China Loungewear Market Research Report: By Type Outlook (Cotton, Wool, Silk, Others), By End User Outlook (Female, Male, Kids) and By Distribution Channel Outlook (Store-Based, Non-Store-Based) - Forecast to 2035

China Loungewear Market Overview:

China Loungewear Market Size was estimated at 384.3 (USD Million) in 2023. The China Loungewear Market Industry is expected to grow from 506.1(USD Million) in 2024 to 1,613.06 (USD Million) by 2035. The China Loungewear Market CAGR (growth rate) is expected to be around 11.113% during the forecast period (2025 - 2035).

Key China Loungewear Market Trends Highlighted

The loungewear market in China is undergoing a notable transformation, propelled by the rising trend of remote work and flexible working arrangements. The increase in remote work has led to a significant rise in the demand for loungewear that combines comfort with style. This transition is further driven by an increasing focus on wellness and self-care, prompting consumers to look for apparel that enhances comfort during their moments of relaxation. The current shift towards sustainable fashion is significant, as numerous brands are emphasizing eco-friendly materials and ethical production methods, which align with China's national objectives for sustainability and minimizing environmental impact. Furthermore, the growth of online shopping has transformed consumer behavior, providing individuals with convenient access to a wide variety of loungewear choices. The digitalization of retail underpins this trend, as online platforms offer not just convenience but also tailored shopping experiences via augmented reality and virtual fitting rooms. Alongside these trends, a significant opportunity exists for brands to engage with the increasing interest of younger consumers in stylish loungewear that seamlessly transitions from home to social outings. Companies that prioritize cutting-edge designs merging comfort and style are positioned to attract a dedicated clientele. Moreover, with the ongoing impact of social media on consumer preferences, fashion influencers, and digital communities are increasingly endorsing loungewear, solidifying its status as acceptable everyday clothing.

,Together, these trends highlight a significant shift towards a more casual lifestyle, where the boundaries between homewear and outerwear are increasingly blurring in China.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

China Loungewear Market Drivers

Growing Demand for Comfortable Home Wear

In recent years, there has been an increasing trend towards comfortable and casual clothing in China, particularly loungewear being adopted by consumers for home and leisure activities. A survey conducted by the China National Bureau of Statistics revealed that approximately 72% of urban consumers prefer comfortable attire while working from home, reflecting a significant cultural shift towards casual fashion. The COVID-19 pandemic further accelerated this trend as government restrictions led people to spend more time at home.Major brands such as Anta and Li-Ning have seen an increase in loungewear product sales as they adapt to changing consumer preferences. According to the China Apparel Association, the loungewear segment accounted for 30% of total clothing sales in 2022, showcasing how the China Loungewear Market Industry is rapidly expanding to meet consumer demand.

Increase in Health and Wellness Awareness

The rising awareness around health, wellness, and self-care in China has led to increased demand for loungewear, which promotes comfort and relaxation. According to a report by the National Health Commission of China, over 55% of individuals surveyed indicated they prioritize comfort in their clothing choices to support their wellness routines. This change is largely attributed to China's growing fitness culture and mindfulness movements. As consumers become more health-conscious, they are inclined to invest in loungewear that facilitates both relaxation and motivation, positioning the China Loungewear Market Industry for substantial growth in alignment with these values.

Rise of E-commerce Platforms

The rapid growth of e-commerce in China has significantly impacted the loungewear market, enabling brands to reach a wider audience without the constraints of traditional retail. In 2022, e-commerce sales for apparel grew by 25%, according to the Ministry of Commerce of China. Platforms such as Taobao, JD.com, and Pinduoduo have facilitated an easy purchasing process for loungewear, attracting a diverse demographic, including younger, tech-savvy consumers.This trend is expected to continue as the shift towards online shopping is incorporated into the consumer lifestyle. With the support of digital marketing strategies and increased online initiatives by brands, the China Loungewear Market Industry is positioned to flourish further as e-commerce becomes a primary driver of sales growth.

China Loungewear Market Segment Insights:

Loungewear Market Type Outlook Insights

The China Loungewear Market has showcased significant expansion, reflecting changing consumer preferences towards comfort and versatility in apparel. This growth has been largely attributed to the rising number of individuals working from home, a trend that accelerated during recent global events and continues to influence lifestyles today. The China Loungewear Market segmentation reveals diverse materials that play crucial roles in consumer choices, with cotton, wool, silk, and other materials contributing uniquely to the market dynamics. Cotton continues to be a favorite material due to its breathability, softness, and ease of care, appealing to environmentally conscious consumers seeking comfort without sacrificing style.Meanwhile, wool is favored for its insulating properties, making it suitable for cooler climates and underscoring the diversity of consumer needs and preferences across different regions and seasons in China. Silk, being synonymous with luxury and elegance, attracts a niche demographic keen on premium quality loungewear, which enhances both aesthetic appeal and comfort. Other materials in the market also cater to various fashion and function trends, reflecting a broad spectrum of consumer lifestyles. The ongoing trend of prioritizing comfort has encouraged brands to innovate and blend materials, further fueling the loungewear market's growth.Additionally, sustainability has emerged as a key driver, with many consumers actively seeking brands that prioritize eco-friendly production methods and materials. This inclination toward sustainable loungewear options is not only reshaping consumer purchasing patterns but is also compelling manufacturers to adapt their strategies accordingly. The prevalence of e-commerce and social media marketing in China has also transformed how loungewear brands communicate with their audiences, enhancing brand visibility and consumer engagement. Overall, the Type Outlook segment of the China Loungewear Market reflects a diverse and evolving landscape shaped by consumer needs, fashion trends, and sustainability considerations.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Loungewear Market End User Outlook Insights

The China Loungewear Market is experiencing dynamic growth, driven significantly by the End User Outlook, which encompasses diverse categories, including Female, Male, and Kids. As consumers prioritize comfort and casual attire, the female segment holds a major position, driven by rising fashion-consciousness and an increased preference for stylish yet comfortable clothing options in day-to-day wear. Male consumers are also increasingly embracing loungewear, as the concept of athleisure blurs traditional boundaries between formal and casual wear, contributing to broader acceptance of relaxed styles.The Kids segment has gained prominence due to the growing emphasis on age-appropriate comfort in children's clothing, with parents seeking versatile options that accommodate play and relaxation. The ongoing shift towards remote working and home-centric lifestyles has significantly influenced purchasing trends, making loungewear an essential component of wardrobes across all demographics in China. Additionally, the rise of online shopping platforms has made it easier for consumers to access trendy loungewear options, thus fueling the overall market growth.Market statistics reflect a keen interest in sustainable materials as well, with consumers increasingly leaning towards eco-friendly loungewear options, indicating a significant opportunity for brands to cater to this evolving demand within the China Loungewear Market.

Loungewear Market Distribution Channel Outlook Insights

The Distribution Channel Outlook for the China Loungewear Market showcases distinct pathways through which products reach consumers, prominently featuring Store-Based and Non-Store-Based channels. In China, the Store-Based channel has historically been a crucial part of the consumer shopping experience, allowing customers to interact physically with products, which significantly enhances purchasing confidence. Major cities have seen an uptick in brick-and-mortar retail locations, providing diverse options for shoppers. However, the Non-Store-Based segment, particularly e-commerce, is rapidly gaining traction due to rising internet penetration and a shift in consumer preferences towards online shopping, which offers convenience and wide product ranges.Given the increasing adoption of mobile shopping platforms in China, this segment has been pivotal in driving growth trends within the loungewear sector. The vibrant blend of these two channels enables the China Loungewear Market to tap into a broader audience, appealing to varying shopping behaviors. As lifestyle changes foster a growing emphasis on comfort, understanding the dynamics within these distribution channels will be key to strategizing market penetration and enhancing customer satisfaction.

China Loungewear Market Key Players and Competitive Insights:

The competitive landscape of the China loungewear market is characterized by a dynamic interplay of various global and local brands, each vying for consumer attention in a rapidly evolving environment. As lifestyle preferences shift towards comfort and leisurewear, particularly post-pandemic, companies are adapting their strategies to tap into the growing demand for stylish yet cozy clothing. The market is influenced by trends such as increased online shopping, the rise of athleisure, and a focus on sustainable and eco-friendly materials. In this context, brands are competing not only on product quality and design but also on marketing efforts, e-commerce capabilities, and customer engagement practices. Companies are increasingly leveraging social media and influencer partnerships to enhance brand visibility and connect with millennial and Gen Z consumers who prioritize both comfort and aesthetics.Focusing on Peacebird, it holds a noteworthy position in the China loungewear market, propelled by its ability to blend contemporary fashion with everyday wear. With a strong retail network that spans both physical stores and an expanding online presence, Peacebird has solidified its brand identity among young consumers. The company's unique selling proposition lies in its creative designs that resonate with the local culture, making it a popular choice for those seeking stylish loungewear options. Additionally, Peacebird's commitment to affordability without compromising quality gives it a competitive edge in appealing to a wide consumer base. The brand's strategic collaborations with local designers further enhance its appeal, allowing it to innovate continuously while maintaining relevance in a fast-paced fashion landscape.In the case of Jing’An, its influence within the China loungewear market cannot be understated, as it is known for its focus on high-quality materials and timeless designs that cater to discerning customers seeking luxury loungewear. The company's distinct market presence is evident through its curated collections that often emphasize craftsmanship and comfort. Jing’An has established itself as a go-to destination for those who appreciate sophisticated yet relaxed apparel. Recent expansions and alliances have positioned Jing’An to enhance its visibility across major urban centers, bolstering its retail capabilities. Their product range includes everything from classic loungewear pieces to chic athleisure styles, facilitating a comprehensive wardrobe solution for consumers. This versatility, coupled with a robust online platform and strategic marketing initiatives, strengthens Jing’An's market position, enabling it to capitalize on the increasing demand for premium loungewear in China.

Key Companies in the China Loungewear Market Include:

• Peacebird


• Jing'An


• Anta


• Nike


• Zara


• LiNing


• Lululemon


• H and M


• Hanesbrands


• Adidas


• Boohoo


• Chuu


• Uniqlo


• Aimer


• Me and City

China Loungewear Market Industry Developments

Recent developments in the China Loungewear Market signify a dynamic landscape. In September 2023, Nike and Adidas both reported substantial growth in their loungewear segments, capitalizing on the shift towards comfortable clothing amid changing consumer habits post-pandemic. Meanwhile, Anta showcased its commitment to sustainability by introducing a new eco-friendly loungewear line, which aligns with current environmental trends and caters to the growing demand for sustainable fashion. Major brands like Uniqlo and Zara are also investing in innovations to enhance customer experience through digital platforms, responding to an uptick in online shopping. In terms of mergers and acquisitions, there have been no significant announcements involving the targeted companies in 2023. However, in early 2022, Peacebird expanded its footprint by acquiring a smaller local brand, strengthening its market presence. The overall growth in market valuation for companies, including LiNing and Lululemon, illustrates the increasing consumer preference for casual and multifunctional apparel. This evolution in consumer behavior, with loungewear becoming a staple in wardrobes, is transforming marketing strategies among leading Chinese and international brands. The sector is projected to grow, reflecting the shifting dynamics in the apparel market within China.

China Loungewear Market Segmentation Insights

Loungewear MarketType Outlook

Cotton

Wool

Silk

Others

Loungewear MarketEnd User Outlook

Female

Male

Kids

Loungewear MarketDistribution Channel Outlook

Store-Based

Non-Store-Based

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	384.3(USD Million)
MARKET SIZE 2024	506.1(USD Million)
MARKET SIZE 2035	1613.06(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	11.113% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Peacebird, Jing'An, Anta, Nike, Zara, LiNing, Lululemon, H and M, Hanesbrands, Adidas, Boohoo, Chuu, Uniqlo, Aimer, Me and City
SEGMENTS COVERED	Type Outlook, End User Outlook, Distribution Channel Outlook
KEY MARKET OPPORTUNITIES	Rising demand for comfortable fashion, Growth of online shopping platforms, Increasing influence of wellness trends, Expansion of domestic loungewear brands, Popularity of casual home activities
KEY MARKET DYNAMICS	growing online retail channel, increasing health consciousness, rise in remote working, fashion-forward designs, premium loungewear demand
COUNTRIES COVERED	China