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Benzenoid Market Share

ID: MRFR//3017-HCR | 135 Pages | Author: Anshula Mandaokar| December 2024

The Benzenoid market is characterised by a range of strategies of market positioning by companies in order to notch a competitive advantage and command a considerable proportion of the market share. A key strategy consists in product differentiation, where firms spend on research and development to uplift the characteristics of benzenoid compounds. This could mean including memorable aromatic palettes, applications, or any other uniqueness that would set them apart. Such distinctions not only draw new buyers but also establish brand loyalty among their current clients who appreciate the novel features of those products.

When it comes to market share role pricing strategies play a decisive role. Some firms tend to adopt a cost leadership positioning strategy, aiming at becoming the most cost leader. They can appeal to price-sensitive customers with their competitive pricing, hence gain more market share than their competitors. On the other side, there are those who use the premium pricing strategy, aimed at distinct group that attributes aromatic characters or the people who think of higher prices as a hallmark of better quality. Each brand should be careful to find the right mix of price and percieved value in order to rule the Benzenoidea industry and address a wide range of consumer demands.

Distribution channels are indispensable factors of competitive advantage. Businesses draw attention to the creation of delivery systems so that benzene derivatives would not be late and they would be available constantly. Furthermore, by having a network of key distributors or retailers and through a well proposed product placement, our product`s visibility and accessibility can be increased. For instance,the digital platforms and e-commerce channels facilitate an enlargement ofthe range of the target audience and simplify the shopping procedure.

Brand building, an essential element of market share positioning in Benzenoid's market. Brand awareness, unique aromas as a key promotional activity, and consumer trust are achieved by the companies by use of targeted marketing and promotional activities. A well-known and trusted brand enables companies to own not just the premium levels but also the bigger market share, as customers would more likely prefer the products of the brand they trust.

Strategic alliances and partnerships are the vital market share positioning strategies that can be directed towards Benzenoid market. Partnering with other businesses or creating a strategic alliance can open up to areas of technology, resources, or markets that are complementary to yours. The combination of these strengths can result in a better success in the market and more competitive position. Collaborative ventures, particularly those involving research institutes and major suppliers, help to drive innovation, consequently resulting in the introduction of new and improved benzenoid products by companies, thus leading to the competitive advantage of the companies.

Benzenoid Market Synopsis

Benzenoids belong to a special class of aromatic organic compound which contain one or more benzene ring such as naphthalene, anthracene, phenanthrene, pyridine, and others. Naturally, they are found in leaves & flowers, oil, and wood & bark. They are widely utilized in numerous application such as cosmetics & personal care, soap & detergent, household products, food & beverage, and others, owing to its aroma and scent.

As per our analysis, some of the important market factors and trends identified in the global Benzenoids resin are, growing awareness, increasing consumption of flavored dairy products, rising population. Rising number of working professional coupled with increasing per capita disposable income is expected to boost up the demand for Benzenoid over the forecast period. Rising usage of Benzenoid in the manufacturing of personal care products along with increasing demand for cosmetics & personal care products is predicted to fuel the growth of the market during 2017 to 2023. Moreover, increasing demand for aromatic soap and detergent along with growing public laundry sector is estimated to give a new momentum to the demand for Benzenoids. Additionally, rapid expansion of end use industries in developing countries is expected to positively influence demand patterns. Moreover, changing lifestyle and growing purchasing power of people are some other factors which are expected to positively influence the growth of the market.

Benzenoid Market Segmentation

The Global Benzenoid Market is classified on the basis of type, application, and region. On the basis of type, the market is bifurcated into natural and synthetic. On the basis of application, the market is categorized into food & beverage, cosmetics & personal care, soap & detergent, household products, and others. On the basis of region, the market is segmented into Asia Pacific, Europe, Latin America, North America, and the Middle East & Africa.

Key Players

Some of the prominent players operating in the Global Benzenoid Market are BASF SE (Germany), Sigma-Aldrich Co. LLC. (U.S.), The Good Scents Company (U.S.), International Flavors & Fragrances (U.S.), Givaudan (Switzerland), Firmenich (Switzerland), Quest International (the Netherlands), Takasago (Japan), Haarmann & Reimer (Germany), Sensient Technologies (U.S.), and others.

The Global Benzenoid Market Share by Application (2016), (%):Benzenoid Market

Regional Analysis:

The Global Benzenoid Market is categorized into five regions namely– Asia Pacific, Europe, Latin America, North America, and the Middle East & Africa. Among these, Europe emerged as the leading Benzenoid Market in 2016, driven by the growth of various end use application such as cosmetics & personal care and soap & detergent. Europe region was estimated to account for around 38% of the overall volume share in 2016, and is expected to grow with the steady CAGR during the assessment period. European countries such as Germany, Russia, Spain, UK, France, and Italy have emerged as the major contributors in the regional Benzenoid Market growth and is expected to continue their dominance during the review period on account of wide utilization of Benzenoid in cosmetics and personal care products.

North America is estimated to witness a substantial growth in Benzenoid Market due to a strong consumer base for various industries along with the rising investments to revitalize food & beverage sector over the forecast period. In North American region, countries such as the U.S. and Canada are among the prominent contributors in the regional growth of Benzenoid Market and are predicted to see a significant demand for Benzenoid during the assessment period, 2017 to 2023. The U.S accounted for the largest market share and is followed by Canada in terms of value and is predicted to grow with the moderate CAGR due to growth in pharmaceutical sector.

Asia Pacific regional market is predicted to grow with the highest CAGR over the assessment period, (2017 to 2023) on account of expansion of various end use application such as soap & detergent, cosmetics & personal care, and household products. The demand for Benzenoids is predicted to surge in numerous countries of the Asia Pacific such as Malaysia, China, Thailand, India, Vietnam, and South Korea due to growing demand for cosmetics and personal care products. In Asia Pacific, China and India are predicted to hold the major market share in terms of volume and is estimated to continue their dominance due to increasing purchasing power, availability of cheap labor & land, and soberly strict regulatory framework. Latin American countries such as Argentina, Brazil, and Colombia are predicted to dominate the regional market share on account of rising consumer spending on beauty care products and strong presence of personal care brand names. The Middle Eastern & African countries such as Oman, Kuwait, Qatar, Saudi Arabia, and the United Arab Emirates (UAE) are among the major contributors in the regional market growth and is estimated to positively influence the end use industries growth over the forecast period.Recent DevelopmentMay 2021 - The National Institutes of Health (NIH) in the United States discovered that pesticides like lindane and metalaxyl increase the risk of thyroid cancer. Advanced-stage thyroid cancer and non-aggressive thyroid tumors are becoming more common. However, environmental pollutants, such as pesticides, may have a role in this growth, according to researchers, especially given the widespread use of pesticides in the general population. According to the study, metalaxyl (benzenoid fungicide) and lindane (organochlorine insecticide) raise the incidence of thyroid cancer. Thyroid cancer shows an inverse relationship with high levels of carbaryl (a carbamate pesticide). Furthermore, chlorimuron-ethyl (herbicide) has an inverse relationship with papillary cancer, a prevalent thyroid cancer subtype.

Geographical Analysis:

The report covers brief analysis of geographical regions such as North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.

Intended Audience


  • Benzenoid Manufacturers

  • Traders and Distributors of Benzenoid

  • Production Process Industries

  • Potential Investors

  • Raw Material Suppliers

  • Nationalized Laboratory

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