China Dry Shampoo Market Research Report By Type (Spray, Powder), By Function (Anti-Dandruff, Color Protection, Hair Loss Protection, Daily Care, Multifunction), and By Distribution Channel (Store-Based, Non-Store-Based) - Forecast to 2035

China Dry Shampoo Market Overview

As per MRFR analysis, the China Dry Shampoo Market Size was estimated at 346.54 (USD Billion) in 2023. The China Dry Shampoo Market Industry is expected to grow from 367.2(USD Billion) in 2024 to 844.5 (USD Billion) by 2035. The China Dry Shampoo Market CAGR (growth rate) is expected to be around 7.865% during the forecast period (2025 - 2035)

Key China Dry Shampoo Market Trends Highlighted

A number of significant market trends are influencing the landscape of the China Dry Shampoo Market. As personal hygiene and convenience become increasingly important to Chinese consumers, they are increasingly turning to fast styling solutions, such as dry shampoos. This increase in demand is driven by the fast-paced lifestyle of urban areas, where time efficiency is a top priority. Furthermore, the proliferation of e-commerce platforms in China has increased the accessibility of dry shampoos, thereby augmenting consumer purchasing behavior. As consumers become increasingly health-conscious and knowledgeable about the ingredients in their personal care products, the market is also experiencing a transition to natural and organic products.

This increasing preference for cleaner formulations is consistent with the broader trend of sustainable consumption that is gaining traction in China. For example, there is a growing interest in dry shampoos that are derived from plants and herbs, as they demonstrate both a commitment to personal health and an environmental consciousness. Another significant factor is the influence of social media, with platforms such as WeChat and Douyin playing a substantial role in the promotion of cosmetic trends. Influencers and beauty influencers are increasingly promoting dry shampoos, which is fostering interest and encouraging younger consumers to try them. Subsequently, brands are commencing partnerships with these digital influencers to communicate with their intended demographics effectively.

Catering to niche segments, such as travel-sized products, which are appealing to frequent travelers and those seeking on-the-go solutions, is one of the opportunities in the China Dry Shampoo Market. Furthermore, emerging brands that prioritize eco-friendliness and innovative packaging have the potential to establish a market share in the face of a competitive environment. In general, the China Dry Shampoo Market is on the brink of expansion, powered by digital engagement, sustainability, and convenience, as lifestyles continue to change.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

China Dry Shampoo Market Drivers

Rising Urbanization and Busy Lifestyle

China is experiencing rapid urbanization, with over 60% of its population now living in urban areas. This shift has led to an increase in the number of working professionals seeking convenience in their grooming routines. The China Dry Shampoo Market Industry is benefiting from this trend as dry shampoos provide a quick and effective solution for busy individuals who do not have the time for traditional washing methods. According to the National Bureau of Statistics of China, the urban population is expected to reach approximately 1 billion by 2030, which will further enhance the demand for time-saving personal care products.

Growing Awareness of Hair Care Products

With increasing disposable incomes and better education regarding personal grooming, there is a growing awareness about the benefits of using dry shampoos among consumers in China. Educational campaigns and advertisements by major players in the China Dry Shampoo Market Industry have significantly influenced consumer behavior and purchasing decisions. Reports suggest that around 75% of Chinese consumers are now more informed about the ingredients and benefits of their hair care products, according to the Chinese Ministry of Commerce.

This shift towards informed purchase decisions is prompting brands like P and Coty to innovate and market their products more effectively in the Chinese market.

Increasing Adoption of Eco-Friendly Products

The Chinese government's push for environmental sustainability is significantly affecting consumer choices in personal care industries, including the China Dry Shampoo Market Industry. The demand for eco-friendly and sustainable products is on the rise, with 56% of consumers in urban areas expressing a preference for products with environmentally responsible packaging and ingredients, according to a report from the China National Institute of Standardization.

Brands like Klorane and Herbal Essences are responding to this trend by offering dry shampoos made from natural ingredients and using biodegradable packaging, thereby aligning with the government’s sustainability goals.

China Dry Shampoo Market Segment Insights

Dry Shampoo Market Type Insights  

The China Dry Shampoo Market has shown a growing interest in different product types, notably in Spray and Powder formulations, which have become integral to consumer choices. The Spray type offers convenience and ease of application, appealing to younger demographics and urban dwellers who seek quick and efficient hair care solutions in their busy lifestyles. This formulation is particularly advantageous for those with oily hair, allowing for immediate absorption of excess oil without the need for water. In contrast, the Powder type holds its significance, as it tends to offer a more traditional approach and is favored by consumers looking for a natural and often eco-friendly alternative to conventional hair products.

Both types cater to the evolving consumer preferences towards on-the-go beauty solutions, emphasizing the growing trend of personalized beauty and self-care in China. Market growth dynamics reveal that an increasing focus on personal grooming and spontaneous beauty routines directly influences these segments. Challenges such as high competition and the need for continuous innovation in product formulations are present. However, opportunities abound, particularly as consumers become more educated about hair care ingredients and seek products that align with their growing environmental consciousness.

Overall, both Spray and Powder types are essential for the ongoing expansion and diversification of the China Dry Shampoo Market, reflecting a shift towards greater convenience and sustainability in personal care products.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Dry Shampoo Market Function Insights  

The Function segment of the China Dry Shampoo Market is diverse and plays a significant role in catering to various consumer needs. This segmentation encompasses several categories, including Anti-Dandruff, Color Protection, Hair Loss Protection, Daily Care, and Multifunction products. Anti-dandruff shampoos are increasingly important as they target common scalp issues, appealing to a substantial consumer base concerned with scalp health. Color Protection products address the needs of consumers who invest in coloring their hair, thus preserving color vibrancy and longevity, which is crucial in a market with a growing trend for vibrant hairstyles.

Hair Loss Protection is gaining traction as awareness of hair health continues to rise, with consumers seeking solutions to prevent thinning hair. Daily Care products are essential for consumers seeking convenient solutions for everyday hair maintenance. Multifunction shampoos, combining benefits like cleansing and conditioning, are also becoming popular as they offer efficiency and cost-effectiveness in one product. Overall, the Function segment reflects the evolving preferences of the Chinese consumer, driven by a growing emphasis on personal grooming and hair care, leading to robust market opportunities in the coming years.

Dry Shampoo Market Distribution Channel Insights  

The Distribution Channel segment in the China Dry Shampoo Market plays a crucial role in determining consumer access and availability of products, significantly influencing purchasing behavior and brand success. The market is divided into Store-Based and Non-Store-Based channels, each catering to distinct consumer preferences. Store-based channels, including supermarkets, pharmacies, and specialty beauty stores, remain prominent as they provide customers with the ability to explore product ranges, receive personalized advice, and immediately purchase items.

In contrast, Non-Store-Based channels, encompassing e-commerce platforms and online retail sites, have gained traction rapidly, driven by the increasing adoption of digital shopping habits among Chinese consumers. The growing influence of social media and online reviews in shaping consumer perceptions further boosts the popularity of Non-Store-Based channels. The Chinese government’s efforts to enhance logistics and e-commerce infrastructure have also contributed to the growth of online sales. As a result, both channels are essential for maximizing market reach, where the interplay between traditional retail and the expanding online marketplace presents various opportunities for companies in the China Dry Shampoo Market to cater to diverse consumer segments more effectively.

China Dry Shampoo Market Key Players and Competitive Insights

The China Dry Shampoo Market has experienced significant growth in recent years, driven by changing consumer preferences and an increasing focus on convenience and personal care. As Chinese consumers lead increasingly busy lifestyles, the demand for quick and efficient hair care solutions has surged. This trend has made dry shampoo a staple in many households, as it offers an innovative way to refresh hair without the need for traditional washing. The market is characterized by a diverse range of brands vying for attention, each acknowledging the unique cultural and aesthetic preferences of Chinese consumers. Companies are investing in various marketing strategies, including digital outreach and influencer partnerships, to connect with their audience effectively. With an ever-growing emphasis on personal grooming and the rise of e-commerce in China, the competitive landscape is becoming more dynamic, driven by both global and local players seeking to capitalize on the burgeoning interest in dry shampoo products.

Estée Lauder is a formidable player in the China Dry Shampoo Market, leveraging its strong brand heritage and premium positioning to capture the attention of discerning consumers. The company has utilized its extensive expertise in skincare and beauty to develop a compelling range of dry shampoo products tailored to the specific needs of the Chinese market, ensuring formulations that cater to local preferences for quality and effectiveness. Estée Lauder's strengths lie in its robust distribution network, which spans both brick-and-mortar stores in tier-one and tier-two cities, as well as a strong presence in online marketplaces. This accessibility allows the brand to capture a broad consumer base while integrating innovative marketing strategies like collaborations with local influencers to enhance brand visibility and trust. The company’s reputation for quality and luxury also plays a significant role in attracting premium clientele, further solidifying its competitive position in this fast-growing segment.

Garnier has emerged as a prominent participant in the China Dry Shampoo Market, recognized for its commitment to delivering accessible and effective hair care solutions. The brand has positioned itself effectively within the market by offering affordable dry shampoo options that appeal to a wide demographic, from young consumers to busy professionals. Garnier's product line-up includes various formulations that cater to specific hair types and concerns, developing a diverse portfolio that resonates with local tastes. The company's strengths include its strong reputation built over years of consumer trust and its ability to leverage sustainability initiatives, which are increasingly important to consumers in China. Garnier has also embraced digital transformation strategies that enhance its online presence, enabling seamless consumer engagement. As for growth strategies, the company has pursued strategic partnerships and acquisitions, improving its capacity to innovate and respond to consumer feedback promptly. This adaptability positions Garnier well within the competitive landscape of the Chinese dry shampoo market, allowing it to remain relevant and appealing to evolving consumer demands.

Key Companies in the China Dry Shampoo Market Include

• Estée Lauder


• Garnier


• Colgate-Palmolive


• Kao Corporation


• Henkel


• Church and Dwight


• Burt's Bees


• Amka Products


• Revlon


• L'Oreal


• Shiseido


• Aussie


• Unilever


• Procter and Gamble

China Dry Shampoo Market Industry Developments

The China Dry Shampoo Market has been witnessing growth due to increasing consumer demand for convenient hair care solutions amid busy lifestyles. In recent developments, major companies such as Estée Lauder, Garnier, and Unilever have been expanding their product lines to cater to this rising demand. Notably, in March 2023, Procter and Gamble launched a new range of dry shampoos in China aimed at the millennial and Gen Z demographics, reflecting the changing consumer preferences for innovative hair care products.

Additionally, the market saw a notable shift in August 2022 when L'Oreal announced its partnership with local brands to enhance distribution networks within China's rapidly evolving retail landscape. In terms of mergers and acquisitions, no recent significant deals within the sector were reported during this period. The overall investment in the dry shampoo segment is expected to increase as companies such as Kao Corporation and Henkel are actively pursuing strategies to enhance their market presence in China. This growing focus on expanding product accessibility and diversity is reshaping the competitive landscape of China's dry shampoo industry.

Dry Shampoo Market Segmentation Insights

• Dry Shampoo Market Type Outlook
  
  
  
  • Spray
  
  
  • Powder  
  
  
  
  


• Dry Shampoo Market Function Outlook
  
  
  
  • Anti-Dandruff
  
  
  • Color Protection
  
  
  • Hair Loss Protection
  
  
  • Daily Care
  
  
  • Multifunction  
  
  
  
  


• Dry Shampoo Market Distribution Channel Outlook
  
  
  
  • Store-Based
  
  
  • Non-Store-Based
  
  
  
  

Report Attribute/Metric	Details
Market Size 2023	346.54(USD Billion)
Market Size 2024	367.2(USD Billion)
Market Size 2035	844.5(USD Billion)
Compound Annual Growth Rate (CAGR)	7.865% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Estée Lauder, Garnier, Colgate-Palmolive, Kao Corporation, Henkel, Church and Dwight, Burt's Bees, Amka Products, Revlon, L'Oreal, Shiseido, Aussie, Unilever, Procter and Gamble
Segments Covered	Type, Function, Distribution Channel
Key Market Opportunities	Growing urban population demands, Rise in health-conscious consumers, Innovative product formulations, E-commerce growth for convenience, and Increasing awareness of scalp care.
Key Market Dynamics	rising consumer awareness, increasing urbanization, shift towards convenience, focus on natural ingredients, growth in e-commerce sales
Countries Covered	China