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CBD Pet Product Market

ID: MRFR/Agri/34989-HCR
128 Pages
Sakshi Gupta
February 2026

CBD Pet Product Market Size, Share, Industry Trend & Analysis Research Report By Product Type (Oils, Treats, Capsules, Topicals), By Animal Type (Dogs, Cats, Horses, Other Pets), By Distribution Channel (Online Stores, Pet Specialty Stores, Veterinarian Clinics, Supermarkets), By Formulation (Full Spectrum, Broad Spectrum, Isolate) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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CBD Pet Product Market Summary

As per Market Research Future analysis, the CBD Pet Product Market Size was estimated at 1.802 USD Billion in 2024. The CBD Pet Product industry is projected to grow from 2.165 USD Billion in 2025 to 13.53 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 20.11% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The CBD Pet Product Market is experiencing robust growth driven by evolving consumer preferences and regulatory advancements.

  • Consumer awareness regarding the benefits of CBD for pets is on the rise, particularly in North America.
  • The oils segment remains the largest in the market, while treats are emerging as the fastest-growing category.
  • North America leads the market, whereas the Asia-Pacific region is recognized as the fastest-growing area for CBD pet products.
  • Rising pet ownership and a shift towards natural remedies are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 1.802 (USD Billion)
2035 Market Size 13.53 (USD Billion)
CAGR (2025 - 2035) 20.11%

Major Players

Charlotte's Web (US), Pet Releaf (US), HolistaPet (US), King Kanine (US), CBDfx (US), Paw CBD (US), Canna-Pet (US), Joy Organics (US), HempMy Pet (US)

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CBD Pet Product Market Trends

The CBD Pet Product Market is currently experiencing a notable evolution, driven by increasing consumer awareness regarding the potential benefits of cannabidiol for pets. Pet owners are becoming more informed about the therapeutic properties of CBD, which may alleviate various health issues in animals, such as anxiety, pain, and inflammation. This growing interest appears to be fostering a more robust demand for diverse CBD-infused products tailored specifically for pets, including oils, treats, and topical applications. As a result, manufacturers are likely to innovate and expand their product lines to cater to this emerging market segment, which seems poised for further growth. Moreover, regulatory frameworks surrounding CBD products are gradually becoming clearer, which could enhance market stability and consumer confidence. The evolving legal landscape may encourage more companies to enter the CBD Pet Product Market, thereby increasing competition and potentially leading to improved product quality and safety standards. Additionally, the rise of e-commerce platforms is facilitating easier access for consumers, allowing them to explore various options and make informed purchasing decisions. This trend suggests that the CBD Pet Product Market is not only expanding but also maturing, as stakeholders adapt to the changing dynamics of consumer preferences and regulatory requirements.

Increased Consumer Awareness

There is a growing recognition among pet owners regarding the potential health benefits of CBD for animals. This heightened awareness is likely driving demand for CBD-infused products, as consumers seek natural alternatives for their pets' wellness.

Regulatory Developments

The evolving legal landscape surrounding CBD products is becoming more defined, which may enhance market stability. Clearer regulations could encourage new entrants and foster consumer trust in the safety and efficacy of CBD Pet Products.

E-commerce Growth

The rise of online shopping platforms is transforming how consumers access CBD Pet Products. This trend may facilitate greater product variety and convenience, allowing pet owners to make informed choices from the comfort of their homes.

CBD Pet Product Market Drivers

Rising Pet Ownership

The increasing trend of pet ownership appears to be a significant driver for the cbd pet product Market. As more households adopt pets, the demand for products that enhance pet well-being grows. Recent statistics indicate that approximately 67% of households own a pet, which translates to millions of potential consumers for CBD pet products. This surge in pet ownership correlates with a heightened awareness of pet health, leading owners to seek alternative remedies for common ailments. Consequently, the CBD Pet Product Market is likely to experience substantial growth as pet owners explore natural solutions for their pets' health issues.

Growing E-commerce Platforms

The rise of e-commerce platforms is transforming the way consumers access CBD pet products, thereby impacting the CBD Pet Product Market. With the convenience of online shopping, pet owners can easily explore a wide range of CBD products from the comfort of their homes. Data suggests that e-commerce sales in the pet industry have been increasing, with a significant portion of consumers preferring to purchase pet products online. This trend not only broadens the market reach for CBD pet products but also allows for better price comparisons and product reviews, enhancing consumer decision-making. As e-commerce continues to grow, the CBD Pet Product Market is poised for further expansion.

Changing Regulatory Landscape

The evolving regulatory landscape surrounding CBD products is a crucial factor influencing the CBD Pet Product Market. As regulations become more defined and supportive of CBD use in pet products, manufacturers are likely to gain greater confidence in developing and marketing their offerings. Recent legislative changes in various regions have begun to clarify the legal status of CBD for pets, which may lead to increased market participation. This regulatory clarity is essential for fostering innovation and ensuring product safety, ultimately contributing to the growth of the CBD Pet Product Market as more companies enter the space.

Shift Towards Natural Remedies

There is a noticeable shift among consumers towards natural and holistic remedies for their pets, which significantly influences the CBD Pet Product Market. Pet owners are increasingly concerned about the ingredients in traditional pet medications, prompting them to seek out natural alternatives. This trend is supported by data indicating that the market for natural pet products has been expanding, with a projected growth rate of over 10% annually. As a result, the CBD Pet Product Market stands to benefit from this consumer preference, as CBD is perceived as a safe and effective option for managing various health conditions in pets.

Increased Research and Development

The ongoing research and development in the field of CBD and its effects on pets are likely to propel the CBD Pet Product Market forward. Scientific studies exploring the benefits of CBD for pets are becoming more prevalent, providing evidence that supports its efficacy in treating conditions such as anxiety, pain, and inflammation. This influx of research not only enhances consumer confidence but also encourages manufacturers to innovate and expand their product lines. As a result, the CBD Pet Product Market is expected to witness a surge in new product offerings, catering to the diverse needs of pet owners seeking effective solutions.

Market Segment Insights

By Type: Oils (Largest) vs. Treats (Fastest-Growing)

In the CBD Pet Product Market, the distribution of market share among different product types reveals a competitive landscape. Oils are the largest segment, known for their potency and versatility, appealing to pet owners looking for effective solutions for their pets' ailments. Treats, on the other hand, are the fastest-growing segment, showcasing a rising consumer preference for palatable, easy-to-administer options that combine enjoyment with therapeutic benefits. This diversification in product types caters to various pet needs and owner preferences.

Treats: Fastest-Growing vs. Capsules: Emerging

In the CBD Pet Product Market, Treats are currently recognized as the fastest-growing segment due to their increasing popularity among pet owners, who appreciate the convenience and appeal of administering CBD in a treat form. These products often combine enticing flavors with beneficial ingredients, making them a preferred choice for both cats and dogs. Emerging as a viable alternative, Capsules offer a precise dosage and ease of use, although they have yet to achieve the same level of market penetration. Both product types serve distinct consumer preferences, with Treats leading in market momentum and Capsules gaining traction in terms of product innovation and consumer interest.

By Animal Type: Dogs (Largest) vs. Cats (Fastest-Growing)

In the CBD pet product market, dogs constitute the largest segment, capturing a significant portion of overall market share. This dominance is attributed to the increasing pet ownership and higher acceptance of CBD products among dog owners, who are particularly keen on natural remedies for health issues. Cats, while currently having a smaller share, are emerging as a fast-growing segment as more cat owners become aware of the benefits of CBD products, thus rapidly increasing their consumption in recent years.

Dogs: Dominant vs. Cats: Emerging

The dog segment in the CBD pet product market is characterized by a strong preference for wellness and health-focused products. Dog owners frequently seek out CBD oils, treats, and supplements to alleviate conditions such as anxiety, pain, and inflammation. This segment is well-established, driven by consumer loyalty and ongoing product innovation. Conversely, the cat segment has begun to gain traction as companies develop formulations specifically tailored for feline needs. Cats are often perceived as more discerning consumers, requiring targeted marketing strategies to highlight the potential benefits of CBD. As awareness increases, the demand for CBD products dedicated to cats is expected to rise significantly, marking it as an emerging force in this market.

By Distribution Channel: Online Stores (Largest) vs. Pet Specialty Stores (Fastest-Growing)

The CBD Pet Product Market is characterized by a diverse array of distribution channels, with Online Stores commanding the largest market share. These platforms provide convenience and accessibility for pet owners, contributing significantly to their popularity. Pet Specialty Stores also play a crucial role in the distribution landscape, offering expert advice and a curated selection of products that cater specifically to pet health and wellness needs. As consumer preferences evolve, the share dynamics among these segments continue to shift, reflecting changing shopping habits.

Online Stores (Dominant) vs. Pet Specialty Stores (Emerging)

Online Stores dominate the distribution channel landscape for CBD pet products, primarily due to their convenience, extensive selection, and the ability to reach a broader audience. Consumers appreciate the ease of purchasing products from home and the availability of detailed product information online. In contrast, Pet Specialty Stores represent an emerging trend, increasingly favored by pet owners seeking specialized knowledge and tailored offerings for pet care. These stores provide a personal touch with knowledgeable staff who can guide customers through their options, enhancing customer loyalty and driving the growth of this channel as pet owners increasingly prioritize quality and expertise.

By Formulation: Full Spectrum (Largest) vs. Isolate (Fastest-Growing)

In the CBD Pet Product Market, the formulation segment is characterized by three primary values: Full Spectrum, Broad Spectrum, and Isolate. Currently, Full Spectrum products dominate the market share, appealing to pet owners seeking a holistic approach to pet wellness. Broad Spectrum follows as a preferred choice for those individuals who want the benefits of multiple cannabinoids without THC. Isolate products, although having a smaller market share, are gaining popularity due to their pure CBD content, particularly among consumers who prefer products free of any other compounds. The growth trends in this segment illustrate a shift towards more versatile formulations tailored to specific pet health needs. Full Spectrum products continue to capture a significant portion of the market, driven by increasing consumer awareness of the entourage effect. Conversely, Isolate formulations are emerging as the fastest-growing segment, fueled by the rise in demand for THC-free options and the expansion of product offerings catered to diverse pet ailments.

Full Spectrum (Dominant) vs. Isolate (Emerging)

Full Spectrum formulations in the CBD Pet Product Market are recognized for their comprehensive benefits stemming from multiple cannabinoids and terpenes working in synergy. This formulation type is particularly appealing to consumers who prioritize natural and holistic health solutions for their pets. These products have established a robust market presence thanks to their efficacy and the growing trend towards natural remedies. On the other hand, Isolate products are experiencing rapid growth owing to their high purity level, appealing to an audience concerned with the absence of THC. As pet owners become more informed about the potential benefits of CBD without psychoactive effects, the demand for Isolate formulations is rising. Both formulations retain their significance in the market, with Full Spectrum representing stability and Isolate capturing emerging consumer interests.

Get more detailed insights about CBD Pet Product Market

Regional Insights

North America : Market Leader in CBD Pet Products

North America is the largest market for CBD pet products, holding approximately 70% of the global market share. The region's growth is driven by increasing pet ownership, rising awareness of CBD benefits, and favorable regulatory changes. The U.S. leads this market, followed by Canada, which is experiencing a surge in demand for natural pet wellness products. Regulatory support, including the 2018 Farm Bill, has catalyzed market expansion, allowing for broader product availability and consumer acceptance. The competitive landscape in North America is robust, featuring key players such as Charlotte's Web, Pet Releaf, and HolistaPet. These companies are leveraging innovative marketing strategies and product diversification to capture market share. The presence of established brands and a growing number of startups contribute to a dynamic market environment. As consumer preferences shift towards natural and organic products, the demand for CBD-infused pet items is expected to continue its upward trajectory.

Europe : Emerging Market for CBD Products

Europe is rapidly emerging as a significant player in the CBD pet product market, currently holding about 20% of the global share. The growth is fueled by increasing pet ownership, a shift towards natural remedies, and evolving regulations that support CBD use in pet care. Countries like Germany and the UK are at the forefront, with progressive policies that encourage product development and consumer education. The European Food Safety Authority (EFSA) is actively working on guidelines to ensure product safety and efficacy, which is expected to further boost market growth. Leading countries in Europe include Germany, the UK, and France, where consumer demand for CBD pet products is on the rise. The competitive landscape features both established brands and new entrants, with companies like Canna-Pet and Joy Organics gaining traction. The market is characterized by a diverse range of products, including oils, treats, and supplements, catering to various pet needs. As regulations become clearer, the market is poised for significant expansion.

Asia-Pacific : Emerging Powerhouse in Pet Care

The Asia-Pacific region is witnessing a burgeoning interest in CBD pet products, currently holding around 7% of the global market share. This growth is driven by increasing pet ownership, rising disposable incomes, and a growing awareness of the benefits of CBD for pets. Countries like Australia and New Zealand are leading the charge, with favorable regulations and a growing acceptance of CBD in pet care. The region's market is expected to expand significantly as consumer education improves and product availability increases. In Asia-Pacific, the competitive landscape is evolving, with both local and international players entering the market. Companies like King Kanine and CBDfx are establishing a presence, focusing on high-quality, natural products. The demand for CBD-infused pet treats and supplements is on the rise, reflecting a broader trend towards holistic pet care. As the market matures, innovation and quality assurance will be key factors in capturing consumer trust and loyalty.

Middle East and Africa : Developing Market for CBD Products

The Middle East and Africa (MEA) region is in the early stages of developing its CBD pet product market, currently holding about 3% of the global share. The growth potential is significant, driven by increasing pet ownership and a gradual shift towards natural health products. Countries like South Africa are beginning to explore the benefits of CBD for pets, with regulatory frameworks slowly evolving to accommodate these products. As awareness grows, the market is expected to expand, albeit at a slower pace compared to other regions. In the MEA region, the competitive landscape is still emerging, with a few local players starting to introduce CBD pet products. The focus is primarily on educating consumers about the benefits of CBD and ensuring product safety. As regulations become more defined, opportunities for international brands to enter the market will increase. The demand for CBD-infused pet products is anticipated to grow as pet owners seek natural alternatives for their pets' health and wellness.

CBD Pet Product Market Regional Image

Key Players and Competitive Insights

The CBD Pet Product Market is currently characterized by a dynamic competitive landscape, driven by increasing consumer awareness regarding pet health and wellness. Key players are actively engaging in strategies that emphasize innovation, product diversification, and regional expansion. For instance, Charlotte's Web (US) has positioned itself as a leader in the market by focusing on high-quality, full-spectrum CBD products, while Pet Releaf (US) emphasizes organic and ethically sourced ingredients. These companies, along with others like HolistaPet (US) and King Kanine (US), are shaping the competitive environment through their commitment to transparency and quality, which resonates with a growing segment of health-conscious pet owners.In terms of business tactics, companies are increasingly localizing manufacturing to enhance supply chain efficiency and reduce costs. The market appears moderately fragmented, with several players vying for market share, yet the collective influence of these key players is significant. Their strategies often involve optimizing supply chains and enhancing product availability, which is crucial in meeting the rising demand for CBD pet products.

In August Charlotte's Web (US) announced a partnership with a leading veterinary clinic network to promote the benefits of CBD for pets. This strategic move is likely to enhance brand credibility and expand their customer base by providing educational resources directly to pet owners. Such partnerships may serve to bridge the gap between traditional veterinary practices and alternative wellness solutions, potentially increasing market penetration.

In September Pet Releaf (US) launched a new line of CBD-infused treats specifically designed for senior pets. This initiative reflects a growing trend towards targeting niche markets within the pet industry, addressing the unique health needs of aging pets. By focusing on this demographic, Pet Releaf may strengthen its market position and appeal to a dedicated customer segment that prioritizes specialized care for their pets.

In July HolistaPet (US) expanded its product range to include CBD oils tailored for specific health conditions, such as anxiety and joint pain. This strategic diversification not only enhances their product offering but also aligns with consumer trends favoring targeted health solutions. By addressing specific health issues, HolistaPet could potentially capture a larger share of the market, appealing to pet owners seeking effective remedies for their pets' ailments.

As of October the competitive trends in the CBD Pet Product Market are increasingly defined by digitalization, sustainability, and the integration of advanced technologies. Strategic alliances are becoming more prevalent, as companies recognize the value of collaboration in enhancing product offerings and market reach. Looking ahead, competitive differentiation is likely to evolve, shifting from price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This transition may ultimately redefine how companies engage with consumers, emphasizing quality and efficacy over mere cost.

Key Companies in the CBD Pet Product Market include

Industry Developments

  • Q2 2025: FDA issues warning letters to CBD and mushroom pet supplement makers On April 7, 2025, the FDA issued warning letters to House of Alchemy, LLC (CBD Dog Health), Hamet Love, LLC (MycoDog), Bailey's Wellness, LLC (Bailey's CBD), and Holista, LLC (HolistaPet) for marketing unapproved animal drug products containing CBD, citing violations of the Federal Food, Drug, and Cosmetic Act.
  • Q3 2024: California enacts emergency regulations banning THC-containing hemp products for pets In September 2024, California implemented emergency regulations prohibiting consumable hemp products containing any detectable level of THC and other intoxicating substances for pets, following the failure of bill AB 2223.

Future Outlook

CBD Pet Product Market Future Outlook

The CBD Pet Product Market is projected to grow at a 20.11% CAGR from 2025 to 2035, driven by increasing pet ownership, rising health awareness, and regulatory advancements.

New opportunities lie in:

  • Development of subscription-based delivery services for CBD pet products.
  • Expansion into international markets with tailored product formulations.
  • Partnerships with veterinary clinics for product endorsements and education.

By 2035, the CBD Pet Product Market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

CBD Pet Product Market Type Outlook

  • Oils
  • Treats
  • Capsules
  • Topicals

CBD Pet Product Market Animal Type Outlook

  • Dogs
  • Cats
  • Horses
  • Other Pets

CBD Pet Product Market Formulation Outlook

  • Full Spectrum
  • Broad Spectrum
  • Isolate

CBD Pet Product Market Distribution Channel Outlook

  • Online Stores
  • Pet Specialty Stores
  • Veterinarian Clinics
  • Supermarkets

Report Scope

MARKET SIZE 20241.802(USD Billion)
MARKET SIZE 20252.165(USD Billion)
MARKET SIZE 203513.53(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)20.11% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledCharlotte's Web (US), Pet Releaf (US), HolistaPet (US), King Kanine (US), CBDfx (US), Paw CBD (US), Canna-Pet (US), Joy Organics (US), HempMy Pet (US)
Segments CoveredProduct Type, Animal Type, Distribution Channel, Formulation, Regional
Key Market OpportunitiesGrowing consumer demand for natural remedies in the CBD Pet Product Market presents significant market opportunities.
Key Market DynamicsRising consumer demand for natural remedies drives innovation and competition in the CBD pet product market.
Countries CoveredNorth America, Europe, APAC, South America, MEA
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FAQs

What is the current valuation of the CBD Pet Product Market as of 2024?

The CBD Pet Product Market was valued at 1.802 USD Billion in 2024.

What is the projected market size for the CBD Pet Product Market by 2035?

The market is projected to reach 13.53 USD Billion by 2035.

What is the expected CAGR for the CBD Pet Product Market during the forecast period 2025 - 2035?

The expected CAGR for the market during 2025 - 2035 is 20.11%.

Which segment of CBD pet products is expected to generate the highest revenue by 2035?

The Treats segment is projected to generate 5.5 USD Billion by 2035.

How do the sales of CBD pet products differ by animal type?

By 2035, sales for Dogs are expected to reach 5.5 USD Billion, while Cats may generate 3.5 USD Billion.

What distribution channel is anticipated to dominate the CBD Pet Product Market by 2035?

Online Stores are expected to lead with sales of 3.99 USD Billion by 2035.

What are the leading companies in the CBD Pet Product Market?

Key players include Charlotte's Web, Pet Releaf, HolistaPet, and King Kanine, among others.

What formulation type is projected to have the highest market value by 2035?

The Isolate formulation is expected to reach 5.53 USD Billion by 2035.

What was the market value of CBD oils in 2024?

In 2024, the market value for CBD oils was 0.541 USD Billion.

How does the market for CBD pet products compare across different distribution channels?

In 2024, Veterinarian Clinics generated 0.451 USD Billion, while Supermarkets reached 0.45 USD Billion.

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