Baby Wipes Market Trends

Baby Wipes Market Overview

Baby Wipes Market Size is anticipated to expand by USD 6.70 billion at a CAGR of 5% by 2022 -2030

Baby wipes are disposable wet wipes or cloths used to clean infants' fragile skin. Baby wipes are soaked in cleansing solutions that are mild on the skin. They are often packaged in plastic containers or tubs to keep the moisture in and come in a variety of packs and shapes. Baby wipes are in high demand due to changing living habits and developing tourists, a growing number of working women, modernization in healthcare procedures, widespread use in salons and spas, and increased disposable income. Baby wipes play a significant role in rising birth rates, particularly in the early stages of an infant's life.

COVID19 Impact Analysis 

According to the recent statistics and COVID 19 impact reports, it is important to note that global. However, the pandemic has made the monthly, and annual profits of many big and small businesses go down. Certain industries have witnessed a significant increase in income and profits. The daily essentials, groceries, and food sector are unaffected during the pandemic. People cannot live without the necessities and food, thus facilitating the benefits of many such markets like the Baby Wipes Market. 

With the unstoppable spread of the contagious COVID19 virus, the sanitary and personal hygiene markets are seeing a rapid increase in the sale of related products. Using effective personal hygiene and sanitary products can help decrease the spread of the virus. Due to this, baby wipes and sanitized wet wipes are widely used in diagnostic centers, hospitals, clinics, and families with infants. Hence, with the evergrowing demands of regular and gentle baby wipes, many leading manufacturers and companies are extensively working towards increasing the production, keeping innovations in mind, to improve the quality of the baby wipes. It has increased in baby wipes market size.

Market Dynamics

• Key market drivers

According to the recent research and data collected by various leading companies and manufacturers of baby wipes, many factors prove to be the favorable driving factors that have contributed to the increase in the sales and demands of baby wipes in the baby wipes market. Some major leading factors can be the increasing awareness of personal infant and child hygiene amid the pandemic. 

Other driving factors can be changing lifestyles due to modernization and urbanization. Because of this, there is an increased rate in workings, including working mothers. Many are switching to innovative and less timeconsuming alternatives such as baby wipes for sanitary purposes in the quest to balance professional and personal lives. Another main driving reason is then increasing birth rates in developing countries which aid to more spending power of the individuals. It has facilitated the baby wipes market growth at the global level. 

• Opportunities of the global market

One of the noteworthy reasons for the innumerable opportunities that manufacturers and companies of baby wipes are experiencing is the increasing Baby Wipes Market share and demands in the global market. 

It can be proved by instances such as the wellknown personal care company – KimberlyClark, based in the U.S., is known to invest approximately USD 25 Million in its manufacturing facility in Singapore in 2021. The company aims to double the export capacity and value by 2022 in the manufacturing of Huggies Baby Wipes. This huge investment shows that the Market has a vast ocean of opportunities. The rise in the number of millennial and conscious parents, who want the best, organic and safe baby wipes have heightened the demands of baby wipes in the Market. The personal hygiene companies are to experience immense gains about vast opportunities that have contributed to the baby wipes market size.

• Market Restraints

Many Baby Wipes Market analysis data and mentioned statistics state that among the many reasons restraining the industry of baby wipes are the easy availability of fake products in the market and the high prices of the personal care goods that hamper the  growth as well. Apart from that, other factors like falling birth rates, low quality of merchandise, and the high costs of the necessary raw materials required to make the product also hinder the market growth of baby wipes. 

• Market Growth Challenges 

It is to be noted that certain stringent laws are to be followed to process the manufacturing process in many countries. According to strict laws, working with steps can be quite challenging for companies in the Market.  

Apart from that, the baby wipes market size will also be subjected to decrease because of the increasing completion that the international sellers face from the local manufacturers.

Cumulative growth Analysis 

The calculated forecast for the Market is supposed to be achieved by the end of 2026 to millions along with Baby Wipes Market share.

In the Market analysis, the cumulative growth of baby wipes is witnessed in Europe and North America as the manufacturers are known to manufacture natural and organic baby wipes that prove to be ecofriendly.

Market Segment Overview

As per the Market analysis, the entire baby wipes global merchandise market is segmented into product type, material type, and based on distribution channel and region.

• Product type segmentation

Based on the product type, the Market is divided into wet and dry.

• Material type segmentation

The Market is divided into natural, blended, and synthetic materials based on the material type segmentation.

• Distribution channel segmentation

Based on the distribution channel type segmentation, the Market includes storebased and nonstorebased. In the storebased, pharmacies, supermarkets, hypermarkets, and others come under it. 

• Region types segmentation

Based on the region type segmentation, the Market includes the U.S., Canada, and Mexico in North America, Germany, France, UK, Spain, Italy, and Russia in Europe, AsiaPacific region, China, Japan, Australia, and New Zealand and India. Other regions include parts of South America, Africa, and the Middle East as well. 

Amongst the regions mentioned above, North America, followed by Europe Asia Pacific, has the largest Market.

Regional Analysis

When taken under the regional context, the market growth is seen more in North America. Europe and the Asia Pacific regions have the highest demand market. North America has dominated the Baby Wipes Market share by having the largest market share of 29.2% in 2021. Apart from that, the AsiaPacific region is formulated to have a CAGR of 5.5% between 2021 to 2027. 

According to the Market analysis, one of the main reasons why North America has the largest market share is because a maximum number of women in the U.S. are working. Hence, this makes highquality baby products such as natural baby wipes a necessary and basic investment for their infants. One of the leading companies there known and 'KimberlyClark, provides quality baby wipes and other benefits such as free shipping and cheap maternity kits.

Recent Development

February 2022: Tesco will be the first major UK shop to stop selling plastic-containing baby wipes, which pollute the environment by clogging sewers and rivers after being flushed. The UK's largest supermarket also sells the most baby wipes in the country. Every year, its clients buy 75 million packets of baby wipes, totaling 4.8 billion individual wipes. Tesco said it was working on removing plastic from several of its other own-label and branded wipes, such as cleaning wipes and moist toilet tissue.

February 2022: On the Philippine e-commerce platform, yoboo, a medical feeding maternal and child business, debuted its new Unscented Baby Wipes. The baby's skin is cleansed, his hands and mouth are kept clean, and his skin is moisturized. Professionalism and warmth are at the heart of yoboo's demand, and love is the driving force. Since the outbreak of COVID-19 in 2020, the subject of how to stay safe has become a major concern for many individuals. During the epidemic, yoboo collaborated with SGS, an internationally recognized testing, inspection, and certification agency, to conduct rigorous tests on Unscented Baby Wipes in order to meet families' expectations for safe mother and baby cleansing.

Competitive Landscape Analysis

As per the Baby Wipes Market analysis, many potential manufacturers are working tirelessly to improve babies' quality and quantity. The manufactures are working towards the aim of providing innovative personal baby care solutions as well. Some of the main key players in the industry are listed below

• P&G 


• Kimberly Clark Corporation


• S. C. Johnson & Son 


• Procter & Gamble


• Unicharm Corporation 


• Bodywise Limited 


• Seventh Generation Inc. 


• The Aldo Group Inc. 


• D&G Laboratories Inc. 


• Irish Breeze UC 


• The Honest Company, Inc. 

Recent Developments

While looking at the recent data of Baby Wipes Market, some potential personal care manufacturers are striving towards making innovative product developments, along with other business strategies, to increase sales. In 2021, Johnson's Baby company revealed all the ingredients used in production. In the same year, KimberlyClark Corporation invested $ 30 million to make new improvements in the products in the manufacturing faculty in North Carolina. 

Report Overview

The baby wipes market analysis highlights that extensive research is done, and proper and valid data has been used in this report. The online eCommerce business is also helping to increase the market growth of the baby wipes industry.  The report is precisely formulated to include market overview, Covid19 analysis, market dynamics and segmentation, regional analysis, competitive landscape, and recent developments. 

Segmental Table: 

• Dry


• Wet

• natural


• blended


• synthetic

• Pharmacies


• Supermarkets 


• hypermarkets


• Nonstore


• Others

• North America


• Europe


•  AsiaPacific


• Central and South America


• Middle East and Africa