China Craft Beer Market Research Report By Type (Ale, Lager, Stouts), By Ingredients (Malt, Yeast, Enzymes, Hops) and By Distribution channel (Store, Non-store) - Forecast to 2035

China Craft Beer Market Overview

As per MRFR analysis, the China Craft Beer Market Size was estimated at 6.13 (USD Billion) in 2023.
The China Craft Beer Market Industry is expected to grow from 6.53(USD Billion) in 2024 to 30 (USD Billion) by 2035. The China Craft Beer Market CAGR (growth rate) is expected to be around 14.872% during the forecast period (2025 - 2035).

Key China Craft Beer Market Trends Highlighted

In the China Craft Beer Market, consumer attention is especially noticeable for their shift away from more traditional lager styles to IPAs, fruit-infused brews, and stouts. This change arises from younger consumers, who tend to prioritize uniqueness and experiences in their beverages, showcasing an increased interest in craft beer. Also, there has been greater collaboration within the domestic market by local customers and international brands as there has been an increased focus on local breweries expanding their offerings and quality for consumers in China. Increasingly active health-conscious spending among the Chinese has become a critical pivot as craft beer is often made with natural ingredients as opposed to industrialized mass production.

This view is supported by the emerging disposable income in the metropolitan areas, which permits more exploration of premium beverages. Additionally, the growing number of breweries in Shanghai and Beijing has developed a clear interest and consumption industry regarding local production, which in turn promotes the consumption of craft beers. There are many possibilities to capture the potential of online retail and e-commerce, especially after the pandemic, because shoppers changed their preference toward easily accessible items. This can be achieved by improving marketing strategies through better visibility online and enhanced DTC methods.

The most recent trend is the increasing number of craft beer festivals and events which support local craft breweries and strengthen the bond among the craft beer fans. It helps shape a brand identity while simultaneously providing education on various types of craft beers that can be used for future growth in the industry.

China Craft Beer Market Drivers

Rising Consumer Interest in Craft Beer

In recent years, there has been an increasing consumer interest in artisanal and craft beverages, which is notably influencing the China Craft Beer Market Industry. Millennials and younger generations are increasingly favoring unique flavors and local products over mass-produced varieties. According to the China Alcoholic Drinks Association, craft beer consumption in urban areas grew by approximately 200% from 2015 to 2020, highlighting a significant trend towards personalized and premium beverages.

Furthermore, the number of local craft breweries has surged, with over 1,000 independent breweries reported by the end of 2021, marking a substantial increase from previous years. This growing trend is also fueled by social media influence and the rise of beer-tasting events, which helps in building a community around craft beer, thereby driving market growth. Additionally, the supportive government initiatives aimed at promoting small and medium enterprises have facilitated the emergence and sustainability of these craft breweries, further stimulating the market growth and consumer interest.

Health Consciousness Among Consumers

The increasing health consciousness among consumers in China is another significant driver for the China Craft Beer Market Industry. With a growing awareness of the health implications of alcoholic beverages, consumers are shifting towards craft beers that often promise natural ingredients and lower calorie counts. A survey by the Chinese Academy of Sciences found that approximately 64% of respondents are willing to pay more for healthier, organic options, reflecting a growing trend towards quality over quantity in beverage choices.

The rise of 'clean' and 'healthy' craft beers aligns with this trend, as many breweries now emphasize their production processes and ingredient sourcing, thus appealing to the health-conscious demographic. This market trend is being further supported by brands that actively promote their commitment to healthier brewing practices, which contributes to their market share growth.

Expansion of Distribution Channels

The expansion of distribution channels within the China Craft Beer Market Industry has significantly contributed to its growth. Increased availability of craft beers in both traditional retail outlets and online platforms has made these beverages more accessible to a broader audience. The e-commerce sector, in particular, has seen unprecedented growth, with platforms like Alibaba and JD.com reporting a surge in alcoholic beverage sales, driven by the convenience of online shopping.

According to the Ministry of Commerce of the People's Republic of China, online retail sales of beverages grew by 30% year-on-year in 2022. This growth in distribution channels facilitates greater market penetration and enables craft breweries to reach customers in previously underserved areas. As a result, the diversification of distribution networks is essential for supporting the increasing demand for craft beers across China.

China Craft Beer Market Segment Insights

Craft Beer Market Type Insights

The China Craft Beer Market is characterized by diverse offerings classified into various types, including Ale, Lager, and Stouts, reflecting the dynamic preferences of consumers. Ale has gained considerable popularity due to its rich flavors and aromatic profiles, making it a favored choice among younger audiences who appreciate craft brewing's artisanal aspects. Lagers, on the other hand, hold a significant position in the market due to their smooth and refreshing taste, appealing to a broader demographic. The rise of craft breweries in urban centers has led to an increased production of distinct Lager variants that cater to the evolving tastes of Chinese consumers.

Meanwhile, Stouts offer a unique experience with their dark and robust characteristics, often attracting craft beer enthusiasts keen on exploring more complex flavor profiles. This type possesses the potential for growth as more consumers develop a palate for specialty beers, reflecting a shift from traditional beer consumption to craft beer exploration. The diversity within these types of craft beers not only enriches the market landscape but also illustrates the growing demand for quality and unique experiences in the beverage sector. Additionally, as health consciousness rises, there has been a gradual shift in consumer preference towards craft beers that emphasize lower calorie counts and the use of natural ingredients, thus potentially promoting the growth of specific types like Lagers and Ales.

The China Craft Beer Market segmentation highlights these trends and evolving ties between consumers and craft beers, emphasizing how local breweries are tapping into traditional brewing methods while infusing innovation to expand their offerings. As craft beer continues to gain traction, understanding the nuances within these types will be critical for stakeholders in tailoring their strategies to meet consumer expectations effectively. The interplay of cultural influences and increased exposure to global beer trends elucidates an exciting and rapidly advancing craft beer industry in China, with an emphasis on quality, variety, and individuality shaping the future of this market.

Craft Beer Market Ingredients Insights

The Ingredients segment of the China Craft Beer Market plays a vital role in the industry, contributing significantly to the overall growth trajectory. This segment comprises essential components such as Malt, Yeast, Enzymes, and Hops, each playing a crucial role in the brewing process. Malt serves as the primary source of fermentable sugars, making it a fundamental ingredient in beer production. Yeast is indispensable for fermentation, influencing flavor profiles and alcohol content, while enzymes enhance the brewing efficiency, ensuring optimal yield from raw materials.

Hops add distinct bitterness and aroma, helping to balance the sweetness of malt, which resonates with the growing consumer preference for diverse flavor experiences. The segment has witnessed increasing innovation in sourcing and processing these ingredients, driven by the rising demand for craft beer that emphasizes quality and authenticity. Furthermore, the trend towards local sourcing of ingredients is gaining momentum in China, aligning with consumer preferences for products that reflect local culture and craftsmanship. Overall, the Ingredients segment is characterized by a dynamic interplay of demand for high-quality, varied flavors in a rapidly evolving market landscape.

Craft Beer Market Distribution channel Insights

The Distribution channel segment of the China Craft Beer Market is a crucial aspect that influences the accessibility and availability of craft beer products to consumers across the region. The craft beer market in China is seeing a rise in importance for both Store and Non-store distribution channels. Stores, including supermarkets and specialized retail outlets, offer a tangible experience for consumers, enabling them to explore a variety of local and international craft beers. This channel typically accounts for a significant share of the market, as it caters to growing consumer preferences for premium and artisanal beverages.

On the other hand, Non-store channels, such as online platforms and direct-to-consumer sales, have gained traction, especially with the increasing penetration of e-commerce in China. The convenience offered by online purchasing aligns well with the evolving shopping habits of younger consumers, contributing to a dynamic shift in the market. The combination of these distribution channels ensures a wide reach and adaptability to changing consumer preferences, positioning the China Craft Beer Market for sustained growth while responding to the preferences for convenience and personalized shopping experiences.

Overall, the evolving landscape of distribution channels significantly drives market growth in China, facilitating diverse access to innovative craft beer offerings.

China Craft Beer Market Key Players and Competitive Insights

The China Craft Beer Market has experienced significant growth over the past few years, driven by a rising consumer preference for artisanal and locally produced beverages. This shift in consumer behavior reflects a broader trend towards quality and diversity in drinking options, leading to increased competition among domestic and international craft breweries. As a result, market players are continually innovating their product offerings and marketing strategies to establish a strong presence in this rapidly evolving landscape. The market is characterized by a variety of breweries catering to local tastes and preferences, creating a dynamic environment for both established brands and emerging enterprises. Understanding the competitive landscape is essential for stakeholders looking to capitalize on the opportunities presented by this burgeoning market.

Jiangxiaobai has carved out a prominent space in the China Craft Beer Market through its strong emphasis on high-quality craftsmanship and unique flavor profiles. This brand is highly recognized for producing craft beers that reflect local traditions and preferences, appealing to a wide array of consumers who seek authenticity in their drinking experiences. Jiangxiaobai benefits from a robust distribution network and has established a solid presence in both urban and rural markets across China. Its strengths lie in its innovative brewing techniques and marketing strategies that resonate with younger generations, often highlighting craft beer as an integral part of social gatherings and festivities. The brand effectively leverages its local heritage, enhancing its reputation and attracting a loyal customer base, further solidifying its competitive edge in the market.

Changsha Riverside Brewing is another notable entity within the China Craft Beer Market, recognized for its distinctive craft beer offerings that combine traditional brewing methods with modern techniques. The company has established a strong local presence, particularly in the Changsha region, where it serves as a pioneering force in introducing craft beer culture. It offers a range of products, including IPAs, stouts, and wheat beers, tailored to suit diverse consumer preferences. Changsha Riverside Brewing's strengths include its commitment to quality and innovation, allowing the brand to effectively capture the interest of craft beer enthusiasts. The company frequently engages in collaborations and partnerships to enhance its product line and visibility, which has contributed to its growing reputation. Moreover, Changsha Riverside Brewing has shown a keen interest in exploring mergers and acquisitions to bolster its market position, demonstrating a proactive approach to navigating the competitive landscape of the craft beer industry in China.

Key Companies in the China Craft Beer Market Include:

• Jiangxiaobai


• Changsha Riverside Brewing


• Panda Brewery


• Chongqing Brewery


• Tsingtao Brewery Group


• Jing A Brewing Co


• Boxing Cat Brewery


• Snow Beer


• Young Master Brewery


• Beijing Beer Factory


• Shanghai Brewery


• Mikkeller Beijing


• BrewDog


• Wukang Brewery

China Craft Beer Market Industry Developments

Recent developments in the China Craft Beer Market reflect a burgeoning industry poised for growth. As of October 2023, companies like Jiangxiaobai and Tsingtao Brewery Group are expanding their product lines and entering partnerships, aiming to cater to evolving consumer preferences for craft beer. Shanghai Brewery and Jing A Brewing Co are continuously innovating, with unique flavors and brewing techniques that appeal to a younger demographic. Craft breweries like Panda Brewery and Boxing Cat Brewery are gaining traction due to their artisanal approaches and localized marketing strategies.

In terms of acquisitions, the landscape remains dynamic with reports indicating potential collaborations among craft breweries to enhance distribution networks, although no specific mergers were publicly confirmed in this timeframe. The market valuation shows a steady increase, with Craft beer in China projected to witness significant growth, attracting both domestic investment and international interest. Recent figures indicate a rising consumption trend, with craft beer sales contributing effectively to overall beer market revenues. Moreover, government support for local breweries underlines a favorable environment for craft beer advancements, encouraging innovation and market participation. Overall, the market continues to evolve rapidly with an increasing focus on quality and local flavors.

Craft Beer Market Segmentation Insights

• Craft Beer Market Type Outlook
  
  
  
  • Ale
  
  
  • Lager
  
  
  • Stouts
  
  
  
  


• Craft Beer Market Ingredients Outlook
  
  
  
  • Malt
  
  
  • Yeast
  
  
  • Enzymes
  
  
  • Hops
  
  
  
  


• Craft Beer Market Distribution channel Outlook
  
  
  
  • Store
  
  
  • Non-store
  
  
  
  

Report Attribute/Metric	Details
Market Size 2023	6.13(USD Billion)
Market Size 2024	6.53(USD Billion)
Market Size 2035	30.0(USD Billion)
Compound Annual Growth Rate (CAGR)	14.872% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Jiangxiaobai, Changsha Riverside Brewing, Panda Brewery, Chongqing Brewery, Tsingtao Brewery Group, Jing A Brewing Co, Boxing Cat Brewery, Snow Beer, Young Master Brewery, Beijing Beer Factory, Shanghai Brewery, Mikkeller Beijing, BrewDog, Wukang Brewery
Segments Covered	Type, Ingredients, Distribution channel
Key Market Opportunities	Increasing urbanization and disposable income, Growing demand for premium products, Rising health-conscious consumer trends, Expanding craft beer festivals and events, Innovative flavor and brewing techniques
Key Market Dynamics	growing consumer preference, increasing craft breweries, diverse flavor profiles, urbanization and lifestyle changes, rising disposable income
Countries Covered	China