Breast Feeding Accessories Market Trends

Global Breast Feeding Accessories Market Overview

The Breast Feeding Accessories Market Size was valued at USD 2.96 Billion in 2023. The breastfeeding accessories market industry is projected to grow from USD 3.14 Billion in 2024 to USD 4.71 Billion by 2032, demonstrating a compound annual growth rate (CAGR) of 5.21% between 2024 - 2032.Women's economic independence and lifestyle changes would increase the number of women working, are the key market drivers enhancing market growth. The rise due to rising knowledge of nursing accessories and their advantages, such as ease of use and disposability, the expansion of healthcare facilities and policies supporting breastfeeding will further propel the market’s growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Breast Feeding Accessories Market Trends

• Growing women working population is driving the market growth

Market CAGR for breast feeding accessories is driven by the rising women’s workforce. The increase in birthing rates and the decline in infant mortality rates may contribute to the expansion of the market for breastfeeding accessories. In the upcoming years, demand for breastfeeding accessories is anticipated to increase due to a rising percentage of women working, at least in important regions and nations. There may be potential in the worldwide market if the government and non-profit initiatives and awareness campaigns around nursing and pregnancy are implemented more frequently. The rising trend of late parenting is expected to boost sales of upscale breastfeeding equipment. The demand from working women could rise rapidly in the future. Consumers' rising disposable income and rising living conditions in emerging economies are anticipated to drive worldwide market expansion.

Similarly, more milk banks established globally are anticipated to fuel market expansion. The demand for breast milk storage is very high, so more milk banks are popping up. Mothers benefit from milk banks, which are seen as a progressive idea. Milk banks can be extremely helpful if the mother is ill and there is a risk of disease transmission if the mother cannot produce milk or if the infant is orphaned. Therefore, a rise in milk banks may lead to a rise in the usage of nursing accessories, propelling the market throughout the projection period.

"Innovations in product enablers" is a key trend in this sector. These include advancements that help nursing moms express milk more easily and conveniently, such as breast-pumping bras or the Naya Pump, which uses technology to help mothers produce up to 25% more milk. In 2016, Lansinoh released the Smartpump, a Bluetooth-enabled breast pump. Women can track their pumping sessions with the help of Smartpump's connection to the Lansinoh Baby app. The desire for mothers-on-the-go to be less burdened by this crucial process and the market's ongoing growth contribute to market growth. Thus, driving the breastfeeding accessories market revenue.

Breast Feeding Accessories Market Segment Insights

Breast Feeding Accessories Product Insights

The breastfeeding accessories market segmentation, based on products, includes breast pumps, breast milk bottles, nipple care products, breast shells, breastfeeding pillows and cleaning products. The breast pumps category dominated the market in 2022. The primary drivers of market expansion are rising employment rates for women globally, improved healthcare systems in emerging countries, and government initiatives to support working mothers. Rising consumer awareness and encouraging governmental actions are projected to fuel demand for breast pumps worldwide.

April 2022: Ardo Medical, Inc., makers of the Swiss-made Ardo Calypso breast pump and other Swiss-made pregnancy and breast care products, announced the release of the Ardo Alyssa breast pump, the latest addition to its family of hospital strength (250mmHG at double pumping) personal breast pumps.

Additionally, the breast shells sector witnessed the fastest growth rate. The need for breast shells is projected to increase as birth rates rise worldwide. The breast-shell sector is expected to be driven by an increase in nursing women. For instance, according to the CDC's National Immunisation Survey 2022, 35.9% more women are nursing their children at 12 months than in 2012 (29.2%).

Breast Feeding Accessories End-User Insights

 The breastfeeding accessories market segmentation, based on end-user, includes hospitals & clinics and personnel. The hospitals & clinics segment acquired a major market share, accounting for 70.5% of market revenue (2.0 Billion). Adoption of the segment might be accelerated by a rise in the proportion of babies in hospitals. The adoption of hospital-grade nursing equipment has increased as a result of technological improvements, which has a number of advantages, including encouraging women to express more breast milk. The difficulty many women experience in generating adequate breast milk for nursing infants is predicted to increase product utilization in healthcare facilities by 2032. The need for personalized breastfeeding gear is increasing as more women work worldwide. Additionally, it is predicted that the market expansion will be fueled by increased awareness campaigns by the government and market players regarding the availability of nursing accessories.

Figure 1: Breast Feeding Accessories Market, by End-User, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Breast Feeding Accessories Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American breastfeeding accessories market area will dominate this market. A working mother is required by several laws, including the Employment Standards Act of 2000 and the Fair Labour Standards Act of 1938, to breastfeed her child. Additionally, this area is governed by government regulators who have laws controlling how much breast pumps are paid.

Further, the major countries studied in the market report are US, Canada, France, German, Italy, UK, Spain, Japan, China, Australia, India, South Korea, and Brazil.

Figure 2: BREAST FEEDING ACCESSORIES MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe’s breastfeeding accessories market accounts for the second-largest market. In Europe, about 4.2 million kids were born in 2019, while between 2009 and 2019, women's participation in the labor force increased from 58.3% to 64.1%. Working moms find it difficult to care for and feed their newborns, which, if not properly addressed, could increase the number of newborn deaths. Breast pumps make it easier for working women to feed their infants properly. Further, the Germanbreast feeding accessories market held the largest market share, and the UK breastfeeding accessories market was the rapidly growing market in the European region.

The Asia-Pacific Breast Feeding Accessories Market is expected to expand at a rapid rate from 2024 to 2032. This might be attributed to growing awareness campaigns and the existence of a major target population in the area. Growth in the birth rate is also projected to boost this market's progress. China's birth rate, for instance, increased from 1.60 deliveries per woman in 2000 to 1.70 deliveries per woman in 2019. This information comes from Work Bank. Moreover, China’s breastfeeding accessories market held the largest market share, and the Indian breastfeeding accessories market was the rapidly growing market in the Asia-Pacific region.

Breast Feeding Accessories Key Market Players & Competitive Insights

Leading market players are largely investing in research and development to expand their product lines, which will help the breastfeeding accessories market, grow even more. The launch of new products, larger-scale mergers and acquisitions, contractual agreements, and collaboration with other organizations are significant market developments in which market participants engage to increase their presence. The breastfeeding accessories industry must provide affordable products to expand and thrive in a more competitive and challenging market environment.

One of the major business strategies manufacturers use in the breastfeeding accessories industry to increase market sector and benefit customers is local manufacturing to lower operational costs. In recent years, the breastfeeding accessories industry has stipulated some of the most important medicinal benefits. Major players in the breastfeeding accessories industry, including Medline Industries Inc. (US), Pigeon Corporation (Japan), Koninklijke Philips N.V. (UK), Medela LLC (US), and others, are funding operations for research and development to boost market demand.

Willow is a breast pump maker that aims to improve women's lives by making them mobile and hands-free. The company's breast pumps are cordless and spill-proof, and they measure milk output via a smartphone app and an internet portal, allowing moms to pump anywhere and at any time. In September 2022, Willow Innovations, Inc., the inventor of the first and only spillproof, in-bra breast pump, announced today the launch of a new range of accessories that will revolutionize mom's most sought goods. Willow debuted its first collection of bags and cases for its popular pumps, the Pump AnywhereTM cases and bags. These cleverly designed and attractive bags contribute to a stress-free pumping session.

Nuk provides infant care items to design and develop solutions that will benefit your child's overall development. The company provides product categories ranging from nursing, bottles, nipples, pacifiers, and oral care to the toddler phases with cups, utensils, and tableware, allowing parents to foster their child's healthy transitions from birth to toddler. In February 2020, NUK expanded its baby bottle range by introducing the NUK Smooth Flow Anti-Colic Bottle, which provides a stress-free bottle-feeding experience for both parents and babies. For comfortable colic-free feeding, the new bottle allows infants to control milk flow based on their suction power. 98% of babies* accept the Smooth Flow bottle.

Key Companies in the breastfeeding accessories market include

• Koninklijke Philips N.V. (UK)


• Medela LLC (US)


• Ameda (US)


• Pigeon Corporation (Japan)


• Nuby (USA)


• Artsana S.p.A. (UK)


• Handi-Craft Company (US)


• Medline Industries Inc. (US)


• NNUK USA LLC (US)


• Tommee Tippee/Mayborn Group Limited (UK)

Breast Feeding Accessories Industry Developments

April 2023:Pigeon has announced the release of New SofTouch, a third-generation nursing nipple designed to aid patients' breastfeeding experience. The New SofTouch nursing nipple features an innovative latch-on line that displays the proper latch position between the nursing nipple and the baby's lip. The ultra-soft silicone material covers the surface of the third generation of the SofTuch nursing nipple.

February 2023:Mitera LLC, a woman-owned breastfeeding product start-up, has announced the acquisition of the Laally Bridge (the "Bridge"), a revolutionary breastfeeding aid device designed by Kate Spivak PA-C, IBCLC, to Neotech Products, a major maker of neonatal and infant products.

Breast Feeding Accessories Market Segmentation

Breast Feeding Accessories Product Outlook

• Breast Pumps


• Breast Milk Bottles


• Nipple Care Products


• Breast Shells


• Breast Feeding Pillow


• Cleaning Products

Breast Feeding Accessories End-User Outlook

• Hospitals & Clinics


• Personal

Breast Feeding Accessories Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America