Application Security Market Trends

Application Security Market Overview

Application Security Market is projected to grow from USD 11.60 Billion in 2024 to USD 34.57 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.62% during the forecast period (2024 - 2032). Additionally, the market size for Application Security was valued at USD 9.93 billion in 2023.

Increased need for a SaaS-based solution and digital infrastructure built on business-critical programs are the key market drivers contributing to the overall market growth.

Figure 1: Application Security Market Size, 2024-2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Application Security Market Trends

The growing need for a SaaS-based Solution is driving the market growth

The rising number of needs for a SaaS-based solution drives market CAGR for application security. The increasing number of data breaches is a major driving force in the application security industry. Advanced security concerns are a big source of concern for both businesses and individuals. Today's corporate world is fast adopting digital solutions. These digital solutions primarily improve corporate communication. Enterprises are the ones that use the most software. As a result, they are the primary targets for cyber-attacks and breaches.

According to F5 Labs, online applications in the workplace will account for 30% of market breaches. Almost 60% of corporate apps are vulnerable to breaches. The number of patch apps for applications is increasing. It makes it simple for hackers to compromise the program. More breaches are being caused by excessive data sharing and gathering. It is a significant aspect that will drive the Market growth. Both enterprises and consumers widely use the application for mobile devices. These variables will result in substantial profits for the application security industry.

Additionally, using Artificial Intelligence and Machine Learning will result in more prospects for growth. Today, the majority of security risks require their safety lifecycle. To improve application security, more complex functionalities are necessary. The combined use of AI and ML is anticipated to strengthen security solutions. With these improvements, it is possible to manage data breaches promptly and effectively. These advancements in the application safety market will draw many important companies to the product. In addition, the IoT is driving rapid expansion. The Internet of Things cannot provide hybrid application security. All of these variables will influence the application security market's overall growth rate.

The emergence of covid 19 is causing more damage in markets. Yet, the application security industry is expanding rapidly. In recent years, online apps have increased by 40%. lockdowns are preventing individuals from leaving their homes. It is resulting in increased use of cell phones during leisure time. These mobile users' primary requests are for internet access and online commerce. Several developers of mobile applications are using application security to minimize data leaks. They improve the standard of their offerings by strengthening application security. The proliferation of government apps is increasing the need for application security and is a favorable trend for application security market growth.

For instance, by Search Compliance, some researchers believe that 90% of software in circulation includes application layer security flaws. As a result, fraudsters are becoming more aware and use applications to infiltrate corporate infrastructure, implant malware, and steal data, and application security policies are emerging to address this new danger. With such regulations on the horizon, the use of market-tested solutions has increased. Thus, it is anticipated that demand for Application Security will increase throughout the projection timeframe due to the rising need for a SaaS-based Solution. Thus, driving the Application Security market revenue.

Application Security Market Segment Insights

Application Security Solution Insights

Based on Solutions, the Application Security market segmentation includes Web apps and Mobile apps. The web apps segment dominated the market, accounting for 62% of market revenue (USD 5.27 Billion) in 2022 as they have the ability to protect the information and passwords of organizations effectively. The mobile apps category is expected to grow significantly during the projected timeframe, boosting the overall market growth.

Application Security Service Insights

The Application Security market segmentation, based on Service, includes Professional and Managed. The professional category generated the highest market revenue of about 51% (USD 4.3 billion) in 2022. This is due to the huge requirement to mitigate security issues that can be done in a professional manner following rules and regulations.

Figure 1: Application Security Market, by Service, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Application Security Testing Insights

The Application Security market segmentation, based on Testing, includes SAST and DAST. The SAST segment dominated the market, accounting for 76% of market revenue (USD 6.46 Billion) in 2022. Static Application Security Testing Tools (SAST) are intended to analyze source code or generated code versions to detect security problems. These tools are commonly used by organizations with ongoing delivery practices to find issues before they are deployed. It provides risk information and remedial recommendations to development teams.

Application Security Deployment Insights

Based on Deployment, the Application Security market segmentation includes On-cloud and On-Premises. The on-premises segment dominated the market, accounting for 64% of market revenue (USD 5.44 Billion) in 2022. On-premises implementation is the favored option, particularly among small businesses. On-premises systems are more feature-rich and provide more versatility and configurability than cloud systems.

Application Security Organization Size Insights

Based on Organization Size, the Application Security market segmentation includes SMEs and Large enterprises. The large enterprise segment dominated the market, accounting for 55% of market revenue (USD 4.68 Billion) in 2022. Large organizations may create and preserve sustainability while generating vast data due to the digital revolution. During the projected timeframe, SMEs are expected to grow and expand rapidly, especially in developing economies, which will boost overall market growth.

Application Security Regional Insights

By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Application Security market area accounts for the second-highest market share during the projected timeframe, owing to the growing prevalence of smartphones will result in the massive market growth in the North American region.

Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Application Security Market Share by Region 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

The Europe region’s Application Security marketis expected to grow quickly during the projected timeframe due to the presence of great players, which will result in fresh innovations and fuel market growth. Further, the German Application Security market holds the largest market share, and the UK Application Security market is expected to grow and expand significantly in the European region during the projected timeframe.

The Asia-Pacific Application, Security Marketarea will dominate this market during the projected timeframe. This is due to a wide range of organizations needing application security, and Enterprises benefit from avoiding data theft, breaches, and financial damage. Moreover, China’s Application Security market dominates the market share, and the Indian Application Security market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.

Application Security Key Market Players & Competitive Insights

Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced Solutions, which will help the Application Security market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Application Security industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.

Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the Application Security industry to benefit customers and capture untapped market share and revenue. The Application Security industry has recently offered significant advantages to the technology industry.

Moreover, more industry participants are utilizing and adopting cutting-edge technology has grown substantially. Major players in the Application Security market, including Veracode (US), HPE (US), Synopsys (US), IBM (US), WhiteHat Security (US), Qualys (US), Checkmarx (Israel), Acunetix (Malta), Rapid7 (US), Trustwave (US), High-Tech Bridge (Switzerland), and Contrast Security (US), are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable Solution s.

IBM (International Business Machines) is a computer, technology, and IT consulting firm headquartered in the United States. It is the world's largest technology business and the second most valuable worldwide brand. It produces and sells software and computer components, web hosting, and consulting services in fields including mainframe systems and nanotechnology. On June 16, 1911, Charles Ranlett Flint and Thomas J. Watson Sr. created the corporation, which is located in Armonk, New York. The IBM Corporation announced its purchase of Instana, a firm that deals with corporate surveillance and the implementation of quality screening platforms, in December 2020. This latter aid the company's expansion in the app management market.

Oracle is the world's most extensive database management firm, with revenues of $100 million and 4,500 end users in 55 different nations. It provides services and goods to enterprise IT settings across the world. Oracle software for the cloud as a solution includes a variety of cloud software programs. Oracle Database 23c Beta, which supports all assignments, types of data, and programming styles, was revealed in October 2022. Oracle Database 23c, often known as "App Simple," focuses on application and development simplicity.

Key Companies in the Application Security market include

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  Veracode (US.)

  
  


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  HPE (US.)

  
  


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  Synopsys (US.)

  
  


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  IBM (US.)

  
  


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  WhiteHat Security (US.)

  
  


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  Qualys (US.)

  
  


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  Checkmarx (Israel)

  
  


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  Acunetix (Malta)

  
  


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  Rapid7 (US.)

  
  


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  Trustwave (US.)

  
  


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  High-Tech Bridge (Switzerland)

  
  


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  Contrast Security (US.)

  
  

Application Security Industry Developments

December 2023 - Snyk founded their new product, Snyk AppRisk, with an aim to assist application security teams with expansive Application Security Posture Management, which helps them in creating and scaling the security programs while also minimizing risks brought about by greatly increasing the number of applications.

In December 2023: Help AG, which is the Middle East's cybersecurity-focused organization and an S2E security advisor, contributed to a partnership deal with Imperva, integrating the Imperva Data Security Platform to achieve full sight on all data elements. Additionally, Help AG will distribute Imperva Application Security products and solutions that would provide the necessary support for the developer's needs.

In August 2023, Synopsys, Inc. issued a press release that Now Secure, an authority in mobile security and privacy, as well as Secure Code Warrior agile learning-based platform, is working with Syonpsoys in relation to the custom development of application security testing tools of the Mobile Security of the Software Integrity Group. As a result of the collaboration, Synopsys is set to provide two new security products, Synopsys Developer Security Training and Synopsys Mobile Application Security Testing, ensuring full coverage with vast scalability.

Veracode’s DAST Essentials is an application security testing solution that targets web applications and APIs that are constantly under attack. The concern for web application security and the threats concerning open REST APIs have also kept increasing. Veracode Inc. unveiled new product features in July 2023 which include security enabled throughout the SDLC as well as application security specific to the developers’ environments. The tool allows both developers and security teams to identify and resolve vulnerabilities during runtime.

Ferrari is going to use AppScan for its application security solutions as part of its digital transformation in May 2023. HCLSoftware worked together with the Scuderia Ferrari racing team after the deployment of HCL Volt MX. The company aims to achieve faster digital transformation while enhancing employee experience and security.

IBM announced its acquisition of Advanced IT Services and Consulting Company in January 2024. The IT service provider has entered into the purchase of capabilities for application modernization with the ultimate goal of amplifying cloud and AI features. This deal is expected to be completed in Q2 2024 and expand the industrial services of IBM Consulting by adding mainframe application and data modernization as well which are relevant to their digital transformation strategies.

Application Security Market Segmentation

Application Security Solution Outlook

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  Web apps

  
  


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  Mobile apps

  
  

Application Security Service Outlook

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  Professional

  
  


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  Managed

  
  

Application Security Testing Outlook

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  SAST

  
  


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  DAST

  
  

Application Security Deployment Outlook

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  On-cloud

  
  


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  On-Premises

  
  

Application Security Organization Size Outlook

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  SMEs

  
  


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  Large

  
  

Application Security Regional Outlook

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  North America

  
  

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  US

  
  


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  Canada

  
  

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  Europe

  
  

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  Germany

  
  


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  France

  
  


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  UK

  
  


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  Italy

  
  


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  Spain

  
  


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  Rest of Europe

  
  

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  Asia-Pacific

  
  
  
  
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    China

    
    
  
  
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    Japan

    
    
  
  
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    India

    
    
  
  
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    Australia

    
    
  
  
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    South Korea

    
    
  
  
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    Australia

    
    
  
  
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    Rest of Asia-Pacific

    
    
  
  
  
  


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  Rest of the World

  
  
  
  
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    Middle East

    
    
  
  
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    Africa

    
    
  
  
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    Latin America