China Cosmetics Personal Care Ingredients Market
July 2023- By purchasing French brands Pier Augé and EviDenS de Beauté and recently opening the S'Young City campus around its Changsha headquarters in the province of Hunan, Chinese group S'Young International (水羊股份) made its objectives clear. Its excellent 2022 results helped the Group enter the Top 100 of Women's Wear Daily (WWD) Beauty Inc. for the first time, directly at the 49th rank. Juliette Duveau, the co-founder of consulting agency The Chinese Pulse, said that in the past, S'Young Groupwas more driven by the dual business of operating self-owned brands and helping foreign brands better distribute in China. But the Group, founded in 2018, is no longer content with its role as a distribution partner in China. Last year, S'Young purchased French brands Pier Augé and EviDenS de Beauté. She added that they can foresee that S'Young will integrate the international channels and R&D techniques of these two French brands, paving the way to the international market for its other self-owned brands in the future. These equity acquisitions of foreign brands also contribute to upgrading the Group's image from the Middle-Low end to the higher end. S’Young’s brands – such as Yunifang (御泥坊), which has over 10M followers on Tmall – mainly target the Chinese mass market with a huge customer base, especially in lower-tier cities. Through the acquisition of foreign brands, the Group could reach more affluent customers in higher-tier cities and might develop higher-end products to go global.
Key Players
Key players of the MENA/G.C.C./China Cosmetic & personal care ingredients market are SABIC, Artec Chemical Company Limited, Dongming Jujin Chemical Co., Ltd., Ittihad International Chemicals Trading LLC (IICT), Reza Chemical Industries (RCI) (REZA Investment Company Ltd.), Chemanol and DOGOIDE Group among others.