The automotive Human-Machine Interface (HMI) market is experiencing significant trends that are reshaping the driving experience. As technology continues to advance, car manufacturers are integrating more sophisticated HMIs to enhance safety, convenience, and entertainment for drivers and passengers alike. One notable trend is the shift towards touchless interfaces, driven by the increasing demand for hands-free operation to minimize distractions while driving. Voice recognition systems and gesture control technologies are becoming more prevalent, allowing users to interact with infotainment systems and vehicle functions without physically touching the interface.
Another key trend in the automotive HMI market is the adoption of augmented reality (AR) displays. AR overlays digital information onto the real-world environment, providing drivers with enhanced navigation instructions, safety alerts, and vehicle diagnostics in a more intuitive manner. This technology offers a more immersive driving experience while also improving situational awareness on the road.
Moreover, there's a growing emphasis on personalized user experiences within automotive HMIs. Car manufacturers are leveraging artificial intelligence (AI) and machine learning algorithms to analyze driver behavior and preferences, allowing the HMI to adapt and tailor its interface accordingly. This personalization can include adjusting climate control settings, suggesting preferred routes, or even curating entertainment options based on past usage patterns.
The integration of connectivity features is also a significant trend in the automotive HMI market. With the rise of the Internet of Things (IoT), vehicles are becoming increasingly connected to external networks, enabling features such as remote diagnostics, over-the-air updates, and vehicle-to-infrastructure communication. This connectivity not only enhances the functionality of automotive HMIs but also opens up opportunities for new services and revenue streams for car manufacturers.
Furthermore, there's a growing demand for seamless integration between automotive HMIs and other smart devices and platforms. Consumers expect their vehicles to seamlessly interact with their smartphones, smart home devices, and digital assistants. As a result, car manufacturers are forging partnerships with tech companies to ensure compatibility and interoperability between their HMI systems and popular digital ecosystems.
Safety remains a paramount concern in the automotive industry, driving the adoption of advanced driver assistance systems (ADAS) and driver monitoring technologies within HMIs. Features such as lane departure warnings, adaptive cruise control, and blind-spot detection systems are becoming standard offerings in modern vehicles, integrated directly into the HMI to provide real-time feedback and alerts to the driver.
In addition to these technological advancements, environmental sustainability is also influencing market trends in the automotive HMI sector. There's a growing demand for energy-efficient displays and materials that minimize the environmental impact of vehicle production and operation. Car manufacturers are exploring innovative solutions such as organic light-emitting diode (OLED) displays and recycled materials to reduce energy consumption and carbon emissions associated with automotive HMIs.
Overall, the automotive HMI market is undergoing rapid evolution driven by technological innovation, consumer preferences, and regulatory requirements. Touchless interfaces, augmented reality displays, personalized user experiences, connectivity features, integration with smart devices, safety enhancements, and sustainability initiatives are among the key trends shaping the future of automotive HMIs. As car manufacturers continue to push the boundaries of innovation, the driving experience is poised to become safer, more convenient, and more enjoyable for drivers and passengers alike.
Report Attribute/Metric | Details |
---|---|
Market Opportunities | Technological advancements in connected & autonomous vehicles |
Market Dynamics | Increase use of AI in vehicles |
Automotive HMI Market Size was valued at USD 5.5 billion in 2021. The Automotive HMI market industry is projected to grow from USD 5.98 Billion in 2022 to USD 10.79 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2022 - 2030). Technological advancements in connected & autonomous vehicles and increase use of AI in vehicles are the key market drivers enhancing the market growth.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Combining advanced automotive human-machine interface platforms with in-vehicle sensors, drivers can get a real-time augmented reality experience via a heads-up display (HUD). HUDs help drivers visualize potential movements of other road users and provide information such as changes to future cornering strategies and speed limits. This improves driver and vehicle safety by allowing drivers to focus on the road without adding meters to their dashboards. Therefore, additional safety features and demand in the automotive industry will boost the growth of the automotive HMI market globally.
Human-Machine Interface benefits end users and gives automakers a distinct advantage in an increasingly competitive market. Consumer preference for advanced vehicle safety and technology will help the automaker add more features to his HMIs, further consolidating the market position of market participants. In addition, the flexibility and adaptability of automotive HMI platforms help manufacturers save long-term costs by avoiding redundant software development costs and realizing profits from existing components, sensors, and hardware spare parts.
Artificial intelligence powering a range of new in-vehicle assistants Using AI in the vehicle allows software expertise to interact between this interface system and the driver using the vehicle's onboard capabilities. Voice control systems such as Google Assistant and Alexa ensure an integrated in-vehicle experience for passengers by providing voice recognition technology. In addition, this advanced voice technology makes it easier to minimize driver distraction, ensuring safer driving. Increased adoption of this technology will drive future market growth due to growing concerns about driver safety. Therefore, such advanced technology related to the human-machine interface has enhanced the Automotive HMI market CAGR across the globe in the recent years. However, lack of cyber security in the system may restrain demand of the Automotive HMI market revenue.
The Automotive HMI Market segmentation, based on product, includes Voice Control, Central Display, Instrument Cluster, HUD, and Others. The instrument cluster product automotive HMI segment held the majority share in 2021 in respect to the Automotive HMI Market revenue. However, market share is set to decline over the forecast period, driven by increasing demand for HUDs, thereby reducing reliance on instrument clusters. However, the high costs associated with HUDs and displays help stabilize demand for instrument clusters.
The Automotive HMI Market segmentation, based on technology, includes visual, acoustic, and others. The visual technology segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the growing demand for convenient features, and adaptive solutions, and the increasing focus of carmakers on eliminating distractions by offering visuals such as instrument clusters and touch-screen displays. Hence, rising applications of visuals for Automotive HMI positively impacts the market growth.
The Automotive HMI Market data has been bifurcated by access type into standard HMI, and Multimodal HMI. The standard HMI segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the enhancement of safety and comfort features of the vehicle, and growing demand of autonomous vehicle.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Additionally, Multimodal HMI considerable reduced the driver workload, improved the efficiency of interaction, and minimized input errors in comparison with the standard HMI. However, acoustic technology helps in the reduction of load of visual and sensory components of the HMI system
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia Pacific Automotive HMI market accounted for USD 2.39 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the rise in consumer concern about safety and security features, as well as the adoption of superior interiors for automobiles across the region.
Further, the major countries studied in the market report are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Automotive HMI market accounts for the one of the largest market share due to the home to many leading car manufacturers and countries such as Germany, France, and Italy are among the most predominant auto manufacturers and contribute a major share in their revenues. Also, the increasing popularity of EVs is likely to boost the development of the market in the region during the forecast period. Further, the Germany Automotive HMI market held the largest market share, and the UK Automotive HMI market was the fastest growing market in the European region
The North America Automotive HMI Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to increase in the import of passenger vehicles and commercial vehicles with automotive human machine interface (HMI) system from the European region and surge in popularity of electric vehicles. Moreover, U.S. Automotive HMI market held the largest market share in the North America region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Automotive HMI market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Automotive HMI industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the global Automotive HMI industry to benefit clients and expand the market sector is to utilizing innovative technologies. In recent years, Automotive HMI industry has provided advanced technologies with some of the most significant benefits. The Automotive HMI market major player such as Delphi Automotive PLC (U.K), Luxoft Holding, Inc. (Switzerland), Visteon Corporation (U.S.), Voicebox Technologies (U.S.), Harman (U.S.) and others are working to expand the market demand by investing in research and development activities.
For automakers, consumers, and businesses around the world, HARMAN creates and engineers linked products and solutions, including as connected automotive systems, audio and visual devices, enterprise automation solutions, and services supporting the Internet of Things. HARMAN audio and linked car solutions are available in more than 50 million vehicles today. Across all platforms, from work and home to cars and mobile, its software services enable billions of linked, integrated, and secure mobile devices and systems. In order to speed up time to market and enable OEMs to make upgrades throughout the life of the vehicle, HARMAN introduced HARMAN Ready Upgrade in January 2023. This collection of fully upgradeable hardware and software products allows consumers to add and upgrade vehicle features just as easily as they would with any other product.
Also, Visteon provide automakers needs for smart, digital cockpits for electric and automated vehicles. Its technology ensures drivers and passengers can interact easily, efficiently and more safely with features in the cockpit and with the ecosystem around the vehicle. For the 2021 Ford F-150, Visteon Corporation unveiled a brand-new digital cluster in September 2020. Visteon's solution modernises the model's cockpit with a contemporary shape that incorporates high resolution graphics that deliver realistic drive modes for a wide range of roads, environments, and weather conditions. It does this by abandoning the conventional gauge design and establishing bold interface enhancements with cutting-edge HMI.
October 2023: Elektrobit launches new tool for in-car HMI customisation.
Software specialist Elektrobit (a wholly-owned subsidiary of Continental) has announced a new software tool called the âTheming Engineâ which it says is capable of fully customizing a vehicleâs user interface at any point during the life of the vehicle â without the need for a software engineer.
Elektrobit claims its Theming Engine allows automotive OEMs, fleet managers, rental car operators and shared mobility service providers to personalize the look and feel of a vehicle âon the fly,â providing opportunities for revenue generation, improved customer satisfaction and enhanced brand loyalty beyond a vehicle â or fleetâs â point of purchase.
The Elektrobit Theming Engine provides design templates and configurations, based on the Android platform, that enable cockpit design teams to produce and apply bespoke interfaces. It claims the Theming Engine decouples UI design from software development so creative designers can modify the look and feel of an interface at any point within the life of a vehicle. This, the company maintains, makes it easy for them to create and deploy a variety of themes including brand- or model-specific imagery, text types and colour schemes; updates for seasons, holidays, time of day and anniversaries, geographic positioning such as current location or destination location; and more.
Elektrobit claims the Theming Engine enables OEMs to create dynamic theming for car brands, models, across regions or specific demographics. Design teams can easily create themes, whether brand-focused or consumer-driven, to communicate an aesthetic and generate a unique user experience. The Theming Engine makes it fast and easy to roll out themes across brands, across car models, across regions or across different consumer demographics.
It also helps build custom triggers for theme changes. The design team can define triggers that enact theme changes in a time-phased approach, based on user inputs or spurred by new corporate branding. New theming can be pushed over the air or accessed on demand via these triggers.
June 2021 Varroc Engineering Limited (Varroc) signed a Memorandum of Understanding (MoU) with Candera GmbH, a leading HMI partner, which is known for providing tools and developing Human Machine Interface for worldwide automotive and industrial customers, to share this Interface technology for Varrocâs TFT Instrument Cluster
May 2021 Stellantis NV and Hon Hai Precision Industry Co., Ltd. (âFoxconnâ), together with its subsidiary FIH Mobile Ltd., announced the signing of a non-binding MoU to form Mobile Drive. Moreover, this joint venture aimed to bring innovative in-vehicle user experiences enabled by HM interfaces and advanced consumer electronics.
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