Canada Wine Market Research Report Information by Type Category (Alcoholic, Non-Alcoholic), By Product Type (Red wine, White wine, Rose wine, Sparkling Wine, and others), By Consumer Group (Gen Z, Gen X, Millennial, Baby Boomer), By End User (Residential, commercial), By Price Range (Economy, Premium), And by Distribution Channel (Off Premises, On Premises) Forecast Till 2032

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 16

1.1 MARKET ATTRACTIVENESS ANALYSIS 17

1.1.1 CANADA WINE MARKET, BY PRODUCT TYPE 17

1.1.2 CANADA WINE MARKET, BY CATEGORY 18

1.1.3 CANADA WINE MARKET, BY CONSUMER GROUP 19

1.1.4 CANADA WINE MARKET, BY END-USER 20

1.1.5 CANADA WINE MARKET, BY PRICE RANGE 21

1.1.6 CANADA WINE MARKET, BY DISTRIBUTION CHANNEL 22

2 MARKET INTRODUCTION 24

2.1 DEFINITION 24

2.2 SCOPE OF THE STUDY 24

2.3 RESEARCH OBJECTIVE 24

2.4 MARKET STRUCTURE 25

3 RESEARCH METHODOLOGY 26

3.1 OVERVIEW 26

3.2 DATA FLOW 28

3.2.1 DATA MINING PROCESS 28

3.3 PURCHASED DATABASE: 29

3.4 SECONDARY SOURCES: 30

3.4.1 SECONDARY RESEARCH DATA FLOW: 31

3.5 PRIMARY RESEARCH: 32

3.5.1 PRIMARY RESEARCH DATA FLOW: 33

3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 34

3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 34

3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 35

3.6.1 CONSUMPTION & NET TRADE APPROACH 35

3.6.2 REVENUE ANALYSIS APPROACH 35

3.7 DATA FORECASTING 36

3.7.1 DATA FORECASTING TECHNIQUE 36

3.8 DATA MODELING 37

3.8.1 MICROECONOMIC FACTOR ANALYSIS: 37

3.8.2 DATA MODELING: 38

3.9 TEAMS AND ANALYST CONTRIBUTION 39

4 MARKET DYNAMICS 42

4.1 INTRODUCTION 42

4.2 DRIVERS 43

4.2.1 INCREASING WINE TOURISM AND INTERNATIONAL RECOGNITION 43

4.2.2 INTRODUCTION OF INNOVATIVE PRODUCT VARIANTS 44

4.3 RESTRAINTS 45

4.3.1 PRICE VOLATILITY 45

4.3.2 COMPETITION FROM IMPORTS 46

4.4 OPPORTUNITY 47

4.4.1 INCREASING DOMESTIC MARKET GROWTH 47

4.4.2 EXPANDING ITS WINE EXPORTS 47

4.5 CHALLENGES 48

4.5.1 DECREASING SALES 48

4.5.2 CLIMATE AND GEOGRAPHY 48

4.6 STRATEGIC INSIGHTS 49

4.6.1 TECHNOLOGY UPDATE 49

4.7 REGULATORY UPDATE 49

4.8 MARKET TRENDS 51

4.9 IMPACT ANALYSIS OF COVID-19 52

4.9.1 IMPACT ON OVERALL ALCOHOLIC BEVERAGE INDUSTRY 52

4.9.1.1 ECONOMIC IMPACT 53

4.9.2 IMPACT ON CANADA WINE MARKET 53

4.9.3 IMPACT ON SUPPLY CHAIN OF WINE 54

4.9.4 IMPACT ON MARKET DEMAND OF WINE 54

4.9.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 54

4.9.4.2 CONSUMER SENTIMENTS 55

4.9.5 IMPACT ON PRICING OF WINE 55

4.9.6 CONSUMER BEHAVIOR ANALYSIS 56

5 MARKET FACTOR ANALYSIS 57

5.1 VALUE CHAIN ANALYSIS 57

5.1.1 HARVESTING 57

5.1.2 CRUSHING AND PRESSING 58

5.1.3 FERMENTATION 58

5.1.4 PACKING AND LABELING 58

5.2 SUPPLY CHAIN ANALYSIS 59

5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 59

5.2.1.1 RAW MATERIAL SUPPLIERS 59

5.2.1.2 MANUFACTURERS 59

5.2.1.3 DISTRIBUTION CHANNELS 60

5.2.1.4 END USERS 60

5.2.2 INTEGRATION LEVELS 60

5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 60

5.3 PORTER’S FIVE FORCES MODEL 62

5.3.1 BARGAINING POWER OF SUPPLIERS 62

5.3.2 BARGAINING POWER OF BUYERS 63

5.3.3 THREAT OF NEW ENTRANTS 63

5.3.4 THREAT OF SUBSTITUTES 63

5.3.5 INTENSITY OF RIVALRY 63

5.4 KEY MARKET BUZZ 64

5.5 SENTIMENT ANALYSIS 64

5.6 PRICE-POINT ASSESSMENT 65

5.6.1 ECONOMY/REGULAR 65

5.6.2 PREMIUM 65

5.7 CONSUMER EXPANSES ON NON-ALCOHOLIC BEVERAGES ACROSS THE COUNTRY 65

5.7.1 ONTARIO 66

5.7.2 QUEBEC 66

5.7.3 ALBERTA 66

5.7.4 BRITISH COLUMBIA 66

5.7.5 MANITOBA 66

5.8 CANADA DEMAND - SUPPLY ANALYSIS 67

6 CANADA WINE MARKET, BY PRODUCT TYPE 70

6.1 INTRODUCTION 70

6.2 RED WINE 71

6.3 WHITE WINE 71

6.4 ROSE WINE 72

6.5 SPARKLING WINE 72

6.6 OTHERS 72

7 CANADA WINE MARKET, BY CATEGORY 74

7.1 INTRODUCTION 74

7.2 ALCOHOLIC 75

7.3 NON-ALCOHOLIC 75

8 CANADA WINE MARKET, BY CONSUMER GROUP 77

8.1 INTRODUCTION 77

8.2 GEN Z 78

8.3 GEN X 78

8.4 MILLENNIAL 79

8.5 BABY BOOMER 79

9 CANADA WINE MARKET, BY END-USER 80

9.1 INTRODUCTION 80

9.2 RESIDENTIAL 81

9.3 COMMERCIAL 81

10 CANADA WINE MARKET, BY PRICE RANGE 82

10.1 INTRODUCTION 82

10.2 ECONOMY 83

10.3 PREMIUM 83

11 CANADA WINE MARKET, BY DISTRIBUTION CHANNEL 84

11.1 INTRODUCTION 84

11.2 OFF-PREMISES 85

11.2.1 SUPERMARKETS & HYPERMARKETS 85

11.2.2 SPECIALTY STORE 86

11.2.3 DISTRIBUTORS/B2B 86

11.2.4 OFF-LICENSE SHOPS/LIQUOR SHOPS 86

11.2.5 ONLINE 86

11.2.6 OTHERS 87

11.3 ON-PREMISES 87

12 COMPETITIVE LANDSCAPE 89

12.1 INTRODUCTION 89

12.2 COMPETITION DASHBOARD 89

12.2.1 PRODUCT PORTFOLIO 90

12.2.2 REGIONAL PRESENCE 90

12.2.3 STRATEGIC ALLIANCES 91

12.2.4 INDUSTRY EXPERIENCES 91

12.3 MARKET SHARE ANALYSIS, 2023 91

12.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 92

12.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 92

12.6 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL 92

12.7 LIST OF KEY PLAYERS/BRANDS, BY REGION 93

12.8 KEY DEVELOPMENTS & GROWTH STRATEGIES 94

12.8.1 PRODUCT LAUNCH/ MERGER & AQUASITIONS/PARTERSHIP 94

13 COMPANY PROFILES 95

13.1 CONSTELLATION BRANDS, INC 95

13.1.1 COMPANY OVERVIEW 95

13.1.2 FINANCIAL OVERVIEW 96

13.1.3 PRODUCTS OFFERED 97

13.1.4 KEY DEVELOPMENTS 97

13.1.5 SWOT ANALYSIS 98

13.1.6 KEY STRATEGIES 98

13.2 ANDREW PELLER LTD. 99

13.2.1 COMPANY OVERVIEW 99

13.2.2 FINANCIAL OVERVIEW 100

13.2.3 PRODUCTS OFFEREDS 101

13.2.4 KEY DEVELOPMENTS 102

13.2.5 SWOT ANALYSIS 102

13.2.6 KEY STRATEGIESS 103

13.3 TREASURY WINE ESTATES LTD 104

13.3.1 COMPANY OVERVIEW 104

13.3.2 . FINANCIAL OVERVIEW 105

13.3.3 PRODUCT PORTFOLIO 106

13.3.4 KEY DEVELOPMENTS 107

13.3.5 KEY STRATEGIES 107

13.4 DIAMOND ESTATES WINES & SPIRITS INC 108

13.4.1 COMPANY OVERVIEW 108

13.4.2 FINANCIAL OVERVIEW 109

13.4.3 PRODUCTS OFFERED 110

13.4.4 KEY DEVELOPMENTS 111

13.4.5 KEY STRATEGIES 111

13.5 CORBY SPIRIT AND WINE 112

13.5.1 COMPANY OVERVIEW 112

13.5.2 FINANCIAL OVERVIEW 113

13.5.3 PRODUCTS OFFERED 113

13.5.4 KEY DEVELOPMENTS 114

13.5.5 KEY STRATEGIES 115

13.6 MAGNOTTA INC 116

13.6.1 COMPANY OVERVIEW 116

13.6.2 FINANCIAL OVERVIEW 116

13.6.3 PRODUCTS OFFERED 116

13.6.4 KEY DEVELOPMENTS 117

13.6.5 KEY STRATEGIES 117

13.7 ACCOLADE WINES 118

13.7.1 COMPANY OVERVIEW 118

13.7.2 FINANCIAL OVERVIEW 118

13.7.3 PRODUCTS OFFERED 119

13.7.4 KEY DEVELOPMENTS 119

13.7.5 KEY STRATEGIES 120

13.8 COLIO ESTATE WINES 121

13.8.1 COMPANY OVERVIEW 121

13.8.2 FINANCIAL OVERVIEW 121

13.8.3 PRODUCTS OFFERED 121

13.8.4 KEY DEVELOPMENTS 122

13.8.5 KEY STRATEGIES 122

13.9 PELEE ISLAND WINERY. 123

13.9.1 COMPANY OVERVIEW 123

13.9.2 FINANCIAL OVERVIEW 123

13.9.3 PRODUCTS OFFERED 124

13.9.4 KEY DEVELOPMENTS 124

13.9.5 KEY STRATEGIES 124

13.10 CHÂTEAU DES CHARMES 125

13.10.1 COMPANY OVERVIEW 125

13.10.2 FINANCIAL OVERVIEW 125

13.10.3 PRODUCTS OFFERED 126

13.10.4 KEY DEVELOPMENTS 126

13.10.5 KEY STRATEGIES 126

13.11 DATA CITATIONS 128

LIST OF TABLES

TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 38

TABLE 2 CANADA WINE CONSUMPTION, (2018-2022) 48

TABLE 3 CANADA WINE MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 70

TABLE 4 CANADA WINE MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 74

TABLE 5 CANADA WINE MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 77

TABLE 6 CANADA WINE MARKET, BY END-USER, 2018-2032 (USD MILLION) 80

TABLE 7 CANADA WINE MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 82

TABLE 8 CANADA WINE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 84

TABLE 9 COMPARATIVE ANALYSIS 92

TABLE 10 CANADA WINE MARKET, KEY PLAYERS, BY REGION 93

TABLE 11 PRODUCT LAUNCH / MERGER & AQUASITIONS/ PARTERSHIP 94

TABLE 12 CONSTELLATION BRANDS, INC (ARTERRA WINES CANADA): P 97

TABLE 13 RODUCTS OFFERED 97

TABLE 14 ANDREW PELLER LTD.: PRODUCTS OFFERED 101

TABLE 15 ANDREW PELLER LTD.: KEY DEVELOPMENTS 102

TABLE 16 TREASURY WINE ESTATES LTD: PRODUCTS OFFERED 106

TABLE 17 TREASURY WINE ESTATES LTD: KEY DEVELOPMENTS 107

TABLE 18 DIAMOND ESTATES WINES & SPIRITS INC: PRODUCTS OFFERED 110

TABLE 19 DIAMOND ESTATES WINES & SPIRITS INC: KEY DEVELOPMENTS 111

TABLE 20 CORBY SPIRIT AND WINE.: PRODUCTS OFFERED 113

TABLE 21 CORBY SPIRIT AND WINE.: KEY DEVELOPMENTS 114

TABLE 22 MAGNOTTA INC.: PRODUCTS OFFERED 116

TABLE 23 ACCOLADE WINES. PRODUCTS OFFERED 119

TABLE 24 ACCOLADE WINES.: KEY DEVELOPMENTS 119

TABLE 25 COLIO ESTATE WINES: PRODUCTS OFFERED 121

TABLE 26 PELEE ISLAND WINERY.: PRODUCTS OFFERED 124

TABLE 27 CHÂTEAU DES CHARMES.: PRODUCTS OFFERED 126

LIST OF FIGURES

FIGURE 1 CANADA WINE MARKET ANALYSIS, BY PRODUCT TYPE, 2023 17

FIGURE 2 CANADA WINE MARKET ANALYSIS, BY CATEGORY, 2023 18

FIGURE 3 CANADA WINE MARKET ANALYSIS, BY CONSUMER GROUP, 2023 19

FIGURE 4 CANADA WINE MARKET ANALYSIS, BY END-USER, 2023 20

FIGURE 5 CANADA WINE MARKET ANALYSIS, BY PRICE RANGE, 2023 21

FIGURE 6 CANADA WINE MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2023 22

FIGURE 7 CANADA WINE MARKET: STRUCTURE 25

FIGURE 8 CANADA WINE MARKET: MARKET GROWTH FACTOR ANALYSIS (2023-2032) 43

FIGURE 9 DRIVER IMPACT ANALYSIS (2023-2032) 45

FIGURE 10 RESTRAINT IMPACT ANALYSIS (2023-2032) 46

FIGURE 11 VALUE CHAIN ANALYSIS: CANADA WINE MARKET 57

FIGURE 12 SUPPLY CHAIN ANALYSIS: CANADA WINE MARKET 59

FIGURE 13 PORTER’S FIVE FORCES MODEL: CANADA WINE MARKET 62

FIGURE 14 CANADA MARKET: SWOT ANALYSIS 67

FIGURE 15 CANADA WINE MARKET, BY PRODUCT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 70

FIGURE 16 CANADA WINE MARKET, BY PRODUCT TYPE, 2023 (% SHARE) 71

FIGURE 17 CANADA WINE MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 74

FIGURE 18 CANADA WINE MARKET, BY CATEGORY, 2023 (% SHARE) 75

FIGURE 19 CANADA WINE MARKET, BY CONSUMER GROUP, SEGMENT ATTRACTIVENESS ANALYSIS 77

FIGURE 20 WINE MARKET, BY CONSUMER GROUP, 2023 (% SHARE) 78

FIGURE 21 CANADA WINE MARKET, BY END-USER, SEGMENT ATTRACTIVENESS ANALYSIS 80

FIGURE 22 CANADA WINE MARKET, BY END-USER, 2023 (% SHARE) 80

FIGURE 23 CANADA WINE MARKET, BY PRICE RANGE, SEGMENT ATTRACTIVENESS ANALYSIS 82

FIGURE 24 CANADA WINE MARKET, BY PRICE RANGE, 2023 (% SHARE) 82

FIGURE 25 CANADA WINE MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS 84

FIGURE 26 CANADA WINE MARKET, BY DISTRIBUTION CHANNEL, 2023 (% SHARE) 85

FIGURE 27 COMPETITOR DASHBOARD: CANADA WINE MARKET 90

FIGURE 28 CANADA WINE MARKET: COMPETITIVE ANALYSIS, 2023 91

FIGURE 29 CONSTELLATION BRANDS, INC: FINANCIAL OVERVIEW SNAPSHOT 96

FIGURE 30 CONSTELLATION BRANDS, INC: SWOT ANALYSIS 98

FIGURE 31 ANDREW PELLER LTD.: FINANCIAL OVERVIEW SNAPSHOT 100

FIGURE 32 ANDREW PELLER LTD.: SWOT ANALYSIS 102

FIGURE 33 TREASURY WINE ESTATES LTD: FINANCIAL OVERVIEW SNAPSHOT 105

FIGURE 34 DIAMOND ESTATES WINES & SPIRITS INC: FINANCIAL OVERVIEW SNAPSHOT 109

FIGURE 35 CORBY SPIRIT AND WINE.: FINANCIAL OVERVIEW SNAPSHOT 113