Global Breakfast Products Market Overview
The Breakfast Products Market was valued at USD 471.44 billion in 2023 and is anticipated to grow at a CAGR of 6.36% during the forecast period to attain the value of USD 820.74 billion in 2032.
Breakfast is the most important meal of the day. It’s the first meal that has after moving overnight fast, and it also helps to keep charged throughout the day. In the past few years, there have been considerable improvements in the breakfast sector of the businesses. Such changes have largely been attributed to the modern-day busy lifestyles, eating habits, and health awareness among the people. It is a typical norm among the most working class and busy individuals to prefer easy and quick ready-to-eat meals for breakfast owing to the limited time. Due to this, the consumption of raisins, granola bars, fruits, cereal, and protein shakes has also significantly increased.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
- Breakfast Products Market Trends
Rising demand for single serve, on-the-go options
The Breakfast Products Market is witnessing key trends driven by changing consumer preferences. Rising demand for healthy and nutritious options is a major trend, particularly in developed regions like North America and Europe. Consumers are increasingly opting for foods rich in vitamins, protein, and fiber while avoiding sugar and artificial ingredients. This has led to the popularity of plant-based milk, fortified cereals, protein-rich yogurts, and gluten-free alternatives. The growing awareness of lifestyle-related ailments like diabetes and obesity has also driven the “clean label” movement, encouraging manufacturers to disclose ingredients and prioritize organic, non-GMO, and allergy-free products. Convenience and on-the-go breakfast solutions are gaining traction as busy urban lifestyles demand quick, portable options such as smoothies, breakfast bars, and pre-packaged meals. The COVID-19 pandemic briefly restrained this trend, but it has since rebounded with innovations in single-serve packaging and microwaveable products catering to time-pressed consumers. Companies also offer tailored options for vegan or low-carb diets. Sustainability and ethical sourcing have become central to the breakfast industry as consumers seek eco-friendly products. This includes sustainable packaging, ethical production practices, and responsible sourcing. Companies are adopting certifications like Rainforest Alliance and fair-trade, using regenerative agriculture, and incorporating recyclable or biodegradable packaging. Efforts to minimize food waste by repurposing ingredients are also notable. Brands prioritizing health, convenience, and sustainability are well-positioned to thrive in the evolving breakfast market.
Breakfast Products Market Segment Insights
Global Breakfast Products Type Insights
Based on the type, the Breakfast Products Market has been bifurcated into cereals & grains, bakery products, breakfast beverages, egg-based products, meat & protein products, and snacks & on-the-go products. The cereals & grains segment is divided into ready-to-eat (RTE) cereals and ancient grains. The ready-to-eat (RTE) Cereals sub-segment is divided into oats, muesli, granola, cornflakes, and others. The ancient grains sub-segment is divided into quinoa and amaranth. The bakery products sub-segment is divided into dairy & plant-based alternatives, milk & plant milks, yogurt & dairy alternatives, cheese, and spreads. The breakfast beverages sub-segment is divided into tea & coffee, smoothies & ready-to-drink beverages, and fruit juices. The Bakery Products segment accounted for the largest market share of 34.23% in 2023 and is likely to register a CAGR of 5.84% during the projected period. Whereas the Egg and Meat Based Products segment will likely register the highest CAGR of 7.41% during the projected period. A component of breakfast meals are bakery items that provide many different kinds of alternatives to suit different dietary requirements and tastes. Bread, pastries, muffins, bagels, croissants, and rolls are typical breakfast bakery items; each has a distinct flavor and texture to go well with the morning meal. Breads that are traditional in nature, such as whole wheat, white, and multigrain, frequently serve themselves on their own or with spreads like jam and butter. With their perfect blend of sweetness and texture, muffins, especially bran, and fruit variants like banana nut and blueberry make a quick and easy breakfast choice for people who are often on the go. Popular morning bakery foods include pastries like Danishes, croissants, and cinnamon rolls. Their flaky, rich textures go well with tea or coffee.
Figure 1: Breakfast Products Market, by type, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Global Breakfast Products Price Range Insights
Based on price range, the Breakfast Products Market has been segmented into economy/mass and premium. The Economy/Mass segment accounted for the largest market share of 66.80% in 2023 and is likely to register a CAGR of 6.75% during the projected period. Whereas the Premium segment will likely register the CAGR of 5.53% during the projected period. Breakfast economics, or the mass price range for breakfast products, means that breakfast products should be priced at a level that is standard and reasonable and provides the required primary breakfast convenience. This includes ready-to-eat cereals, instant oatmeal, granola sticks, breakfast biscuits, and so on that find a market for varied segments, primarily families or individuals on a budget with low to average income levels. In this segment of the market, manufacturers implement measures to cut costs, especially materials, try to create a quick technology of production, and thus use cheaper while functional packaging design. Supermarkets usually sell private labels that occupy quite a niche in the price segment. As the lower-range consumers need to be targeted, manufacturers have widely launched economical night meal varieties.
Figure 2: Breakfast Products Market, by price range, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Breakfast Products Market Claim Insights
Based on the claim, the Breakfast Products Market has been bifurcated into Organic and Natural, gluten-free, vegan and plant-based, high-protein / low-carb, sugar-free / low-sugar, functional foods, and conventional. The High-Protein / Low-Carb segment accounted for the largest market share of 30.92% in 2023 and is likely to register a CAGR of 7.44% during the projected period. Whereas the Gluten-Free segment will likely register the CAGR of 6.78% during the projected period. Over the last couple of years, there has been an increase in the high-protein, low-carb breakfast products market due to the upsurge in the interest of people in the low-carb diet like ketogenic and paleo diets, along with the other known health benefits associated with the high-protein nutrition. Such products appeal to several people who want to control their weight, improve muscle recovery, or simply maintain solid energy provision all day long. Normally the high-protein breakfast would include foods such as eggs, Greek yogurt, cottage cheese, protein shakes, or specially manufactured foods such as low-carb granola, protein bars, or pancakes using coconut or almond flour. The main reason for this development is the change in focus toward functional foods that offer more than basic nutrition. Consumers have become more demanding on the type of breakfast products that they prefer, as they look for those that have high protein content and low carb options that will stimulate positive hunger.
Figure 3: Breakfast Products Market, by claim, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Breakfast Products Market Age Group Insights
Based on the age group, the Breakfast Products Market has been bifurcated into kids, adults, and senior. The Adults segment accounted for the largest market share of 44.06% in 2023 and is likely to register a CAGR of 7.11% during the projected period. Whereas the Senior segment will likely register the CAGR of 6.09% during the projected period. For adults, breakfast is about more than just nourishment; it is also about proper timing. Due to busy lifestyles, many working adults need a nutritious meal that is quickly prepared and keeps them feeling full for long. High-protein oatmeal cups are good as they take less time to prepare yet provide rich nutritional value. However, it is also important to follow a healthy diet and include a proper mix of carbohydrates, fiber, and omega-3 fatty acids to keep one’s energy levels high and heart functioning well. Oatmeal cups come in different flavors to make them more appealing. Other than sweeteners like maple syrup and agave, there are also healthy options like vanilla almond or flavored berries.
Figure 4: Breakfast Products Market, by Age Goup, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Breakfast Products Market Source Insights
Based on the source, the Breakfast Products Market has been bifurcated into plant based and animal based. The Animal-based segment accounted for the largest market share of 62.18% in 2023 and is likely to register a CAGR of 6.59% during the projected period. Whereas the Plant-based segment will likely register the CAGR of 5.98% during the projected period. Animal products have long been a popular source of energy and nutrients that help stave off hunger throughout the day. There are quite a few breakfast products that are based on meat, including eggs, bacon, sausage, milk, cheese, and yogurt. These foods stand out because of their taste, their multifaceted nature, and invulnerable nutrition, particularly their ample supply of high-quality protein that is necessary in tissue formation, muscle maintenance, and metabolism. Eggs, a non-muscle meat product, are consumed widely around the world because of their ability to be cooked in several ways and their dense nutrient profile. They have vitamin B12, vitamin D, and vitamin A in abundance, along with iron and selenium. Often garnished out for their taste, bacon and sausages contain saturated fats and have cholesterol and therefore need to be consumed within a more balanced nutritional diet. Another huge source in the segment of such breakfast foods is the breakfast complements, exerting a large number of dairy raw sources of calcium and vitamin D, which are extremely important for the bones.
Figure 5: Breakfast Products Market, by source, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Breakfast Products Market End User Insights
Based on the end user, the Breakfast Products Market has been bifurcated into residential and commercial. The commercial segment is divided into HoReCa/HoReBa, Corporates, and Others. The Residential segment accounted for the largest market share of 65.59% in 2023 and is likely to register a CAGR of 6.62% during the projected period. Whereas the Commercial segment will likely register the CAGR of 5.84% during the projected period. In many households in particular, breakfast remains central to family schedules. However, due to busy schedules during the mornings, a lot of families look for breakfast that is quick and easy yet healthy and diverse. Cereals, oatmeal, and yogurt in general are foods that are widely used and are helpful to having meals fast. More and more customers appreciate temptingly easy options such as granola bars, breakfast biscuits, ready-to-eat smoothies, and the like. Such options are relatively new and cater to the higher need for convenience among consumers. There is a shift in the attitude of consumers towards breakfast products to keep in shape and health and opt for breakfast cereals, particularly for families.
Figure 6: Breakfast Products Market, by End-User, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Breakfast Products Market Distribution Channel Insights
Based on the distribution channel, the Breakfast Products Market has been bifurcated into B2B and B2C. The B2C segment is divided into supermarket & hypermarket, departmental stores, online, and others. The B2C segment accounted for the largest market share of 64.74% in 2023 and is likely to register a CAGR of 6.57% during the projected period. Whereas the B2B segment will likely register the CAGR of 5.96% during the projected period. This business-to-consumer (B2C) breakfast product distribution channel serves end consumers through a variety of retail shops, including both online and offline. Such channels comprise supermarkets, groceries, convenience shops, and online and direct selling channels. The emphasis in B2C, however, is on making available different types of breakfast products for routine use, thus making breakfast foods readily available in the market. In the more traditional settings, breakfast items are stocked on the shelves in stores, and advertisements are made targeting certain groups of people. Breakfast items sold in supermarkets and grocery stores include cereals, bread, spreads, juices, coffee, yogurt, and pre-packaged breakfast snacks, among others. These types of stores have a great need for their supply chains to sustain the available product to market, and many use local and national wholesalers.
Figure 7: Breakfast Products Market, by Distribution Channel, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Breakfast Products Market Packaging Type Insights
Based on the packaging format, the Breakfast Products Market has been bifurcated into single-serve packs, family packs, bulk packaging, and others. The Family Packs segment accounted for the largest market share of 34.74% in 2023 and is likely to register a CAGR of 6.37% during the projected period. Whereas the Single-Serve Packs segment will likely register the highest CAGR of 6.95% during the projected period. In the breakfast product market, family packs, which are intended for large family households, are commonplace. Serving sizes are lower than if breakfast cereals, oats, or cereal in general are bought in smaller units. This goes a long way in meeting the needs of families with several members and ensuring that there is enough supply of the product to cater for everyone. Packages with more serving sizes also save time, as there is a reduced frequency of grocery shopping due to the fact that they will last longer than the smaller packages. Family packs are quite popular, especially among the parents, due to the fact that the packs help in reducing breakfast items going missing and panic during mornings when they are likely to be busy.
Figure 8: Breakfast Products Market, By Packaging Format, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Breakfast Products Market Regional Insights
Based on region, the report on the Breakfast Products Market has been segmented into North America, South America, Europe, Asia Pacific, Middle East & Africa. The APAC accounted for 35.01% of the market share in 2023 and is poised to reach USD 302.88 billion by 2032. The Asia-Pacific region comprises China, India, and the rest of Asia-Pacific. The breakfast products market in the Asia-Pacific region is a dynamic and rapidly growing sector, shaped by diverse culinary traditions and evolving consumer preferences. This market encompasses a wide array of offerings, ranging from traditional dishes to modern convenience foods, reflecting the rich cultural tapestry of the region. One of the primary segments is cereals and grains, where ready-to-eat (RTE) cereals have gained significant traction. These cereals are particularly appealing to busy consumers seeking quick yet nutritious breakfast options. Brands like Kellogg's and Nestlé have introduced various products that cater to local tastes, such as rice-based cereals in Southeast Asia and oat-based options in Australia. In addition to cereals, bakery products play an essential role in breakfast routines across Asia-Pacific.
Figure 5: Breakfast Products Market, by region, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Global Breakfast Products Key Market Players & Competitive Insights
Breakfast Products Market is likely to grow with a CAGR of 6.36% during the forthcoming years. This growth can be attributed to several key factors, including changing consumer preferences, increased health consciousness, and the demand for convenience in meal options. A growing awareness of health and wellness is reshaping breakfast choices. Consumers are increasingly opting for nutritious options such as oats, muesli, and whole-grain products due to rising incidences of lifestyle-related diseases like diabetes and obesity. The demand for ready-to-eat (RTE) and easy-to-prepare breakfast foods is surging, particularly among busy urban populations. Products that offer quick preparation times cater to the fast-paced lifestyles of consumers who prioritize convenience without compromising health. As urban areas expand, more individuals are leading hectic lives that necessitate quick meal solutions. This trend is particularly evident in regions with increasing disposable incomes, where consumers seek accessible and nutritious breakfast options. There is substantial potential for companies to innovate within the breakfast segment. The rise of plant-based diets and gluten-free options presents opportunities for brands to develop new products that meet these dietary preferences.
Key Companies in the Processed meat market include
- Nestle SA
- Marico
- PepsiCo, Inc.
- General Mills
- The Kellogg Company
- The Kraft Heinz Company
- Post Holdings, Inc.
- The Hain Celestial Group, Inc.
- Patanjali Foods Limited
- Food For Life
Breakfast Products Market Industry Developments
October 24- General Mills is launching a new limited-edition cereal called The One with The Vanilla Bean Latte Cereal Flavor, inspired by the TV show ‘Friends, ‘which will be available in December 2024. This cereal features a blend of whole wheat and corn flakes with a sweet vanilla and coffee flavor.
September 24- Marico Limited has launched Saffola Masala Millets to enhance its health-focused product line. The new offering is available in two flavours, Masala Delight and Tomato Delight, and is part of Marico’s strategy to expand its millet-based portfolio under the Saffola brand.
Breakfast Products Market Segmentation
Breakfast Products Market Type Outlook
- Cereals & Grains
- Bakery Products
- Beverages
- Egg And Meat Based Products
Breakfast Products Market Price Range Outlook
Breakfast Products Market Claim Outlook
- Organic And Natural
- Gluten-Free, Vegan and Plant-Based
- High-Protein / Low-Carb
- Sugar-Free / Low-Sugar
- Functional Foods
- Conventional
Breakfast Products Market Age Group Outlook
Breakfast Products Market Source Outlook
Breakfast Products Market End User Outlook
Global Breakfast Products Distribution Channel Outlook
Global Breakfast Products Packaging Type Outlook
- Single-Serve Packs
- Family Packs
- Bulk Packaging
- Others
Global Breakfast Products Regional Outlook
- North America
- South America
- Brazil
- Argentina
- Rest of South America
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Russia
- Rest of EU
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia & New Zealand
- Rest of APAC
- Middle East & Africa
- GCC Countries
- Turkey
- North Africa
- South Africa
| Report Attribute/Metric |
Details |
| Market Size 2023 |
USD 471.44 billion |
| Market Size 2032 |
USD 820.74 billion |
| Compound Annual Growth Rate (CAGR) |
6.36% (2024-2032) |
| Base Year |
2023 |
| Forecast Period |
2024-2032 |
| Historical Data |
2018-2022 |
| Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Type, Price Range, Claim, Age, Source, End-User, Distribution Channel, Region |
| Geographies Covered |
North America, Europe, South America, Asia Pacific, Middle East & Africa |
| Countries Covered |
USA, Canada, Mexico, UK, Germany, France, Italy Spain, Russia, China, India, Japan, South Korea, Australia & New Zealand, Brazil, Argentina, South Africa, Turkey, GCC countries. |
| Key Companies Profiled |
·        Nestle SA ·        Marico ·        PepsiCo, Inc. ·        General Mills ·        The Kellogg Company ·        The Kraft Heinz Company ·        Post Holdings, Inc. ·        The Hain Celestial Group, Inc. ·        Patanjali Foods Limited ·        Food For Life |
| Key Market Opportunities |
·        Expansion Of Healthy & Functional Foods ·        Growing Veganism and Flexitarianism ·        Increasing Popularity of Frozen Breakfast Foods |
| Key Market Dynamics |
·        Growing Demand for An Easy-To-Prepare and Ready-To-Eat Meal Due to The Busy Schedule ·        Rising Demand for Plant-Based and Protein-Rich Breakfast ·        Rising Healthy Packaged Food Consumption and Changing the Dietary Pattern |
Frequently Asked Questions (FAQ) :
The Processed meat market accounted for USD 501.15 billion.
Growing Demand for An Easy-To-Prepare and Ready-To-Eat Meal Due to The Busy Schedule, Rising Demand for Plant-Based and Protein-Rich Breakfast, Rising Healthy Packaged Food Consumption and Changing the Dietary Pattern
The growth rate of the Breakfast Products Market is 6.36% CAGR.
The Asia Pacific region held the largest market share in the Breakfast Products Market.
Nestle SA Marico PepsiCo, Inc. General Mills The Kellogg Company The Kraft Heinz Company Post Holdings, Inc. The Hain Celestial Group, Inc. Patanjali Foods Limited Food For Life
