China Seafood Market Research Report: By Seafood Type (Cephalopods, Shellfish, Mollusks, Level Fish, Groundfish, Salmonids, Fish, Pelagic), By Seafood Retail (Surrounding, Frozen, Chilled) andBy Seafood Distribution Channel (Retail, Foodservice, Institutional)- Forecast to 2035

China Seafood Market Overview

China Seafood Market Size was estimated at 18.86 (USD Billion) in 2023. The Industry is expected to grow from 19.08(USD Billion) in 2024 to 27.65 (USD Billion) by 2035. The CAGR (growth rate) is expected to be around 3.428% during the forecast period (2025 - 2035).

   

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

China Seafood Market Key Trends Highlighted

The is witnessing significant trends that reflect changing consumer preferences and broader economic shifts. A key market driver is the increasing demand for seafood, driven by growing health awareness among consumers. Seafood is perceived as a source of high-quality protein and essential nutrients, leading to a rise in its consumption. Another important driver is the expansion of e-commerce, which has made seafood more accessible to urban consumers, especially those in tier-one and tier-two cities. With the rapid growth of online retail platforms, consumers are more inclined to purchase fresh and frozen seafood products from the convenience of their homes.The development of value-added products can be employed to investigate market opportunities. The demand for seafood that is convenience-oriented, including ready-to-cook and ready-to-eat options, is on the rise in response to the demands of hectic lifestyles. Additionally, the significance of sustainable fishing practices is increasing as a result of the growing identification of consumers with environmental concerns and their willingness to purchase seafood that is responsibly sourced. This offers suppliers the opportunity to distinguish their products in a market that is becoming more competitive. In recent years, there has been a rise in the popularity of traditional seafood dishes among younger consumers, who are eager to investigate authentic culinary experiences. The market has been further stimulated by advancements in food technology, which have facilitated the development of more effective preservation and packaging methods. This has resulted in an extended shelf life and improved quality. Furthermore, the seafood industry is supported by the government, which in turn promotes investments in infrastructure and aquaculture, thereby facilitating development and improving the supply chain in China. In general, these trends are transforming the seafood industry, which has substantial implications for both consumers and producers.

China Seafood Market Drivers

Increasing Consumer Demand for Seafood Products

Industry is primarily driven by rising consumer demand for seafood products. The increasing health awareness among consumers is propelling the shift towards protein-rich food sources, particularly seafood, which is recognized for its benefits, such as high omega-3 fatty acid levels. According to the China National Fisheries Administration, per capita seafood consumption in China has risen to approximately 35.5 kilograms over the last decade, reflecting a steady increase in consumer preference for these products.This trend is further supported by organizations like the World Health Organization, which has reported that regular seafood consumption can lower the risk of cardiovascular diseases by approximately 30%. This demand surge is anticipated to continue as cities become more urbanized and the middle-class population expands, thereby influencing buying patterns and preferences toward healthier food options.

Government Support for Aquaculture Practices

The Chinese government is heavily investing in the development of sustainable aquaculture practices, which stands as a significant driver for the Industry. Initiatives such as the 'Twelfth Five-Year Plan for Fishery Development' prioritize modernizing fish farming and improving the quality of fish products. As a result, China produced approximately 66 million tonnes of seafood from aquaculture ponds in recent years, representing a staggering 59% of the global aquaculture supply.These government policies are crucial in fostering innovation and enhancing operational efficiencies within the seafood sector, ultimately contributing to increased output and stronger market growth.

Export Opportunities Driven by Global Demand

The Industry is poised for growth due to expanding export opportunities fueled by a rising global demand for seafood. Notably, the United States and the European Union are major markets for Chinese seafood exports. In 2022 alone, seafood exports from China reached approximately 16 billion USD, marking an increase of 8% from the previous year, according to China's Ministry of Commerce. Organizations such as the Food and Agriculture Organization have indicated that the global seafood market is projected to grow at a rate of 4% annually, which bodes well for Chinese exporters.This promising outlook encourages more domestic companies to enhance their processing capabilities and meet international market standards, thus further stimulating the local economy.

Technological Advancements in Seafood Processing

Apart from increasing production, technological advancements in seafood processing are reshaping the Industry. New processing technologies significantly increase the efficiency and safety of seafood distribution. For example, recent innovations have been implemented in cold chain logistics, enabling the preservation of seafood quality from harvest to consumer. The Ministry of Agriculture and Rural Affairs in China noted that advancements in packaging and transportation technology could reduce spoilage rates by up to 20%, resulting in more reliable and fresher seafood products.Consequently, this positions Chinese enterprises to compete effectively in both domestic and international markets while also addressing rising consumer safety concerns, thereby further enhancing market growth prospects.

China Seafood Market Segment Insights

Seafood Market Seafood Type Insights

The Seafood Type segment of the encompasses a diverse range of products that play a crucial role in meeting the dietary needs of the growing population in China as well as fulfilling global demand. The market is characterized by a variety of seafood categories, including Cephalopods, Shellfish, Mollusks, Level Fish, Groundfish, Salmonids, Fish, and Pelagic species, each contributing distinctly to the overall market dynamics. Cephalopods such as squid and octopus are popular due to their unique texture and versatility in Asian cuisines, making them a staple in both domestic and international markets. Shellfish, encompassing oysters, shrimp, and crabs, has garnered a loyal consumer base driven by their perceived health benefits and culinary appeal, further solidifying the Seafood Type's significance in China's dietary landscape. Mollusks, particularly clams and scallops, are significant not only for their culinary value but also for their economic contribution to local fishing communities, often supporting small-scale fisheries and ensuring employment. Level Fish, which includes species like tilapia and catfish, is extensively farmed, making it a consistent source of protein for consumers. Groundfish, comprising popular fish such as cod and haddock, is essential for traditional dishes across the nation and contributes significantly to both consumption and export activities. Salmonids, notable for their high nutritional value and premium pricing, cater to the upper-end market, especially in urban centers where health consciousness is rising among consumers. Meanwhile, Pelagic species, which include mackerel and sardines, are significant for their high omega-3 fatty acid content, underlining the shift towards healthier eating habits. The diverse segment composition reflects the richness of aquatic resources available in China's waters, supported by advancements in aquaculture and sustainable fishing practices. Furthermore, the increasing popularity of seafood can be attributed to changing dietary preferences and the growing trend towards protein-rich diets among the Chinese population, showcasing the growth potential within this segment. Overall, the Seafood Type segment plays an instrumental role in shaping the landscape of the , driven by consumer preferences, health trends, and changing lifestyles, while also addressing the challenges of sustainable seafood sourcing and environmental considerations. The interplay between these various categories within the segment highlights opportunities for growth, innovation, and enhanced value within this dynamic market space, underscoring the importance of this diverse range of seafood types in fulfilling both local and global consumption needs.

   

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Seafood Market Seafood Retail Insights

The China Seafood Market Retail segment of the plays a critical role in meeting the increasing consumer demand for seafood products. This segment has shown strong growth potential, driven by changing dietary preferences among Chinese consumers who are increasingly focusing on healthier and more diverse food options. The Surrounding seafood category represents a significant portion of the market where convenience and freshness are prioritized, catering to busy urban lifestyles. Meanwhile, Frozen seafood has gained popularity as it allows the preservation of quality and nutritional values, making it an attractive choice for consumers looking for a long shelf life.Additionally, the Chilled seafood segment continues to grow, emphasizing quality and experiencing rising demand in supermarkets and specialized retailers due to the appeal of fresh offerings. The trends indicate a shift towards higher quality, sustainably sourced seafood, influencing purchasing decisions and promoting overall market growth in the . As consumers become more aware of food safety and environmental factors, the demand for responsibly sourced products in these segments is expected to strengthen, representing significant opportunities within this dynamic market landscape.

Seafood Market Seafood Distribution Channel Insights

The Seafood Distribution Channel in the is an integral part of the overall industry, facilitating the delivery of a wide variety of seafood products to consumers and businesses. This channel is largely divided into three primary areas: Retail, Foodservice, and Institutional. The Retail segment plays a significant role as it connects seafood suppliers directly with consumers in supermarkets and local markets, reflecting the changing preferences towards fresh and quality seafood. Meanwhile, the Foodservice segment is crucial as it caters to restaurants, hotels, and other dining establishments, emphasizing the importance of seafood in China's culinary culture, which is known for its rich and diverse seafood dishes.The Institutional segment also holds importance by providing seafood products to schools, hospitals, and other organizations, aligning with growing trends in health and nutrition. Collectively, these segments contribute to a dynamic and competitive landscape, flourishing due to increasing awareness of seafood's health benefits and a rising demand for sustainable sourcing practices. The is expected to see significant growth driven by these distribution methods as they adapt to consumer demands and technological advancements in logistics and supply chain management.

China Seafood Market Key Players and Competitive Insights

The is an expansive and dynamic sector characterized by robust competition and a diverse range of offerings, reflecting the country's vast aquatic resources and increasing consumer demand. China is known as one of the largest producers, consumers, and exporters of seafood in the world. As a result, the market is shaped by various players with distinct strengths, operational strategies, and market approaches. Key trends influencing the market include sustainability practices, technological advancements in aquaculture, and changing consumer preferences toward healthier food options. Companies operating in this market are constantly striving to refine their supply chains, enhance their product portfolios, and engage in strategic partnerships to maintain their competitive edge in an evolving landscape.China National Fisheries Corporation stands out as a major entity in the , known for its extensive operations spanning the production, processing, and distribution of seafood products across the nation. The corporation boasts a significant presence backed by a well-established supply chain and infrastructure that enhances its ability to serve both domestic and international markets efficiently. One of the standout strengths of the China National Fisheries Corporation is its commitment to quality and food safety, which resonates well with rising consumer awareness regarding seafood provenance. The company's investment in aquaculture technology and modernization of its production facilities has allowed it to boost output while maintaining sustainability standards. Through strategic collaborations and partnerships, the corporation consistently seeks to expand its market reach, thereby fortifying its position as a key player in the competitive landscape of China's seafood sector.Jiangsu Jinxin Seafood Co. plays an important role in the , particularly known for its focus on high-quality seafood products. The company has developed strong expertise in processing and distributing a wide array of seafood, including frozen, canned, and dried products that cater to varying consumer tastes. With a robust distribution network that spans across China, Jiangsu Jinxin Seafood Co has successfully established brand recognition and loyalty among its consumer base. Its strengths lie in its advanced processing technologies and commitment to sustainability, which help the company meet growing regulatory standards and consumer preferences for responsible sourcing. Furthermore, Jiangsu Jinxin Seafood Co has actively pursued strategic partnerships and collaborations to enhance its operational capacity, ensuring that it remains competitive in a challenging marketplace. The company's adaptability and innovative product development have positioned it to respond effectively to the evolving market demands within the region.

China Seafood Market Key Companies in the Include

• China National Fisheries Corporation


• Jiangsu Jinxin Seafood Co


• Dalian Yumin Seafood Co


• ShanDong NaWei Seafood Company


• Austevoll Seafood ASA


• China Fishery Group


• Fujian Zhenmuchao Aquarium


• Huanghai Seafood


• Zhejiang Ocean Family


• Hainan Fisheries Group


• Dalian Yuanchun Seafood


• Shandong Zhongyu Seafood


• Zhanjiang Guolian Aquatic Products


• Sino Great Wall Co

Industry Developments

In the , recent developments showcase a dynamic landscape, particularly with major players like China National Fisheries Corporation, Jiangsu Jinxin Seafood Co, and Dalian Yumin Seafood Co making strides in production and distribution. In October 2023, Jiangsu Jinxin Seafood announced plans to expand its processing capacities to meet rising domestic and international demand. Current affairs indicate a strong growth trend, with the overall market valuation expected to increase significantly, benefiting companies like Hainan Fisheries Group and Zhanjiang Guolian Aquatic Products as they enhance their export capacities. Notably, in April 2023, China Fishery Group acquired a significant stake in a local aquaculture firm, supporting its strategic objectives in sustainable seafood production. This acquisition indicates a growing trend toward consolidation among seafood companies aiming to enhance their market presence and operational efficiencies. Additionally, any shifts in regulatory policies affecting the fishing quotas and export tariffs are closely monitored by firms such as the Sino Great Wall Co and Zhejiang Ocean Family, influencing their operational strategies. Major shifts in consumer preferences towards sustainable and traceable seafood have continued influencing the market's growth in recent years, highlighting emerging trends in eco-friendly practices within this sector.

Segmentation Insights

Seafood Market Seafood Type Outlook

• Cephalopods


• Shellfish


• Mollusks


• Level Fish


• Groundfish


• Salmonids


• Fish


• Pelagic

Seafood Market Seafood Retail Outlook

• Surrounding


• Frozen


• Chilled

Seafood Market Seafood Distribution Channel Outlook

• 
  

  Retail

  
  


• 
  

  Foodservice

  
  


• 
  

  Institutional

  
  

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	18.86(USD Billion)
MARKET SIZE 2024	19.08(USD Billion)
MARKET SIZE 2035	27.65(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	3.428% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	China National Fisheries Corporation, Jiangsu Jinxin Seafood Co, Dalian Yumin Seafood Co, ShanDong NaWei Seafood Company, Austevoll Seafood ASA, China Fishery Group, Fujian Zhenmuchao Aquarium, Huanghai Seafood, Zhejiang Ocean Family, Hainan Fisheries Group, Dalian Yuanchun Seafood, Shandong Zhongyu Seafood, Zhanjiang Guolian Aquatic Products, Sino Great Wall Co
SEGMENTS COVERED	Seafood Type, Seafood Retail, Seafood Distribution Channel
KEY MARKET OPPORTUNITIES	Sustainable seafood sourcing, E-commerce growth potential, Premium seafood demand rise, Health-conscious consumer trends, Export opportunities expansion
KEY MARKET DYNAMICS	Rising seafood consumption , Health consciousness among consumers , E-commerce growth , Sustainability concerns , Regulatory changes
COUNTRIES COVERED	China