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Cloud native Application Protection Platform CNAPP Market Share

ID: MRFR//10690-HCR | 100 Pages | Author: Shubham Munde| November 2024

Cloud-native application protection platform (CNAPP) vendors must adopt market share positioning methods to differentiate their services, gain market share, and meet the changing security demands of cloud-native settings. Focusing on threat coverage and security efficacy is a key security strategy. Cloud-native architectures suffer container vulnerabilities, API security concerns, and supply chain assaults. CNAPP providers work hard to convince clients that their solutions can manage a broad spectrum of cloud-native security concerns. Showing their security capabilities' strength and efficacy helps suppliers build a reputation for complete protection. Because of this, enterprises seeking comprehensive security solutions for cloud-native apps and microservices may find them intriguing.

Better threat intelligence and detection is a key market positioning strategy in the CNAPP business. One of the most important market positioning methods. Vendors must demonstrate that their solutions can use sophisticated threat intelligence, machine learning algorithms, and behavioral analytics to discover and eliminate new security threats in real time. Cloud native application delivery platform (CNAPP) vendors want to reassure consumers about their security and ability to outperform cloud-native threat actors. This is accomplished by presenting their systems as capable of recognizing and reacting to changing threats.

CNAPP suppliers should base their market positioning on cloud-native ecosystem compatibility and ease of integration. This is another attraction to consider. Because cloud-native infrastructures are dynamic and dispersed, manufacturers stress how easily their security solutions can be integrated with popular container orchestration systems, microservices designs, and cloud environments. This is because cloud-native infrastructures are dynamic and dispersed. Suppliers are promoting their CNAPP products as automatically compatible with their customers' cloud-native toolkits and infrastructure to simplify adoption and overcome integration issues in complex and varied cloud-native environments. The goal is to ease adoption and solve integration issues.

CNAPP suppliers also emphasize scalability and performance improvement in their market positioning approach. Security solutions that can adapt to changing workloads and deliver high-performance security are crucial for enterprises. Businesses are developing their cloud-native apps and microservices to satisfy rising organizational needs. This allows organizations in dynamic, resource-constrained cloud-native environments to scale and optimize performance. The suppliers claim their systems can grow to meet cloud-native installations' shifting needs while lowering performance overhead.

Customer-centric initiatives, such as clear and adjustable pricing structures, let CNAPP providers position themselves in the market. Vendors try to match their prices to customers' product values and use patterns to distinguish their products and make them accessible to companies of all sizes and budgets. This makes merchants' goods and services more accessible to more companies. This client-focused strategy allows CNAPP providers to meet the demands of their target market, which includes small and medium-sized enterprises and big corporations with complicated cloud-native security needs. This market includes major and small firms.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 21.7% (2023-2032)

Global Cloud-native Application Protection Platform (CNAPP) Market Overview

Cloud-native Application Protection Platform (CNAPP) Market Size was valued at USD 5.60 billion in 2022. The Cloud-native Application Protection Platform (CNAPP) Market industry is projected to grow from USD 6.80 billion in 2023 to USD 39.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 21.7% during the forecast period (2023 - 2032).


A cloud-native application protection platform is a cloud-native software platform that streamlines monitoring, identifying, and responding to potential cloud security risks and breaches. As more organizations embrace DevSecOps, they seek strategies to assure cloud-native application security, safeguard business-critical assignments, and streamline operations. A CNAPP integrates numerous resources and features into a single software solution to reduce complexity and streamline DevOps and DevSecOps team operations. A CNAPP provides comprehensive cloud and application security across the whole CI/CD program lifecycle, from development to production process.


FIGURE 1: CLOUD-NATIVE APPLICATION PROTECTION PLATFORM (CNAPP) MARKET SIZE 2019-2032 (USD BILLION)


Cloud-native Application Protection Platform (CNAPP) Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Cloud-native Application Protection Platform (CNAPP) Market Trends


The rising need for cloud-native security


As more businesses and organizations transfer their digital activities to the cloud, there is a growing demand for more robust, unified cybersecurity solutions. Organizations of all sizes are shifting applications and workloads to cloud platforms to take advantage of flexibility, cost-efficiency, and agility. This extensive adoption necessitates the development of cloud-specific security solutions. Cloud-native application protection platforms (CNAPPs) are intended to respond to this demand by providing a single, extensive security solution in place of fragmented alternatives that use many independent security technologies. For instance, in July 2023, PingSafe introduced a cloud-native application protection platform (CNAPP) based on an algorithm that finds weaknesses that fraudsters may exploit and allows security professionals to replicate cyberattacks.


Cloud-native apps are frequently designed with microservices and serverless computing, resulting in highly dispersed and dynamic systems. Traditional security procedures are inadequate for these complex architectures, necessitating the implementation of specialized security solutions. Thus, the need for CNAPP is rising significantly to reduce audit fatigue with automated security measures for ongoing compliance and monitoring of data, configurations, and permissions.


Cloud-native Application Protection Platform (CNAPP) Market Segment Insights


Global Cloud-native Application Protection Platform (CNAPP) Component Insights


The Cloud-native Application Protection Platform (CNAPP) Market, in this report, has been segmented based on Component into Solution and Services.


The solution segment holds the largest share of the total market. This segment held different types of solutions, including Cloud Security Posture Management (CSPM), Infrastructure-as-Code (IaC) Scanning, Cloud Workload Protection Platform (CWPP), Cloud Service Network Security (CSNS), and Cloud Infrastructure Entitlement Management (CIEM). CSPM solutions assist organizations in identifying and correcting security flaws in their cloud environments. They often search for errors in cloud infrastructure, such as open ports and insecure permissions. Organizations rely on CWPPs to ensure the security and compliance of their cloud-based workloads. They monitor network traffic across workloads, offer real-time protection from malware, and can identify and prevent infiltration attempts as well as potentially malicious actions within cloud workloads.


FIGURE 2: CLOUD-NATIVE APPLICATION PROTECTION PLATFORM (CNAPP) MARKET, BY COMPONENT, 2022 VS 2032 (USD BILLION)


CLOUD-NATIVE APPLICATION PROTECTION PLATFORM (CNAPP) MARKET, BY COMPONENT, 2022 VS 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Cloud-native Application Protection Platform (CNAPP) Market- Organization Size Insights


The Cloud-native Application Protection Platform (CNAPP) market in this report has been segmented on the basis of Organization Size into SMEs and Large Enterprises.


The Large Enterprises segment holds largest of the total segmental share. Given the growing dependency on cloud technologies and the increasing complexity of enterprise-scale IT environments, cloud-native application protection for large companies is a vital part of cybersecurity.


When it comes to cloud computing, small and medium-sized business leaders frequently prioritize security. It is necessary for SMBs to detect security incidents, secure systems and services, and ensure data confidentiality and integrity. SMBs face challenges due to a lack of knowledge or pricing information to enable safe cloud solutions. Thus, there is a growing need for SMBs to secure their data by supporting goals, including preventing financial and legal harm, as well as complying with regulatory requirements.


Cloud-native Application Protection Platform (CNAPP) Market- Industry Vertical Type


The Cloud-native Application Protection Platform (CNAPP) Market, in this report, has been segmented based on Industry Vertical into Retail, BFSI, Healthcare, Government, IT & Telecom, Manufacturing, and Others.


The IT & Telecom segment holds the largest share of the total market. Cloud technologies are rapidly being used by IT and telecom firms owing to the ongoing digital transformation strategies. This migration to the cloud demands sophisticated security measures to secure sensitive data by maintaining service uptime and integrity. The IT and Telecom industry manages and oversees huge amounts of data and is emerging as the primary target for cyberattacks and threats. As a result, the demand for cloud security tools is growing significantly for recognizing and preventing new cyber threats.


Cloud-native Application Protection Platform (CNAPP) Market- Regional Insights


Based on Region, the global Cloud-native Application Protection Platform (CNAPP) is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Further, the major countries studied in the market report are the U.S., Canada, Germany, UK, Italy, Spain, China, Japan, India, Australia, UAE, Brazil, and Argentina.


The Asia-Pacific Cloud-native Application Protection Platform (CNAPP) market is a growing segment of the global Cloud-native Application Protection Platform (CNAPP) industry. Several organizations in the Asia-Pacific region are pursuing digital transformation projects that include moving applications and workloads to the cloud. Further, the region is emerging from cyber hazards, and it is subjected to a wide range of cyberattacks. To address these dangers businesses started developing strong security for their cloud-native applications.


The North American Cloud-native Application Protection Platform (CNAPP) market is a significant segment of the global Cloud-native Application Protection Platform (CNAPP) industry. Organizations in North America significantly adopt cloud and cloud-based solutions for application protection, recognizing the benefits of cloud-native security solutions to protect their data. Several North American organizations have embraced "cloud-first" approaches, favoring cloud-based solutions for application infrastructure. In addition, the reason has a presence of numerous large industry players, and their platforms, such as AWS, Microsoft Azure, Google Cloud, and IBM Cloud. These vendors provide a wide range of security technologies and services that businesses may use to safeguard their apps.


FIGURE 3: CLOUD-NATIVE APPLICATION PROTECTION PLATFORM (CNAPP) MARKET SIZE BY REGION 2022 VS 2032 (USD BILLION)


CLOUD-NATIVE APPLICATION PROTECTION PLATFORM (CNAPP) MARKET SIZE BY REGION 2022 VS 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Global Cloud-native Application Protection Platform (CNAPP) Key Market Players and Competitive Insights


The competition in the Cloud-native Application Protection Platform (CNAPP) market is driven by various factors, including pricing, quality, delivery time, and the ability to offer customized solutions to customers. Moreover, partnerships and collaborations with other players such as Palo Alto Networks, Akamai Technologies, etc. in the industry, are crucial for companies to remain competitive in the market. Mergers and acquisitions are also common in the Cloud-native Application Protection Platform (CNAPP) market as companies seek to expand their reach and capabilities. Additionally, companies are investing heavily in research and development to develop new technologies for Cloud-native Application Protection Platform (CNAPP) Market.


Key Companies in the Cloud-native Application Protection Platform (CNAPP) Market Include




  • Palo Alto Networks




  • Check Point Software Technologies




  • Fortinet




  • Trend Micro




  • Cloudflare




  • Akamai Technologies




  • Imperva




  • F5 Networks




  • Barracuda Networks




  • Zscaler




  • Radware




  • Qualys




  • Gen Digital Inc.




  • Proofpoint




  • CrowdStrike




  • Sophos




  • McAfee




Global Cloud-native Application Protection Platform (CNAPP) Industry developments:


March 2021, McAfee announced the availability of MVISION CNAPP, a solution designed to secure cloud-native applications. MVISION CNAPP provides uniform data protection, risk prevention, administration, and regulation for container and OS-based workloads across the cloud-native app development lifecycle.


April 2022, CrowdStrike announced new adversary-focused CNAPP functions to accelerate the detection of threats for cloud environments and operations and reduce mean time to response.


October 2022, Datadog, Inc. announced the availability of Cloud Security Management. This product combines Cloud Security Posture Management, Cloud Workload Security, incident management & alerting, and monitoring capabilities in a single platform to help DevOps and security professionals recognize misconfigurations, identify threats, and safeguard cloud-native applications.


Cloud-native Application Protection Platform (CNAPP) Market Segmentation


Global Cloud-native Application Protection Platform (CNAPP) Component Outlook




  • Solution

    • Cloud Security Posture Management (CSPM)

    • Infrastructure-as-Code (IAC) Scanning

    • Cloud Workload Protection Platform (CWPP)

    • Cloud Service Network Security (CSNS)

    • Cloud Infrastructure Entitlement Management (CIEM)




  • Services

    • Professional Services

    • Managed Services




Global Cloud-native Application Protection Platform (CNAPP) Organization Size Outlook



  • SMEs

  • Large Enterprises


Global Cloud-native Application Protection Platform (CNAPP) Industry Vertical Outlook



  • Retail

  • BFSI

  • Healthcare

  • Government

  • IT & Telecom

  • Manufacturing

  • Others


Global Cloud-native Application Protection Platform (CNAPP) Regional Outlook




  • North America

    • US

    • Canada

    • Mexico




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Middle East & Africa

    • Saudi Arabia

    • UAE

    • South Africa

    • Rest of the Middle East & Africa




  • South America

    • Brazil

    • Argentina

    • Chile

    • Rest of South America



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