The market for Citrus Aurantium extract, derived from the bitter orange plant, has witnessed notable trends reflecting the evolving landscape of the health and wellness industry. One significant trend is the increasing consumer interest in natural and plant-based ingredients. Citrus Aurantium extract, often known for its association with weight management and metabolism support, has gained popularity as consumers seek alternatives to synthetic supplements. The extract contains bioactive compounds, such as synephrine, which are believed to have potential benefits for weight loss and energy metabolism, contributing to its rising demand in the market.
Another key trend shaping the Citrus Aurantium extract market is the growing focus on health and fitness. With a global shift toward healthier lifestyles, consumers are incorporating dietary supplements into their routines, and Citrus Aurantium extract is finding its place in this trend. The extract is often used in sports nutrition products for its purported ability to enhance energy levels and promote fat oxidation during exercise. This application has contributed to the increasing adoption of Citrus Aurantium extract among fitness enthusiasts and individuals seeking natural ways to support their workout goals.
The beauty and skincare industry has also played a role in driving trends in the Citrus Aurantium extract market. The extract is known for its antioxidant properties and potential benefits for skin health. As consumers become more conscious of the ingredients in their skincare products, Citrus Aurantium extract is finding its way into formulations aimed at promoting skin radiance and combating oxidative stress. The extract's natural origin aligns with the preferences of consumers seeking clean and plant-based beauty solutions.
Additionally, the Citrus Aurantium extract market is influenced by regulatory developments and safety considerations. Some regions have imposed restrictions on the use of certain compounds found in bitter orange extract, such as synephrine, due to potential health concerns. Manufacturers in the industry are responding by developing standardized extracts and adhering to regulatory guidelines to ensure the safety and quality of their products. This emphasis on safety and compliance is becoming a key factor for consumers when choosing Citrus Aurantium extract supplements.
The globalization of the wellness industry has expanded the market for Citrus Aurantium extract, with increasing demand in both developed and emerging economies. The extract's versatility in various applications, from dietary supplements to functional foods and beverages, has contributed to its widespread adoption. The ease of incorporation into different product formulations has made Citrus Aurantium extract a sought-after ingredient for manufacturers looking to meet the diverse preferences of consumers around the world.
Despite the positive trends, challenges such as supply chain issues and sustainability considerations are emerging in the Citrus Aurantium extract market. Fluctuations in the availability of raw materials, climate-related impacts on citrus crops, and concerns about the environmental impact of cultivation practices are influencing the industry. Manufacturers are exploring sustainable sourcing practices and working towards ensuring a stable supply chain to address these challenges and meet the increasing demand for Citrus Aurantium extract.
Citrus Aurantium Extract Market Size was valued at USD 3.9 Billion in 2022. The Citrus Aurantium Extract market industry is projected to grow from USD 4.05 Billion in 2023 to USD 5.50 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.90% during the forecast period (2023 - 2032). Growing demand for natural weight management supplements and their potential health benefits, including appetite suppression and energy enhancement, drive the market expansion. The increasing consumer preference for herbal and plant-based products also contributes to the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for citrus aurantium extract is being driven by an increasing demand for natural weight management supplements. As the prevalence of obesity and related health issues continues to rise, consumers are increasingly seeking effective and safe ways to manage their weight. Citrus Aurantium Extract, derived from bitter orange, has gained popularity due to its potential to aid in weight management. This extract contains bioactive compounds, particularly synephrine, which is believed to boost metabolism, increase energy expenditure, and suppress appetite. These properties have piqued the interest of individuals looking for natural alternatives to traditional weight loss products, contributing to the growth of the Citrus Aurantium Extract Market.
The potential health benefits of Citrus Aurantium Extract and its growing awareness among consumers have also contributed to the market growth. Bitter orange extract has been traditionally used in herbal medicine for various purposes, including indigestion and nasal congestion. However, it has gained prominence recently for its weight management properties. Due to increasing emphasis on health and wellness, consumers actively seek products that offer a holistic approach to their well-being. Citrus Aurantium Extract aligns with this trend, as it not only aids in weight management but is also believed to enhance energy levels and promote exercise performance. As consumers become more health-conscious and better informed about the potential benefits of this extract, its market demand is expected to continue growing.
Additionally, there has been a shift toward herbal and plant-based products. Today's consumers prefer natural and organic ingredients, driven by concerns about synthetic chemicals and their potential side effects. This trend extends to the dietary supplement industry, where natural ingredients are preferred over synthetic alternatives. Citrus Aurantium Extract, being derived from a fruit, aligns well with this consumer preference for plant-based products.
According to a survey conducted in 2023, it was found that 61% of US adults take supplements for overall health benefits. Of these, 41% are taken as the doctors prescribe general precautions and 37%. Among the entire adult population consuming supplements, 52% reported the “highest quality ingredient” as the deciding factor for their purchase decision. Hence, it is anticipated that demand for Citrus Aurantium Extract will increase throughout the projection period due to the rising preference for natural and high-quality ingredients. Thus, driving the Citrus Aurantium Extract market revenue.
The Citrus Aurantium Extract market segmentation, based on Application includes Essential Oil, Appetite Suppressants, Weight Loss Acid, and Others. The weight loss acid segment dominated the market, accounting for more than half of market revenue. This is linked to the increasing concern about obesity and the demand for effective weight management solutions. Citrus Aurantium Extract, particularly its active compound synephrine, is believed to assist in weight loss by boosting metabolism.
The Citrus Aurantium Extract market segmentation, based on End Use includes Pharmaceutical, Food, Personal Care, and Others. The pharmaceutical segment dominates the market, accounting for more than one-third of market revenue. This is attributed to its use in the formulation of weight management supplements, medications, and other health-related products. Additionally, the pharmaceutical sector often invests in clinical trials and research to validate the efficacy and safety of herbal and natural ingredients, further contributing to the dominance of this segment.
Figure 1: Citrus Aurantium Extract Market, by End Use, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Citrus Aurantium Extract market area will dominate this market. North America has a well-established market for dietary supplements, herbal products, and weight management solutions. The region has a high prevalence of obesity and a strong consumer interest in health and wellness. As a result, these factors are fueling market growth.
Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: CITRUS AURANTIUM EXTRACT MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Citrus Aurantium Extract market accounts for the second-largest market share because the European market tends to be highly regulated, and consumers in the region often look for products that meet stringent quality and safety standards. The pharmaceutical industry in Europe also invests in research related to natural ingredients, further bolstering the dominance of these segments. Further, the German Citrus Aurantium Extract market held the largest market share, and the UK Citrus Aurantium Extract market was the fastest-growing market in the European region.
The Asia-Pacific Citrus Aurantium Extract Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because the region has been experiencing a rising prevalence of obesity and related health issues, prompting increased interest in effective weight management solutions. Moreover, China’s Citrus Aurantium Extract market held the largest market share, and the Indian Citrus Aurantium Extract market was the fastest growing market in the Asia-Pacific region.
Leading market players are expanding their market by diversifying their product offerings. This includes developing new formulations, such as combination supplements with other herbal extracts, vitamins, or minerals, to target a broader range of consumer needs and preferences. Market players are also undertaking a variety of strategic activities to expand globally, with important market developments including new product launches, mergers and acquisitions, contractual agreements, higher investments, sustainable sourcing, and partnerships with other companies. To expand and sustain in a more competitive and rising market climate, the Citrus Aurantium Extract industry must offer customized solutions.
The primary business strategy employed by manufacturers in the Citrus Aurantium Extract industry to benefit customers and expand the market is to manufacture products locally and reduce operational costs. In recent years, the Citrus Aurantium Extract industry has offered some of the most significant advantages to Consumers. Major players in the Citrus Aurantium Extract market, including Hangzhou Greensky Biological Tech, Nutura Green Biotechnology, Sigma-Aldrich, Shanghai Passiono International, and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse consumer needs.
Hangzhou GreenSky Biological Technology Co., Ltd. was established in 2004. It is renowned for its dedication to innovation, professionalism, and practical expertise in the realm of natural plant extracts. The company's headquarters, strategically located in the Hangzhou Modern Window Building, serves as the nucleus for group operations, research and development endeavors, and administrative functions. This centralized structure showcases GreenSky's comprehensive capabilities and notable industry influence. GreenSky's unwavering commitment to unlocking the potential of natural plant extracts and its efficient operations and strategic positioning positions it as a leading force in the industry, continually driving its success and industry presence. In the year 2022, the establishment of Hangzhou Xingduoduo Brand Management Co., Ltd. marked a significant milestone for GreenSky Biological Technology Co., Ltd., providing substantial backing to augment the brand's influence. This strategic move is set to fortify GreenSky's position in the industry, ensuring a more prominent and impactful presence in the market.
Merck is a science and technology company having a mission to advance scientific progress. They provide essential tools, services, and expertise for researchers and product developers, particularly in the pharmaceutical field. With a wide-ranging product portfolio and integrated service offerings, Merck supports innovations in traditional and emerging modalities. Their vision extends to creating solutions through innovative products, services, and digital advancements, ensuring a sustainable future for generations. With a presence in over 66 countries and a dedicated workforce of around 60,000 employees, Merck is a prominent leader in science and technology. In November 2015, Merck, a prominent science and technology company, announced the successful culmination of its $17 billion acquisition of Sigma-Aldrich. This landmark acquisition solidifies Merck's position as a key player in the $130 billion industry dedicated to addressing the most challenging issues in the field of life science.
Citrus Aurantium Extract Industry Developments
April 2023: Kerry, an Irish taste and nutrition company, completed the purchase of Natreon, a supplier of botanical ingredients used in ayurvedic medicine.
February 2022: A Spanish company called Monteloeder, which is specialized in patent-protected botanical extracts supported by clinical research, has decided to sell Suan Farma a majority stake.
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