Canned Tomatoes Market Size

Global Canned Tomatoes Market Overview

Canned Tomatoes Market Sizewas valued at USD 12 Billion in 2022. The Canned Tomatoes Market industry is projected to grow from USD 12.6 Billion in 2023 to USD 19.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.60% during the forecast period (2023 - 2032). Growing customer desire for ready-to-eat food goods, as well as the widespread use of canned tomatoes in a variety of cuisines  are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Canned Tomatoes Market Trends

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  Consumer preference for healthy and natural food options is driving market Growth

  
  

Market CAGR for canned tomatoes is being driven by the increased consumer preference for natural and healthy food options. As more people become aware of the dangers of artificial additives, preservatives, and genetically engineered components, there is a growing desire for food items that are devoid of these substances. Canned tomatoes are a practical and accessible alternative for consumers who wish to incorporate the goodness of tomatoes into their meals while consuming a natural and healthful product. To meet the increased demand for healthier options, several canned tomato brands now offer organic and non-GMO selections.

Additionally, tinned tomatoes are known for their great nutritional content. They are high in vital vitamins, minerals, and antioxidants like as vitamin C, vitamin A, and lycopene. These nutrients have been related to a number of health advantages, including as heart health, immune system support, and a reduced risk of several cancers.

Growing consumer awareness of tomatoes' health benefits and demand for wholesome, natural foods are major factors in the market expansion for canned tomatoes. Consumers are actively seeking items that correspond with their health-conscious lifestyles, and canned tomatoes provide a quick and healthy option that meets their needs.

Another factor driving the growth of the Canned Tomatoes Market is rising customer desire for easy and ready-to-eat food products. Canned tomatoes provide a handy solution for consumers who want to enjoy the flavour and nutritional advantages of tomatoes without having to peel, slice, and prepare fresh tomatoes. Canned tomatoes are popular in many cuisines, including Italian, Mexican, and Mediterranean, making them a flexible element in a variety of meals. They are a quick and easy way to add flavour, colour, and texture to soups, sauces, stews, and pasta dishes.

Furthermore, canned tomatoes have a longer shelf life than fresh tomatoes, making them a convenient option for consumers looking to stock up on pantry items. The year-round availability of canned tomatoes allows consumers to experience the taste of tomatoes even during off-seasons when fresh tomatoes may not be readily available or economical.

In addition to convenience, canned tomatoes provide constant quality and flavour since they are processed and sealed at their height of ripeness. This means that consumers can enjoy the flavour of ripe tomatoes regardless of the season.

Canned Tomatoes Market Segment Insights

Canned Tomatoes Type Insights

The Canned Tomatoes Market segmentation, based on type includes whole peeled tomatoes, diced tomatoes, stewed tomatoes and others. The diced tomatoes segment had the greatest market share in 2022, accounting for about two-fifths of the canned peeled tomatoes market, and is expected to maintain its position as the market leader during the forecast period. Diced canned tomatoes are a versatile ingredient that may be used in a wide range of dishes, including pasta sauces, soups, stews, chili, and salsa. When compared to diced fresh tomatoes, diced canned tomatoes save time and labour while providing consistent flavour and texture. 

Canned Tomatoes End-User Insights

The Canned Tomatoes Market segmentation, based on end-user, includes residential and commercial.  The residential segment is expected to maintain its lead throughout the forecast period, accounting for more than two-thirds of the worldwide canned peeled tomatoes market in 2022. With an increase in the proclivity for home cooked cuisine, particularly in developed nations, demand for canned tomatoes is likely to gain pace in the residential segment. Furthermore, the introduction of new types and flavours of canned peeled tomatoes boosts demand from the residential market. 

Canned Tomatoes Sales Channel Insights

The Canned Tomatoes Market segmentation, based on sales channel includes offline channels and online channels. The offline channels is expected to dominate the roost by 2032, accounting for more than four-fifths of the worldwide canned peeled tomatoes market revenue in 2022. This is owing to increased urbanization, an increase in working-class population, and competitive pricing, which raise the appeal of hypermarkets and supermarkets in both established and developing nations. Furthermore, these retailers offer a variety of brands in a specific product area, giving customers more possibilities for purchasing canned peeled tomatoes of their choosing.

Figure1: Canned Tomatoes Market, by Sales Channel, 2022&2032(USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Canned Tomatoes Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America is the dominant region in the Canned Tomatoes Market due to factors such as high consumption of canned food items, a robust distribution network, and a well-established food manufacturing industry. Furthermore, the region's demand for convenience and ready-to-eat food goods contributes to North America's market supremacy.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: CANNED TOMATOES MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Canned Tomatoes Market accounts for the second-largest market share. This is because Europe is one of the most popular tourist destinations in the world, with the number of visitors increasing year after year. Full-service restaurants, quick-service restaurants, cloud kitchens, and individual small kitchens are rapidly expanding, driving up demand for canned peeled tomatoes in the region. Tomatoes are the primary source of acidity in food, particularly in traditional Italian pasta meals. Further, the German Canned Tomatoes Market held the largest market share, and the UK Canned Tomatoes Market was the fastest growing market in the European region

The Asia-Pacific Canned Tomatoes Market is expected to grow at the fastest CAGR from 2023 to 2032. This region is a profitable market for canned peeled tomatoes attributable to the increased popularity of ready to eat goods. Because Asia-Pacific is a developing region, many countries welcome foreign investment in their marketplaces, which will assist market participants in expanding their enterprises in this region. Moreover, China’s Canned Tomatoes Market held the largest market share, and the Indian Canned Tomatoes Market was the fastest growing market in the Asia-Pacific region.

Canned Tomatoes Key Market Players& Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Canned Tomatoes Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Canned Tomatoesindustry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Canned Tomatoes industry to benefit clients and increase the market sector. In recent years, the Canned Tomatoes industry has offered some of the most significant advantages to medicine. Major players in the Canned Tomatoes Market, including Red Gold, General Mills, Inc., Kraft Heinz Company, Sun-Brite Foods Inc., Dematteis, Del Monte Foods Holding Limited And Subsidiaries, Unilever Plc, Nestle S.A., Conagra Brands., Princes Limited and others, are attempting to increase market demand by investing in research and development operations.

The Kraft Heinz Company (KHC), also known simply as Kraft Heinz, is an American food corporation founded through the merging of Kraft Foods and the H.J. Heinz Company, which is headquartered in Chicago and Pittsburgh. As of 2021, Kraft Heinz has annual revenues of around $26.0 billion, ranking third in North America and sixth overall in terms of food and beverage corporations. October 2021, Kraft Heinz acquired Assan Foods, a rapidly developing sauces-focused company. The goal of this transaction was to increase Kraft Heinz's position in important growing markets. The product portfolio of Assan Foods would complement Kraft's International Zone's growth strategy of Taste Elevation and expansion, which represents a significant long-term opportunity for the company.  

Nestlé S.A. is a worldwide company in the food and beverage sector with headquarters in Vevey, Vaud, Switzerland. In terms of sales and other metrics, it has surpassed all other publicly traded food companies since 2014 in the world. In 2017 the Fortune 500 ranked it at number 64, while in 2016 the Forbes 2000 list of the largest public firms in the world ranked it at number 33. In October 2020, Nestlé acquired Freshly, a meal-delivery service based in the United States. This acquisition was made to strengthen Nestlé's portfolio and increase its potential to capitalize on new realities in the US food market.

October 2023- Publix Super Markets will begin carrying products from Pastene, an importer of authentic Italian specialty foods, in over 1,300 of their stores. This launch with Publix represents an exciting opportunity for Pastene to introduce their rich, flavourful products to Publix customers. Pastene will initially offer a wide variety of canned tomato items at Publix locations. Pastene's signature product is made with sun-ripened tomatoes from California that are harvested at peak ripeness just once a year and canned within five hours of picking. The sweet, juicy chunks of tomato give a hearty texture to sauces, casseroles, and soups. A hint of fresh basil enhances the flavour to create a rich sauce with the taste of long simmering. Packed with basil for extra flavour, authentic San Marzano Tomatoes are individually numbered and marked with the official D.O.P. designation on each can, verifying that the tomatoes come from the Sarnese-Nocerino region of Italy where true San Marzano tomatoes are grown.

Key Companies in the Canned Tomatoes market include

• Red Gold


• General Mills, Inc.


• Kraft Heinz Company


• Sun-Brite Foods Inc.


• Dematteis


• Del Monte Foods Holding Limited And Subsidiaries


• Unilever Plc


• Nestle S.A.


• Conagra Brands.


• Princes Limited

Canned Tomatoes Industry Developments

March 2023- True Salt, a leading producer of all-natural sea salt, is excited to launch a new division focused on serving tomato canneries nationwide. With a commitment to providing high-quality salt, reliable supply chains, and exceptional customer service, True Salt aims to become the go-to partner for tomato canning businesses across the country. As an essential ingredient in canning, salt plays a critical role in guaranteeing the quality and flavour of canned tomatoes and sauces. Leveraging its expertise in supplying top-notch, all-natural sea salt for food manufacturing, True Salt is well-positioned to deliver unparalleled product and service to the tomato sector.

April 2021, Kainos Capital, a private equity firm, sold Olde Thompson to Olam International. This acquisition was made to support OFI's growth plan of becoming a leader in natural, sustainable, value-added food and beverage ingredients and solutions.

November 2019, Hunt's, a Conagra Brands brand, has introduced new San Marzano Style tomatoes. These tomatoes are ideal as a starter for homemade pasta sauces and Italian cuisine. Hunt's San Marzano Style would also offer excellent, all-natural flavour from California's tomato crops.

October 2018, Pinnacle Foods, a packaged foods firm, was bought by Conagra Brands. This acquisition would provide a significant potential for Pinnacle to further use its proven innovation approach, brand-building capabilities, and extensive customer relationships in the frozen foods and snacking sectors.

Canned Tomatoes Market Segmentation

Canned Tomatoes Market By Type Outlook

• Whole peeled tomatoes


• Diced tomatoes


• Stewed tomatoes


• Others

Canned Tomatoes Market By End-User Outlook

• Residential


• Commercial

Canned Tomatoes Market By Sales Channel Outlook

• Offline Channels


• Online Channels

Canned Tomatoes Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  

• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  

• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America