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Beverage Packaging Market Analysis

ID: MRFR//1442-HCR | 140 Pages | Author: Sakshi Gupta| November 2024

The Beverage Packaging Market is a highly dynamic landscape of the global beverage industry. It involves various materials, designs and technologies all aimed at preserving quality and integrity of beverages as well as satisfying customer preferences and sustainability requirements. Moreover, there is a growing inclination among consumers towards eco-friendly products; thus it’s time to embrace these chances and grow the beverage packaging market.

Over time, there have been revolutionary changes that occurred in the beverage packaging materials used by manufacturers. Glass and metal were traditionally preferred because they had long life spans while having preservation characteristics. In contrast with glass packagings that were made from light weight eco-friendly materials such as plastic or paper based packages would be perfect alternatives for them.

Technology has played a big role in changing the way beverage packaging market operates. The rise of smart package applications like QR codes, NFC tags and augmented reality is on an increase. Through these technologies brands are able to interact with their customers, provide them with information about their products among other things that enhance consumer experience.
Smart package technology is a new trend within the beverage-packaging field. Packaging now comes with features like QR codes, augmented reality and near-field communication (NFC) that enable provision of additional information on products as well as interactive experiences for consumers. By using smart packages companies are able to access real-time data about people’s buying patterns thereby making marketing decisions based on facts.

Furthermore, the type of packaging used for drinks is defined by healthy lifestyle choices. Consequently, there is an increasing trend in the market for packaging that preserves beverages’ quality and nutrient content as well as concentrates more on their health effects. Today, there are new packaging solutions such as those that have longer shelf life or which can protect against ultraviolet light in the market.

Global Beverage Packaging Market Overview


Beverage Packaging Market Size was valued at USD 154.31 billion in 2023. The Beverage Packaging industry is projected to grow from USD 164.11 Billion in 2024 to USD 252.53 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.53% during the forecast period (2024 - 2032). The increase in beverage packaging investment in the development of full market exploitation capacity is a key factor in market growth.


Beverage Packaging Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Beverage Packaging Market Trends




  • Rising beverage consumption in emerging economies is driving market growth.




 population growth and rising disposable income in the construction industry are creating new opportunities for beverage packaging. According to the Brewers Association, the total beer market was worth $94.1 billion in 2020, while the total craft beer market is estimated at $22.2 billion. The amount of alcohol  (in liters) a person (over 15 years old) drinks is 8. According to the World Health Organization, 6 liters of water in 2010 increased to 8.8 liters in 2016. The increase in urban population combined with changing lifestyles has increased the total volume of beverages in emerging markets such as India. Large populations in emerging markets such as India and China are expected to drive the bottled water market.


The growing health awareness among young people and the increasing demand for juices, soft drinks, and healthy drinks offer many opportunities for manufacturing companies to increase their sales. In addition, economic growth, easy access to bottled water, and a healthy lifestyle increase the demand for bottled water and flavored waters containing vitamins, natural flavors, or nature-like aroma chemicals such as basil and basil. Lemon, mint, orange, hibiscus, and fruit. This factor drives the Market CAGR.


Additionally, The increasing demand for energy drinks should support the demand of the packaging industry. Carbonated and still water bottles comprise much of the bottled water market. Beverage packaging suppliers have invested in developing production capacity to fully exploit the market. The advanced technology of packaging machinery and equipment has also increased the demand in the beverage packaging industry. Increasing demand for sustainable products and awareness of environmentally friendly Packaging has increased the market demand.


In addition, increasing health awareness among young people has raised the demand for packaged juices, energy drinks, and health drinks, increasing the volume of drinking water. Raising consumers' awareness of using environmentally friendly products is the best opportunity to support the growth of the packaged water industry. This eco-friendly product is made from biodegradable and renewable materials. Thus, driving the Beverage Packaging market revenue.


Beverage Packaging Market Segment Insights


Beverage Packaging Type Insights


The  Beverage Packaging market segmentation, based on type, includes type flexible, rigid & semi-rigid. The rigid segment dominated the market; rigid packaging is widely used because of its high resistance to light, moisture, and oxygen, which helps protect food from contamination. Flexible packaging is the fastest growing packaging due to its ability to create thinner, lighter, lighter Packaging.


Figure1: Beverage Packaging Market, by Packaging, 2022&2032 (USD Billion)Beverage Packaging Market, by Packaging


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Beverage Materials Insights


The  Beverage Packaging market segmentation, based on materials, includes metal, plastic, paper, and glass. The metal segment dominated the market; metal packaging provides a simple and convenient packaging method. The metal used for drinking water can be aluminum or steel. Iron can keep food fresh for a long time by eliminating light and oxidation damage.


Beverage Products Insights


The  Beverage Packaging market segmentation, based on products, includes bottles, cans, pouches, and others. The bottles segment dominated the market; Packaging is made according to drinking water. Usually, soft drinks are bottled. The bottle is convenient for customers to store and carry.


Beverage Packaging Regional Insights


Segmented by region, the study provides market insights for North America, Europe, Asia Pacific, and the rest of the world. The North American Beverage Packaging market will dominate the increasing demand for sodas, soft drinks, and soft drinks among young people will drive the growth of the market in this region.


In addition, major countries examined in the report market include the United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: BEVERAGE PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)                     BEVERAGE PACKAGING MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe Beverage Packaging market accounts for the second-largest market share due to the low cost of bariatric surgery and the rise in the number of diabetes people. Further, the German Beverage Packaging market held the largest market share, and the U.K. Beverage Packaging market was the highest-growing market in the European region.


The Asia-Pacific Beverage Packaging Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to expanding awareness of a healthy lifestyle and nutrition and rising per capita disposable income. Moreover, China’s Beverage Packaging market held the largest market share, and the Indian Beverage Packaging market was the highest-growing market in the Asia-Pacific region.


Beverage Packaging Key Market Players& Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Beverage Packaging market grow even more. Entrepreneurs are also undertaking various activities to expand their footprint. Key business development activities include new product development, contract deals, joint venture mergers and acquisitions, increased investment, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Beverage Packaging industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the  Beverage Packaging industry to benefit clients and increase the market sector. The Beverage Packaging industry has offered some of the most significant advantages. Major players in the Beverage Packaging market, includingBall Corporation, Saint-Gobain S.A., Mondi PLC, Owens-Illinois Inc., Reynolds Group Holdings Limited, Tetra Laval International S.A., Crown Holdings Inc., Rexam PLC, Amcor Limited, and Alcoa Inc., and others are attempting to increase market demand by investing in research and development operations.


Ardagh Group, a Luxembourg-based manufacturer of glass and metals, "has grown over the past two decades to become one of the largest packaging companies in the world. Ardagh Group S.A. and Bragg Live Food Products have teamed up to produce a new 16 oz glass bottle for apple cider vinegar drinks.


Amcor plc is a  packaging company. The company designs and manufactures flexible Packaging, custom packaging, closures, and services for food, beverage, pharmaceuticals, medical devices, home and personal care, and other products. The company started with a paper business established in and around Melbourne, Australia. Amcor Group GmbH offers repro water in newly developed hot-sealed polyethylene terephthalate (PET) bottles in collaboration with Nutrea.


Key CompaniesIn TheBeverage Packaging market Includes



  • Ball Corporation

  • Saint-Gobain S.A

  • Mondi PLC

  • Owens-Illinois Inc.,

  • Reynolds Group Holdings Limited

  • Tetra Laval International S.A

  • Crown Holdings Inc.,

  • Rexam PLC

  • Amcor Limited and

  • Alcoa Inc.

  • Brunswick Corporation


Beverage Packaging Industry Developments


In February 2024, The Paper Bottle Company announced that it was starting its series production of Next Gen Paper Bottle. It is an important milestone for the firm as it moves towards a fully biobased paper bottle. The Next Gen Paper Bottle consists of 85% paper and a 15% barrier made from high-density polyethylene (HDPE) which makes it robust and splash-resistant package that can be recycled as paper packaging.

In October 2023, Budweiser Brewing Company APAC had introduced its lightest-ever aluminum beer can to China weighing 330ml (around 11.16 oz) and is only 9.57g, making it lighter by four percent than the average norm in the sector. It aims to deepen its efforts towards promoting circularity to reduce its climate change and environmental footprints as well as enable value chain partners to slash their carbon emissions further.

In February 2022, SIG a Swiss aseptic packaging supplier completed the acquisition of Scholle IPN, a flexible packaging company. Headquartered in Northlake, Illinois, Scholle IPN provides sustainable packaging systems and solutions for food, beverage, retail, institutional and industrial market.

Owens-Illinois, Inc. launched a new glass wine bottle with a lower carbon impact in February 2024.

The first tethered cap carton in South Africa was introduced by Nampak Liquid Cartons together with Woodlands Dairy in May 2024.

Toyo Seikan developed Japan’s lightest aluminum can body in March 2024 thereby achieving even less gas emitted into the atmosphere. This is a noteworthy development in the beverage packaging market.

Long-life probiotic yogurt packaged in aseptic cartons was unveiled by SIG and AnaBio Technologies in September 2023, thus marking another major turning point for beverage packaging industry.


Beverage Packaging Market Segmentation


Beverage Packaging Outlook



  • Flexible

  • Rigid

  • Semi-Rigid


Beverage Packaging Materials Outlook



  • Metal

  • Plastic

  • Paper

  • Glass


Beverage Packaging Products Outlook



  • Bottles

  • Cans

  • Pouch

  • Others


Weight Loss Products Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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