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    Canada Direct Carrier Billing Market

    ID: MRFR/ICT/44549-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    Canada Direct Carrier Billing (DCB) Market Research Report By Type (Limited DCB, Pure DCB, MSISDN Forwarding, Others), By Platform (Android, iOS, Others), By End User (Games and Apps, Video Content and movies, Music, Others) and By Authentication type (Single Factor Authentication, Two Factor Authentication)- Forecast to 2035

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    Canada Direct Carrier Billing (DCB) Market Research Report- Forecast to 2035 Infographic
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    Table of Contents

    Canada Direct Carrier Billing Market Summary

    The Canada Direct Carrier Billing market is projected to grow significantly from 1.8 USD Billion in 2024 to 6.35 USD Billion by 2035.

    Key Market Trends & Highlights

    Canada Direct Carrier Billing (DCB) Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 12.14% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 6.35 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 1.8 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of mobile payment solutions due to increasing smartphone penetration is a major market driver.

    Market Size & Forecast

    2024 Market Size 1.8 (USD Million)
    2035 Market Size 6.35 (USD Million)
    CAGR (2025-2035) 12.14%

    Major Players

    Airtel Payments Bank, Telus, MobiWire, Viamedia, Bell Canada, Comviva, Paymentology, Digital Turbine, Spreedly, Zimpler, Fortumo, Boku, Infobip, Rogers Communications

    Canada Direct Carrier Billing Market Trends

    The Canada Direct Carrier Billing (DCB) market is undergoing significant growth on account of the growing availability of mobile internet and smartphone usage in the region. Canadians tend to rely more on their mobile phones for fulfilling their day-to-day activities, which is causing merchants and service providers to switch to carrier billing for payments. This shift is aided by the efforts of some of the largest telecom companies in Canada, which are enhancing their DCB systems to address the need of many customers for ease of payment without the necessity of credit cards or bank accounts.

    There are many gaps in the market that can be filled with DCB.

    There is a tremendous opportunity for service providers to implement DCB with the increasing consumption of digital content, specifically through gaming, streaming, and app purchases. Furthermore, approaching underbanked sectors pose an excellent opportunity for growth. The government of Canada has been more supportive toward innovations for financial technologies, which can enhance the overall acceptance of DCB by consumers and businesses. Canadians’ recent tendencies indicate a strong acceptance of instant payment methods, which is one of the most popular attributes of direct carrier billing.

    The ability to charge purchases directly to mobile bills gives users instant access to services and content. Furthermore, as telecom providers strive to secure payment gateways that protect user data, consumer awareness in these transactions is also changing for the better. With more Canadians adopting mobile-first solutions, there seems to be a favorable outlook for DCB, which makes it a primary aspect of Canada’s digital payment ecosystem.

    Canada Direct Carrier Billing Market Drivers

    Market Segment Insights

    Canada Direct Carrier Billing (DCB) Market Segment Insights

    Canada Direct Carrier Billing (DCB) Market Segment Insights

    Direct Carrier Billing (DCB) Market Type Insights

    Direct Carrier Billing (DCB) Market Type Insights

    The Canada Direct Carrier Billing (DCB) Market is witnessing significant evolution driven by various types categorized within the segment. Limited DCB emerges as a noteworthy alternative, wherein it provides a simplified process for consumers to access digital content without the need for credit checks or bank accounts, thus enhancing the ease of transactions for a broader audience. This approach aligns effectively with Canada’s increasing reliance on mobile connectivity, enabling users to make purchases directly through their mobile accounts.

    Pure DCB, on the other hand, showcases a more comprehensive solution, allowing transactions that rely solely on carrier payment methods without alternative payment systems. 

    This form is particularly appealing to users who prefer a seamless payment experience, devoid of interruptions or the need for external payment gateways. The growth of mobile commerce in Canada further substantiates the importance of Pure DCB, as it directly contributes to accommodating the preferences of tech-savvy users seeking instant access to services and products.MSISDN Forwarding represents a specialized aspect of the DCB landscape, focusing on the transmission of payment instructions linked to the mobile subscriber's number.

    This method holds unique significance as it creates a direct link between the service provider and the user’s mobile network, thus ensuring higher security and fewer chances of fraud. As digital services continue to proliferate in the Canadian market, the demand for such secure payments has witnessed a notable uptick.

    Direct Carrier Billing (DCB) Market Platform Insights

    Direct Carrier Billing (DCB) Market Platform Insights

    The Canada Direct Carrier Billing (DCB) Market, particularly within the Platform segment, is witnessing significant growth driven by increasing smartphone penetration and the demand for seamless payment solutions. The Android platform, due to its large user base in Canada, plays a crucial role in utilizing DCB for a variety of mobile applications and services. iOS, while having a smaller market share compared to Android, provides strong support for DCB, especially in premium app offerings and subscriptions, thereby enhancing user experience and simplifying transactions.

    Additionally, other platforms continue to emerge, offering alternative payment solutions that cater to specific user needs, contributing positively to the diversification of payment methods available in the market. This evolving landscape presents numerous opportunities for service providers and developers to capitalize on the growing inclination towards direct carrier billing as more Canadians are opting for mobile payments due to convenience and security. Factors such as the rise in digital content consumption, mobile gaming, and subscription-based services further amplify the significance of the Platform segment in the Canada Direct Carrier Billing (DCB) Market's overall growth trajectory.

    Direct Carrier Billing (DCB) Market End User Insights

    Direct Carrier Billing (DCB) Market End User Insights

    The Canada Direct Carrier Billing (DCB) Market showcases a diverse array of segments crucial for end users, reflecting the evolving landscape of digital payment solutions in the region. In Canada, the use of DCB is significantly driven by user engagement in Games and Apps, where convenience and instant access to in-app purchases are highly valued.

    The Video Content and Movies segment has also gained traction, leveraging the growing popularity of streaming services among Canadian consumers, allowing them to seamlessly pay for subscriptions and individual titles without the need for credit cards.Additionally, the Music segment has experienced robust demand, with users increasingly opting for mobile payments to access their favorite tracks and albums. 

    Other services are also carving a niche in the market, catering to a range of digital products and services that benefit from easy payment options. This segmentation underscores the trend towards mobile accessibility and the importance of user-friendly payment methods, enhancing the overall customer experience in the Canada Direct Carrier Billing (DCB) Market. With the rise of digital consumption across various forms of entertainment, the potential for growth and innovation within these categories remains significant as they collectively drive the market forward.

    Direct Carrier Billing (DCB) Market Authentication type Insights

    Direct Carrier Billing (DCB) Market Authentication type Insights

    The Canada Direct Carrier Billing (DCB) Market under the Authentication type segment is pivotal in ensuring secure transactions, which is increasingly vital in today's digital landscape. As consumers in Canada embrace mobile payments, the demand for robust authentication mechanisms has grown. Single Factor Authentication, typically relying on a single method, has seen widespread use due to its simplicity and user-friendliness, although it may raise concerns regarding security vulnerabilities. Conversely, Two Factor Authentication provides an additional layer of security, which significantly enhances user trust, especially in an era where data breaches are commonplace.

    The strength of the Two Factor Authentication stems from its ability to reduce the risk of fraudulent activities, thereby fostering confidence among Canadians in utilizing Direct Carrier Billing services. Market trends indicate that as more consumers opt for convenient payment methods, the importance of reliable authentication methods will continue to rise, shaping the overall growth of the Canada Direct Carrier Billing (DCB) Market. With the Canadian government's push towards a digital economy, the focus on implementing secure authentication processes is increasingly seen as a necessity rather than an option, highlighting the relevance of this segment in the broader market landscape.

    Get more detailed insights about Canada Direct Carrier Billing (DCB) Market Research Report- Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The Canada Direct Carrier Billing (DCB) Market has emerged as a significant segment in the digital payment landscape, allowing consumers to purchase digital content and services conveniently by charging the cost to their mobile phone bills. This payment method has gained traction due to its seamless integration with mobile commerce, enabling users to make quick transactions without the need for credit cards or other payment methods. The competitive landscape of this market is shaped by various service providers who compete on technology, user experience, and partnerships with digital content providers. 

    As the market evolves, key players are also focusing on regulatory compliance, security measures, and enhancing their contribution to overall digital payment trends in Canada.Airtel Payments Bank has crafted a strong presence within the Canada Direct Carrier Billing market by offering user-friendly payment solutions that cater to mobile users seeking instant access to digital products. The company’s strengths lie in its focus on customer experience, providing a hassle-free onboarding process for users while ensuring secure transactions.

    Additionally, Airtel Payments Bank has forged partnerships with multiple digital content providers, increasing its reach and service variety. With scalable technology frameworks in place, Airtel Payments Bank is well-positioned to adapt to changing customer needs, making them a competitive player in the evolving market landscape of Canada, fostering both user loyalty and engagement.In the realm of the Canada Direct Carrier Billing market, Telus operates with a strong focus on providing comprehensive billing solutions directly integrated into the telecommunications services they offer.

    With a robust infrastructure and customer-centric approach, Telus holds a significant position, offering products and services that allow users to easily access a variety of digital content, including games, applications, and subscription services. 

    Telus' strengths include its extensive customer base, reliable service delivery, and commitment to innovation. The company engages in strategic alliances and partnerships with various content providers, enhancing its value proposition in the DCB space. Furthermore, Telus has actively explored mergers and acquisitions to expand its capabilities and service offerings in Canada, positioning itself as a key player in the competitive landscape of Direct Carrier Billing.

    Key Companies in the Canada Direct Carrier Billing Market market include

    Industry Developments

    In recent developments within the Canada Direct Carrier Billing (DCB) Market, companies like Telus and Bell Canada have been at the forefront of enhancing mobile payment solutions, with a focus on improving customer experience and security. MobiWire, a notable player, has been expanding its presence in Canada, which signifies growing interest from telecommunications companies in integrating DCB capabilities. 

    Moreover, in October 2022, Fortumo, a global provider of mobile payments, announced an expansion of its services in Canada to further streamline and enhance user engagement for local businesses.The market has seen a valuation growth due to the increased adoption of mobile services and app-based payments, resulting in a more competitive atmosphere among players like Comviva and Digital Turbine, who are also focusing on partnerships to expand their reach. 

    Rogers Communications has introduced initiatives aimed at fostering collaborations with app developers, enhancing its DCB offerings. In the past two years, significant advancements in technological infrastructure and regulatory frameworks have established a solid foundation for the DCB landscape in Canada, showcasing a vibrant ecosystem enriched by varying partnerships and strategic growth initiatives.

    Market Segmentation

    Direct Carrier Billing (DCB) Market Type Outlook

    • Android
    • iOS
    • Others

    Direct Carrier Billing (DCB) Market End User Outlook

    • Single Factor Authentication
    • Two Factor Authentication

    Direct Carrier Billing (DCB) Market Platform Outlook

    • Games and Apps
    • Video Content and movies
    • Music
    • Others

    Direct Carrier Billing (DCB) Market Authentication type Outlook

    • Single Factor Authentication
    • Two Factor Authentication

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 1619.86(USD Million)
    MARKET SIZE 2024 1801.28(USD Million)
    MARKET SIZE 2035 6350.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 12.136% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Airtel Payments Bank, Telus, MobiWire, Viamedia, Bell Canada, Comviva, Paymentology, Digital Turbine, Spreedly, Zimpler, Fortumo, Boku, Infobip, Rogers Communications
    SEGMENTS COVERED Type, Platform, End User, Authentication type
    KEY MARKET OPPORTUNITIES Growing mobile payment adoption, Expanding digital content consumption, Increased smartphone penetration, Enhanced security features integration, Demand for frictionless transactions
    KEY MARKET DYNAMICS growing smartphone penetration , increasing consumer preference , enhanced security measures , regulatory compliance challenges , competitive payment options
    COUNTRIES COVERED Canada

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the Canada Direct Carrier Billing (DCB) Market in 2024?

    The Canada Direct Carrier Billing Market is expected to be valued at 1801.28 million USD in 2024.

    What will be the market size of the Canada Direct Carrier Billing (DCB) Market by 2035?

    By 2035, the market is projected to reach a value of 6350.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the Canada Direct Carrier Billing (DCB) Market between 2025 to 2035?

    The expected CAGR for the market during this period is 12.136%.

    Which sub-segment of the Canada Direct Carrier Billing (DCB) Market is expected to have the largest market share in 2035?

    The Pure DCB sub-segment is anticipated to have a significant market share, valued at 1985.0 million USD in 2035.

    Who are the key players in the Canada Direct Carrier Billing (DCB) Market?

    Major players include Bell Canada, Rogers Communications, Fortumo, Boku, and Digital Turbine, among others.

    What is the market size for Limited DCB in 2024?

    The Limited DCB segment is valued at 360.0 million USD in 2024.

    How much is the MSISDN Forwarding segment expected to be worth in 2035?

    The MSISDN Forwarding segment is projected to reach 1620.0 million USD by 2035.

    What are the emerging trends in the Canada Direct Carrier Billing (DCB) Market?

    Key trends include increasing smartphone penetration and a growing preference for digital payment methods.

    What challenges is the Canada Direct Carrier Billing (DCB) Market likely to face?

    Challenges include regulatory compliance and competition from alternative payment methods.

    What growth opportunities exist in the Canada Direct Carrier Billing (DCB) Market?

    Opportunities are present in expanding e-commerce sectors and the rising demand for digital services.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. Canada Direct Carrier Billing (DCB) Market, BY Type (USD Million)
    45. Limited DCB
    46. Pure DCB
    47. MSISDN Forwarding
    48. Others
    49. Canada Direct Carrier Billing (DCB) Market, BY Platform (USD Million)
    50. Android
    51. iOS
    52. Others
    53. Canada Direct Carrier Billing (DCB) Market, BY End User (USD Million)
    54. Games and Apps
    55. Video Content and movies
    56. Music
    57. Others
    58. Canada Direct Carrier Billing (DCB) Market, BY Authentication type (USD Million)
    59. Single Factor Authentication
    60. Two Factor Authentication
    61. Competitive Landscape
    62. Overview
    63. Competitive Analysis
    64. Market share Analysis
    65. Major Growth Strategy in the Direct Carrier Billing (DCB) Market
    66. Competitive Benchmarking
    67. Leading Players in Terms of Number of Developments in the Direct Carrier Billing (DCB) Market
    68. Key developments and growth strategies
    69. New Product Launch/Service Deployment
    70. Merger & Acquisitions
    71. Joint Ventures
    72. Major Players Financial Matrix
    73. Sales and Operating Income
    74. Major Players R&D Expenditure. 2023
    75. Company Profiles
    76. Airtel Payments Bank
    77. Financial Overview
    78. Products Offered
    79. Key Developments
    80. SWOT Analysis
    81. Key Strategies
    82. Telus
    83. Financial Overview
    84. Products Offered
    85. Key Developments
    86. SWOT Analysis
    87. Key Strategies
    88. MobiWire
    89. Financial Overview
    90. Products Offered
    91. Key Developments
    92. SWOT Analysis
    93. Key Strategies
    94. Viamedia
    95. Financial Overview
    96. Products Offered
    97. Key Developments
    98. SWOT Analysis
    99. Key Strategies
    100. Bell Canada
    101. Financial Overview
    102. Products Offered
    103. Key Developments
    104. SWOT Analysis
    105. Key Strategies
    106. Comviva
    107. Financial Overview
    108. Products Offered
    109. Key Developments
    110. SWOT Analysis
    111. Key Strategies
    112. Paymentology
    113. Financial Overview
    114. Products Offered
    115. Key Developments
    116. SWOT Analysis
    117. Key Strategies
    118. Digital Turbine
    119. Financial Overview
    120. Products Offered
    121. Key Developments
    122. SWOT Analysis
    123. Key Strategies
    124. Spreedly
    125. Financial Overview
    126. Products Offered
    127. Key Developments
    128. SWOT Analysis
    129. Key Strategies
    130. Zimpler
    131. Financial Overview
    132. Products Offered
    133. Key Developments
    134. SWOT Analysis
    135. Key Strategies
    136. Fortumo
    137. Financial Overview
    138. Products Offered
    139. Key Developments
    140. SWOT Analysis
    141. Key Strategies
    142. Boku
    143. Financial Overview
    144. Products Offered
    145. Key Developments
    146. SWOT Analysis
    147. Key Strategies
    148. Infobip
    149. Financial Overview
    150. Products Offered
    151. Key Developments
    152. SWOT Analysis
    153. Key Strategies
    154. Rogers Communications
    155. Financial Overview
    156. Products Offered
    157. Key Developments
    158. SWOT Analysis
    159. Key Strategies
    160. References
    161. Related Reports
    162. Canada Direct Carrier Billing (DCB) Market SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD Billions)
    163. Canada Direct Carrier Billing (DCB) Market SIZE ESTIMATES & FORECAST, BY PLATFORM, 2019-2035 (USD Billions)
    164. Canada Direct Carrier Billing (DCB) Market SIZE ESTIMATES & FORECAST, BY END USER, 2019-2035 (USD Billions)
    165. Canada Direct Carrier Billing (DCB) Market SIZE ESTIMATES & FORECAST, BY AUTHENTICATION TYPE, 2019-2035 (USD Billions)
    166. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    167. ACQUISITION/PARTNERSHIP
    168. MARKET SYNOPSIS
    169. CANADA DIRECT CARRIER BILLING (DCB) MARKET ANALYSIS BY TYPE
    170. CANADA DIRECT CARRIER BILLING (DCB) MARKET ANALYSIS BY PLATFORM
    171. CANADA DIRECT CARRIER BILLING (DCB) MARKET ANALYSIS BY END USER
    172. CANADA DIRECT CARRIER BILLING (DCB) MARKET ANALYSIS BY AUTHENTICATION TYPE
    173. KEY BUYING CRITERIA OF DIRECT CARRIER BILLING (DCB) MARKET
    174. RESEARCH PROCESS OF MRFR
    175. DRO ANALYSIS OF DIRECT CARRIER BILLING (DCB) MARKET
    176. DRIVERS IMPACT ANALYSIS: DIRECT CARRIER BILLING (DCB) MARKET
    177. RESTRAINTS IMPACT ANALYSIS: DIRECT CARRIER BILLING (DCB) MARKET
    178. SUPPLY / VALUE CHAIN: DIRECT CARRIER BILLING (DCB) MARKET
    179. DIRECT CARRIER BILLING (DCB) MARKET, BY TYPE, 2025 (% SHARE)
    180. DIRECT CARRIER BILLING (DCB) MARKET, BY TYPE, 2019 TO 2035 (USD Billions)
    181. DIRECT CARRIER BILLING (DCB) MARKET, BY PLATFORM, 2025 (% SHARE)
    182. DIRECT CARRIER BILLING (DCB) MARKET, BY PLATFORM, 2019 TO 2035 (USD Billions)
    183. DIRECT CARRIER BILLING (DCB) MARKET, BY END USER, 2025 (% SHARE)
    184. DIRECT CARRIER BILLING (DCB) MARKET, BY END USER, 2019 TO 2035 (USD Billions)
    185. DIRECT CARRIER BILLING (DCB) MARKET, BY AUTHENTICATION TYPE, 2025 (% SHARE)
    186. DIRECT CARRIER BILLING (DCB) MARKET, BY AUTHENTICATION TYPE, 2019 TO 2035 (USD Billions)
    187. BENCHMARKING OF MAJOR COMPETITORS

    Canada Direct Carrier Billing (DCB) Market Segmentation

    • Direct Carrier Billing (DCB) Market By Type (USD Million, 2019-2035)

      • Limited DCB
      • Pure DCB
      • MSISDN Forwarding
      • Others

     

    • Direct Carrier Billing (DCB) Market By Platform (USD Million, 2019-2035)

      • Android
      • iOS
      • Others

     

    • Direct Carrier Billing (DCB) Market By End User (USD Million, 2019-2035)

      • Games and Apps
      • Video Content and movies
      • Music
      • Others

     

    • Direct Carrier Billing (DCB) Market By Authentication type (USD Million, 2019-2035)

      • Single Factor Authentication
      • Two Factor Authentication
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