Cervical Pillows Market Analysis

Global Cervical Pillows Market Overview

Cervical Pillows Market Size was valued at USD 3.99 Billion in 2023. The Global Cervical Pillows industry is projected to grow from USD 4.17 Billion in 2024 to USD 5.97 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.59% during the forecast period (2024 - 2032).

Cervical pillow is an orthopedic pillow that supports the relaxation of musculature through a cervical curve. The pillow finds uses in decorative, bedding, sleeping, travel, and massage activities. The materials commonly used in the manufacturing of cervical pillows are cotton, silk, bamboo fiber, and polyesters. The market growth of cervical pillows can be attributed to the rising prevalence of neck pain, increasing healthcare spending, and adoption of these pillows to improve the quality of sleep. However, there are pitfalls in the cervical pillows market, such as less efficacy and negligence of cervical pain by people.

COVID-19 Analysis of Cervical Pillows Market

The rising prevalenceof COVID-19 is projected to influence cervical pillows market growth over the forecast period. As the coronavirus outbreak continues, the majority of the healthcare companies experienced a significant loss, thereby hampering the cervical pillows market. The emergence of the COVID-19 pandemic has plummeted the global economy, severely impacting production and demand across numerous verticals and disrupting the supply chain. Many cervical pillow companies halted their manufacturing and supply operations in the initial phase of the pandemic. However, the current situation of COVID-19 is expected to reach normalcy since the medical professionals and health authorities in the countries are taking the necessary steps to fight against the virus.

In the COVID-19 scenario, most chronic pain services were subsequently deemed, and all non-urgent outpatient visits in the hospitals have been reduced. The pandemic has forced healthcare systems worldwide to redirect healthcare resources toward intensive care. Furthermore, the online sale of cervical pillows increased in the pandemic

Cervical Pillows Market Trends

Rising number of people with neck pain

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  The rise in healthcare spending and increasing disposable income is a crucial factor that triggers the demand for cervical pillows. The neck is interlinked with the spine, nerves, and muscles and, when the body persist for a longer time at one place, it can result in pain in the shoulders, head, and arms. Neck pain is one of the most common ailments, head, and causes substantial disability and economic cost.

  
  


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  According to statistics published by the National Center for Biotechnology Information (NCBI), in 2017, approximately 20.3% of the global population suffered from neck pain. Moreover, the point prevalence of neck pain is reported to be 4.9% (females: 5.8%, males: 4.0%) based on Global Burden of Disease 2010 Study. Therefore, the rising prevalence of neck pain worldwide demands for an effective treatment method such as cervical pillows. This in turn aids to drive the market growth.

  
  

Increasing adoption of cervical pillows globally and its rising advantages

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  The use of cervical pillows has been expanding at a stellar pace, with many healthcare professionals such as doctors and medical practitioners recommending a series of treatment mechanisms to relieve patients of cervical pain. The rising adoption of cervical pillows often conjugated with medications is further acting as a driving factor for the cervical pillows market growth. Hence, the global demand for cervical pillows is projected to reach new heights in the years to follow. Cervical pillows can help in providing relief from discomfort due to neck pain which is acting as a propelling factor for the market. These cervical pillows support and help in relaxing the head, neck, and shoulders.

  
  

Cervical Pillows Market Restraints

Negligence towards cervical pain among the population and lack of awareness

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  There has been negligence in cervical pain among the population. Many people tend to ignore the condition, which further leads to a big issue to health. This factor is expecting to be the restricting factor for the cervical pillows market growth. Many people are still unaware of the disease condition in many emerging countries, which is another limiting factor for the market growth.

  
  

Cervical Pillows Market Opportunities

Increasing number of market players involved in new product launch, acquisition, and geography expansion

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  Airhawk (US), Alex Orthopedic (US), CNH Pillow (Ukraine), Coop Home Goods (US), DJO Global (US), Crown Medical Products, Inc. (US), Innocor Inc.(US), J-Pillow (UK), Malouf (US), Mediflow (US), My Pillow (US), PharMeDoc (US), Therapeutic Pillow International (Australia), Xtreme Comforts (US), and Custom Craftworks (US) are the key market players. They are adopting several competitive market penetration strategies, such as service contracts and specialized product offerings, maintaining their position in the market. For instance, in March 2019, FXI Holdings (US) and Innocor (US), two of the leading producers of polyurethane foam products used in the cervical pillow, signed a definitive merger agreement that will establish them as one of the most comprehensive and innovative companies in the industry.

  
  

Technology Analysis

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  According to the research article published in Pubmed in 2018, for the cervical pillow designing data is obtained from the National Aeronautics and Space Administration that described the neutral body posture in the weightless environment were also used in the design of the experimental pillows. The posture of the body is an important factor while designing these pillows.

  
  


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  Furthermore, companies are involved in providing novel technology for cervical pillows. For instance, Tynor (India) Contoured Cervical Pillow keeps the neck in a slightly extended position, which imparts a healthy neck position. This pillow is contoured to maintain the appropriate structure of the neck and shoulder while providing maximum ease. It is ergonomic and relieves stress and strain of the neck.

  
  


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  Technological advancements like hypoallergenic foam pillows preferred by patients with allergic responses to standard foam-based cervical pillows and the specific cervical pillows for spinal realignment are the major advances adopted by the patients. 

  
  

Cervical Pillows Market Segment Insights

Cervical Pillows Type Insights

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  Standard

  
  

On the basis of type, the cervical pillows market is segmented into standard, roll, and water-based. The standard segment represented the dominant share in the year 2020. The market growth of this segment can be attributed to the advantages that the standard cervical pillow offers, such as different designs for the best fit. Companies are involved in designing pillows to ease the pain in people with cervical pain. For instance, Omni Cervical Relief Pillow by Custom Craftworks, Inc. (US) provides a contoured design that helps in reducing cervical pain as well as relaxing the head, shoulders, and back.

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  Roll

  
  

Cervical roll pillows support the neck by sliding into a pillowcase. These pillows are constructed with density foam which is removable. The washable cover in the pillow promotes good posture and natural sleeping habits by alleviating and preventing neck and back pain. Thus, these advantages by the roll cervical pillows are driving the cervical pillows market growth of this segment.

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  Water-based

  
  

The water-based cervical pillow market is anticipated to gain momentum over the forecast period owing to their soothing effect in patients having neck injuries. These cervical pillows help to reduce pain, pain intensity, and improve the quality of sleep. With the increase in the prevalence of neck pain, the demand for water-based cervical pillows is likely to grow rapidly, and this factor is driving the market growth of this segment.

Cervical Pillows Function Insights

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  Displacement

  
  

On the basis of function, the cervical pillows market has been bifurcated into displacement and support. The displacement pillows segment is estimated to be the fastest-growing over the forecast period. Owing to factors such as the mounting cases of neck stiffness and sprain in neck muscle are propelling the growth of the segment. The displacement pillows are used in case of injuries such as spondylosis, ligament sprain, and slip disc. They are designed considering the length of the neck, height, body weight, and sleep position.

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  Support

  
  

Support cervical pillows accounted for the largest share in 2020. Support pillows are useful in providing long-term aid. According to data published by RehabMart in June 2018, around 65.0% of the USS population aged 18 to 34 years was found to suffer from neck pain in 2016. The rising number of this population will demand cervical pillows to provide relief from discomfort caused by neck pain.

Cervical Pillows Application Insights

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  Cervical Spondylosis

  
  

On the basis of application, the cervical pillows market has been bifurcated into cervical spondylosis, whiplash injuries and temporomandibular disorders. Cervical Spondylosis is anticipated to hold the largest market share dueto the rising population suffering from cervical spondylosis. For instance, according to the published article in Pubmed in 2018, the prevalence of cervical spondylosis was 13.76%, although the prevalence rate varied among the urban, suburban, and rural populations (13.07%, 15.97%, and 12.25%, respectively). Moreover, it was higher in females than in males (16.51% vs. 10.49%). Thus, the rising prevalence of spondylosis coupled with cervical disorders should stimulate cervical pillows market growth in the upcoming period.

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  Whiplash Injuries

  
  

Whiplash is a neck injury due to forceful, rapid back-and-forth movement of the neck, like the cracking of a whip. It is commonly caused by rear-end car accidents. But such injuries can also result from physical abuse, sports accidents, and other types of traumas, such as a fall. According to a published article, approximately 3 million Americans sustain whiplash injuries every year. About 1.5 million Americans suffer chronic pain from whiplash. Thus, the rising number of patients with whiplash injuries demands an effective cervical pillow treatment which further aids in fueling the market growth.

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  Temporomandibular Disorders

  
  

According to the data published in the National Institute of Dental and Craniofacial Research in 2018, The prevalence of Temporomandibular Joint and Muscle Disorder (TMJD) varies between 5% and 12%. Moreover, the prevalence rates of TMJ disorders are higher among the younger population. The disorders are at least twice as prevalent in women as men. The increasing number of people suffering from TMJD further demands TMJ relief pillow, which aids in driving the cervical pillows market growth of this segment.

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  Others

  
  

The other application includes trauma injuries. The cervical pillows market growth for this segment can be attributed to the long-term risk associated with cervical pain. People usually seek treatment and cervical pillows due to several advantages over medicines and other treatments.

Cervical Pillows Regional Insights

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  North America:

  
  

North America dominated the cervical pillows market in 2020 owing to various factors such as the sedentary lifestyle of people, increasing working hours of employees which leads to stress in the neck and also improper sitting position is another factor causing neck pain. Moreover, the prolonged usage of electronic gadgets emitting harmful radiation has resulted in an increased prevalence of cancer in this region.

According to the article published in Practical Pain Management in 2020, neck pain has an annual prevalence rate exceeding 30% among adults in the US. Nearly 50% of individuals are projected to continue experiencing some degree of chronic neck pain or frequent occurrences. The article also states that around 20% to 70%of adults will experience neck pain that interferes with their daily activities during their lifetime. Thus, this factor is expected to propel market growth in the near future.

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  Europe:

  
  

The European cervical pillows market is driven by factors such as increasing healthcare spending by the government in this region, the rising target population, booming cases of obesity leasing to physical inactivity, innovative advancements in cervical pillows, and the growing prevalence of spondylosis coupled with cervical disorders. For instance, according to the research article published in BMC Musculoskeletal Disorder in 2018, among the 3,859 population studies, 531 were diagnosed with cervical spondylosis, and the prevalence of cervical spondylosis was recorded 13.76%. Moreover, the prevalence of cervical spondylosis in the suburban (15.97%) area was higher than that in the urban and rural areas (13.07% and 12.25%). This data, therefore, demonstrated the need for an effective cervical pillow to help overcome these populations.

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  Asia-Pacific:

  
  

Asia-Pacific is expected to be the fastest-growing region during the forecast period. The growing prevalence of acute andchronic neck pain due to the usage of incorrect pillows, long working hours, and poor sitting postures are some of the growth stimulants for the growth of Asia-Pacific cervical pillows market. In addition, surging demand for quality healthcare services to meet significant unmet needs, a wide population base, and increasing healthcare spending is translating into greater sales of cervical pillows in the Asia-Pacific countries.

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  Rest of the World:

  
  

The Rest of the World cervical pillows market is driven by novel advancements in the raw material used for cervical or orthopedic pillows, and the rising prevalence of neck pain. Government initiatives for improving the healthcare sector are another factor boosting the growth of the market in this region.

Cervical Pillows Market Competitive Landscape

The cervical pillows market is profitable, both for existing players as well as new entrants. A substantial level of competitive rivalry is witnessed among the market players in the cervical pillow market. Based on the analysis, that market players have adopted different strategies and innovative research, product approvals and development techniques to expand their business and secure their position in the global cervical pillows market. For instance, in March 2021, Sleepsia (US) launched a new and innovative cervical pillow that provides additional structural support for the head and neck region. The butterfly design on the cervical pillow ensures proper head and neck alignment with the spine. Such advancements in technology will significantly support rapid adoption by patients, thereby augmenting industry growth.

Cervical Pillows Market- Key Players

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  Airhawk (US)

  
  


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  Alex Orthopedic (US)

  
  


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  CNH Pillow (Ukraine)

  
  


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  Coop Home Goods (US)

  
  


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  DJO Global (US)

  
  


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  Crown Medical Products, Inc. (US)

  
  


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  Innocor Inc.(US)

  
  


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  J-Pillow (UK)

  
  


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  Malouf (US)

  
  


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  Mediflow (US)

  
  


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  My Pillow (US)

  
  


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  PharMeDoc (US)

  
  


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  Therapeutic Pillow International (Australia)

  
  


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  Xtreme Comforts (US)

  
  


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  Custom Craftworks (US)

  
  

Recent Developments

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  In August 2020, F1F2(US) launched Matrix Pillow, a revolutionary pillow that uses structural displacement to provide perfect neck and head support while eliminating snoring and relieving muscle strain.

  
  


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  In February 2020, Alex Orthopedic (US), a Texas-based orthopedic manufacturer, acquired Jobri (Denmark), an ergonomics product, pillow, and cushion manufacturer. The aim of the acquisition was to expand Alex’s portfolio in neck and body pillows

  
  

Report Overview:

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  The cervical pillows market study covers the existing short-term and long-term market effect, as well as helping decision-makers to draught short-term and long-term plans for businesses by region. The report covers major regions in North America, Europe, Asia Pacific, and Rest of the World. The report analyzes market drivers, restraints, opportunities, challenges, Porters Five Forces, Value Chain, and impact of COVID-19 on the market.

  
  

Scope of the Cervical Pillows Market Report

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  The scope of the global cervical pillows market study includes market size analysis and a detailed analysis of the manufacturer’s products and strategies. The market has been segmented based on type, application, and region.

  
  

Cervical Pillows Market Segmentation

Cervical Pillows Type Outlook

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  Standard

  
  


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  Roll

  
  


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  Water-based

  
  

Cervical Pillows Function Outlook

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  Displacement

  
  


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  Support

  
  

Cervical Pillows Application Outlook

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  Cervical Spondylosis

  
  


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  Whiplash Injuries

  
  


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  Temporomandibular Disorders

  
  


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  Others

  
  

Cervical Pillows Region Outlook

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  North America

  
  
  
  
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    US

    
    
  
  
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    Canada

    
    
  
  
  
  


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  Europe

  
  
  
  
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    Germany

    
    
  
  
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    France

    
    
  
  
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    UK

    
    
  
  
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    Italy

    
    
  
  
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    Spain

    
    
  
  
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    Rest of Europe

    
    
  
  
  
  


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  Asia-Pacific

  
  
  
  
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    China

    
    
  
  
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    Japan

    
    
  
  
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    India

    
    
  
  
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    Australia

    
    
  
  
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    South Korea

    
    
  
  
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    Rest of Asia Pacific

    
    
  
  
  
  


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  Rest of the World

  
  
  
  
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    Middle East

    
    
  
  
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    Africa

    
    
  
  
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    Latin America