Canada Matcha Tea Market Research Report: By Application (Regular Tea, Food, Cosmetics, Matcha Beverages, Personal Market), By Form (Ready-To-Drink, Instant Premixes, Powder Form), By Type (Traditional, Sweetened, Unsweetened), By Formulation (Plain, Flavored) andBy Distribution Channel (Store-Based Distribution Channels, Non-Store-Based Distribution Channels)- Forecast to 2035

Canada Matcha Tea Market Overview

Canada Matcha Tea Market Size was estimated at 255 (USD Million) in 2024.The Canada Matcha Tea Industry is expected to grow from 274.5(USD Million) in 2025 to 578.83 (USD Million) by 2035. The Canada Matcha Tea Market CAGR (growth rate) is expected to be around 7.018% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Canada Matcha Tea Market Trends Highlighted

The Canada Matcha Tea Market is experiencing several important trends largely driven by growing health consciousness among consumers. Canadians are increasingly opting for beverages that offer health benefits, which has propelled matcha tea into the spotlight. Rich in antioxidants, vitamins, and minerals, matcha is perceived as a superfood that can enhance wellness, making it an attractive choice for health-oriented consumers. This shift in preferences towards healthier options due to rising lifestyle diseases has been a significant market driver. Furthermore, the increasing preference for premium and specialty teas in Canada is creating opportunities for unique matcha blends and flavored varieties. Recent trends indicate a growing demand for organic and sustainablysourced matcha, aligned with Canada's eco-conscious consumer base. 

The popularity of matcha is not only limited to beverages but is expanding into culinary uses, including baking and cooking, which opens up diverse avenues for product innovation. Social media plays a crucial role in influencing purchasing decisions, as consumers share their matcha experiences and recipes, which drives greater interest and trial among the younger demographic. Moreover, with various tea cafes and establishments offering matcha-based drinks, there is a visible rise in matcha's presence in urban areas across Canada.

Businesses are recognizing the potential of matcha and are keen on educating consumers about its health benefits, leading to increased sales and market penetration. As a result, the Canada Matcha Tea Market is poised for growth, providing numerous opportunities for brands to capture consumer attention through innovative offerings and effective marketing strategies.

Canada Matcha Tea Market Drivers

Growing Health Consciousness Among Consumers

In recent years, the health consciousness among Canadian consumers has significantly increased, driving demand for healthier beverage options, including matcha tea. According to Statistics Canada, about 53% of Canadians aged 18 and older identified as being very concerned about their health as of 2021. This growing trend is reflected in the preference for natural ingredients and functional beverages, which provide health benefits. Matcha tea is rich in antioxidants, including catechins, which have been linked to a reduced risk of chronic diseases.The Canadian Nutrition Society supports this trend by endorsing the consumption of plant-based, antioxidant-rich foods for healthier living. This increasing popularity towards health-oriented options serves as a catalyst for the growth of the Canada Matcha Tea Market Industry, and is anticipated to drive a substantial increase in sales in the forthcoming years.

Rising Demand for Premium Food and Beverages

The demand for premium and specialty food and drink items is witnessing a notable rise in Canada, fueled by changing lifestyle and consumption patterns. According to a report by the Canadian Food Inspection Agency, there has been over a 25% increase in premium product sales within the last five years. Consumers are seeking unique experiences and higher quality, prompting restaurants and cafes to incorporate matcha tea into their menus. As a result, this trend enhances the market growth opportunities within the Canada Matcha Tea Market Industry, as consumers are more willing to pay for high-quality beverages that are perceived to deliver added value.

Expansion of Retail Channels

The expansion of retail channels in Canada is playing a crucial role in boosting the availability and accessibility of matcha tea products. Retail associations indicate that e-commerce sales for specialty food items are growing substantially, with estimates showing a growth of over 30% in online sales since 2020. Alongside e-commerce growth, mainstream grocery chains are increasing their offerings of organic and specialty products, including matcha tea.This accessibility fosters brand awareness and encourages trial among consumers, further stimulating growth in the Canada Matcha Tea Market Industry as consumers become more aware of matcha tea’s benefits and varieties.

Canada Matcha Tea Market Segment Insights:

Matcha Tea Market Application Insights

The Canada Matcha Tea Market presents a diverse landscape under the Application segment, encapsulating various avenues such as Regular Tea, Food, Cosmetics, Matcha Beverages, and Personal Market, all contributing to the growth and development of this unique market. As health-conscious consumers continue to seek beneficial products, the Regular Tea application stands out due to its traditional roots and cultural relevance in Canada, where tea consumption is deeply embedded within social practices. Matcha, known for its high antioxidant content and vibrant flavor, is increasingly being incorporated into food products, driving innovation in culinary applications. From desserts to savory dishes, the versatility of Matcha enhances flavor profiles while offering health benefits, making it a go-to ingredient for both chefs and home cooks alike.

In the Cosmetics application, Matcha's natural properties are harnessed for skincare products, appealing to consumers who favor organic and plant-based ingredients. The rising trend towards clean beauty has propelled Matcha-based cosmetics into the spotlight, further solidifying its significance in the market. Additionally, Matcha Beverages have gained remarkable popularity, especially among the younger demographic who are drawn to trendy coffee alternatives and healthful drink options. The beverage sector has seen a surge in ready-to-drink Matcha options, fostering convenience and accessibility for on-the-go lifestyles.

The Personal Market segment, which includes personal wellness and specialty goods, is also expanding as more Canadians integrate Matcha into their daily routines, favoring it for its mental clarity and focus-enhancing properties. With growing awareness of the benefits of green tea consumption and the increasing popularity of Matcha, this market segment is expected to on the wave of health and wellness trends. Overall, the Application segment of the Canada Matcha Tea Market is indicative of the evolving consumer preferences and the expanding recognition of Matcha as a multifaceted product that enriches various facets of life. As the market continues to expand and evolve, businesses are likely to explore innovative applications, creating new opportunities for growth and engagement with consumers.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Matcha Tea Market Form Insights

The Canada Matcha Tea Market is witnessing notable growth, particularly within the Form segment, which includes various types such as Ready-To-Drink, Instant Premixes, and Powder Form. The popularity of Matcha Tea has surged in Canada, driven by increasing consumer awareness of its health benefits and growing preference for premium beverages. Ready-torink matcha products are appealing for their convenience, capturing the on-the-go lifestyle of many Canadians. Instant Premixes offer a simple preparation method, catering to those seeking efficiency without compromising on taste and quality.Powder Form continues to dominate due to its versatility in culinary applications, from traditional tea preparation to incorporation in smoothies and baked goods. The increasing trend towards healthy, natural products is driving demand for these forms of matcha, prompting brands to innovate and diversify their product offerings. Additionally, consumers are becoming more inclined to explore sustainable and organic options, creating opportunities for growth in the Canada Matcha Tea Market. Understanding these consumer preferences and market dynamics is essential for businesses aiming to establish a strong foothold in the matcha tea landscape.

Matcha Tea Market Type Insights

The Canada Matcha Tea Market reflects a diverse landscape characterized by its segmentation into various types, primarily Traditional, Sweetened, and Unsweetened. Each type caters to distinct consumer preferences and dietary needs, contributing to the dynamic nature of the market. The Traditional category often sees strong demand due to its authentic preparation and health benefits, appealing to traditionalists and wellness enthusiasts. In contrast, Sweetened matcha has gained traction among consumers seeking a more palatable option, particularly younger demographics who prefer flavored beverages.Unsweetened matcha, celebrated for its rich green tea flavor and health attributes, plays a significant role in promoting wellness trends, appealing to health-conscious buyers looking for no-added-sugar options. The interest in matcha formulations aligns with Canada's increasing focus on health and wellness, which continues to drive market growth. Additionally, ongoing trends toward organic and natural products further support the market's segmentation, with each type addressing specific lifestyle choices and dietary trends within the Canadian consumer base.This segmentation not only highlights the versatility of matcha tea but also underscores the opportunities for product innovation within the Canada Matcha Tea Market.

Matcha Tea Market Formulation Insights

The Canada Matcha Tea Market, particularly within the formulation segment, is witnessing substantial growth driven by increasing consumer awareness of health benefits associated with matcha tea. The significant focus within this segment lies on Plain and Flavored formulations, where Plain matcha tea holds a dominant market position due to its pure and traditional appeal, favored by health-conscious consumers seeking authentic experiences. In contrast, Flavored matcha options cater to adventurous taste preferences, attracting younger demographics who are exploring innovative beverage choices.As Canadians continue to prioritize wellness, the demand for these formulations is expected to evolve, presenting opportunities for brands to innovate with unique flavors and blends. Additionally, social media influence and the rise of specialty contribute to the segmentation's expansion, shaping market trends and enhancing consumer engagement. With the growing inclination towards natural and organic products, both Plain and Flavored matcha formulations are likely to experience increased popularity in the coming years. The Canada Matcha Tea Market statistics indicate robust potential, driven by shifting dietary habits and lifestyle choices amongst Canadian consumers.

Matcha Tea Market Distribution Channel Insights

The Canada Matcha Tea Market exhibits a well-structured Distribution Channel segment that plays a crucial role in reaching consumers effectively. This segment is primarily divided into Store-Based and Non-Store-Based Distribution channels, each serving unique consumer needs. Store-Based Distribution Channels, including supermarkets and specialty stores, facilitate direct consumer engagement and often provide a tactile shopping experience, which is essential for promoting the quality and authenticity of matcha tea. Many Canadians prefer purchasing matcha from local stores where they can receive guidance on product selection and preparation methods.Conversely, the Non-Store-Based Distribution Channels, particularly online platforms, have witnessed a surge in popularity, especially following the pandemic. This trend aligns with the increasing preference for online shopping in Canada, driven by convenience and a broader selection of products. The importance of these channels is highlighted by the growing demand for matcha tea, with consumers seeking high-quality, authentic products that align with health and wellness trends. Both channels are significant for driving the overall market growth, as they cater to different shopping behaviors and preferences among Canadian consumers, ensuring that the diverse needs of the market are met effectively.

Canada Matcha Tea Market Key Players and Competitive Insights:

The Canada Matcha Tea Market has been experiencing significant growth fueled by increasing health consciousness among consumers and a rising interest in specialty beverages. As the demand for matcha tea continues to rise, various players are actively competing in this segment by introducing a diverse range of products, including premium matcha powders, ready-to-drink matcha beverages, and matcha-infused snacks. The competition in the Canada market is characterized by innovation, branding strategies, and a focus on quality, ensuring that companies can differentiate themselves and capture market share. Key players are not only vying for attention through product differentiation but are also leveraging digital marketing and e-commerce platforms to reach a broader audience across the country. As consumer preferences evolve and trends around wellness and sustainability gain traction, the competitive landscape within the Canada Matcha Tea Market is likely to continue evolving, presenting opportunities for both established brands and new entrants.Matcha Maiden stands out in the Canada Matcha Tea Market with a strong commitment to providing high-quality matcha sourced from Japan. This company emphasizes the authenticity and purity of its products, which resonate well with health-conscious consumers who prioritize clean ingredients. Matcha Maiden's strengths include a robust marketing strategy that highlights the unique health benefits of matcha, which helps in establishing a loyal customer base. The company's presence in Canada is emphasized by its online shopping platform and partnerships with local retailers, making their products accessible to a wider audience. By focusing on premium-grade matcha that is both organic and ethically sourced, Matcha Maiden effectively appeals to Canadian consumers looking for gourmet matcha options while also contributing to the sustainability narrative.The Matcha Reserve has carved out a notable presence in the Canada Matcha Tea Market, recognized for its extensive assortment of matcha products including ceremonial, culinary, and flavored matcha options. This company strategically positions itself by catering to a wide range of consumers, from matcha novices to enthusiasts, thereby expanding its market reach. The Matcha Reserve's strengths lie in its commitment to quality and sourcing matcha from reputable suppliers, allowing it to maintain a reputation for premium products. Additionally, collaborations with wellness brands and influencers have bolstered its visibility within the market. The company has also pursued opportunities for mergers and acquisitions to enhance its product offerings and expand its distribution channels across Canada, positioning itself as a competitive force in a growing industry. Through these strategies, The Matcha Reserve continues to solidify its market presence while responding to consumer trends in health and wellness.

Key Companies in the Canada Matcha Tea Market Include:

Matcha Maiden

The Matcha Reserve

Encha

Culinary Teas

Jade Leaf Matcha

Kiss Me Organics

Grateful Harvest

Matchaful

Pure Matcha

Matcha Kiosk

Aiya America

Ritual Green

Shizuoka Tea

Mitsuha

Canada Matcha Tea Market Industry Developments

The Canada Matcha Tea Market has seen notable developments recently, with companies such as Matcha Maiden, The Matcha Reserve, Encha, and Jade Leaf Matcha gaining traction due to an increasing consumer demand for health-oriented products. Noteworthy is the growth in market valuation, driven by rising interest in green tea's health benefits, impacting market strategies and product launches. In October 2022, Aiya America expanded its distribution network across Canada, allowing for greater accessibility to premium matcha products.

Additionally, in July 2023, Ritual Green announced a collaboration with Grateful Harvest to enhance their organic matcha offerings, highlighting a trend towards partnerships in the market. There have been no significant mergers or acquisitions involving these primary companies in recent months. Nonetheless, the matcha segment continues to thrive, with emerging brands like Kiss Me Organics and Matchaful contributing to growth and diversity in product ranges within Canada. Major events over the past two years include the shift towards e-commerce for tea purchases during the pandemic, which reshaped consumer buying habits and increased online sales for brands like Pure Matcha and Culinary Teas, further solidifying market dynamics in Canada's growing matcha sector.

Canada Matcha Tea Market Segmentation Insights

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  Matcha Tea Market Application Outlook

  
  


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  Regular Tea

  
  


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  Food

  
  


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  Cosmetics

  
  


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  Matcha Beverages

  
  


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  Personal Market

  
  


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  Matcha Tea Market Form Outlook

  
  


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  Ready-To-Drink

  
  


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  Instant Premixes

  
  


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  Powder Form

  
  


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  Matcha Tea Market Type Outlook

  
  


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  Traditional

  
  


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  Sweetened

  
  


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  Unsweetened

  
  


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  Matcha Tea Market Formulation Outlook

  
  


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  Plain

  
  


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  Flavored

  
  


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  Matcha Tea Market Distribution Channel Outlook

  
  


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  Store-Based Distribution Channels

  
  


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  Non-Store-Based Distribution Channels

  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	255.0(USD Million)
MARKET SIZE 2024	274.5(USD Million)
MARKET SIZE 2035	578.83(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.018% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Matcha Maiden, The Matcha Reserve, Encha, Culinary Teas, Jade Leaf Matcha, Kiss Me Organics, Grateful Harvest, Matchaful, Pure Matcha, Matcha Kiosk, Aiya America, Ritual Green, Shizuoka Tea, Mitsuha
SEGMENTS COVERED	Application, Form, Type, Formulation, Distribution Channel
KEY MARKET OPPORTUNITIES	Increasing health-conscious consumers, Growth of online retail channels, Expansion in café and beverage offerings, Rising demand for organic products, Collaboration with fitness brands
KEY MARKET DYNAMICS	Increasing health consciousness, Growing demand for premium products, Rising popularity of alternative beverages, Expansion of e-commerce sales, Competitive pricing strategies
COUNTRIES COVERED	Canada