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The Azo Pigments industry, characterized by its energetic and fashionable colourants, shows the product of many factors which may be grouped into several clusters. Azo pigments, which are synthetic dyeing agents used primarily in paints and coatings, textiles, plastics, or printing inks are one of the most widespread groups of colorants worldwide. The theme of market dynamics can be one of the major drivers influencing the demand for colorful and visually attractive products among these industries. Consumer preferences become more complicated and pigments keeps updated to busy demand for a palette of colours.
Global economy tends to impact the Azo Pigments market as one of the major components from which the market dynamics is shaped. Unforeseeable twists and turns of the economy can make the consumers’ purchasing power and the businesses’ demand inelastic, in turn, reducing the need for color pigments. Besides that, regulation and environment are among the factor influencing the market. Severe restrictions on some chemicals in pigments and increasing public awareness of environment-accountable methods of production are prompting their manufacturers to the development of eco-friendly Azo pigments. As for the regulatory part, this not only changes the way the products are being formulated but also the amount on the research and developments in the industry.
Among the most important characteristics of Azo Pigments market are the competitive interactions. Market is distinguished by the presence of two distinct segments, among them large multinational companies and small and medium-scale entities. An extensive fight among them nearly always provokes deeper product innovation, further formulations improvement, and cheaper market pricing strategy. Companies aspire to stand out through their distinctive features, independent of quality, and design customization, which generates a dynamic market place characterized by consumers benefit.
The varying prices and sufficient availability of raw materials are additional consideration of Azo Pigments market dynamics. The main raw material for Azo Pigments is amines of aromatic and nitrogen chains. The volatility of prices of such key raw materials may cause a rise in the cost of production, so the way manufacturers price their end products will be affected. Supply chain interruptions or shortages of raw materials can also be a cause of this, leading to market demand difficulties resulting in structural adjustment of the Azo Pigments market.
Geographical factors also contribute significantly to the constitution of the market economy. Demands for Azo Pigments are not equally distributed across regions as a result of the variety of industrial operations, consumers' demands, and economic factors. Developing economies, which are increasingly becoming engrossed in the industrial sector, as well as in the rising disposable incomes, offer ample opportunities for stakeholders willing to seize them. On the other hand, it is important for businesses, which are expanding their market reach, to understand and work in line with these regional variations and trends.
Azo Pigments Market Highlights:
Azo Pigments Market Overview
Azo Pigments are organic chemicals, which contain nitrogen group. They have a similar chemical structure as of azo dyes and are mostly insoluble in water. The shades of the product are red, yellow, and orange, among others. The chemical constitution decides the shades and applications. The product solubility is in two forms oil soluble and water soluble, among these the oil soluble pigments segment accounted for the majority of the global market share in 2017. The product finds several applications, such as inks, plastic, rubber, textile fiber, paints & coatings, food, and stationery. Among these, the inks, plastics, and paints & coatings segments collectively accounted for more than 60% of the global market share in 2017.
According to MRFR analysis, The global Azo Pigments Market was estimated to be ~USD 1.65 billion in 2022 and is expected to reach a value of ~USD 2.20 billion by 2030. The market is projected to expand at a CAGR of ~4.15% by the end of the forecast period 2024-2032.
The red pigment segment held a leading market share in 2017, as it possesses excellent color strength and highly stable specifications. Stringent government regulations on using organic pigments in food materials and increasing manufacturing of colored printing inks for industrial usage is driving the global market growth. The innovation of product replaces conventional metal-based pigments which consist of lead, cadmium, and other heavy metals, which benefits the food industry to use the azo pigments in indirect food applications. The global organic pigments market accounted for approx. USD 3.48 billion in 2017, of which the Azo Pigments Market accounted for more than 40% of share in the same year. The market has huge opportunity to expand the production facility in developing economies, due to the growing construction sector along with increasing demand for paints & coatings in the emerging economies of Asia-Pacific.
However, the high price of the product over inorganic pigments is expected to restrain the global market growth during the assessment period.
In February of 2023, a coalition including Unilever P&G Reckitt and BASF SE was formed to reduce greenhouse gas emissions for the first time; Flue2Chem is a multi-industry partnership that aims to create sustainable chemicals from waste industrial gases that can be used in UK consumer goods as an alternative to fossil fuels.
Global Azo Pigments Market Share, by Application, 2017 (%): 
Market Segmentation:
The Global Azo Pigments Market has been segmented on the basis of Product, Solubility, Application and Region.
Based on Product, the Global Azo Pigments Market has been divided into red pigments, yellow pigments, orange pigments, and other pigments.
By Solubility, the Global Azo Pigments Market has been categorized as oil soluble and water soluble.
On the Basis of Application, the Global Azo Pigments Market has been categorized into inks, plastics, rubber, textile fibers, paints & coatings, food, stationery, and others.
Regional Analysis:
The Global Azo Pigments Market has been studied with respect to five key regions, namely Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa. Asia-Pacific accounted for the largest share of the global market in 2017 and is projected to be the dominant regional market during the forecast period. Asian countries, such as China, Indonesia, and India are the major consumers of the product due to increasing purchasing power. Moreover, the rising infrastructural activities along with the adoption of eco-friendly products, paints & coatings, inks, and plastics are also expected to contribute to the growth of the regional market.
To mitigate the environmental challenges, the demand for low carbon emission products is increasing North America and Europe, and they are the major consumers of non-metal-based pigments across the world. The US Food and Drug Administration (FDA) and the Canadian Health Protection Branch (HPB) made approvals for azo pigments to be used in food applications. These initiatives have increased the demand for the product, which is expected to boost the growth of the regional market during the forecast period.
Key Players:
BASF SE (Germany), Clariant International (Switzerland), Sudarshan Chemical Industries Limited (India), Pidilite Industries Limited (India), LANXESS (Germany), Ferro Corporation (US), DIC CORPORATION (Japan), Sun Chemical (US), Tah Kong Chemical Industrial Corp. (Taiwan), Crown Color Technology Co. (China), Ltd., Dimacolor Industry Group Co., Ltd (China), and Trust Chem (The Netherlands), among others, are some of the key players in the Global Azo Pigments Market.
Recent Development:
- April 2021: DTM Print is all set to launch larger and faster printing features on its proprietary edible ink desktop printer known as Eddie. This printer helps make personalized designs on a variety of desserts and baked items. For printing on different food items, Eddie makes use of only three-color ink cartridges that have dyes. Carmoisine is an organic azo pigment that is extensively deployed in drugs, food products, cosmetics, and more. It is one of the key azo pigments that is allowed to be used in the European Union.
- In June 2021, Sun Chemical and DIC Corporation finalized the acquisition of BASF’s global pigments business. The acquisition brings together the complementary portfolio of technologies, products, manufacturing assets, supply chain, and customer service of the two companies to serve customers globally.
- In August 2022, the Heubach Group took over the pigments business from Clariant and now offers product carbon footprint for a group of 13 Azo pigments certified by TÜV Rheinland, which aids in calculating carbon footprints according to Green House Gas Protocol (GHG), ISO Norm (ISO 14067), Together for Sustainability (TfS) PCF Guideline.
Heubach Group purchased Clariant's Pigments division in collaboration with SK Capital Partners; the disclosed baseline enterprise value at the signing was over US$850 million, subject to closing account adjustments and a potential earn-out payment of US$55 million.
In June 2022, Clariant International announced a final agreement with Heubach Group whereby S.K. Capital Partners subsidiary will acquire Clariant International's azo pigments manufacturing division.
Intended Audience
- Azo Pigments Manufacturers
- Traders and Distributors of Azo Pigments
- Research and Development Institutes
- Potential Investors
- Raw Product Suppliers
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