China Athleisure Market Research Report: By Product Type (Leggings, Tights Joggers, Hoodies,Sweatshirts, Sneakers, Shorts, Sports Jackets, Sports Bra, Yoga Pants, Others), By Distribution Channel (Store-Based, Non-Store Based) and By End User (Men, Women, Unisex) - Forecast to 2035

China Athleisure Market Overview

The China Athleisure Market Size was estimated at 49.99 (USD Million) in 2023. The China Athleisure Market Industry is expected to grow from 55.01(USD Million) in 2024 to 159.23 (USD Million) by 2035. The China Athleisure Market CAGR (growth rate) is expected to be around 10.144% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key China Athleisure Market Trends Highlighted

The China Athleisure Market is experiencing notable trends driven by a shift in consumer lifestyle and preferences. One of the key market drivers is the increasing awareness and acceptance of health and fitness in the Chinese population. With rising disposable incomes, more consumers are investing in activewear that not only serves a functional purpose but also aligns with their fashion sense. The endorsement of healthy living by the government further solidifies this trend, as various initiatives promote physical activity among citizens. In recent times, there has been a surge in demand for sustainable and eco-friendly athleisure products. As awareness about environmental issues grows, consumers are inclined to purchase brands that prioritize sustainability in their manufacturing processes.The trend towards online shopping has also accelerated in China, especially post-pandemic, with e-commerce platforms becoming the primary channel for athleisure purchases. This shift allows brands to engage directly with a wider audience and showcase their latest collections more effectively. Opportunities to be explored include collaborations between athleisure brands and local influencers, which can enhance brand visibility and credibility among younger consumers. Additionally, enhancing the customization of products can create a unique appeal, catering to the specific tastes and preferences of diverse consumer segments in China. The fusion of traditional Chinese elements into modern athleisure designs also presents a unique opportunity to connect with cultural values while attracting a broader audience.Overall, the evolving landscape suggests that the China Athleisure Market is set to continue thriving, adapting to consumer demands while championing health and sustainability.

China Athleisure Market Drivers

Rising Health Consciousness Among Consumers

Chinese people's knowledge of fitness and health has significantly grown in recent years. Over 30% of Chinese individuals regularly participate in physical activity on a weekly basis, according to the National Health Commission of China, which reflects a cultural change towards healthier lives. As customers want comfortable yet practical clothes for their busy routines, this expanding trend has accelerated the demand for athleisure wear. Companies with a significant presence in the China athleisure market, including Nike and Lululemon, are developing new product lines to appeal to this health-conscious market. The athleisure industry, which combines performance and style, is predicted to grow quickly as more people place a higher value on fitness, greatly propelling market expansion.

ofIncrease in Disposable Income

The expanding middle class in China is leading to increased disposable income, which allows consumers to spend on premium athleisure products. Recent figures from the National Bureau of Statistics of China indicate that urban disposable income has seen an annual growth rate of approximately 6.5%. This economic uplift provides consumers with the capacity to invest in quality athleisure brands such as Adidas and Under Armour that emphasize performance and style.The increasing purchasing power empowers consumers to prioritize quality and brand reputation over price alone, thereby accelerating growth in the China Athleisure Market Industry.

Influence of Digital and E-commerce Channels

The shift towards online shopping has profoundly impacted the retail landscape in China, particularly in the athleisure segment. Recent reports show that e-commerce sales in China are projected to make up over 50% of total retail sales by 2025, driven by the rise of platforms such as Tmall and JD.com. This digital transformation allows consumers greater accessibility to a wide range of athleisure products, enhancing awareness and competition among brands.This rise of digital channels has been pivotal for brands in the China Athleisure Market Industry to reach target demographics effectively, curate marketing strategies, and implement sales initiatives that resonate with consumers, thus propelling market growth.

Growing Popularity of Fitness Influencers

The emergence of fitness influencers on social media platforms in China has created a new marketing avenue for athleisure brands. Data from social media trending reports reveal that the fitness influencer market has skyrocketed, with over 80% of consumers looking to influencers for fashion and lifestyle inspiration. These influencers often promote athleisure products through engaging content, which has led to increased brand visibility and consumer trust in these products.Prominent personalities and fitness experts leverage their platforms to advocate for not only fitness but also specific brands within the China Athleisure Market Industry, driving consumer engagement and subsequent sales.

China Athleisure Market Segment Insights:

Athleisure Market Product Type Insights

 

The China Athleisure Market exhibits a diverse range of product types that cater to the growing demand for comfortable and versatile attire among consumers. As a country with a rapidly increasing focus on fitness and wellness, the segment is characterized by a variety of offerings, including Leggings, Tights and Joggers, Hoodies and Sweatshirts, Sneakers, Shorts, Sports Jackets, Sports Bra, Yoga Pants, and other categories. Each product type plays a crucial role in the overall market dynamics and consumer trends. Leggings and Yoga Pants have gained immense popularity due to their comfort and functionality, often emerging as essentials for both workout sessions and casual wear. In recent years, the demand for Tights and Joggers has also escalated significantly as they provide versatility for various activities, ranging from gym workouts to everyday wear, thereby holding a significant share of the market. Hoodies and Sweatshirts remain staples in the athleisure wardrobe, appealing to consumers seeking comfort in colder weather while also making fashion statements. Sneakers have become a central focus in this market, reflecting trends where style meets performance, indicating their dominance in the everyday lifestyle of Chinese consumers. Similarly, Sports Bra has amplified its importance among women, with a growing awareness of fitness requirements and the need for supportive yet stylish options. Shorts and Sports Jackets contribute to the diversity of choices, allowing consumers to transition seamlessly between workout sessions and casual outings. This variety in Product Type within the China Athleisure Market underscores the market’s adaptability to consumer needs and preferences, showcasing a trend towards a more active lifestyle that integrates fashion with functionality. As consumer attitudes towards health and fitness continue to evolve, the significance of these product types is evident in their ability to cater to both performance and style. The shift towards a lifestyle that embraces wellness presents sustained opportunities for growth within this segment, with consumers increasingly seeking athleisure apparel that complements their active routines while also reflecting their personal style. Each product type, therefore, not only meets the functional demands of fitness enthusiasts but also aligns with the broader lifestyle choices of the Chinese population. As market statistics suggest an upward trend in both popularity and sales for these items, it is clear that Product Type segmentation is pivotal in shaping the future landscape of the China Athleisure Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Athleisure Market Distribution Channel Insights

 

The Distribution Channel segment within the China Athleisure Market reflects a dynamic landscape shaped by consumer preferences and purchasing behaviors. Store-Based channels hold a significant share, allowing consumers to engage directly with products, experience brand environments, and access personal interactions with staff. This channel thrives on the increasing number of retail outlets and flagship stores in urban regions, catering to the rising demand for athleisure wear among fitness enthusiasts and casual consumers alike. Conversely, Non-Store Based channels, encompassing e-commerce platforms, are experiencing rapid growth, driven by the surge in online shopping and the convenience of home delivery.This channel appeals to tech-savvy consumers, especially younger demographics who favor the ease of online transactions. The digitalization trend in China further bolsters this segment, enabling brands to reach wider audiences through social media and online marketing. The combination of both channels contributes to the comprehensive reach of the China Athleisure Market, facilitating options that cater to diverse consumer needs and shopping habits, showcasing the broad appeal and adaptability of the athleisure sector in contemporary retail.

Athleisure Market End User Insights

The China Athleisure Market, specifically focusing on the End User segment, showcases vital insights into consumer preferences and behavior. This market is notably divided into Men, Women, and Unisex categories, each contributing significantly to market dynamics. Women's athleisure wear has gained substantial traction, appealing to the increasing number of active female consumers interested in both comfort and style. Men’s athleisure is also on the rise, driven by a growing trend among males towards fitness and a more casual lifestyle, thereby enhancing their fashion choices.Unisex products, catering to a broader audience, are gaining popularity by promoting inclusivity and versatility, which resonates well with the contemporary consumer mindset. The increasing emphasis on health and wellness in China has driven demand for comfortable and stylish athletic wear, further influencing the China Athleisure Market segmentation. The popularity of social media and influencer marketing is shaping buying behaviors, with consumers often looking to align their purchases with their lifestyle aspirations. As urbanization continues, the emphasis on active living is expected to forge a new landscape in the athleisure sector, making this segment a significant driver of market growth.

China Athleisure Market Key Players and Competitive Insights:

The China Athleisure Market has seen a significant rise in popularity over recent years, driven by a growing focus on health and fitness, a shift towards casual dressing, and the increasing acceptance of sportswear in everyday life. This burgeoning market presents a dynamic competitive landscape marked by a blend of domestic players and international brands vying for consumer attention. Companies operating in this space are leveraging innovative marketing strategies, expanding their product lines, and enhancing their distribution channels to capture the growing demand for athleisure wear. Key trends such as sustainability, personalization, and digital engagement are shaping the competitive strategies of brands as they seek to differentiate themselves in a saturated market.New Balance has established a robust presence in the China Athleisure Market through its reputation for high-quality, performance-driven products. The company is well-regarded for its commitment to craftsmanship and innovation, which resonates with the increasing demand for functional yet stylish athletic wear among Chinese consumers. New Balance's strength lies in its ability to blend performance technology with lifestyle aesthetics, appealing to a broad range of consumers, from serious athletes to casual users. Furthermore, the brand has effectively utilized collaborations and marketing initiatives that align with local culture, thus enhancing brand loyalty and consumer connection in China.Decathlon, on the other hand, has made a significant impact in the China Athleisure Market by offering a wide range of affordable sportswear and equipment tailored to various athletic activities. Known for its commitment to providing quality products at competitive prices, Decathlon caters to a diverse consumer base from beginners to seasoned athletes. The company's extensive market presence is bolstered by numerous retail outlets and a robust online shopping platform, making it accessible to a large audience across China. Decathlon focuses on product innovation and sustainability, offering items like eco-friendly apparel and versatile activewear that meet the growing eco-consciousness among consumers. The brand's strengths also include strategic partnerships and potential mergers that amplify its supply chain efficiency, allowing for better stock management and enhanced customer service in a rapidly evolving market landscape.

Key Companies in the China Athleisure Market Include:

• New Balance


• Decathlon


• Puma


• Under Armour


• Superdry


• Nike


• Columbia Sportswear


• Lululemon


• Anta


• Asics


• Reebok


• Xtep


• Adidas


• 361 Degrees


• LiNing

China Athleisure Market Industry Developments

The China Athleisure Market is witnessing significant developments as global and local brands adapt to changing consumer preferences. Companies like Nike, Adidas, and Anta are leveraging digital channels to enhance customer engagement, especially following the pandemic, which has accelerated the shift towards online shopping for athleisure products. In recent months, Puma and Under Armour have reported growth in their sales, indicating a recovery from previous downturns, while Decathlon continues to expand its physical presence in tier-two and tier-three cities, catering to a growing fitness-conscious demographic.In terms of mergers and acquisitions, there have been no notable announcements among the specified companies in recent months. Market valuation trends indicate that brands such as Lululemon and Columbia Sportswear are experiencing increased consumer interest, reflecting a broader trend of health and wellness prioritization among Chinese consumers. Furthermore, the sector has seen a surge in sustainable production practices, with brands focusing on eco-friendly materials as part of their commitment to sustainability, which has been increasingly valued by consumers in China over the past two years. As of March 2023, growth in the athleisure segment is expected to continue, driven by changing lifestyle habits and an increasing preference for multifunctional apparel.

China Athleisure Market Segmentation Insights

Athleisure Market Product Type Outlook

• Leggings


• Tights Joggers


• Hoodies Sweatshirts


• Sneakers


• Shorts


• Sports Jackets


• Sports Bra


• Yoga Pants


• Others

Athleisure Market Distribution Channel Outlook

• Store-Based


• Non-Store Based

Athleisure Market End User Outlook

• Men


• Women


• Unisex

 

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	49.99(USD Million)
MARKET SIZE 2024	55.01(USD Million)
MARKET SIZE 2035	159.23(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	10.144% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	New Balance, Decathlon, Puma, Under Armour, Superdry, Nike, Columbia Sportswear, Lululemon, Anta, Asics, Reebok, Xtep, Adidas, 361 Degrees, LiNing
SEGMENTS COVERED	Product Type, Distribution Channel, End User
KEY MARKET OPPORTUNITIES	Rising health consciousness, Growing urban population, Increasing disposable income, Expansion of online retail, Innovative sustainable materials
KEY MARKET DYNAMICS	rising health consciousness, urbanization and lifestyle changes, increasing disposable income, growth of e-commerce platforms, influence of fashion trends
COUNTRIES COVERED	China