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Blister Packaging Market Share

ID: MRFR//0675-HCR | 110 Pages | Author: Tejas Chaudhary| November 2024

In the vast and competitive landscape of the global blister packaging market, companies employ various strategies to establish their presence and secure a significant market share. Differentiation is a key strategy, where companies highlight unique features or capabilities of their blister packaging solutions. This could involve offering innovative designs, superior materials, or customizable packaging options to meet the diverse needs of customers across different industries. By positioning themselves as providers of distinctive and high-quality blister packaging solutions, companies can attract customers who value these specific attributes, thus gaining a competitive edge in the market.

To extend the shelf life of the product, blister packaging is used. But, it is not suitable for packaging heavy items and is ideal for protecting lightweight items. Due to the heavyweight placing on the paper board backing or plastic film, it may result in breakage of packages while handling, storing, and transporting the product results in an increased cost and loss of the product. Due to this reason, heavy packaging may break or damage the product and gets product loss to the manufacturer.

Cost leadership is another essential strategy in the global blister packaging market. Companies strive to offer cost-effective blister packaging solutions without compromising on quality or performance. This involves optimizing production processes, sourcing materials efficiently, and leveraging economies of scale to lower production costs. By positioning themselves as providers of affordable blister packaging options, companies can appeal to price-conscious customers and capture a larger market share. However, it's crucial to maintain a balance between cost-effectiveness and maintaining product quality to ensure long-term success and customer satisfaction.

Niche positioning strategies also play a significant role in the global blister packaging market. Companies often specialize in providing blister packaging solutions tailored to specific industries or applications. For instance, a company may focus on pharmaceutical blister packaging, offering solutions that meet stringent regulatory requirements and ensure product integrity and safety. Alternatively, a company may specialize in food or consumer goods packaging, focusing on features like tamper resistance and product visibility. By positioning themselves as experts in a particular niche, companies can cater to the unique needs of customers in that industry and gain a competitive advantage in the market.

Distribution and channel strategies are crucial for market share positioning in the global blister packaging market. Companies must establish efficient distribution channels to reach customers effectively. This may involve partnering with distributors or wholesalers specializing in packaging materials or directly supplying to manufacturers and retailers. Additionally, companies may leverage online marketplaces and e-commerce platforms to expand their reach and accessibility to customers globally. By optimizing their distribution channels, companies can enhance their market share and competitiveness in the blister packaging market.

Branding and marketing efforts are essential components of market share positioning strategies in the global blister packaging market. Companies must develop strong and recognizable brands that resonate with their target audience. This involves investing in branding initiatives that communicate the company's values, expertise, and commitment to quality and innovation. Marketing efforts should focus on highlighting the unique features and benefits of the company's blister packaging solutions, as well as showcasing customer testimonials and case studies to build credibility and trust. By effectively branding and marketing their products, companies can differentiate themselves from competitors and gain a larger market share.

Customer experience and service are also critical factors in market share positioning strategies within the global blister packaging market. Providing excellent customer service, personalized solutions, and reliable support throughout the packaging process are essential for building strong relationships with customers. Companies must prioritize responsiveness, flexibility, and transparency to meet the diverse needs of customers and ensure their satisfaction. By positioning themselves as reliable partners who prioritize customer success, companies can enhance their reputation and gain a competitive edge in the blister packaging market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 4.99% (2024-2032)

Global Blister Packaging Market Overview


Blister Packaging Market Size was valued at USD 24.10 Billion in 2023. The Blister Packaging Industry is projected to grow from USD 25.47 Billion in 2024 to USD 37.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.99% during the forecast period (2024 - 2032). Growing healthcare costs and rising demand for tamper-proof, practical packaging are the key market drivers enhancing the market growth.


Blister Packaging Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Blister Packaging Market Trends




  • Growing demand for tamper-proof and convenient packaging is driving the market growth.




The demand for practical and tamper-proof packaging has grown, which has boosted the necessity for blister packaging in the pharmaceutical industry. Additionally, rising demand for unit dose packaging, monitored dosage systems, and OTC medicine sales growth all contribute to the market's rise. Thanks to advancements in technology in the food and pharmaceutical sectors, manufacturers can now incorporate radio-frequency identification (RFID) tags in blister packages to simplify supply-chain management. Due to child-resistant packaging with push-through, peel-able, pressure-sensitive, and anti-lock features, the manufacturing processes are also altering. The prevalence of lifestyle illnesses, population ageing, stringent regulatory requirements, and expanding demand for generic drugs are further market drivers. Over the course of the projection period, this drives the market. blister packaging, which is unit-dose packaging, is quickly replacing traditional bottles as consumers' preferred packaging for pharmaceutical goods. Drugs and medical devices are packaged in blisters for the healthcare sector. In the consumer goods, industrial goods, and food industries, these packages are widely utilised. Blister packaging also uses fewer resources for packing, takes up the least amount of space on retail shelves, and offers a great hang-hook display. Blister packs are therefore more affordable than other packaging types like hard bottles and are therefore more cost-effective.


The need for blister packaging in the pharmaceutical business has increased as a result of the growing need for practical and tamper-proof packaging. Additionally, factors such as increasing OTC medicine sales, rising demand for unit dose packaging, and monitored dosage systems for enhancing patient compliance are fueling market expansion. Additionally, manufacturers can now include radio-frequency identification (RFID) tags in blister packets to streamline supply-chain management thanks to technology improvements in the food and pharmaceutical industries. The production processes are also changing due to items like child-resistant packaging with push-through, peelable, pressure-sensitive, and anti-lock mechanisms. Other market-driving drivers include the increased incidence of lifestyle diseases, the ageing of the population, strict regulatory requirements, and rising demand for generic medications.


Due to the expansion of manufacturing businesses and the maturation of awkwardly packaged items, blister packaging is in high demand. It is used to package food, consumer items, and pharmaceuticals. It makes handling products easier while also protecting them from infection and severe weather. The usage of this type of packaging makes the transportation of goods more pleasant. Because of this, the Blister Packaging Market will grow ly. The Blister Packaging Market is also being promoted by the growing convenience goods sector. Consumers find it easier to handle and use products like cosmetics, electronics, and pharmaceuticals thanks to their convenient packaging. These are significant factors that have been projected to positively fuel the expansion of the blister packaging market. The increasing prevalence of various ailments, such as cancer, rare diseases, and infectious diseases, among others, among the world's population is fueling an increase in the need for blister packaging across the whole pharmaceutical business. In Canada, the number of people with cancer and heart disease is also steadily increasing. Thus, driving the Blister Packaging market revenue.


Blister Packaging Market Segment Insights


Blister Packaging Component Insights


The Blister Packaging market segmentation, based on component, includes thermoforming and cold forming. Thermoforming segment dominated the market in 2022. Significant blister packaging makers are drawn to thermoforming technology because of its higher production speed and cheaper manufacturing costs when compared to cold-forming technology. Thermoforming technology is widely used in a range of industries due to its simplicity of use and affordable manufacturing prices. Thermoformed products are used in consumer, industrial, and food packaging applications and are produced from nearly all polymers used in the production of forming films. A number of pharmaceutical businesses, like Aptar's Activ-Blister Packaging, have been successful in successfully and successfully protecting their moisture-sensitive drugs with an extended shelf life.


Blister Packaging Type Insights


The Blister Packaging market segmentation, based on type, includes paper & paperboard, plastics films, and aluminum. Aluminum segment dominated the Blister Packaging market in 2022. For the packaging of medicinal products, aluminium foil is frequently used. Because of its superior moisture protection qualities and high rate of recycling, aluminium foil is in high demand in the blister packaging industry. In addition, the expansion of novel packaging choices made of aluminium and the ease with which they may be used will increase demand for aluminium foil during the projection period. For instance, Uflex received a US patent grant in September 2020 for their Alu-Alu blister packs, which provide clients a number of advantages like easy wearability and child-resistant packaging.


Blister Packaging End Use Sector Insights


The Blister Packaging market segmentation, based on end use sector, includes healthcare, consumer goods, industrial goods, and food. Consumer Goods segment dominated the market in 2022. Blister packaging is used by the consumer products industry because it can be produced in big quantities at a low cost and has greater aesthetic attributes. The expansion of the electronics industries in South Korea, Japan, and China, as well as the rising demand for thermoformed clamshell products in the packaging of electronic parts, will be the primary drivers of segment growth over the forecasted period. These factors will also contribute to the expansion of the blister packaging market.


Figure 1:  Blister Packaging Market, by End Use Sector, 2022 & 2032 (USD Billion)


Blister Packaging Market, by End Use Sector, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Blister Packaging Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Blister Packaging Market dominated this market in 2022 (45.80%). The healthcare and cosmetics industries are rapidly industrialising, supported by the governments of numerous nearby nations. Additionally, the region's expanding population and people's desire to spend more on their personal care and healthcare are causing the blister packaging market in North America to increase in terms of revenue. The blister packaging market for the pharmaceutical industry in the US has shown considerable expansion in recent years, and this trend is anticipated to continue during the forecast period. The existence of large pharmaceutical businesses in the United States and rising per capita consumption and spending on pharmaceutical products are the main drivers of this market expansion. Further, the U.S. Blister Packaging market held the largest market share, and the Canada Blister Packaging market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2:  BLISTER PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)


BLISTER PACKAGING MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Blister Packaging market accounted for the healthy market share in 2022. The blister packaging market in Europe is driven by the pharmaceutical and healthcare industries. Throughout the projection period, the market for consumer goods is anticipated to contribute significantly to revenue generation. European society has more environmental incentives to utilise blister packaging because of tight laws that prohibit the use of extra material in packaging systems. Further, the German Blister Packaging market held the largest market share, and the U.K Blister Packaging market was the fastest growing market in the European region


The Asia Pacific Blister Packaging market is expected to register significant growth from 2023 to 2032. The domination of the region has been facilitated by the swift economic development of the area and the promising future of the pharmaceutical industry. The rise of the product is being fueled by the presence of numerous pharmaceutical prescription manufacturing facilities and the substantial local population. The region is a manufacturing powerhouse for the electronics and other consumer items industries in addition to housing over 60% of the world's population. Second, as healthcare costs rise and disposable income rises, the blister packaging market is expanding in China, South Korea, and India. Moreover, China’s Blister Packaging market held the largest market share, and the Indian Blister Packaging market was the fastest growing market in the Asia-Pacific region.


Blister Packaging Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Blister Packaging market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Blister Packaging Industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Blister Packaging Industry to benefit clients and increase the market sector. In recent years, the Blister Packaging Industry has offered some of the most significant advantages to medicine. Major players in the Blister Packaging market, including Amcor plc, Constantia Flexibles GmbH, Sonoco Products Company, Winpak Ltd., West Rock Company, Honeywell International, Inc, Uflex Ltd, Tekni-Plex, Inc, ACG Pharmapack Pvt. Ltd., Klockner Pentaplast Group, and SteriPack Group, are attempting to increase market demand by investing in research and development operations.


Packaging solutions are provided by Amcor Plc (Amcor). Pet bottles, plastic bottles and jars, capsules and closures, speciality folding cartons, free films, bags and pouches, wrappers, rigid containers, laminates and flow packs are just a few of the plastic, fibre, metal and glass packaging solutions it offers. Amcor Limited announced in April 2022 that it will invest in expanding Ireland's packaging capacity. Investment is expected to enhance the business's position as a leader in sterile packaging solutions.


Products for flexible packaging are provided by Danapak Flexibles A/S. The business sells a variety of paper, wax, aluminium, and plastic films. In Denmark and abroad, Danapak Flexibles provides its goods and services to the food and pharmaceutical industries. Danapak Flexibles and ACG Pharmapack Pvt. Ltd. teamed up in July 2021 to enhance services for customers in the food, healthcare, and other sectors.


Key Companies in the Blister Packaging market include.



  • Amcor plc

  • Constantia Flexibles GmbH

  • Sonoco Products Company

  • Winpak Ltd.

  • West Rock Company

  • Honeywell International, Inc

  • Uflex Ltd

  • Tekni-Plex, Inc

  • ACG Pharmapack Pvt. Ltd.

  • Klockner Pentaplast Group

  • SteriPack Group


Blister Packaging Industry Developments


January 2021: Sonoco Products Company and Integrated Systems, Inc. (US) formed cooperation. The corporation will be able to improve its automation initiatives and boost productivity in international manufacturing operations thanks to this relationship.


In June 2023: Huhtamaki announced that it had launched a new line of blister packaging for pharmaceutical products. The new line is designed to provide improved tamper-evident security and shelf life.

In July 2023: Constantia Flexibles announced that it had developed a new type of blister packaging for heat-sensitive products. The new packaging is designed to protect the products from heat damage.

In August 2023: Sonoco announced that it had expanded its blister packaging capabilities in North America. The expansion will allow Sonoco to meet the growing demand for blister packaging in the region.

Blister Packaging Market Segmentation


Blister Packaging Component Outlook



  • Thermoforming

  • Cold Forming


Blister Packaging Type Outlook



  • Paper & Paperboard

  • Plastics Films

  • Aluminum


Blister Packaging End Use Sector Outlook



  • Healthcare

  • Consumer Goods

  • Industrial Goods

  • Food


Blister Packaging Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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