The market for body contouring devices and procedures is estimated to grow at a CAGR of 14.1% from 2018 to 2030 to reach USD 1.58 billion by 2030. There are multiple factors influencing the growth and evolution of the body contouring devices and procedures market. One of them is an increasing global focus on physical appearance and striving towards a more sculpted body. As societies continue to value fitness as well as aesthetic appeal, people are seeking minimal discomfort alternatives for improving their bodies. The growing demand for these procedures serves as a major driver for body contouring expansion.
Technology advancements play a vital role in shaping the market landscape. Innovations in body countering devices such as the advent of laser technology, ultrasonic and radiofrequency have improved both safety and efficiency of these procedures by far modernizing all-inclusive patients’ experience which translates in increased adoption of body countering.
Rise in obesity rates across the globe is another crucial factor fueling the growth of this market. Many people are looking for means to deal with stubborn fat deposits while reducing their weight hence there is high demand for solutions that can handle that situation. This involves undergoing different types of surgeries such as liposuction or non-surgical options.
Moreover, developed nations especially have been influenced by old age population changes in body composition which include adipose tissue accumulation at some locations among others leading to increasing demand for plastic surgeries among adult people who want to look young again fighting against ageing processes.
In addition, social media and celebrity culture influences also drive this desire for body contouring driving individuals who want it as a way maintaining social medias’ aesthetic values prevalent in popular culture.
Lastly, market consolidation within this industry leads to intense competition among players in this space which has implications on strategic positioning by firms involved here through established players presence and even mergers, acquisitions or collaborations as noted within the industry. This also determines which kinds of body contouring options are available as well as what is offered in terms of market price and penetration strategies.
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