as many consumers started visiting cafes to enjoy their favorite flavor of coffee. Macchiato coffee consumption likely saw a shift during COVID-19 and may still be experiencing some after-effects. During COVID-19, the imposition of lockdowns and restrictions on eating out, people likely bought less Macchiato at cafes and coffee shops. As people stayed home more, there could have been a rise in buying Macchiato for home brewing or in ready-to-drink formats for convenience. With limited in-person shopping, online sales of Macchiato might have grown during the pandemic period. After the pandemic, consumers started to return to cafes and coffee shops, potentially increasing Macchiato purchases there. Even with a return to normalcy, the convenience of at-home Macchiato may still be popular. The ease of online shopping led to higher sales of Macchiato than pre-pandemic levels.
Mocha coffee is known for its blend of espresso, steamed milk, and chocolate, which likely saw consistent demand throughout and after the pandemic. The comforting and indulgent profile of mocha appealed to consumers seeking familiarity and a treat amidst uncertainty. Cappuccino, with its balanced mix of espresso, steamed milk, and foam, maintained its popularity. Its classic appeal and versatility made it a go-to choose for both traditionalists and those looking for a reliable caffeine fix. Latte is characterized by espresso and a generous amount of steamed milk and likely remained a staple for many coffee enthusiasts. Its creamy texture and customizable flavor options ensured its enduring appeal. Iced latte, offering the same creamy goodness as its hot counterpart but served over ice, likely experienced a surge in demand, especially during warmer months and as consumers embraced more refreshing options while prioritizing convenience. Espresso is the foundation of many coffee beverages and continues to be favored by espresso purists and those seeking a quick, intense caffeine boost. Its role as the base for various drinks ensured its enduring popularity. Decaf coffee is appreciated by individuals sensitive to caffeine or looking to reduce their intake, who may have seen steady consumption levels. Health-conscious consumers and those seeking a milder option likely contributed to its continued relevance. Cold brew coffee is known for its smooth, less acidic profile resulting from a longer brewing process, likely gaining traction during and after COVID-19. The convenience, refreshing taste, and perceived health benefits of cold brew coffee appealed to a wide range of consumers, particularly as they sought out at-home alternatives. Iced coffee is a simple yet refreshing concoction of chilled coffee served over ice, likely remained popular, especially as consumers sought convenient and refreshing options. Its versatility and ability to be customized with various flavors and add-ons ensured its widespread appeal.
Based on the above-mentioned analysis of the different types of coffee such as regular coffee, flavored coffee, Macchiato, mocha, cappuccino, latte, iced latte, espresso, decaf coffee, cold brew coffee, and iced coffee, it can be concluded that, the market as observed a little less growth during pandemic owing to the imposition of lockdown. However, during the pandemic, consumer started preparing their coffee at home, among them regular coffee considered more preferred choice among the different types of coffee. Post-pandemic consumers shifted to their normal life and started visiting their favorite cafes for the preferred coffee options.
5.9 NEW BRAND OPENING AND CLOSURE
The global coffee market is highly inclined to dynamics that suddenly create a flourishing market for a few brands, and it also can completely shut down a particular brand. The opening and closing of brands depend on consumers' preferences, safety, environmental sustainability, regulations, and various other factors. Brands must constantly adapt to changing consumer preferences. Understanding the wants and needs of the consumers, and aligning the products and services, accordingly, is very important for the success of the brand. Ensuring product safety is considered a paramount factor, brands that fail to meet safety standards risk damaging their reputation and losing consumer trust, which can ultimately lead to closure. In addition, Brands must adhere to local, national, and international laws governing their industry to avoid legal implications that could lead to closure. Consistently delivering high-quality products or services is essential for building a strong brand reputation and fostering customer loyalty. Continuous innovation, whether in product development, marketing strategies, or customer experience, is very important for staying relevant and competitive in the market. Keeping a pulse on market trends and staying ahead of the curve is essential for brand survival. Brands that fail to anticipate or respond to shifts in consumer behavior or market dynamics may struggle to maintain relevance. Sound financial management is essential for the sustainability of any brand, brands that face financial difficulties or mismanagement may be forced to close their doors. A strong brand reputation takes years to build but can be quickly tarnished by negative publicity or scandal. Brands must proactively manage their reputation and address any issues promptly to maintain consumer trust. Brands operate within a competitive landscape where they must differentiate themselves from rivals. Keeping an eye on competitors and strategically positioning the brand is crucial for long-term success. The list of brands associated with opening closing and acquisition has been represented below:
Sr. No. Launch Closed/Acquired
1. Brew Haven Chock full o' Nuts The Coffee Bean & Tea Leaf
2. Artisan Roast Co. Eight O’ Clock Coffee Caribou Coffee
3. Urban Grind Hills Bros. Tully's Coffee
4. Mountain Brew MJB Bustelo
5. Café Luxe Nestlé Taster's Choice UCC Coffee
6. Stanza Coffee Schafer Coffee Cafe Bustelo
7. Black Rifle Coffee Company The Maxwell House Hag Peet's Coffee & Tea
8. Aroma Waldo's Coffee Seattle's Best Coffee
9. Black Sheep Coffee Nescafé Green Mountain Coffee Roasters
10. Strauss Coffee Dunkin' Brands
11. Acme Coffee Roasting Eight O’ Clock Coffee
12. Sara Lee Folgers
13. Maxwell House
14. Lavazza
15. Illycaffè
16. Jacobs Douwe Egberts
5.10 DEMAND ANALYSIS OF COFFEE AND COFFEE MACHINES
The demand analysis of coffee and coffee machines across the globe is influenced by various factors such as cultural preferences, economic conditions, technological advancements, and shifting consumer Behaviors. The consumption pattern of coffee varies greatly across various regions and cultures. For instance, in several European nations such as Italy and France, espresso-based drinks are popular, while in the US, specialty coffee and gourmet blends have gained significant traction among consumers. In addition, economic factors play a crucial role in determining the demand for coffee and coffee machines. Rising disposable incomes in emerging markets have led to increased spending on premium coffee products and home brewing equipment. Conversely, economic downturns may dampen demand as consumers prioritize essential expenses over luxury items. The advancement in coffee machine technology, such as pod-based systems, programmable features, and integrated smart capabilities, influence consumer preferences and drive demand. Consumers often seek convenience and customization, leading to a growing demand for user-friendly and innovative coffee machines. Moreover, the surge in awareness regarding health and wellness among consumers has led to a surge in demand for specialty coffee varieties such as organic, fair trade, and single-origin options. Moreover, changing lifestyles, including remote work arrangements and increased emphasis on at-home experiences, have fuelled the demand for coffee machines as more individuals seek cafe-quality beverages in the comfort of their homes. Moreover, the proliferation of online shopping platforms has facilitated greater access to a wide range of coffee products, driving demand on a global scale. For instance, Maxwell House introduced new zero-waste single-serve coffee pods that reflect the commitment to environmental sustainability. Nestlé Canada and Starbucks introduced coffee capsules, which are prepared by using the proprietary coffee technology system of Nespresso.
Since the outbreak of COVID-19, many offices across the globe have shifted their working style to the work-from-home model and since March 2019, many global companies such as American Express, Amazon, Citigroup, Goldman Sachs, Google, JP Morgan, BNY Mellon, are shifting back to the work from office or hybrid work model and the trend is expected to continue in the coming years. Coffee consumption during office breaks and during the commute to the workplace is a common scenario in the pre-covid era and is slowly gaining its pre-covid position which in turn drives the sales of coffee machines across the globe in the forecast period. Rising consumer demand for innovative and convenient products such as flavored coffee capsules, high-grade coffee products, easy-to-carry mini coffee makers in cars, tea and coffee combined makers, less space occupying foldable coffee machines, and functional beverages is encouraging coffee machine manufacturers to introduce innovative products. Presently, capsule coffee machine manufacturers offer machines compatible with their coffee capsules, which limits the product choice for the customers. For instance, Nescafé Dolce Gusto machines are compatible with Nestlé capsules only. Hence, the launch of capsule coffee machines compatible with coffee pods of any brand is expected to create lucrative opportunities in the market as customers can use various coffee capsule brands in the machine. Therefore, the launch of innovative coffee products and machines is expected to pave the way for new growth avenues for the players operating in the global coffee machines market.
FIGURE 24 GLOBAL COFFEE MACHINES MARKET FORECAST, 2024-2032
Source: Industry Expert, Secondary Research, and MRFR Analysis
.
6 GLOBAL COFFEE MARKET, BY TYPE
6.1 INTRODUCTION
Based on type, the global coffee market has been segmented into Arabica, Robusta, and others. The Arabica segment dominated the market with a value of USD 239.39 billion in 2023 and is expected to reach USD 311.07 billion by 2032. The Arabica segment accounted for the largest market share of 60.97% in 2023 and is likely to register a CAGR of 2.96% during the projected period. Whereas the Robusta segment will likely register the highest CAGR of 2.13% during the projected period.
FIGURE 25 GLOBAL COFFEE MARKET, BY TYPE, SEGMENT ATTRACTIVENESS ANALYSIS
Source: MRFR Analysis
TABLE 2 GLOBAL COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION)
Type 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Arabica XX XX XX XX XX XX XX XX XX%
Robusta XX XX XX XX XX XX XX XX XX%
Others XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
h: Historic, b: Base, p: Predicted/forecasted
FIGURE 26 GLOBAL COFFEE MARKET, BY TYPE, 2023 (% SHARE)
Source: MRFR Analysis
6.2 ARABICA
Due to extensive customer desire, the Arabica section of the coffee business plays an important role. Arabica coffee, recognized for its smooth flavor, fragrant depth, and low stimulant content, attracts to a wide range of coffee drinkers, from informal to enthusiasts. The growing need for Arabica beans in recent years has had a significant influence on consumer preferences internationally, impacting the general trends of the global coffee market.
In recent years, sustainability has emerged as a significant focal area in the coffee business, with the Arabica sector leading the way in sustainability measures. Recognizing the benefits of environmental preservation and accountability to society, several coffee corporations and producers actively promote responsible purchasing procedures. Arabica agriculture, which frequently involves smallholder farmers in places such as Latin America, Africa, and Asia, lends itself nicely to sustainable agricultural techniques. Fairtrade certification, organic farming, shade-grown cultivation, and biodiversity protection are all frequent initiatives linked with Arabica production, demonstrating the segment's dedication to responsible resource stewardship. The dominance of the Arabica category in the global coffee market has important economic repercussions, particularly for coffee-producing countries. Many poor nations rely largely on coffee exports for income and economic growth, with Arabica accounting for a sizable share of total coffee production. As a result, the prosperity and security in the Arabica sector have a direct influence on the financial security of millions of coffee suppliers, including growers, cooperatives as well as suppliers, and dealers.
Despite its dominance, the Arabica category confronts several problems and uncertainties that affect its position in the global coffee industry. Global warming poses a severe danger to Arabica agriculture since increasing temperatures and irregular weather patterns reduce coffee output and quality. Furthermore, shifting market conditions, fluctuating tastes among consumers, and rivalry from other drinks provide continual difficulties for Arabica growers and stakeholders, demanding flexibility, and creativity to remain successful in the business.
TABLE 3 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY ARABICA 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
6.3 ROBUSTA
The Robusta sector of the coffee industry is critical in shaping global coffee dynamics. Robusta coffee, derived from the Coffea canephore plant, is known for its robust flavor profile, which includes a harsher, more bitter taste and a greater caffeine concentration than Arabica. Although the Robusta variety lacks the subtle aromas of Arabica, its unique taste or adaptability render it a popular ingredient in a variety of coffee blends and goods, notably shot mixes and instant coffee formulas. Robust coffee is economically significant, especially in coffee-producing countries.
Unlike Arabica, Robusta trees are hardier and more immune to coffee pests and diseases, making them simpler and less expensive to farm, particularly in places with poor conditions for cultivation. As a result, Robusta production is frequently a critical source of income and livelihood for farmers in these areas, helping to ensure the economic stability and development of coffee-producing communities. In the global coffee market, the Robusta sector is critical to preserving price stability and providing market access to a larger customer base. Robusta coffee is less expensive and easier to find than Arabica coffee due to lower costs of cultivation and higher stimulant happy, appealing to customers having a wide range of tastes and price restrictions.
Robusta's affordability makes it an essential component in many coffee blends, particularly those aimed at price-sensitive markets and mass-market consumption. Robusta's particular flavor character and increased caffeine level render it a crucial factor in coffee blend structure, giving depth, body, or crema to cappuccino blends while also improving the overall taste characteristics of certain coffee goods. Furthermore, Robusta's contribution to coffee blends enables greater variety and customization, appealing to a wider range of taste preferences and market sectors. Its incorporation in espresso blends, for example, is critical for creating the optimum balance of taste, fragrance, and texture sought by espresso enthusiasts throughout the world.
TABLE 4 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY ROBUSTA, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
6.4 OTHERS
Beyond the well-known Arabica and Robusta kinds, the "Others" section includes a wide range of specialty and exotic coffee varieties that play an important role in fostering innovation and market differentiation in the worldwide coffee business. These lesser-known cultivars, which include Typica, Bourbon, Gesha, and Pacamara, among others, are renowned for their different taste profiles, uncommon growth circumstances, and regional traits. While they may make up a lesser fraction of the overall coffee industry, specialty, and exotic kinds help to elevate coffee offerings, appealing to discriminating consumers looking for superior quality and sensory experiences.
The Others sector includes niche markets and micro-lot productions tailored to certain customer preferences and market categories. These specialty coffee varietals are frequently sourced from single estates, micro-regions, or processing procedures, resulting in small volumes of high-quality beans with distinct flavor subtleties. Micro-lot products, such as those with uncommon varietals or experimental processing processes, fetch high prices in specialty coffee markets, attracting coffee aficionados, enthusiasts, and specialty cafés looking for unique and exclusive options. The Other's part honors the world's vast range of coffee-growing areas, each with its own set of climatic variables, soil compositions, and elevation levels that impact coffee bean taste
TABLE 5 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY OTHERS, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
7 GLOBAL COFFEE MARKET, BY PRODUCT
7.1 INTRODUCTION
FIGURE 27 GLOBAL COFFEE MARKET, BY PRODUCT, SEGMENT ATTRACTIVENESS ANALYSIS
FIGURE 28 BASED ON THE PRODUCT, THE GLOBAL COFFEE MARKET HAS BEEN SEGMENTED INTO WHOLE BEAN, GROUND, INSTANT, AND PODS & CAPSULES. THE GROUND SEGMENT WAS VALUED AT USD 124.64 BILLION IN 2023 AND IS EXPECTED TO ATTAIN THE VALUE OF USD 159.10 BILLION BY 2032 WITH A CAGR OF 2.76% FROM 2024 TO 2032. WHEREAS THE PODS & CAPSULES SEGMENT WILL LIKELY REGISTER A CAGR OF 2.37% DURING THE PROJECTED PERIOD.
Source: MRFR Analysis
TABLE 6 GLOBAL COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION)
Product 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Whole Bean XX XX XX XX XX XX XX XX XX%
Ground XX XX XX XX XX XX XX XX XX%
Instant XX XX XX XX XX XX XX XX XX%
Pods & Capsules XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
FIGURE 29 GLOBAL COFFEE MARKET, BY PRODUCT, 2023 (% SHARE)
Source: MRFR Analysis
7.2 WHOLE BEAN
The Whole Bean segment of the coffee industry has a considerable impact on global coffee dynamics, owing to its emphasis on quality and freshness. Whole bean coffee preserves its taste and fragrance more efficiently than pre-ground coffee because of the lower surface area exposed to air and light. This preservation of freshness guarantees that customers may enjoy a superior coffee experience, with bright tastes and aromatic complexity, boosting demand for whole bean products in both the retail and specialty coffee industries.
Whole-bean coffee gives consumers more flexibility and control over their coffee brewing process. When buying beans in their entirety, customers can pick their favorite grind size and boiling technique, such as pour-over, French the press, coffee, and cold brew. This adaptability enables coffee fans to customize their brewing conditions to extract the best tastes from their beans, resulting in a unique coffee experience based on individual preferences. As a result, the Whole Bean sector appeals to discriminating customers seeking greater control and customization in their coffee intake. The Whole Bean category is critical for fostering premiumization and development in the specialty coffee industry. Specialty coffee roasters and sellers frequently prioritize whole bean offers, acquiring high-quality beans from specialty coffee farms and micro-lots all over the world. These premium beans attract higher costs and appeal to discriminating consumers seeking great quality and distinct flavor characteristics. As demand for specialty coffee grows, driven by consumer interest in artisanal workmanship and one-of-a-kind coffee experiences, the Whole Bean sector emerges as a crucial driver of growth and innovation in the global coffee industry. The entire bean consumption of coffee supports the espresso industry's environmental and conservation programs. Purchasing whole beans reduces the amount of packaging wastage related to single-serve coffee capsules or pre-ground coffee bags. Furthermore, whole bean goods frequently have certifications like Fair Trade, Organic, or Rainforest Alliance, demonstrating a commitment to ethical sourcing and environmental sustainability. As customers grow more aware of the environmental effect of their shopping decisions, the Whole Bean sector emerges as a sustainable option that appeals to eco-conscious consumers.
TABLE 7 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY WHOLE BEAN, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
7.3 GROUND
Ground Coffee is a key component in the worldwide coffee industry, because of its unsurpassed ease and accessibility. Ground coffee removes the need for coffee grinding equipment, giving customers a quick and easy brewing experience. This convenience appeals to a diverse range of coffee drinkers, from busy professionals to casual customers looking for a quick caffeine dose. Ground coffee's availability expands beyond home brewing to business contexts, hospitality places, and on-the-go consumption, making it a common sight in daily life across the world.
Ground coffee's mass market popularity originates from its low price and widespread availability in numerous retail channels. Ground coffee products are packaged in handy formats such as pre-ground coffee bags, pods, or capsules, making them ideal for budget-conscious consumers and price-sensitive markets. Because of its low cost, coffee that is ground is an affordable alternative for an array of consumers, especially pupils, parents, and those looking for value-driven coffee choices that do not sacrifice flavor and quality. The Ground Coffee category fosters brand diversification and innovation in the coffee market, providing a varied range of taste profiles, roast degrees, and packaging styles to meet a variety of customer preferences. Coffee makers are always innovating with flavored ground coffee varieties, specialty blends, and single-origin products to differentiate their brands and grab market share.
TABLE 8 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY GROUND, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
7.4 INSTANT
The rapid Coffee category is a transformational force in the global coffee business, propelled by its unprecedented convenience and rapid enjoyment. Instant coffee removes the need for brewing equipment and time-consuming preparation, giving customers a quick and convenient way to fulfill their coffee desires. This ease-of-use appeals to occupied people, tourists, and on-the-go customers who want a quick caffeine to hit without sacrificing taste or value. Instant coffee's mass market popularity stems from its low price and ubiquitous availability across several retail channels.
The instant coffee products are packed in handy forms like jars, packets, or single-serve sticks, making them ideal for budget-conscious consumers and markets with limited resources. Because of its ease of use, instant coffee is a popular choice in both established and emerging economies, reaching customers in cities, rural regions, and distant locations where access to freshly made coffee is restricted. The instant coffee category influences worldwide consumption patterns, influencing consumer preferences and market dynamics across geographies. In nations with established coffee cultures, such as Europe and North America, instant coffee is a simple choice for short coffee fixes, supplementing conventional brewed coffee consumption. In contrast, in emerging economies such as Asia and Latin America, the price and convenience of instant coffee have spurred its quick acceptance, resulting in considerable market expansion and penetration. Despite its mass market appeal, instant coffee continues to change via innovation and product development, providing customers with a wide choice of alternatives to fit their tastes and GLOBAL COFFEE MARKET estimates & Forecast, by Instant, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
7.5 PODS & CAPSULES
The Pods & Capsules category has emerged as a key driver in the global coffee industry, redefining convenience for modern customers. These single-serve coffee solutions provide unsurpassed convenience, removing the need for coffee grinding, measuring, and brewing equipment. With the touch of a button, users may have a freshly brewed cup of coffee, espresso, or specialty beverage in seconds, making Pods & Capsules a popular choice for busy individuals, professionals, and homes looking for convenience without sacrificing quality.
Pods and capsules reflect a pricing trend in the coffee industry, allowing customers to enjoy excellent coffee mixes and specialized beverages in handy single-serve packaging. Coffee makers and roasters make significant investments in acquiring quality Arabica beans, specialized blends, and certified sustainable coffee types to produce Pods & Capsules with great taste and flavor consistency. This emphasis on quality assurance and premium offer appeals to discriminating customers seeking upgraded coffee experiences and gourmet delight. The Pods & Capsules market provides unrivalled diversity and customization choices, catering to a wide range of customer tastes and taste profiles. Coffee makers create Pods & Capsules with a variety of bean combinations, roast degrees, taste identities, and specialty drinks, allowing customers to personalize their coffee taste. From traditional espresso blends to flavored coffees, decaffeinated alternatives, and seasonal variants, Pods & Capsules cater to every taste, increasing customer choice and enjoyment.
TABLE 9 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY PODS & CAPSULES, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
8 GLOBAL COFFEE MARKET, BY CATEGORY
8.1 INTRODUCTION
Based on the category, the global coffee market has been bifurcated into organic and regular. The regular segment accounted for the 92.52% share of the coffee market in 2023 whereas organic segment is expected to witness the highest growth at a CAGR of 3.66% during the forecast period.
FIGURE 30 GLOBAL COFFEE MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS
Source: MRFR Analysis
TABLE 10 GLOBAL COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION)
Category 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Organic XX XX XX XX XX XX XX XX XX%
Regular XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
FIGURE 31 GLOBAL COFFEE MARKET, BY CATEGORY, 2023 (% SHARE)
Source: MRFR Analysis
8.2 ORGANIC
The organic sector is growing as a driving force in the worldwide coffee industry, thanks to increased customer preference for organic and environmentally friendly commodities. As people grow more aware of the significance of wellness, the environment, and moral purchasing, they are seeking organic alternatives free of synthetic pesticides, fertilizer products, and pollutants. The move toward coffee that is organic mirrors a larger trend of conscious materialism, in which people prioritize items that represent what they believe about health, sustainability, and social accountability.
Organic coffee production emphasizes sustainable development and preservation measures, which makes it an increasingly common option among ecologically conscious buyers. Organic farming practices encourage healthy soil, the environment, and ecological equilibrium by reducing the use of artificial pesticides and herbicides. Furthermore, organic coffee farms frequently use agroforestry techniques, shade-grown growing, and organic waste management strategies to reduce environmental impact and protect natural ecosystems. This dedication to environmental sustainability appeals to consumers looking for eco-friendly items that help to conserve biodiversity and prevent climate change.
Organic coffee is valued for its health advantages and quality guarantee, attracting customers who value natural, nutritious goods. Organic coffee preserves its purity and integrity by eliminating synthetic pesticides and chemical additions, allowing customers to enjoy a clean, uncontaminated coffee experience. Furthermore, organic agricultural procedures improve soil fertility and nutrient absorption, hence increasing the nutritional value and taste complexity of organic coffee beans. This emphasis on health benefits and quality assurance differentiates organic coffee as a luxury product in the market, fetching higher pricing and more consumer loyalty.
TABLE 11 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY ORGANIC, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
8.3 REGULAR
The Regular Coffee category is a key pillar of the global coffee industry, reflecting the typical, everyday coffee consumption habits that millions of people throughout the world follow. Regular Coffee is differentiated by its simplicity, affordability, and routine, and encompasses a wide range of coffee products such as traditional drip espresso, filter beverages, and instant coffee, amongst others. This category serves to customers of all demographics and tastes by offering a familiar and soothing beverage option for everyday use. Regular coffee has broad mainstream commercial appeal, appealing to a diversified customer base from all areas, ethnicities, and socioeconomic levels.
Regular Coffee products may be found in supermarkets, convenience stores, cafés, and vending machines around the country, guaranteeing extensive accessibility and customer reach. Regular Caffeine is a popular beverage option for millions of people throughout the world, indicating its role as an essential commodity and interpersonal lubricant in everyday life. Despite its simplicity, the Regular Coffee category provides flexibility and customization choices to meet different tastes and taste profiles. Customers may personalize the espresso taste according to their preferences by choosing from an array of roast degrees, taste identities, and
TABLE 12 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY REGULAR, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
9 GLOBAL COFFEE MARKET, BY ROAST TYPE
9.1 INTRODUCTION
Based on the roast type, the global coffee market has been bifurcated into light roast, medium roast, medium-dark roast, and dark roast. The medium roast segment was valued at USD 264.40 billion in 2023 and is expected to attain the value of USD 339.67 billion by 2032 with a CAGR of 2.85% from 2024 to 2032. Whereas the medium-dark roast segment will likely register a CAGR of 1.72% during the projected period.
FIGURE 32 GLOBAL COFFEE MARKET, BY ROAST TYPE, SEGMENT ATTRACTIVENESS ANALYSIS
Source: MRFR Analysis
TABLE 13 GLOBAL COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION)
Roast Type 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Light Roast XX XX XX XX XX XX XX XX XX%
Medium Roast XX XX XX XX XX XX XX XX XX%
Medium-Dark Roast XX XX XX XX XX XX XX XX XX%
Dark Roast XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
FIGURE 33 GLOBAL COFFEE MARKET, BY ROAST TYPE, 2023 (% SHARE)
Source: MRFR Analysis
9.2 LIGHT ROAST
The Light Roast sector is a shining example of creativity and refinement in the worldwide coffee market, which is driving the emergence of unique coffee culture. Light roast coffee, known for its lively acidity, subtle tastes, and strong fruitiness, has grown in favor of discriminating customers looking for a more nuanced and complex coffee experience. This category has sparked a movement in consumer tastes toward thinner, brighter tastes, contradicting conventional wisdom about roasting coffee and consumption. Light roast coffee emphasizes the core features of coffee beans and their terroir, showcasing the various tastes and fragrances related to specific coffee-growing locales.
Lightly roasted coffee preserves the inherent attributes of the beans through delicate roasting, allowing customers to discover the diverse flavor profiles connected with different coffee origins, such as flowery overtones from Ethiopian coffees or zesty overtones from the Central American kinds. This emphasis on origin characteristics deepens and authenticates the coffee-drinking experience, increasing consumer appreciation for the variety of coffee tastes available throughout the world. Quality workmanship and accuracy are trademarks of the Light Roast sector, in which roasters precisely regulate the roasting procedure in order in order to display the beans' subtle subtleties. To attain the right combination of acidity, sweetness, and complexity, light-roasting coffee must be
TABLE 14 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY LIGHT ROAST, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
9.3 MEDIUM ROAST
The medium roast segment is an essential component of the worldwide coffee business, with a diversified flavor composition that caters to a wide spectrum of buyers. Medium roast coffee's balanced taste profile makes it an approachable and popular choice for coffee connoisseurs looking for a well-rounded and enjoyable coffee experience. Medium-roasted coffee is popular among consumers as well as the marketplace, owing its popularity and adaptability in responding for a variety of tastes. Medium roast coffee's balanced taste profile and moderate roast level appeal to both casual coffee users and aficionados, making it a popular choice for daily consumption.
Medium roast coffee, whether consumed black or with milk and sugar, provides a pleasant and familiar coffee experience that appeals to customers from many cultures and locations. The Medium Roast market values consistency and reliability, with roasters prioritizing precision and control to generate consistent taste characteristics batch after batch. Medium roast coffees are roasted within a defined color and temperature range, allowing roasters to retain consistency in flavor, fragrance, and quality. This uniformity fosters trust in customers, guaranteeing that every mug of moderate roast espresso has the balanced and pleasant taste they have grown to anticipate, creating loyalty to the company and frequent purchases. Medium roast coffee's tolerance to different brewing techniques increases its market appeal and flexibility. Medium roast coffee, either made as drip coffee, French press, or espresso, dependably provides a harmonious and tasty drink that supports a variety of brew methods. This adaptability enables customers to take pleasure in medium-roasted coffee using their favorite boiling technique, whether it is a powerful and robust cappuccino shot or a smooth and quiet drip coffee brewing.
TABLE 15 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY MEDIUM ROAST, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
9.4 MEDIUM-DARK ROAST
The Medium-Dark Roast sector has a considerable impact on the worldwide coffee industry, providing a harmonic balance of complexity and depth of taste. Medium-dark roasted coffee strikes a delicate equilibrium that combines the delicate flavors of lighter roasts and the rich, caramelized undertones of darker roasts. This diverse taste character attracts a wide spectrum of coffee aficionados, giving medium-dark coffee with roasting an increasingly common choice amongst regular customers and connoisseurs wanting extra complexity and depth inside the cup.
Medium-dark roast coffee is renowned for its powerful flavor and fragrance, which arise from the beans' extended roasting to generate caramelization and bittersweet undertones. The longer roasting process provides rich, chocolaty overtones, as well as traces of roasted nuts and spices, resulting in a full-bodied and pleasant coffee taste. Medium-dark roast coffee's powerful taste profile renders it ideal for brewing techniques that emphasize its depth of flavor, such as espresso, French the press, or cold brew, enabling customers to enjoy a bold yet tasty cup of coffee. Medium-dark roasted espresso is popular among consumers as well as the marketplace, owing to its widespread popularity and adaptability in responding to a variety of tastes. Medium-dark roasted coffee's balancing taste composition and assertive characteristics appeal to customers looking for a fulfilling and powerful coffee taste with the extreme bitterness or vinegar linked to heavier roasts. This popularity has spurred the rise of the medium-dark roast sector, resulting in market expansion and innovation across the worldwide coffee industry. Medium-dark roast coffee is versatile in terms of brewing methods, allowing customers to enjoy its powerful tastes and rich fragrances in their favored coffee recipes. Medium-dark roast coffee fits well to a variety of brewing procedures, including espresso for a concentrated and strong shot, drip coffee for an even and well-rounded cup, as well as cold brew for an invigorating and robust beverage. This variety broadens customer options and pleasure, ensuring that medium-dark roast coffee remains a diverse and popular alternative in the worldwide coffee industry.
TABLE 16 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY MEDIUM-DARK ROAST, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
9.5 DARK ROAST
The Dark Roast sector has a considerable impact on the worldwide coffee industry, attracting customers with its robust and powerful flavor profile. Dark roast coffee is roasted for an extended period, resulting in profound caramelization of sugars and oils inside the beans, giving it powerful, smokey, and bittersweet characteristics. This rich taste profile attracts coffee consumers looking for a powerful but robust brew, giving dark-roasted coffee a popular option among people who appreciate a hearty and gratifying coffee taste. Dark roast coffee has a broad global appeal and consumer preference, indicating its enduring popularity among coffee drinkers worldwide. Dark-roasted coffee has long been an espresso option throughout Europe and the Americas, admired for its robust taste, fragrant richness, and soothing warmth.
Dark roast coffee, whether sipped as espresso in Italy, prepared as French roast in France or appreciated as Turkish coffee in the Middle East, has cultural importance as a treasured beverage that crosses geographical boundaries and cultural barriers. Dark roast coffee's robust flavor and adaptability make it suitable for a variety of brewing methods and coffee dishes. Dark-roasted coffee may be made in a variety of ways, including cappuccino for a concentrated and strong shot, drip coffee providing a robust rich cup, and cold water for a smooth and velvety drink. Its robust taste profile is well-suited to milk and sugar, making it a popular choice for specialty coffee beverages like lattes, cappuccinos, and mochas, increasing its flexibility and market appeal. Dark roast coffee is culturally significant and traditional across numerous civilizations, serving as not only simply a beverage but also an emblem of the hospitality industry, custom, and social ritual. Dark roast coffee develops relationships and improves social bonds, whether it is shared at family gatherings, given to guests as a welcome gift, or consumed as part of religious or ceremonial rites. Its rich perfume, powerful taste, and soothing warmth elicit sentiments of comfort, nostalgia, and companionship, contributing to the social fiber of communities and perpetuating centuries-old traditions.
TABLE 17 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY DARK ROAST, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
10 GLOBAL COFFEE MARKET, BY PRICE RANGE
10.1 INTRODUCTION
Based on the price range, the global coffee market has been bifurcated into economy/mass and premium. The economy/mass segment was valued at USD 306.85 billion in 2023 and is expected to attain the value of USD 392.36 billion by 2032 with a CAGR of 2.82% from 2024 to 2032.
FIGURE 34 GLOBAL COFFEE MARKET, BY PRICE RANGE, SEGMENT ATTRACTIVENESS ANALYSIS
Source: MRFR Analysis
TABLE 18 GLOBAL COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION)
Price Range 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Economy/Mass XX XX XX XX XX XX XX XX XX%
Premium XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
FIGURE 35 GLOBAL COFFEE MARKET, BY PRICE RANGE, 2023 (% SHARE)
Source: MRFR Analysis
10.2 ECONOMY/MASS
The Economy/Mass sector is a driving force in the global coffee industry, providing economical options to a diverse variety of customers. Economy/Mass coffee products appeal to cost-conscious consumers who value price and convenience in their coffee selections. These items are widely available in supermarkets, convenience shops, and online platforms, making them accessible to customers of all demographics and financial levels. Economy/Mass coffee appeals to a wide range of customers looking for a quick and affordable coffee choice for everyday usage. Whether it is instant coffee, pre-ground coffee, or coffee pods, Economy/Mass coffee products provide simplicity, consistency, and affordability, making them a staple beverage option for millions worldwide. This mass market appeal generates enormous consumption numbers and market penetration, establishing Economy/Mass coffee as a dominating participant in the worldwide coffee industry.
The Economy/Mass category meets mass consumer demands through bulk manufacturing and distribution methods. Coffee producers and suppliers use economies of scale to create huge quantities of Economy/Mass coffee products efficiently, lowering production costs and increasing profits. Furthermore, sophisticated distribution networks guarantee that these items are widely available in retail outlets, supermarkets, petrol stations, and vending machines, reaching customers in urban, rural, and remote regions. Despite their price, Economy/Mass coffee brands frequently maintain high brand loyalty and trust among customers. Consumers gravitate toward recognizable names that they connect with dependability and affordability, resulting in repeat purchases and brand loyalty. The Economy/Mass category fosters growth and broad appeal in the coffee business, grabbing shares in both created and new markets throughout the globe. Both coffee consumption grows across areas and cultures, Economy/Mass coffee products offer both an entrance point for new coffee users and a go-to option for current customers. Furthermore, the segment's affordability and accessibility make it ideal for foreign markets, where price sensitivity and customer tastes differ, resulting in worldwide market development and expansion potential.
TABLE 19 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY ECONOMY/MASS, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
10.3 PREMIUM
The Premium sector is a driving force in the worldwide coffee business, providing exclusiveness and unsurpassed quality to discriminating consumers. Premium coffee products are distinguished by a concentration on specialty-grade beans, artisanal roasting processes, and distinctive taste profiles. They appeal to consumers who value quality, artistry, and the pursuit of memorable coffee experiences. This emphasis on excellence and exclusivity increases the coffee-drinking experience, attracting aficionados and enthusiasts seeking the best coffee products available. Premium coffee demonstrates artisan expertise as well as care for quality through the entire manufacturing process, from bean selection to roasted and brew. Coffee manufacturers and roasters work with farmers to secure high-quality Arabica beans from famous coffee-growing locations, resulting in ideal taste complexity and consistency.
Roasting artists skillfully roast the beans in tiny batches, carefully monitoring temperature profiles and development periods to maximize their potential, yielding coffees with subtle tastes, lively fragrances, and remarkable balance. Premium coffee provides a wide range of taste profiles and sensory experiences that represent the distinct features of each coffee origin and cultivar. From
TABLE 20 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY PREMIUM, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
11 GLOBAL COFFEE MARKET, BY END USER
11.1 INTRODUCTION
Based on the end user, the global coffee market has been bifurcated into residential/retail, and commercial/HoReCa. The commercial/HoReCa segment dominated the market with a value of USD 224.74 billion in 2023 and is expected to reach USD 272.39 billion by 2032. Whereas the residential/retail segment will likely register a CAGR of 3.18% during the projected period.
FIGURE 36 GLOBAL COFFEE MARKET, BY END USER, SEGMENT ATTRACTIVENESS ANALYSIS
Source: MRFR Analysis
TABLE 21 GLOBAL COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION)
End User 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Residential/Retail XX XX XX XX XX XX XX XX XX%
Commercial/HoReCa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
FIGURE 37 GLOBAL COFFEE MARKET, BY END USER, 2023 (% SHARE)
Source: MRFR Analysis
11.2 RESIDENTIAL/RETAIL
The Residential/Retail coffee market fosters a brewing revolution by allowing customers to drink cafe-quality coffee in the comfort of their own homes. With the rise of specialty coffee cultures and an increased focus on quality and customization, more people are opting to brew their coffee instead of depending only on cafés or coffee houses. This tendency has increased the need for excellent coffee beans, brewing equipment, and devices, resulting in both growth and creativity in the Residential/Retail category. The Residential/Retail category caters to discriminating customers who seek specialty beans and mixes to offer unique coffee experiences. Coffee enthusiasts are becoming more interested in single-origin coffees, specialty combinations, and artisanal roasts that highlight the flavors and features of different espresso-growing regions. This desire for luxury and specialty coffee items supports sales in the Residential/Retail category, with customers eager to make investments in high-quality beans and equipment for brewing to recreate the café experience at home.
The Residential/Retail coffee market benefits from the expansion of e-commerce platforms, which offer customers easy access to a diverse range of coffee goods and accessories. Online vendors sell a wide variety of coffee beans, coffee grinds, brew machinery, and devices, allowing customers to explore, compare, and buy items from the convenience of their homes. This accessibility
TABLE 22 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY RESIDENTIAL/RETAIL, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
11.3 COMMERCIAL/HORECA
The Commercial/HoReCa (Hotel/Restaurant/Café) coffee segment has a significant influence on the global coffee industry since it smoothly integrates with the hotel restaurant and culinary sectors. Coffee is a frequent offering in eateries, lodging establishments, cafés, and many other food outlets, where it is supplied to visitors, and consumers as a component of the eating or leisure experiences. This combination maintains an ongoing need for coffee and other products in the Commercial/HoReCa segment, which drives industry expansion and consumption trends globally. The Commercial/HoReCa category prioritizes premiumization and specialty coffee products to appeal to discriminating customers seeking improved coffee experiences. To stand out and attract coffee lovers, upscale hotels, gourmet restaurants, and specialty cafés offer unique coffee menus, single origin offers, and artisanal brews. This emphasis on quality and innovation generates demand for premium coffee beans, specialist brewing equipment, and expert baristas in the Commercial/HoReCa category, ultimately improving the whole coffee experience for guests and consumers.
The Commercial/HoReCa coffee industry relies on branding alliances and collaborations that combine the capabilities and assets of coffee farmers, roasters, and tourism operators. Coffee firms work with eateries, hotels, and cafés to create unique blends, trademark beverages, and personalized coffee programs based on their company's image and customer needs. These relationships
TABLE 23 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY COMMERCIAL/HORECA, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
12 GLOBAL COFFEE MARKET, BY CAFFEINE PRESENCE
12.1 INTRODUCTION
Based on the caffeine presence, the global coffee market has been bifurcated into decaffeinated, and standard. The standard segment dominated the market with a value of USD 296.25 billion in 2023 and is expected to reach USD 364.02 billion by 2032. Whereas the decaffeinated segment will likely register a CAGR of 3.44% during the projected period.
FIGURE 38 GLOBAL COFFEE MARKET, BY CAFFEINE PRESENCE, SEGMENT ATTRACTIVENESS ANALYSIS
Source: MRFR Analysis
TABLE 24 GLOBAL COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION)
Caffeine Presence 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Decaffeinated XX XX XX XX XX XX XX XX XX%
Standard XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
FIGURE 39 GLOBAL COFFEE MARKET, BY CAFFEINE PRESENCE, 2023 (% SHARE)
Source: MRFR Analysis
12.2 DECAFFEINATED
The decaffeinated category plays an important role in the worldwide coffee industry by catering to varied customer tastes, including those preferring to limit or eliminate caffeine entirely. While regular coffee options are popular for their stimulating effects, the Decaffeinated category provides an alternative for consumers who want the flavor and scent of coffee without the caffeine level. This category meets the increased demand for decaf choices amongst health-conscious customers, pregnant women, and caffeine-sensitive people. Decaffeinated coffee is consistent with current health considerations and wellness trends, reflecting a larger change toward thoughtful consumption and personal well-being. As customers grow more concerned with their health and aware of the possible consequences of coffee on their health, demand for decaf coffee products increases. Individuals wishing to limit their caffeine intake owing to problems with health such as sleeplessness, nervousness, or heart issues might choose decaffeinated espresso, which provides a pleasant and standard beverage alternative without sacrificing flavor.
The Decaffeinated category focuses on quality and taste preservation, ensuring that decaffeinated coffee products have the same rich flavor profile and scent as caffeinated equivalents. Developments in decaffeinated technology and techniques have allowed coffee companies to eliminate caffeine from coffee beans while retaining their original aromas and properties. Whether using a
TABLE 25 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY DECAFFEINATED, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
12.3 STANDARD
The standard coffee sector acts as a cornerstone of the global coffee market, enjoying an omnipresence in families, cafés, restaurants, and workplaces globally. Standard coffee brands, with their moderate caffeine concentration and recognizable flavor profile, appeal to people's preferences, giving a stable and accessible beverage alternative for daily usage. This ubiquity guarantees that Standard coffee continues to be a mainstay in millions of people's lives, stimulating consumption patterns and defining worldwide coffee culture. Central to the attractiveness of the Standard coffee sector is its caffeine level, which offers customers with a much-needed energy boost and heightened alertness to jumpstart their day or battle lethargy. Caffeine, a natural stimulator present in coffee beans, improves cognitive function, boosts attention, and increases alertness, making Standard Coffee an invaluable companion for anyone seeking a productivity boost or mental clarity.
This caffeine-driven functionality appeals to customers across demographics and lifestyles, resulting in broad consumption of Standard coffee products. Standard coffee products provide flexibility in consumption by allowing varied preferences and brewing techniques to suit individual tastes and lifestyles. Whether made as drip coffee, espresso, French press, or cold brew, standard coffee easily adapts to diverse brewing processes, allowing customers to enjoy their preferred coffee preparations. Standard coffee is important in social and cultural contexts because it represents social contract, hospitality, and shared experiences, in addition to being a beverage. Standard coffee develops and improves relationships, whether it is consumed during morning routines, coffee breaks at work, or social events with friends and family. Its pleasant perfume, familiar flavor, and invigorating effects foster friendship, enhancing the fabric of global social interactions and cultural customs.
TABLE 26 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY STANDARD, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
13 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL
13.1 INTRODUCTION
Based on the distribution channel, the global coffee market has been bifurcated into store-based, and non-store-based. The store-based segment was valued at USD 329.40 billion in 2023 and is expected to attain the value of USD 411.15 billion by 2032 with a CAGR of 2.52% from 2024 to 2032. The store-based is further bifurcated into supermarkets & hypermarkets, distributors/b2b suppliers, specialty stores, and convenience stores & grocery stores. The non-store-based is further bifurcated into e-commerce, brand websites. The non-Store Based segment is divided into E-commerce and brand websites.
FIGURE 40 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS
Source: MRFR Analysis
TABLE 27 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)
Caffeine Presence 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Store-Based XX XX XX XX XX XX XX XX XX%
Supermarkets & Hypermarkets XX XX XX XX XX XX XX XX XX%
Distributors/B2B Suppliers XX XX XX XX XX XX XX XX XX%
Specialty Stores XX XX XX XX XX XX XX XX XX%
Convenience Stores & Grocery Stores XX XX XX XX XX XX XX XX XX%
Non-Store-Based XX XX XX XX XX XX XX XX XX%
E-Commerce XX XX XX XX XX XX XX XX XX%
Brand Websites XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
FIGURE 41 GLOBAL COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2023 (% SHARE)
Source: MRFR Analysis
13.2 STORE-BASED
The Store-Based coffee distribution channel is a cornerstone of accessibility in the global coffee industry, offering customers real retail places where they can explore, purchase, and enjoy a diverse selection of coffee products. Store-based establishments, which include specialized cafes and coffee shops to supermarkets and grocery stores, offer a complete choice of coffee beans, ground coffee, brewing machinery, and supplies to fulfill the needs and tastes of coffee aficionados worldwide. This physical retail footprint assures extensive access to coffee goods and increases patron engagement and sales within the Store-Based category. Store-based outlets provide customers with a brick-and-mortar experience that extends beyond transactional transactions, offering immersive and memorable locations where patrons may participate in coffee culture, try new tastes, and connect with like-minded enthusiasts. Specialty coffee shops and cafes offer a welcoming environment for patrons to rest, mingle, and taste their favorite brews, whereas supermarkets and convenience stores provide convenient and convenience-oriented purchasing experiences for on-the-go customers. This combination of ambiance, convenience, and community encourages consumer loyalty and repeat business in the store-based coffee distribution channel.
Store-based outlets make product discovery and sampling easier, allowing customers to try new coffee flavors, experience different types, and broaden their coffee repertory. Specialty coffee shops and cafes frequently provide changing options of single-origin coffees, seasonal blends, and limited-edition releases, encouraging customers to enjoy new flavors and experiences. In addition, supermarkets and convenience shops may provide coffee-tasting events, product demos, and sampling stations to engage customers and promote trial sales. This hands-on approach to product discovery generates customer interest and enthusiasm in the Store-Based category, resulting in greater sales and brand loyalty. Store-based outlets offer expertise and customization through experienced personnel, tailored recommendations, and customized services that adapt to each consumer's specific tastes and interests. Specialty coffee shops and cafes hire expert baristas who may advise on coffee selection, brewing methods, and taste profiles, boosting the customer experience and creating trust and loyalty. Similarly, supermarket and convenience store employees may help with coffee selection, preparation instructions, and product suggestions to help customers make educated purchases
TABLE 28 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY STORE-BASED, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
13.2.1 SUPERMARKETS & HYPERMARKETS
The Supermarkets & Hypermarkets distribution channel is a significant driver of the worldwide coffee business, providing exceptional convenience and accessibility to consumers from varied demographics and geographical locations. Supermarkets and hypermarkets, with their huge retail network and big customer base, have a broad market reach for coffee goods, enabling widespread availability and exposure for both mainstream and niche coffee companies. This extensive market reach helps to boost exposure, sales, and market penetration in the Supermarkets & Hypermarkets industry. Supermarkets and hypermarkets provide customers with a wide range of beverage alternatives, including beans in their entirety or coffee grounds, instant espresso, single-serve pods, and specialty blends. This diversity and selection appeal to a wide range of consumer preferences, flavor profiles, and brewing techniques, allowing customers to locate their favorite coffee items all under one roof. Furthermore, supermarkets and hypermarkets frequently provide special offers, discounts, and multi-pack deals on coffee items, giving additional value and affordability for consumers seeking quality and convenience.
The Supermarkets & Hypermarkets distribution system promotes easy and simple shopping by providing consumers with a wide range of food goods, everyday items, and coffee-related goods in a single place. Customers can quickly add coffee to their shopping lists and discover their preferred brands among other food and beverage goods, making the purchase process easier and saving time and effort. This convenience-driven strategy appeals to busy consumers who value efficiency and simplicity of shopping, resulting in increased traffic and sales in the Supermarkets & Hypermarkets category. Supermarkets and hypermarkets serve as platforms for brand awareness or marketing, allowing coffee businesses to clearly promote their goods via clever positioning, eye-catching displays, and advertising efforts. Coffee manufacturers use aisle-end screens, shelf advertising, and advertisements in stores to capture customer interest and encourage impulsive sales. Furthermore, supermarkets and hypermarkets may work with coffee companies on special promotions, product debuts, and sample events to build buzz and enthusiasm about new offers, hence increasing brand exposure and sales in the Supermarkets & Hypermarkets category.
TABLE 29 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY SUPERMARKETS & HYPERMARKETS, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
13.2.2 DISTRIBUTORS/B2B SUPPLIERS
The Distributors/B2B Suppliers sector plays an important role in the global coffee supply chain, by facilitating the effective transit of coffee-related items from growers to merchants and end consumers. Distributors and business-to-business vendors manage logistics, warehousing, and transportation services to ensure that coffee beans, coffee grounds, and related commodities are supplied on time to wholesale customers, shops, and service establishments. By improving supply chain operations and simplifying distribution methods, this section improves coffee market efficiency and dependability. Distributors and B2B providers buy in quantity and aggregate coffee goods through a variety of sources such as plantations, cooperatives, and imports. By leveraging economies of scale and negotiating advantageous pricing arrangements, these companies may get enormous amounts of coffee at competitive costs, which they subsequently distribute to wholesale purchasers and retail retailers. This bulk procurement approach benefits coffee growers by providing a stable market for their products while also maintaining a consistent supply of coffee for downstream stakeholders in the value chain.
Distributors and B2B suppliers provide customized solutions and services based on their client's specific needs and requirements
13.2.3 SPECIALTY STORES
The Specialty Stores distribution channel is critical in cultivating coffee connoisseurship by providing a customized coffee experience tailored to discriminating consumers looking for high-quality, artisanal coffee products. Boutique coffee shops, roasteries, and gourmet merchants are examples of specialized stores that value quality over quantity. They curate a range of premium coffee beans, specific mixes, and distinctive brewing equipment. This emphasis on workmanship, taste diversity, and exploration promotes a culture of appreciation and discovery among coffee aficionados, increasing global demand for specialty coffee products. Specialty shops set themselves apart by displaying single-origin coffees and specialty blends that showcase the unique terroir, taste profiles, and processing methods of different coffee-growing countries. From fruity Ethiopian Ignatieff to chocolatey Colombian Supremo, specialized stores provide a diverse selection of unusual and rare coffee sourced from across the world.
Furthermore, specialty stores may work with local landowners, co-ops, and exporters to create unique blends and limited-edition releases, increasing the appeal to those who are looking for quality and distinctive coffee experiences. Craft coffee education and interaction are prioritized by specialty retailers, allowing customers to get a deeper understanding of coffee origin, production, processing, and brewing processes. Cupping sessions, brewing seminars, and instructional events are frequently hosted by roasteries and coffee shops, allowing consumers to learn about the differences between coffee kinds and brewing processes. Specialty shops encourage a culture of learning and discovery, resulting in knowledgeable and involved coffee fans who value the art and science of coffeehouse-making, boosting consumer interest in specialty coffee goods and services. Specialty stores act as sites for community development and social engagement, bringing together coffee lovers, enthusiasts, and industry experts to share their passion for coffee and exchange information and experiences. Coffee houses and roasteries offer friendly spaces in which customers may meet, mingle, and have profound discussions about their common love of coffee. In addition, specialty businesses may host coffee-related events, tastings, and contests to create camaraderie and collaboration within the coffee community, resulting in long-term partnerships and client loyalty.
13.2.4 CONVENIENCE STORES & GROCERY STORES
Convenience and supermarkets offer a diverse selection of coffee products to meet a range of preferences, tastes, and usage scenarios. From classic blends and flavored coffees to specialized roasts and organic alternatives, these establishments provide a diverse range of coffee options to meet the needs of a wide range of customers. Furthermore, Convenience Stores and Grocery Stores frequently include private label brands plus exclusive products beside renowned coffee brands, giving customers with a balance of price, quality, and variety. Convenience and grocery stores promote on-the-go convenience by providing grab-and-go coffee options that appeal to busy lives and commuter demands. These establishments often provide self-service coffee machines or already packaged coffee items, allowing consumers to swiftly buy and ingest their preferred java beverages while on the go. Convenience Stores & Grocery Stores offer convenient choices for drinking coffee on the go, either it is a cup of freshly brewed coffee on the way to the office or an insulated container of cold-brewed coffee for midday.
Convenience and supermarkets use coupons and other incentives to draw in consumers and boost the sale of coffee items. These stores typically conduct special specials, multi-pack bargains, and loyalty programs to encourage customers to buy coffee in volume
13.3 NON-STORE-BASED
The Non-Store-Based distribution channel, which includes e-commerce platforms and brand websites, is at the forefront of boosting worldwide coffee demand. With a few clicks, customers may browse a broad assortment of coffee beans, ground coffee, and brewing equipment from the convenience of their own homes or mobile devices. The rise of online stores has changed the coffee trade environment, influencing consumer habits and tastes throughout the world. Online shopping sites provide coffee firms with a worldwide reach, allowing them to transcend regional barriers and tap into varied markets throughout the world. Coffee businesses may use digital channels to reach customers in distant locations, developing nations, and other nations, extending their clientele and driving market share. This worldwide reach enables coffee firms to raise brand recognition, encourage consumer loyalty, and win market share on a global scale, resulting in increased growth and competition in the non-store category.
The Non-Store-Based channel of distribution allows coffee producers to build direct interactions with customers via their own online stores. Coffee businesses that use a direct-to-consumer, or DTC, strategy may avoid conventional middlemen and have greater influence over the consumer's expertise, pricing approach, and advertising. This direct contact with customers enables coffee firms to get significant insights into consumer preferences, behavior, and feedback, allowing them to modify goods, marketing campaigns, and customer service activities to change consumer demands. E-commerce platforms and brand websites provide consumers with a tailored buying experience using data-driven insights, recommendation algorithms, and targeted marketing methods. By evaluating customer data, these digital channels may provide personalized product suggestions, promotions, and content based on individual tastes and buying habits. This personalized strategy boosts customer happiness, engagement, and loyalty in the Non-Store-Based market by making customers feel appreciated and understood by the companies they deal with online.
TABLE 30 GLOBAL COFFEE MARKET ESTIMATES & FORECAST, BY NON-STORE-BASED, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Experts, Secondary Research, and MRFR Analysis
13.3.1 E-COMMERCE
The e-commerce distribution channel has emerged as a force in the global coffee industry, generating great development and changing consumer purchasing habits. With the advent of Internet shopping platforms, customers now have unparalleled access to a large selection of coffee items, including whole beans, specialized blends, and brewing equipment. E-commerce platforms provide coffee firms worldwide access, allowing them to target customers in a variety of regions throughout the world. Using digital means, coffee businesses may build a presence in worldwide marketplaces, reaching consumers in distant locations, emerging nations, and metropolitan centers alike. This worldwide accessibility improves market penetration and brand exposure, resulting in increased sales and income in the coffee market's E-commerce segment. Consumers benefit from the unique convenience and customization provided by the e-commerce distribution channel, which allows them to shop for coffee items at their leisure. Online retail platforms include features like personalized suggestions, subscription services, and user-friendly interfaces that improve the buying experience and adapt to individual interests. When ordering coffee online, consumers have a great degree of freedom and control, whether they are looking to try new coffee variations, set up regular purchases, or access thorough product information.
E-commerce systems allow coffee firms to interact directly with customers via their own branded websites or online stores. Adopting a direct-to-consumer approach allows coffee manufacturers to avoid traditional intermediaries and build direct contact with customers. This direct involvement enables coffee firms to get significant insights into consumer preferences, behavior, and feedback, allowing them to modify goods, marketing campaigns, and customer service activities to change consumer demands. The e-commerce distribution channel promotes innovation and market disruption in the coffee industry by allowing new business models, product offers, and consumer interactions. Online retailers use data analytics, artificial intelligence, and digital marketing to promote product innovation, optimize pricing tactics, and target specific customer categories. Furthermore, e-commerce platforms act as incubators for developing coffee brands and businessmen, offering entrepreneurs a low entry barrier as well as exposure to worldwide consumers, stimulating market competitiveness and growth.
13.3.2 BRAND WEBSITES
Brand websites are effective channels for direct contact between coffee businesses and customers. They allow brands to transmit their distinctive narrative, values, and product offers directly to their target audience. Coffee businesses that retain their own online presence may build a distinct brand identity, foster brand loyalty, and establish a closer relationship with customers. Brand websites connect customers in meaningful ways with captivating content, interactive features, and tailored experiences, hence increasing affinity and trust within the Brand website distribution channels. Brand websites let customers immerse themselves in the world of coffee by offering educational information, brewing directions, and immersive brand experiences. Coffee firms use their websites to educate customers on coffee origin, processing processes, flavor characteristics, and brewing procedures, allowing them to make more educated purchases.
Brand websites generate immersive brand experiences by providing resources such as blogs, videos, and virtual tours, which educate, inspire, and engage customers, promoting brand loyalty and advocacy within the Brand Websites category. Brand websites provide consumers with a customized product discovery experience, letting them explore the whole line of coffee products, accessories, and goods offered by the brand. Coffee firms' websites display their product portfolios, which include thorough descriptions, photos, and reviews to assist customers in making informed purchasing decisions. Furthermore, brand websites may provide customization options, allowing customers to personalize their coffee orders by selecting their preferred roast level, grind
14 GLOBAL COFFEE MARKET, BY REGION
14.1 OVERVIEW
The report on the Global Coffee Market has been segmented based on region:
• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa
TABLE 31 GLOBAL COFFEE MARKET, BY REGION, 2018-2032 (USD BILLION)
Region 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
North America XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX%
Asia Pacific XX XX XX XX XX XX XX XX XX%
South America XX XX XX XX XX XX XX XX XX%
Middle East & Africa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: Industry Expert, Secondary Research, and MRFR Analysis
FIGURE 42 GLOBAL MARKET: COMPARATIVE ANALYSIS
FIGURE 43 GLOBAL COFFEE MARKET, BY REGION, 2023 (% SHARE)
Source: MRFR Analysis
14.2 NORTH AMERICA
North America, which includes the United States, Canada, and Mexico, has a substantial effect on the worldwide coffee industry. The United States is a lighthouse in the worldwide coffee business, driving consumption patterns, encouraging innovation, and defining consumer tastes. With a bustling cafe culture and a penchant for specialty coffee, the U.S. sets the tone for coffee consumption worldwide. Americans' affection for coffee extends beyond the café scene, with a high desire for home brewing methods and gourmet coffee experiences. From single-origin pour-overs to expertly made espresso beverages, the U.S. market has a wide range of coffee alternatives to suit discriminating consumers' preferences. Iconic coffee roasters like Starbucks and Dunkin' Donuts, among others, have been instrumental in promoting the coffee industry in the US as well as across the world. These businesses have expanded their worldwide reach, bringing American coffee patterns and consumption habits to other areas. Starbucks has become synonymous with coffee culture, providing a wide variety of quality coffee drinks, immersive café experiences, and creative goods.
Canada boasts a strong coffee sector that prioritizes specialty coffee, artisan roasts, and environmentally conscious consumption. Canadians possess a strong preference for excellent coffee and are eager to help regional and ecological growers. In addition to its vibrant urban coffee culture, Canada's various landscapes and weather make it an ideal location for coffee growing. While Canada does not manufacture coffee commercially, it imports many coffee beans from Colombia, Brazil, and Ethiopia to fulfill domestic demand. Canadians value ethically sourced and fair-trade coffee goods, which drives interest in certified sustainable coffee choices.
Mexico's coffee tradition dates back millennia to the Aztecs and Mayans. Mexican coffee culture combines indigenous traditions with Spanish influence, yielding distinctive coffee preparations such as café de olla, a classic Mexican coffee prepared with cinnamon and piloncillo (unrefined cane sugar). While domestic coffee consumption in Mexico is low in comparison to other nations, the country's specialty coffee exports make a major contribution to the worldwide market. Mexico's closeness to the United States makes it an important source of coffee beans for its northern neighbor. Furthermore, Mexico's coffee tourism sector is growing, with coffee fans from all over the globe touring Mexican coffee fields to learn about the nation's unique coffee tradition directly. From busy café scenes in major U.S. cities to Canada's passion for coffee of all kinds and Mexico's rich coffee legacy, the region is critical to driving international espresso trends, promoting creativity, and altering customer preferences throughout the world.
FIGURE 44 NORTH AMERICA MARKET: COMPARATIVE ANALYSIS
FIGURE 45 NORTH AMERICA MARKET: SWOT ANALYSIS
Source: MRFR Analysis
FIGURE 46 NORTH AMERICA COFFEE MARKET, BY COUNTRY, 2023 (% SHARE)
Source: MRFR Analysis
TABLE 32 NORTH AMERICA COFFEE MARKET, BY COUNTRY, 2018-2032 (USD BILLION)
Country 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
US XX XX XX XX XX XX XX XX XX%
Canada XX XX XX XX XX XX XX XX XX%
Mexico XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 33 NORTH AMERICA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION)
Type 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Arabica XX XX XX XX XX XX XX XX XX%
Robusta XX XX XX XX XX XX XX XX XX%
Others XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
h: Historic, b: Base, p: Predicted/forecasted
TABLE 34 NORTH AMERICA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION)
Product 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Whole Bean XX XX XX XX XX XX XX XX XX%
Ground XX XX XX XX XX XX XX XX XX%
Instant XX XX XX XX XX XX XX XX XX%
Pods & Capsules XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX 1.43%
Source: MRFR Analysis
TABLE 35 NORTH AMERICA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION)
Category 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Organic XX XX XX XX XX XX XX XX XX%
Regular XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 36 NORTH AMERICA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION)
Roast Type 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Light Roast XX XX XX XX XX XX XX XX XX%
Medium Roast XX XX XX XX XX XX XX XX XX%
Medium-Dark Roast XX XX XX XX XX XX XX XX XX%
Dark Roast XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 37 NORTH AMERICA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION)
Price Range 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Economy/Mass XX XX XX XX XX XX XX XX XX%
Premium XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 38 NORTH AMERICA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION)
End User 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Residential/Retail XX XX XX XX XX XX XX XX XX%
Commercial/HoReCa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 39 NORTH AMERICA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION)
Caffeine Presence 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Decaffeinated XX XX XX XX XX XX XX XX XX%
Standard XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 40 NORTH AMERICA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)
Distribution Channel 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Store-Based XX XX XX XX XX XX XX XX XX%
Supermarkets & Hypermarkets XX XX XX XX XX XX XX XX XX%
Distributors/B2B Suppliers XX XX XX XX XX XX XX XX XX%
Specialty Stores XX XX XX XX XX XX XX XX XX%
Convenience Stores & Grocery Stores XX XX XX XX XX XX XX XX XX%
Non-Store-Based XX XX XX XX XX XX XX XX XX%
E-Commerce XX XX XX XX XX XX XX XX XX%
Brand Websites XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
14.2.1 US
TABLE 41 US COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION)
Type 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Arabica XX XX XX XX XX XX XX XX XX%
Robusta XX XX XX XX XX XX XX XX XX%
Others XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
h: Historic, b: Base, p: Predicted/forecasted
TABLE 42 US COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION)
Product 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Whole Bean XX XX XX XX XX XX XX XX XX%
Ground XX XX XX XX XX XX XX XX XX%
Instant XX XX XX XX XX XX XX XX XX%
Pods & Capsules XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 43 US COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION)
Category 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Organic XX XX XX XX XX XX XX XX XX%
Regular XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 44 US COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION)
Roast Type 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Light Roast XX XX XX XX XX XX XX XX XX%
Medium Roast XX XX XX XX XX XX XX XX XX%
Medium-Dark Roast XX XX XX XX XX XX XX XX XX%
Dark Roast XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 45 US COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION)
Price Range 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Economy/Mass XX XX XX XX XX XX XX XX XX%
Premium XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 46 US COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION)
End User 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Residential/Retail XX XX XX XX XX XX XX XX XX%
Commercial/HoReCa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 47 US COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION)
Caffeine Presence 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Decaffeinated XX XX XX XX XX XX XX XX XX%
Standard XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 48 US COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)
Distribution Channel 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Store-Based XX XX XX XX XX XX XX XX XX%
Supermarkets & Hypermarkets XX XX XX XX XX XX XX XX XX%
Distributors/B2B Suppliers XX XX XX XX XX XX XX XX XX%
Specialty Stores XX XX XX XX XX XX XX XX XX%
Convenience Stores & Grocery Stores XX XX XX XX XX XX XX XX XX%
Non-Store-Based XX XX XX XX XX XX XX XX XX%
E-Commerce XX XX XX XX XX XX XX XX XX%
Brand Websites XX XX XX XX XX XX XX XX 1.28%
Total XX XX XX XX XX XX XX XX 1.61%
Source: MRFR Analysis
14.2.2 CANADA
TABLE 49 CANADA COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION)
Type 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Arabica XX XX XX XX XX XX XX XX XX%
Robusta XX XX XX XX XX XX XX XX XX%
Others XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
h: Historic, b: Base, p: Predicted/forecasted
TABLE 50 CANADA COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION)
Product 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Whole Bean XX XX XX XX XX XX XX XX XX%
Ground XX XX XX XX XX XX XX XX XX%
Instant XX XX XX XX XX XX XX XX XX%
Pods & Capsules XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 51 CANADA COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION)
Category 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Organic XX XX XX XX XX XX XX XX XX%
Regular XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 52 CANADA COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION)
Roast Type 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Light Roast XX XX XX XX XX XX XX XX XX%
Medium Roast XX XX XX XX XX XX XX XX XX%
Medium-Dark Roast XX XX XX XX XX XX XX XX XX%
Dark Roast XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 53 CANADA COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION)
Price Range 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Economy/Mass XX XX XX XX XX XX XX XX XX%
Premium XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 54 CANADA COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION)
End User 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Residential/Retail XX XX XX XX XX XX XX XX XX%
Commercial/HoReCa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 55 CANADA COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION)
Caffeine Presence 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Decaffeinated XX XX XX XX XX XX XX XX XX%
Standard XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 56 CANADA COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)
Distribution Channel 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Store-Based XX XX XX XX XX XX XX XX XX%
Supermarkets & Hypermarkets XX XX XX XX XX XX XX XX XX%
Distributors/B2B Suppliers XX XX XX XX XX XX XX XX XX%
Specialty Stores XX XX XX XX XX XX XX XX XX%
Convenience Stores & Grocery Stores XX XX XX XX XX XX XX XX XX%
Non-Store-Based XX XX XX XX XX XX XX XX XX%
E-Commerce XX XX XX XX XX XX XX XX XX%
Brand Websites XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
14.2.3 MEXICO
TABLE 57 MEXICO COFFEE MARKET, BY TYPE, 2018-2032 (USD BILLION)
Type 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Arabica XX XX XX XX XX XX XX XX XX%
Robusta XX XX XX XX XX XX XX XX XX%
Others XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
h: Historic, b: Base, p: Predicted/forecasted
TABLE 58 MEXICO COFFEE MARKET, BY PRODUCT, 2018-2032 (USD BILLION)
Product 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Whole Bean XX XX XX XX XX XX XX XX XX%
Ground XX XX XX XX XX XX XX XX XX%
Instant XX XX XX XX XX XX XX XX XX%
Pods & Capsules XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 59 MEXICO COFFEE MARKET, BY CATEGORY, 2018-2032 (USD BILLION)
Category 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Organic XX XX XX XX XX XX XX XX XX%
Regular XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 60 MEXICO COFFEE MARKET, BY ROAST TYPE, 2018-2032 (USD BILLION)
Roast Type 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Light Roast XX XX XX XX XX XX XX XX XX%
Medium Roast XX XX XX XX XX XX XX XX XX%
Medium-Dark Roast XX XX XX XX XX XX XX XX XX%
Dark Roast XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 61 MEXICO COFFEE MARKET, BY PRICE RANGE, 2018-2032 (USD BILLION)
Price Range 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Economy/Mass XX XX XX XX XX XX XX XX XX%
Premium XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 62 MEXICO COFFEE MARKET, BY END USER, 2018-2032 (USD BILLION)
End User 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Residential/Retail XX XX XX XX XX XX XX XX XX%
Commercial/HoReCa XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 63 MEXICO COFFEE MARKET, BY CAFFEINE PRESENCE, 2018-2032 (USD BILLION)
Caffeine Presence 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Decaffeinated XX XX XX XX XX XX XX XX XX%
Standard XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
TABLE 64 MEXICO COFFEE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)
Distribution Channel 2018-H 2019-H 2020-H 2021-H 2022-H 2023-B 2024-P 2032-F CAGR
(2024-2032)
Store-Based XX XX XX XX XX XX XX XX XX%
Supermarkets & Hypermarkets XX XX XX XX XX XX XX XX XX%
Distributors/B2B Suppliers XX XX XX XX XX XX XX XX XX%
Specialty Stores XX XX XX XX XX XX XX XX XX%
Convenience Stores & Grocery Stores XX XX XX XX XX XX XX XX XX%
Non-Store-Based XX XX XX XX XX XX XX XX XX%
E-Commerce XX XX XX XX XX XX XX XX XX%
Brand Websites XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX%
Source: MRFR Analysis
15 COMPETITIVE LANDSCAPE
15.1 INTRODUCTION
The Global Coffee Market is projected to register a CAGR of 2.62% during the review period. The global coffee market is characterized by several key dynamics that shape its landscape.
The global coffee market is a vibrant and dynamic sector that plays a significant role in the economies of numerous countries worldwide. As one of the most widely consumed beverages globally, coffee holds cultural, social, and economic importance, with its production, trade, and consumption spanning continents. From the lush coffee plantations of Latin America to the highlands of Africa and Asia, the cultivation of coffee beans supports millions of livelihoods and shapes the landscapes of entire regions. Moreover, the coffee market is characterized by diverse consumer preferences, ranging from brews to instant blends, driving innovation and competition among producers and retailers similarly. Amidst evolving trends in sustainability, quality, and consumption patterns, the global coffee market remains a focal point of interest for investors, policymakers, and coffee enthusiasts alike.
Business Expansion, mergers and acquisitions were also observed to expand the company's product portfolio as well as introduce new products. The growth of prominent industry players is dependent on various factors, such as market conditions, government support, and industry development. Key manufacturers in the coffee market are focusing on developing high-quality and healthier products. It is also projected that a rise in investments in research and development (R&D) will also boost the market's growth in the upcoming future. The global coffee market is extremely competitive, with players competing, partnering, and investing heavily in research and development to gain a significant market share. The market is moderately fragmented with rising competition, increasing collaborative partnerships, and other strategic decisions to achieve operational efficiency.
15.2 COMPETITIVE BENCHMARKING
The benchmarking is done by assessing the product breadth & price range offered; operating locations globally; strategic partnerships, collaborations, and M&A carried out by the company in the sector; and product and based on the years of experience in the industry.
FIGURE 47 BENCHMARKING OF MAJOR COMPETITORS
Source: Annual Reports, Press Releases, Associations, Government Records, Journals, Expert Interviews, Secondary Research, and MRFR Analysis
15.3 COMPANY MARKET SHARE ANALYSIS, 2023
FIGURE 48 GLOBAL COFFEE MARKET: COMPANY MARKET SHARE ANALYSIS, 2023
Source: Desk Research, Primary Interviews and MRFR Analysis
Note: The Growth Potential is mapped based on the company’s current product portfolio, upcoming R&D projects, and expansion plans over the study period. The Growth Potential is a direct indication of (+/-) Market Share (%) in terms of revenue.
15.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS?
The major disruptors and innovators associated with the Global coffee market are Nestle S.A, The Kraft Heinz Company, The J.M. Smucker Company, Starbucks Corporation, Tata Consumer Products Ltd, Luigi Lavazza SpA, Unilever Plc, Peet's Coffee, Strauss Coffee, Global Coffee Resources, and among others. The coffee market has witnessed significant disruption and innovation from various players in recent years. Among the major disruptors and innovators are industry players like Starbucks, renowned for popularizing specialty coffee and introducing the café culture worldwide. Nestlé S.A. has also left an indelible mark with brands such as Nescafé and Nespresso, revolutionizing home coffee brewing with its single-serve machines and premium capsules. Third wave coffee roasters, representing a movement towards quality, sustainability, and unique flavor profiles, have challenged traditional norms with their artisanal approach and direct trade relationships with farmers. Technology companies approaching Keurig Dr Pepper and Blue Bottle Coffee have harnessed technological advancements to enhance the coffee experience, offering convenience through single-serve systems and mobile ordering. Additionally, sustainability initiatives across the industry have spurred innovation in eco-friendly practices, fair trade, and carbon-neutral production methods. Together, these disruptors and innovators continue to shape the coffee market, driving competition, and meeting the evolving demands of consumers worldwide.
15.5 MARKET STRATEGY ANALYSIS
The key players operating in the Global coffee market include Nestle S.A, The Kraft Heinz Company, The J.M. Smucker Company, Starbucks Corporation, Tata Consumer Products Ltd, Luigi Lavazza SpA, Unilever Plc, Peet's Coffee, Strauss Coffee, and Global Coffee Resources which are the major frontrunners leading the market due to brand reputation, product differentiation, financial stability, and a strong distribution network. Key players in the coffee market employ diverse strategies to maintain their leadership positions and capitalize on market trends. One prominent strategy revolves around product innovation, with companies investing heavily in research and development to create unique and differentiated flaunting solutions. This includes developing specialized quality, unique flavor, and test. By staying at the forefront of innovation, these companies can attract consumers seeking novel and high-quality flavor products. Another critical aspect of leading market players' strategies is building strong business expansion, partnership, and collaboration across the value chain. Collaborations and partnerships can also extend to marketing initiatives, where joint efforts enhance brand visibility and reach a wider audience. Furthermore, an emphasis on sustainability is becoming increasingly important. Leading companies are adopting environmentally friendly practices in sourcing raw materials, production processes, and packaging. This aligns with the growing consumer demand for eco-conscious and socially responsible products, contributing to a positive brand image.
15.6 THE LEADING PLAYER IN TERMS OF NUMBER OF DEVELOPMENTS IN THE GLOBAL COFFEE MARKET
Date Approach Company Name Development
April 2024 Product Launch Nestlé S.A. Nestlé launched Nespresso to grow its premium coffee category. Its aim is to increase consumer demand for its high-quality portioned coffees. Nespresso will be available on the online platform as well. It will open the first Nespresso boutique in Delhi and then expand to other key cities in India.
May 2024
Product Launch Nestlé S.A. Nestlé announced a product launch of Nescafé Espresso Concentrate to appeal to cold coffee drinkers. Sweet Vanilla and Espresso Black are the flavors of Nescafé Espresso Concentrate.
April 2023 Product Launch Nestlé S.A. Nestlé launched the Nescafé Ice Roast, a cold instant coffee product, in China and Mexico. The drink is Nescafé’s first soluble coffee, designed to be consumed cold. It can be drunk with water or milk, and it is Nescafé’s first soluble coffee designed to be consumed cold, according to the Swiss giant.
July 2021 Product Launch Nestlé S.A. Nestlé expanded the Starbucks business globally with the launch of a range of ready-to-drink coffee beverages across Southeast Asia, Oceania, and Latin
Source: Annual Reports, Press Releases, Associations, Government Records, Journals, Expert Interviews, Secondary Research, and MRFR Analysis
15.7 LIST OF KEY PLAYERS/BRANDS, BY REGION
TABLE 65 GLOBAL COFFEE MARKET, KEY PLAYERS, BY REGION
Company Name
Nestle S.A.
The Kraft Heinz Company
The J.M. Smucker Company
Starbucks Corporation
Tata Consumer Products Ltd.
Luigi Lavazza SpA
Unilever Plc
Peet's Coffee
Strauss Coffee
Global Coffee Resources
15.8 KEY DEVELOPMENTS & GROWTH STRATEGIES
15.8.1 COLLABORATIO/PARTNERSHIP
TABLE 66 COLLABORATION/ PARTNERSHIP
Date Approach Development
February 2024 Partnership Bank of America and Starbucks Coffee Company announced a new partnership that offers millions of Banks of America cardholders and Starbucks Rewards members in the U.S. the ability to earn even more benefits by linking accounts. When customers link an eligible debit or credit card with their Starbucks Rewards account at BofA.com/Starbucks or Starbucks.com/bofa, Bank of America cardholders and Starbucks Rewards members can earn 2% cash back on top of the rewards or card benefits they already earn on qualifying purchases. They can also earn one star for every USD 2 spent at Starbucks. This activity will increase the sales of company coffee products.
February 2024
Collaboration Lavazza Group announced a collaboration with Keurig Dr Pepper to increase the distribution of Lavazza K-Cup capsules and launch the Kicking Horse brand in the Keurig coffee production system. Through a collaboration, it expands the distribution of Lavazza K-Cup capsules to cover the entire North American continent, with the addition of the Kicking Horse Coffee brand available in Keurig system capsules. The collaboration opens new opportunities to extend the reach of the coffee experience to more and more consumers.
September 2022 Partnership Starbucks entered a partnership with DoorDash to add a new delivery partner that will expand nationally in 2023. Under this activity, Starbucks coffee products are available offline and on the online platform as well.
March 2021 Partnership JDE Peet's has entered a partnership with J.M. Smucker that will see the coffee giants collaborate in the US out-of-home coffee market. According to JDE Peet's, this will allow both businesses to aggressively pursue innovation in liquid coffee and sales growth in a variety of out-of-home environments, including hotels, conference centres, hospitals, and colleges.
Source: Annual Reports, Press Releases, Associations, Government Records, Journals, Expert Interviews, Secondary Research, and MRFR Analysis
15.8.2 PRODUCT LAUNCH/PRODUCT DEVELOPMENT
TABLE 67 PRODUCT LAUNCH/PRODUCT DEVELOPMENT
Date Approach Development
April 2024 Product Launch Nestlé launched Nespresso to grow its premium coffee category. Its aim is to increase consumer demand for its high-quality portioned coffees. Nespresso will be available on the online platform as well. It will open the first Nespresso boutique in Delhi and then expand to other key cities in India.
Source: Annual Reports, Press Releases, Associations, Government Records, Journals, Expert Interviews, Secondary Research, and MRFR Analysis
15.8.3 BUSINESS EXPANSION/AGREEMENT
TABLE 68 BUSINESS EXPANSION/AGREEMENT
Date Approach Development
April 2024
Business Expansion Lavazza Professional disclosed its premium self-serve coffee-to-go offer. Lavazza Move is ideal for businesses in busy public spaces to provide consumers on-the-go with Italian coffee shop-quality coffee. The premium Italian brand is available to partner with convenience stores, gas stations, and other businesses to boost foot traffic and basket spend. Especially in the UK, coffee customers want premium options. These options range from hot, foamy cappuccinos and lattes to espressos and hot chocolates with flavoring syrups, among other options.
September 2023 Business Expansion Peet's Coffee launched its first 360-degree marketing campaign, "Coffee for Coffee People." Six commercials in the campaign feature the brand jokingly criticizing the excessively complex flavors and ordering. With a focus on important areas like San Francisco, Los Angeles, Boston, and Washington, D.C., the advertisements and other cutdowns will be broadcast nationwide.
Source: Annual Reports, Press Releases, Associations, Government Records, Journals, Expert Interviews, Secondary Research, and MRFR Analysis
15.8.4 ACQUISITION
TABLE 69 ACQUISITION
Date Approach Development
October 2022 Acquisition Nestlé acquired Seattle's Best Coffee from Starbucks. According to the Nestle food and beverage company, the acquisition of the packaged coffee brand will strengthen its retail presence in North America and reinforce its Global Coffee Alliance partnership with Starbucks.
May 2020 Acquisition Unilever Plc acquired the ethical tea brand Pukka Herbs. The company aims to expand its presence in the herbal tea market and coffee market by acquiring the ethical brand Pukka Herbs.
Source: Annual Reports, Press Releases, Associations, Government Records, Journals, Expert Interviews, Secondary Research, and MRFR Analysis
16 COMPANY PROFILES
16.1 NESTLE S.A
16.1.1 COMPANY OVERVIEW
Nestle S.A. (Nestle) is a manufacturer and marketer of food products and beverages. With a 150-year-plus history. The company is a Swiss multinational food and drink processing conglomerate corporation. The company's product portfolio comprises baby food, bottled water, cereals, chocolates and confectionery, coffee, and culinary products. The products offered by Nestlé under the brand name include Aero, Nescafe, Nespresso, Nido, Cerelac, Acqua Panna, Nestea, Milo, Maggi, Buitoni, Cailler, Perrier, S.Pellegrino, Purina Alpo, Milkybar, Nestlé Ice Cream, Movenpick, Purina, Boost, Gerber, and the Kit Kat brand. It also provides plant-based foods, chilled and frozen foods, dairy products, nutritional products, ice cream, and pet care products. The Other Business segment is comprised of Nespresso, Nestle Health Science, and Nestle Skin Health.
Nestlé Beverages has a wide range of beverage products, including coffee brands such as Nescafé, Barista-style coffee, Nescafé Dolce Gusto, Starbucks, and Blue Bottle. The company offers a variety of ready-made beverages, such as iced teas in a variety of flavors, serving customers looking for refreshing and hydrating options. Nestlé offers a wide range of products under the Global Coffee Alliance, such as K-Cup pods and creamers for the at-home and foodservice markets, whole bean, ground, and roasted instant Starbucks coffees, and Starbucks capsules for the Nespresso and Nescafé Dolce Gusto systems. The company operates in Asia, Oceania, America, Europe, the Middle East, and Africa. The company operates in 187 countries worldwide. It is committed to unlocking energy from food and improving its quality for everyone.
16.1.2 FINANCIAL OVERVIEW
FIGURE 49 NESTLE S.A: FINANCIAL OVERWIEV SNAPSHOT
Source: Company Websites, Annual Reports, Secondary Research, Press Releases, Paid Database, Expert Interviews, White Papers, Journals, Case Studies, and MRFR Analysis
16.1.3 PRODUCTS OFFERED
TABLE 70 NESTLE S.A: PRODUCTS OFFERED
Category Product/Brand
Coffee Brand • Nescafe
• Barista-style coffee
• Nescafé Dolce Gusto
• Blue Bottle Coffee
Source: Company Websites, Annual Reports, Secondary Research, Press Releases, Paid Database, Expert Interviews, White Papers, Journals, Case Studies, and MRFR Analysis
Note: The company has a vast product portfolio. Hence, only limited products are listed.
16.1.4 KEY DEVELOPMENTS
TABLE 71 NESTLE S.A: KEY DEVELOPMENTS
Date Approach Development
April 2024 Product Launch Nestlé launched Nespresso to grow its premium coffee category. Its aim is to increase consumer demand for its high-quality portioned coffees. Nespresso will be available on the online platform as well. It will open the first Nespresso boutique in Delhi and then expand to other key cities in India.
May 2024 Product Launch Nestlé announced a product launch of Nescafé Espresso Concentrate to appeal to cold coffee drinkers. Sweet Vanilla and Espresso Black are the flavors of Nescafé Espresso Concentrate.
April 2023 Product Launch Nestlé launched the Nescafé Ice Roast, a cold instant coffee product, in China and Mexico. The drink is Nescafé’s first soluble coffee, designed to be consumed cold. It can be drunk with water or milk, and it is Nescafé’s first soluble coffee designed to be consumed cold, according to the Swiss giant.
July 2021 Product Launch Nestlé expanded the Starbucks business globally with the launch of a range of ready-to-drink coffee beverages across Southeast Asia, Oceania, and Latin America. The company has strengthened its coffee business in North America. The Starbucks business generated USD 1.6 billion in incremental sales for Nestlé. In 2022.
Source: Company Websites, Annual Reports, Secondary Research, Press Releases, Paid Database, Expert Interviews, White Papers, Journals, Case Studies, and MRFR Analysis
16.1.5 SWOT ANALYSIS
FIGURE 50 NESTLE S.A: SWOT ANALYSIS
Source: Company Websites, Annual Reports, Secondary Research, Press Releases, Paid Database, Expert Interviews, White Papers, Journals, Case Studies, and MRFR Analysis
16.1.6 KEY STRATEGIES
Nestle's strategy revolves around to meeting consumer needs while sustainability and innovation. Through a balanced pursuit of financial growth, Nestle continually evolves its product offerings to consumer preferences, evident in their Nestea Instant Tea Mixes and Ready-to-Drink Tea range. These products cater to diverse tastes, offering sweetened and unsweetened varieties in various flavours and tea blends. The company's long-term strategy emphasizes rapid innovation, operational efficiency, and resource allocation to deliver consistent, sustainable success. Nestle recognizes that products aligned with consumer values and sustainable practices benefit the planet and drive business growth. By focusing on areas such as food upcycling and plant-based innovation, Nestle's upgraded R&D center in Singapore reflects its commitment to developing environmentally friendly solutions that resonate with today's conscious consumers.
additionally, Nestlé's growth into Southeast Asia, in particular Vietnam and Indonesia, reflects its global boom. The established order of the ASEAN R&D Accelerator in addition demonstrates Nestlé's dedication to nearby improvement and innovation. The enterprise is targeted on growing pleasant products for its customers and the world, consistent with its vision of being a pressure for accurate. by means of emphasizing the intersection of purchaser desires, environmental sustainability and economic growth, Nestlé aims to create sizable value for shareholders and fascinated stakeholders whilst reaping rewards the lives of people and animals and defensive the environment.
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16.2 DATA CITATIONS
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