Boat Rental Market Trends

• Growing obese population is driving the market growth

The market for boat rentals is significantly fueled by the expanding tourism sector. Tourism has grown significantly in recent years as international travel becomes more convenient and economical. The demand for water-based leisure activities has risen sharply as a result of the increase in tourism, which has had a direct impact on the sector. The number of tourists visiting popular spots around the world has increased, notably in coastal regions and those with access to lakes and rivers.

Travellers are increasingly looking for one-of-a-kind experiences that give them the chance to get to know the locals, see the local natural beauty, and partake in adventurous activities. Tourists who rent boats have the perfect opportunity to participate in water sports and take in the beautiful scenery.

Particularly coastal areas profit from the expanding tourism sector. Tourists seeking to partake in various water sports like snorkelling, diving, fishing, and cruises are drawn to regions with beautiful beaches, crystal-clear waters, and a variety of marine life. These needs are met by boat rentals, which give guests access to boats, yachts, and other watercraft so they can explore the coastline and engage in these activities. Due to the tourism business, boat rentals in lakeside locations also increase. Lakes provide tranquil surroundings, beautiful scenery, and chances for fishing and water activities.

Visitors to these regions frequently rent boats to travel the vast waterways, explore distant islands, and take in the peace and quiet of their surroundings.

Infrastructure and services that support the tourism sector have grown and improved as a result of its expansion. In order to accommodate a wide range of activities and party sizes, boat rental firms have extended their fleets. They have also made investments in modernising their facilities to make sure that tourists have a hassle-free, convenient, and delightful rental experience.

Tourism has also spurred boat rental companies to improve customer service and offer customised experiences. In order to accommodate the wide range of interests and preferences of travellers, they provide a variety of packages, including guided tours, sunset cruises, and specialised fishing expeditions. Boat rental businesses are aware of the value of giving visitors unique experiences to encourage return business and excellent word-of-mouth recommendations. Innovative technology and services have been developed in the boat rental industry as a result of the expanding tourism industry.

Additionally, the tourism sector has persuaded local governments and authorities to spend money on infrastructure upgrades to handle the surge in visitors. This include the construction of marinas, docking stations, and navigational aids to make it easier for tourists to use boat rental services. Thus, driving the Boat Rental market revenue.

The Global Boat Rental Market Industry is projected to experience substantial growth over the coming years. With a current valuation of 17.8 USD Billion in 2024, the market is expected to reach 34.2 USD Billion by 2035. This growth trajectory indicates a compound annual growth rate (CAGR) of 6.1% from 2025 to 2035. Factors contributing to this expansion include increasing tourism, technological advancements, and a growing interest in water sports. As the industry adapts to changing consumer preferences and environmental considerations, it is likely to witness sustained demand and innovation.

The Global Boat Rental Market Industry experiences a notable boost due to the rising trend in tourism activities. As more individuals seek unique experiences, boat rentals provide an attractive option for exploring coastal and inland waterways. In 2024, the market is valued at 17.8 USD Billion, reflecting the growing demand for leisure activities. Destinations such as the Mediterranean and Caribbean are particularly popular, where boat rentals allow tourists to access secluded beaches and picturesque landscapes. This trend is expected to continue, as the industry adapts to the preferences of travelers seeking adventure and relaxation on the water.

The Global Boat Rental Market Industry benefits from the increasing popularity of water sports among diverse demographics. Activities such as sailing, fishing, and wakeboarding are gaining traction, leading to a surge in demand for rental services. This trend is particularly evident in regions with abundant water bodies, where enthusiasts seek to engage in recreational activities. The market's growth is further supported by the rising awareness of health and wellness, as individuals turn to outdoor activities for physical fitness. Consequently, the industry is poised for sustained growth, with a projected CAGR of 6.1% from 2025 to 2035.

The Global Boat Rental Market Industry is characterized by a wide array of rental options, catering to various customer preferences. From luxury yachts to small fishing boats, the diversity in offerings allows companies to attract a broader clientele. Additionally, customization options, such as tailored itineraries and onboard amenities, enhance the rental experience. This flexibility appeals to families, groups, and individuals seeking personalized adventures on the water. As the market evolves, the ability to provide unique and customized experiences is likely to drive growth, ensuring that rental companies remain competitive in a dynamic landscape.

Technological innovations are transforming the Global Boat Rental Market Industry, enhancing customer experiences and operational efficiency. The integration of mobile applications and online booking platforms simplifies the rental process, allowing users to reserve boats with ease. Additionally, advancements in GPS and navigation systems improve safety and accessibility for renters. These developments not only attract more customers but also streamline operations for rental companies. As a result, the market is projected to grow significantly, with a forecasted value of 34.2 USD Billion by 2035, indicating a robust demand for technologically advanced rental options.

The Global Boat Rental Market Industry is increasingly influenced by environmental awareness, prompting rental companies to adopt sustainable practices. Consumers are becoming more conscious of their ecological footprint, leading to a preference for eco-friendly boats and practices. This shift is evident as companies invest in electric and hybrid vessels, which reduce emissions and minimize environmental impact. Furthermore, initiatives promoting responsible boating and conservation efforts resonate with environmentally conscious consumers. As the demand for sustainable options rises, the market is likely to expand, reflecting a growing alignment with global sustainability goals.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Boat Rental Market dominated this market in 2022 (45.80%). Given the location of central boat rental outlets, the United States tops the list in this region. The region's market expansion is also due to rising public spending on leisure travel and water recreation activities. Further, the U.S. Boat Rental market held the largest market share, and the Canada Boat Rental market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Boat Rental Market Share By Region 2024 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Boat Rental market accounts for the second-largest market share. Their revenue is significantly boosted by contributions from Croatia, Spain, and Italy. During the projection period, the market will continue to rise in this region due to factors such as the rising popularity of fishing and water activities and the presence of high net worth individuals. Further, the German Boat Rental market held the largest market share, and the UK Boat Rental market was the fastest growing market in the European region

The Asia-Pacific Boat Rental Market is expected to grow at the fastest CAGR from 2023 to 2032. The rising population in China and India, which together make up more than 38% of the world's population, is a crucial element driving the growth of this area. Moreover, China’s Boat Rental market held the largest market share, and the Indian Boat Rental market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Boat Rental market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Boat Rental industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Boat Rental industry to benefit clients and increase the market sector. In recent years, the Boat Rental industry has offered some of the most significant advantages to medicine.

Major players in the Boat Rental market, including GetMyBoat (San Francisco, U.S.), Groupe Beneteau (Croix-de-Vie, France), Boatsetter (Florida, U.S.), Globesailor (Paris, France), Click&Boat (Paris, France), Zizoo (Berlin, Germany), Nautal (Barcelona, Spain), Sailo (Greater New York, U.S.), Incrediblue (London, U.K.), Boatjump (Valencia, Spain), and others, are attempting to increase market demand by investing in research and development operations.

GetMyBoat is an online marketplace for boat rentals and aquatic activities with headquarters in San Francisco, California. The business, which was established in 2013, serves as an online marketplace that links boat owners and renters and enables people to quickly discover, evaluate, and reserve a variety of watercraft and water-based activities. The platform was created with the intention of enhancing everyone's access to, affordability of, and convenience with regard to boat rentals. Users may browse through thousands of listings on GetMyBoat, including boats, yachts, jet skis, paddleboards, kayaks, and more, using its user-friendly interface.

GetMyBoat offers a wide variety of boats to suit a variety of tastes and price ranges.

A boat rental marketplace called Sailo is based in New York City, USA. It is a website that links boat owners with people looking to rent boats. By offering a wide selection of boats and easy booking processes, Sailo seeks to make boat rentals affordable, practical, and pleasant for clients. Adrian Gradinaru, Magda Marcu, and Bogdan Batog established Sailo in 2014 with the goal of catering to the New York City market. However, it has expanded its operations to other places in the US and even beyond, providing boat rentals in a number of well-known locales.

A variety of boats, including sailboats, motorboats, yachts, catamarans, and even luxurious boats, are available on the Sailo platform. Customers can browse the available boats and narrow down their search based on preferences such as location, boat type, price range, and more. Each boat listing contains comprehensive details about the yacht, such as technical data, amenities, and rental conditions.