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Automated Breach Attack Simulation Market Size

ID: MRFR//8899-HCR | 100 Pages | Author: Aarti Dhapte| November 2024

In the fast-growing Automated Breach and Attack Simulation (ABAS) business, companies compete for market share via strategic positioning. Differentiation affects ABAS providers' approach. They must provide unique features or services to stand out from competitors. These may feature strong attack simulation, detailed reporting, or security system integration. By differentiating themselves, providers may attract customers who need particular functionalities to meet their company's security needs.
Additionally, ABAS providers may target certain industries or major firms. For instance, certain service providers may tailor their products to healthcare organizations, small businesses, and financial institutions. Suppliers may position themselves as security specialists for these businesses by employing this tailored strategy. They gain a competitive edge and market share in such categories.
Market share positioning in the ABAS business also requires pricing techniques. Some suppliers utilize a cost leadership approach to gain market share by undercutting their competitors. Price-conscious consumers or corporations looking to maximize their security budget may find this appealing. However, some service providers may pick a value-focused pricing approach that emphasizes their solution's superior ROI and value despite its higher price. These service providers may create a lucrative market niche by effectively communicating their solutions' unique value proposition.
Joint ventures and strategic partnerships also affect ABAS market share positioning. Partnerships with major cybersecurity vendors, system integrators, or industry bodies may boost a provider's visibility and reputation. ABAS suppliers may gain market share by developing strategic relationships with well-established companies. This lets them use their partners' customers and industry influence.
In addition to these steps, ABAS suppliers must innovate and produce new solutions to maintain and grow market share. Staying ahead of security threats and technological advances allows service providers to build cutting-edge solutions that match their customers' evolving needs. Innovation is key to staying ahead in the ABAS industry. They may do this by integrating AI for more realistic assault simulations or scaling and enhancing their platforms.
In conclusion, Automated Breach and Attack Simulation companies position their market share via uniqueness, industry specialization, price tactics, collaborations, and innovation. If they employ these strategies, ABAS providers may establish themselves in the market, acquire new customers, and become key players in the cybersecurity industry.

Covered Aspects:

Report Attribute/Metric Details
Market Size Value In 2022 USD 171.9 Billion
Market Size Value In 2023 USD 246.1608 Billion
Growth Rate 43.20 % (2023-2030)

Automated Breach & Attack Simulation Market Overview


The Automated Breach & Attack Simulation Market Size was valued at USD 171.9 billion in 2022. The automated breach & attack simulation market industry is projected to grow from USD 246.16 Billion in 2023 to USD 2122.64 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 43.20% during the forecast period (2024 - 2030). The rising need for cloud-based technology has raised the necessity for security software to protect data sent via cloud technology. Furthermore, the increased number of cyber-attacks worldwide has increased the adoption rate of automated breaches. Attack simulation software to detect vulnerabilities and give insights into preventative security solutions are the key market drivers enhancing market growth.


Figure 1: Automated Breach & Attack Simulation Market Size, 2024-2030 (USD Billion)


Automated Breach & Attack Simulation Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automated Breach & Attack Simulation Market Trends


Increasing complexity of cyber threats boosts the market growth


The threat landscape is becoming increasingly complex and sophisticated, with attackers using advanced tactics such as social engineering, fileless attacks, and ransomware. ABAS solutions can help organizations avoid these threats by simulating real-world attacks and identifying vulnerabilities in their defenses. The increasing complexity of sustaining security threats due to an expanded number of attack channels is likely to drive the growth of the automated breach and attack simulation industry in the future. Cybersecurity attackers can acquire unauthorized access to a network and deliver a hostile effect.

It enables attackers to exploit system flaws, installs various forms of malware, and execute cyber-attacks. For Instance, according to 2020 insider threat data, more than 34% of firms worldwide are harmed by insider threats each year, and the number of insider events has increased by 47% in the previous two years. As a result, the increasing number of attack vectors is the primary driver driving the industry and enhanced the automated breach & attack simulation market CAGR ly in recent years.


Furthermore, the automated breach and attack simulation market is being pushed by an increase in demand for the manufacturing of high-quality security products as many firms want to stay competitive in the regulatory environment, which is another factor driving the growth of the automated breach & attack simulation market revenue.


Automated Breach & Attack Simulation Market Segment Insights


Automated Breach & Attack Simulation Components Insights


The automated breach & attack simulation market segmentation, based on components, includes solutions and services. The solution segment dominates the market and accounts for the largest market revenue share in the automated breach & attack simulation market revenue. The solutions segment of the automated breach and attack simulation (ABAS) market includes software tools and platforms that enable organizations to simulate real-world attacks and identify vulnerabilities in their security defenses.

Integration with other security technologies, such as security information and event management (SIEM) systems, endpoint detection and response (EDR) tools, and threat intelligence platforms, may also be included in these solutions to offer a more thorough picture of an organization's operations security posture and enable faster and more effective incident response.


Automated Breach & Attack Simulation Deployment Insights


Based on the deployment, the automated breach & attack simulation market segmentation includes On-Premise and Cloud-based. Throughout the projection period, the cloud-based segment held the majority share in 2022, contributing to around ~65-67% of the automated breach & attack simulation market revenue. Cloud-based ABAS solutions not only assist enterprises in controlling expenses but also help them improve business agility.

SMEs prefer cloud-based deployment since it is cost-effective and simple to use. Small businesses may identify vulnerabilities and minimize the threat landscape at a considerably cheaper cost by deploying these solutions in the cloud, hence increasing customer service. The cloud-based technology provides a centralized method for securing online and mobile apps throughout the enterprise. Cloud-based ABAS solutions are an excellent fit for enterprises with limited security investment budgets.


For instance, in February 2022, Trend Micro Incorporated formed a strategic agreement with Saudi Arabia's Ministry of Communications and Information Technologies to optimize expenditures in hybrid cloud security solutions and others.


Automated Breach & Attack Simulation Application Insights


Based on application, the automated breach & attack simulation market data includes configuration management, patch management, credentials management, threat intelligence, and others. Configuration management dominates the market in 2022. Configuration management is a process that identifies, manages, and verifies information about an enterprise's IT assets and configuration. Configuration management is creating a database that contains information on the elements the company utilizes in the delivery and management of its IT services.

Configuration management makes creating a dependable library of precise information about IT components easier. ABAS solutions function as a security configuration management tool, assisting in the visualization of security assets during configuration management, positively impacting the market growth.


Figure 2: Automated Breach & Attack Simulation Market, by Application, 2022 & 2030 (USD Million)


Automated Breach & Attack Simulation Market, by Application, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Automated Breach & Attack Simulation Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. In 2022, North America dominated the automated breach & attack simulation industry, with approximately 45.80% of revenue due to its technologically savvy region with many early adopters and important industry competitors. Increased cyberattacks across sectors, the growth of government projects such as smart infrastructure, smart cities, and so on, as well as developments in the use of Al ML in ABASS and the rising need for cloud-based ABAS, are projected to fuel ABAS market demand.


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: REAL ESTATE SOFTWARE MARKET SHARE BY REGION 2022 (%)


REAL ESTATE SOFTWARE MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Asia Pacific automated breach & attack simulation market is predicted to be the fastest-growing regional market during the forecast period due to its early adoption of new technology. Factors such as the increased frequency and sophistication of successful cyberattacks, the expanding BYOD trend across all industries, and the increasing use of smartphones for online transactions and shopping are expected to drive the APAC region's need for ABAS. Further, the China automated breach & attack simulation market held the largest market share, and the India automated breach & attack simulation market was the fastest-growing market in the region


Europe automated breach & attack simulation market is expected to grow at the fastest CAGR from 2022 to 2030 due to increasing investments in cybersecurity, growing awareness of the importance of proactive security measures, and a growing number of regulations mandating regular security assessments. Additionally, Europe has been a leader in adopting cloud-based technologies, which has increased the need for ABAS solutions that can provide visibility and control over cloud-based environments. Further, the Germany automated breach & attack simulation market held the largest market share, and the UK automated breach & attack simulation market was the fastest-growing market in the European region.


Automated Breach & Attack Simulation Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the automated breach & attack simulation market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the automated breach & attack simulation industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies manufacturers adopt in the automated breach & attack simulation industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the automated breach & attack simulation industry has provided medicine with some of the most significant benefits. The automated breach & attack simulation market major player such as XM Cyber (Israel), Cymulate (Israel), Aujas (US), Elasticito Limited (UK), SafeBreach Inc. (US), and others are working on expanding the market demand investing in research and development activities.


XM Cyber is a cybersecurity firm that provides an automated breach and attack simulation (ABAS) platform to assist enterprises in identifying and remediating security vulnerabilities before attackers can exploit them. The XM Cyber platform uses advanced artificial intelligence and machine learning techniques to simulate real-world attacks and identify weaknesses in an organization's security defenses. For Instance, in April 2021, XM Cyber announced a strategic partnership with Tech Data, a leading technology distributor. The partnership was designed to make XM Cyber's ABAS platform more widely available to Tech Data's network of resellers and solution providers


Also, SafeBreach Inc. is a cybersecurity company that offers an automated breach and attack simulation (ABAS) platform designed to help organizations identify and remediate security vulnerabilities before attackers can exploit them. The SafeBreach platform uses a continuous security validation approach, which simulates attacks from all angles to provide a comprehensive view of an organization's security posture. The platform includes a library of over 10,000 breach methods, continuously updated to reflect the latest attack techniques. For Instance, in May 2021, SafeBreach announced a strategic partnership with Sentinel One, a leading endpoint security company. By integrating SafeBreach's ABAS platform with SentinelOne's endpoint detection and response (EDR) solution, the collaboration aims to provide joint clients with a more complete picture of their security posture.


Key Companies in the automated breach & attack simulation market include




  • XM Cyber (Israel)




  • Cymulate (Israel)




  • SafeBreach Inc. (US)




  • Aujas (US)




  • Elasticito Limited (UK)




  • Optiv Security Inc. (US)




  • Traxion (Netherlands)




  • Layer 8 Solutions (Canada)




  • Carbonsec (Slovenia)




  • Marlabs Inc. (US)




  • Netsecuris LLC (US)




  • Guardicore (Israel)




  • Larsen & Toubro Infotech Limited (India)




  • eSafe IT (Ethiopia)




Automated Breach & Attack Simulation Industry Developments


In March 2022, the U.S. and European Commission announced a New Trans-Atlantic Data Privacy framework, which will establish new safeguards to ensure that signals surveillance activities are necessary and proportionate in pursuit of defined national security objectives. Furthermore, the GDPR Act imposed by the European Government helps mitigate cyber security risks and any possible data breaches. Emerging markets in Asia-Pacific have put into place strict policies, including privacy, government regulatory environment, and intellectual property protection.


Sophos entered into a partnership with Cowbell, a cyber risk insurance provider, in March 2023. Through this collaboration, small and medium enterprises would be able to access streamlined cyber-insurance coverage for their businesses while promoting optimal insurance provision within the U.S. by sharing end-point health security information upon consent.


Jan-2023: Sophos launched Sophos Network Detection (NDR), which detects insider threats, rogue assets, unprotected devices, and novel attacks, thereby accelerating threat detection and response. By adopting a combination of machine learning, advanced analytics, and rule-based matching approaches, Sophos NDR persistently monitors network traffic for unusual behavior that could indicate attacker activity.


SecurityGen is planning to focus on Southeast Asia as its growth strategy for 2023, according to an announcement made in February 2023. SecurityGen is revolutionizing 5G cyber-security for mobile operators in Southeast Asia and across the world, driven by the new services launch & 5G networks targeted at subscribers & business customers within that region only. Major telecoms in Malaysia’, ‘Thailand’ and ‘Indonesia’ use SecurityGen for their mobile network security.


ReliaQuest has agreed to acquire Digital Shadows, a threat intelligence start-up, in June 2022. This, combined with ReliaQuest’s internal visibility, provides an end-to-end view for global corporations from the inside out using external Threat Intelligence & Digital Risk Monitoring from Digital Shadows.’ The complementary technical capabilities shared cultural values, and geographic synergies offer exceptional opportunities to its customers and channel partners.


Keysight Technologies has announced a partnership with SCADAfence in March 2022. As a result, security teams can simulate attacks on the IT-OT boundary safely and without intrusion.


Automated Breach & Attack Simulation Market Segmentation


Automated Breach & Attack Simulation Component Outlook




  • Solution




  • Service




Automated Breach & Attack Simulation Deployment Outlook




  • On-Premise




  • Cloud




Automated Breach & Attack Simulation Application Outlook



Automated Breach & Attack Simulation Regional Outlook




  • North America






  • US




  • Canada






  • Europe






  • Germany




  • France




  • UK




  • Italy




  • Spain




  • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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