Better For You Snack Market Overview
Better For You Snack Market Size was estimated at 141.82 (USD Billion) in 2022. The Better For You Snack Market is expected to grow from 153.52 (USD Billion) in 2023 to 313.4 (USD Billion) by 2032. The Better For You Snack Market CAGR (growth rate) is expected to be around 8.25% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Better For You Snack Market Trends Highlighted
On examining the market structure of the Better For You (BFY) snack segment, it is evident that the target audience comprises consumers who have a preference for healthier & nutritious food. This case is no longer a dull one since there is a growing consumption aspiration in the direction of healthy foods, including preferences for healthy snacks tailored to individual diets. Some of the drivers that are responsible for the growth of this market include increasing income levels, healthy lifestyle changes among the people and a growing number of health and wellness centers. Areas for development include the development of new and effective products that are aimed at specific groups of customers, for instance, gluten-free, organic, vegan etc. Today, more and more customers are willing to buy clean label products, made nutrition, and high technologies for convenience and more personal attention, which these developments provided evidence of.
Better For You Snack Market Drivers
Rising Health Consciousness
Consumers are becoming increasingly aware of the importance of healthy eating and are actively seeking out snacks that are lower in calories, sugar, fat, and sodium. This trend is being driven by a number of factors, including the rise of chronic diseases such as obesity, diabetes, and heart disease. As a result, consumers are looking for snacks that will help them maintain a healthy weight and reduce their risk of developing these diseases. The Better For You Snack Market Industry is expected to benefit from this trend as consumers increasingly turn to healthier snack options.
Growing Popularity of Plant-Based Diets
Another driving factor for the Better For You Snack Market Industry is the increasing interest in plant-based diets. More people nowadays follow vegan, vegetarian, and flexitarian diets and, thus, opt for snacks that are made with plant-based ingredients. The interest in such snacks is caused by a number of factors, including concern with animal welfare, growing consumption of meat and the environmental impact of its production, health considerations, and others.
The Better For You Snack Market Industry ensures that today’s consumers will find a wide variety of plant-based snacks on the shelves.
Expansion of Retail Channels
Another factor that has driven the Better For You Snack Market Industry is the expansion of retail channels. Many new retail channels have appeared in recent years, including e-commerce, convenience stores, and specialty stores. As a result, customers find it increasingly easy to buy B4Y snacks. In turn, traditional grocery stores need to expand their range of B4Y snacks as more and more customers prefer them.
Better For You Snack Market Segment Insights
Better For You Snack Market Snack Type Insights
The Better For You Snack Market By Snack Type By snack type, the market is segmented into fruit snacks, vegetable snacks, protein bars/shakes/powders, mixed snacks, yogurt snacks, popcorn snacks, and trail mixes. Each of these segments has unique characteristics and caters to certain consumer demands. Fruit Snacks Fruit snacks are expected to expand significantly in the next eight years. As a common preference of health-conscious customers, the demand for natural and less processed snacks is primarily propelling the demand in this segment.
Vegetable Snacks On the rise, the availability of these products has garnered constant appeal among customers for their high nutrition value and low-calorie content. Protein Bars/Shakes/Powders As a significant application of the market segment, the continued use of these products by athletes and gym enthusiasts is increasing. The demand for these commodities is critical as consumers globally appreciate human well-being, and demand for appropriate snacks sustains profitability. The market is also driven by income levels and the lifestyle shift.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Better For You Snack Market Sales Channel Insights
Sales Channel Overview The better for you snack market is segmented by sales channel into Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Specialty Health Food Stores. Supermarkets/Hypermarkets held the largest share of the market in 2023, and this trend is expected to continue through 2032. This can be attributed to the growing number of consumers shopping for healthier snacks at supermarkets. Convenience stores are expected to witness the fastest growth over the forecast period as on-the-go snacks become increasingly popular over the forecast period.
Online Stores are also expected to gain a healthy growth rate as consumers begin purchasing their snacks online. Specialty Health Food Stores are expected to hold the smallest share of the market.
Better For You Snack Market Ingredient Profile Insights
The Better For You Snack Market is segmented into Organic, Natural, Gluten-Free, non-GMO, and Sugar-Free. Among these segments, Organic holds the largest revenue share in the Better For You Snack Market. The increasing health consciousness among consumers, combined with the rising demand for organic and natural products, has fuelled the growth of the organic ingredient profile segment. In 2024, the organic ingredient profile segment is expected to generate a significant revenue of around USD 27.58 billion, representing a CAGR of 10.2% during the forecast period 2023-2032.
The growing popularity of plant-based diets and the increasing awareness of the benefits of organic ingredients are also contributing to the growth of this segment.
Better For You Snack Market Consumer Health Concern Insights
The Consumer Health Concern segment is a significant driver of the Better For You Snack Market growth. Consumers are increasingly seeking snacks that align with their health goals, leading to a rise in demand for products that support weight management, heart health, diabetes management, digestive health, and allergies. The 'Weight Management' sub-segment held a substantial market share in 2023, driven by the growing prevalence of obesity and weight-related concerns. The 'Heart Health' sub-segment is also expected to witness significant growth, owing to increasing awareness about cardiovascular diseases and the role of diet in maintaining heart health.
Snacks catering to 'Diabetes Management' and 'Digestive Health' are gaining traction as consumers seek options that manage blood sugar levels and promote gut health. Additionally, the 'Allergies' sub-segment is expected to grow steadily, driven by the rising prevalence of food allergies and intolerances.
Better For You Snack Market Intended Target Segment Insights
The intended target segment for the Better For You Snack Market encompasses various age groups with distinct preferences and consumption patterns. Children, a key segment, are increasingly drawn to healthier snacks that cater to their developing tastes and nutritional needs. The market offers a wide range of options tailored to children's preferences, including fruit-based snacks, yogurt-based snacks, and whole-grain snacks. Young adults, another significant segment, prioritize convenience and seek snacks that align with their active lifestyles.
Manufacturers are responding with innovative offerings such as protein bars, trail mixes, and grab-and-go snacks that meet the demands of this segment. Adults represent a substantial portion of the market and are increasingly health-conscious. They seek snacks that provide both taste and nutritional value, driving demand for products high in fiber, protein, and whole grains. Seniors, a growing segment, have specific nutritional requirements and often prefer snacks that support their health and well-being. Products fortified with essential vitamins, minerals, and antioxidants cater to this segment's needs.
The Better For You Snack Market revenue is projected to reach $313.4 billion by 2032, reflecting the growing demand for healthier snack options across all age groups.
Better For You Snack Market Regional Insights
The regional segmentation of the Better For You Snack Market offers valuable insights into the market's growth dynamics across different regions. North America holds a significant market share, driven by rising health consciousness and the growing popularity of plant-based snacks. Europe follows closely, with a strong presence of established players and a growing demand for healthier snacking options. The APAC region is projected to witness the fastest growth, fueled by increasing disposable income and changing consumer lifestyles. South America and MEA represent emerging markets with immense growth potential as consumers become more aware of the benefits of better-for-you snacks.
The Better For You Snack Market revenue is expected to grow substantially in the coming years, with key markets contributing to this expansion.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Better For You Snack Market Key Players And Competitive Insights
Major players in the Better For You Snack Market industry are focusing on product innovation and expansion into new markets. For instance, in July 2023, PepsiCo, Inc. launched a new line of better-for-you snacks called "Off the Eaten Path," which includes products made with ancient grains, nuts, and seeds. This move is in line with the growing consumer demand for healthier and more sustainable snack options. Additionally, leading Better For You Snack Market players are also investing in their supply chains to ensure that their products are sustainably sourced and manufactured.
Mondelez International, Inc. is a leading snack company with a portfolio of iconic brands such as Oreo, Cadbury, and Ritz. The company has a strong focus on innovation and is constantly developing new, better-for-you snack options. For example, in 2023, Mondelez launched a new line of "Wellbeing" snacks, which are made with natural ingredients and have no added sugar or artificial flavors. The company is also committed to sustainability and has set a goal of reducing its environmental impact by 10% by 2025.
Another major player in the Better For You Snack Market is Kellogg Company. Kellogg's offers a wide range of better-for-you snacks, including cereals, granola bars, and fruit snacks. The company has a strong focus on health and nutrition and is constantly working to improve the nutritional profile of its products. For example, in 2023, Kellogg's launched a new line of "Special K" cereals that are made with whole grains and have no added sugar. The company is also committed to sustainability and has set a goal of reducing its environmental impact by 15% by 2025.
Key Companies in the Better For You Snack Market Include
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Nestle
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Danone
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General Mills
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Mars
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PepsiCo
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The Hershey Company
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Kraft Heinz
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Ferrero
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Unilever
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Lindt Sprungli
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Campbell Soup Company
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Haribo
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Kellogg Company
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Mondelez International
Better For You Snack Market Industry Developments
The Better For You (BFY) snack market is projected to grow from USD 153.52 billion in 2023 to USD 313.4 billion by 2032, at a CAGR of 8.25%. The market growth is attributed to the rising health consciousness among consumers, who are seeking healthier and more nutritious snacks. The increasing demand for clean-label products, free from artificial ingredients and preservatives, is also driving the growth of the BFY snack market. Key players in the market are investing in product innovation and expansion into new markets to cater to the growing demand for BFY snacks. Recent news developments include the launch of new BFY snack products by major food companies, such as PepsiCo's launch of a new line of Quaker Simply Granola bars and Mondelez International's launch of a new line of belVita Breakfast Biscuits.
Better For You Snack Market Segmentation Insights
Better For You Snack Market Snack Type Outlook
Fruit Snacks
Vegetable Snacks
Protein Bars/Shake/Powder
Mixed Snacks
Yogurt Snacks
Popcorn Snacks
Trail Mixes
Better For You Snack Market Sales Channel Outlook
Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Specialty Health Food Stores
Better For You Snack Market Ingredient Profile Outlook
Organic
Natural
Gluten-Free
Non-GMO
Sugar-Free
Better For You Snack Market Consumer Health Concern Outlook
Weight Management
Heart Health
Diabetes Management
Digestive Health
Allergies
Better For You Snack Market Intended Target Segment Outlook
Children
Young Adults
Adults
Seniors
Better For You Snack Market Regional Outlook
North America
Europe
South America
Asia Pacific
Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
141.82(USD Billion) |
| Market Size 2023 |
153.52(USD Billion) |
| Market Size 2032 |
313.4(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
8.25% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Nestlé, Danone, General Mills, Mars, PepsiCo, The Hershey Company, Kraft Heinz, Ferrero, Unilever, Lindt & Sprüngli, Campbell Soup Company, Haribo, Kellogg Company, Mondelez International |
| Segments Covered |
Snack Type, Sales Channel, Ingredient Profile, Consumer Health Concern, Intended Target Segment, Regional |
| Key Market Opportunities |
Clean label personalized nutrition plant-based snacks functional benefits premiumization |
| Key Market Dynamics |
Rising health consciousness growing consumer demand for convenience increasing popularity of plant-based snacks increasing disposable income expanding retail distribution channels |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Better For You Snack Market is expected to reach a valuation of USD 313.4 billion by 2032, expanding at a CAGR of 8.25% from 2024 to 2032.
North America and Europe are the dominant regions in the Better For You Snack Market. The Asia Pacific region is anticipated to exhibit the highest growth rate during the forecast period.
Better For You Snacks find applications as on-the-go snacks, meal replacements, and healthy alternatives to traditional snacks. They are popular among health-conscious consumers seeking convenient and nutritious options.
Major players in the Better For You Snack Market include PepsiCo, Mondelez International, The Hain Celestial Group, General Mills, and Kellogg Company. These companies offer a wide range of Better For You Snack options, catering to the growing demand for healthier snacking options.
The Better For You Snack Market is influenced by trends such as increasing health consciousness, rising disposable income, and changing consumer lifestyles. Consumers are becoming more aware of the health benefits associated with snacking and are seeking healthier alternatives to traditional snacks.
The Better For You Snack Market faces challenges such as intense competition, fluctuating raw material prices, and regulatory compliance. Additionally, the market is susceptible to changes in consumer preferences and the introduction of new and innovative snack products.
The Better For You Snack Market presents growth opportunities through product innovation, expansion into emerging markets, and strategic partnerships. By leveraging these opportunities, manufacturers can cater to the evolving needs of health-conscious consumers and drive market growth.
The COVID-19 pandemic has had a significant impact on the Better For You Snack Market. Increased demand for healthy and convenient snack options during lockdowns and stay-at-home orders has driven market growth. However, supply chain disruptions and economic uncertainty have also posed challenges.
The future of the Better For You Snack Market looks promising. The growing health consciousness, rising disposable income, and evolving consumer lifestyles are expected to continue driving market growth. Innovation in product offerings and expansion into new markets will further contribute to the market's expansion.
The Asia Pacific region is witnessing strong growth in the Better For You Snack Market due to factors such as increasing urbanization, rising health awareness, and changing dietary habits. The region's large population and growing middle class present significant opportunities for market expansion.
