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Airsoft Guns Market Research Report Information By Product (Handgun, Rifle, Shotgun And Muzzle Loading), By Mechanism (Spring Powered, Electric Powered And Gas Powered), By Price Range (Low (Below USD 100), Medium (USD 100 to 500) And High (Above USD 500)), By Distribution channel (Hypermarket and Supermarket, Specialty stores, Convenience stores, And Online sales channel), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) โ€“Market Forecast Till 2032


ID: MRFR/A&D/20506-HCR | 128 Pages | Author: Sejal Akre| June 2024

Airsoft Guns Market Overview


Airsoft Guns Market Size was valued at USD 2.1 Billion in 2023. The Airsoft Guns Market industry is projected to grow from USD 2.2 Billion in 2024 to USD 3.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2024 - 2032). Military simulation (MilSim) enthusiasts, as well as technological advancements and innovation, are the key market drivers enhancing the market growth.


Airsoft Guns Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Airsoft Guns Market Trends




  • Growing popularity of recreational shooting sports fuels market growth




The growing popularity of recreational shooting activities is one of the key drivers of market CAGR for airsoft guns. The appeal of participating in simulated war scenarios or competitive shooting games draws a wide range of participants, from casual players to die-hard fans. Airsoft weapons give people a realistic and safe platform to enjoy the excitement of shooting without the inherent dangers that come with actual firearms. This growing interest in recreational shooting adds significantly to market growth as more people aspire to join in these activities.


In addition, the community aspect of recreational shooting sports develops a sense of belonging among participants. Airsoft weapons are in high demand due to organized events, tournaments, and team-based competitions that cater to various playstyles and preferences. Manufacturers respond to this demand by constantly inventing and broadening their product offerings to meet the changing needs of the recreational shooting community.


Another important factor driving the airsoft gun business is the popularity of military simulation, sometimes known as MilSim. MilSim enthusiasts are drawn to airsoft weapons for their realistic and immersive experience, which allows them to simulate military scenarios, tactics, and operations in a controlled and safe environment. Airsoft guns, which are designed to be reproductions of genuine firearms, provide MilSim participants with an authentic feel and appearance, boosting their simulation experience. MilSim events, which range from small-scale scenarios to large-scale, multi-day operations, draw a dedicated community of players worldwide. The need for airsoft guns appropriate for MilSim purposes motivates manufacturers to build high-quality, long-lasting, and realistic reproductions with features that resemble those of actual firearms. This factor helps not only market growth but also the ongoing innovation and enhancement of airsoft gun technology to fulfill the demanding needs of MilSim fans.


Technological improvements and innovation are critical in driving the growth and evolution of the airsoft gun market. As consumer expectations rise and demand for more realistic and feature-rich products grows, firms engage in R&D to remain ahead of technical innovation. Improved gearbox design, propulsion systems, and manufacturing materials are all examples of key areas for innovation. Electric-powered airsoft weapons, which use rechargeable batteries, have grown in popularity due to their simplicity and constant performance. Gas-powered and spring-powered models continue to improve in efficiency, durability, and realism.


In addition to functional advancements, producers strive to replicate the cosmetic features of genuine firearms, which improves the overall user experience. This attention to detail includes accurate weight distribution, recoil simulation, and authentic attachments, blurring the distinction between airsoft firearms and their real-world equivalents. Furthermore, sophisticated technology, like electronic triggers and customizable fire modes, enhances the sophistication of certain airsoft pistol types. These improvements appeal to tech-savvy consumers and give a new layer to the overall gaming and simulation experience. Thus, driving the Airsoft Guns Market revenue.


Airsoft Guns Market Segment Insights:


Airsoft Guns Product Insights


The Airsoft Guns Market segmentation, based on Product, includes Handgun, Rifle, Shotgun, And Muzzle Loading. The handgun segment held the biggest market share of more than 40% in 2023 and is predicted to retain dominance throughout the forecast period. Customers choose to buy this product because of its lightweight design and ability to fire with one hand. Magazines are not required for this product, making it easier to operate for novices. Furthermore, this airsoft gun is popular among children due to its lightweight design. As a result, it will be widely utilized worldwide and will create significant revenue.


Figure 1: Airsoft Guns Market, by Product, 2023 & 2032 (USD Billion)


Airsoft Guns Market, by Product, 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Airsoft Guns Mechanism Insights.


The Airsoft Guns Market segmentation based on Mechanism includes Spring Powered, Electric Powered, and Gas Powered. The gas-powered segment dominated the market in 2023 and is predicted to have the highest Airsoft Guns Market share during the forecast period. Gas-powered airsoft weapons provide a high level of realism, closely mimicking the operation of genuine firearms. Many gas-powered firearms include a blowback action that mimics the recoil and cycling of a real gun's slide or bolt. This lifelike action improves the shooting experience and contributes to the immersion in gameplay. Gas-powered rifles frequently feature working controls such as safeties, slide releases, and magazine releases, adding to their authenticity.


Airsoft Guns Price Range Insights.


The Airsoft Guns Market segmentation by Price Range includes Low (Below USD 100), Medium (USD 100 to 500), and High (Above USD 500). The Low (Below USD 100) sector accounts for the majority of the market share. Customers in this price range can readily get high-tech, high-quality air soft guns powered by a variety of sources, including batteries, gas, and spring. A wide range of sizes and product types are available, allowing players to choose the one that best meets their needs and tastes.


Airsoft Guns Distribution channel Insights.


The Airsoft Guns Market segmentation, based on Distribution channels, includes Hypermarket and Supermarkets, Specialty stores, Convenience stores, and Online sales channels. The hypermarket and supermarket segments dominate the market because they offer a wide choice of consumer items under one roof, as well as abundant parking space and convenient operating hours. Customers prefer to purchase items that are on sale. Furthermore, products are arranged nearby, allowing buyers to easily compare similar products and assisting them in deciding which product to purchase.


Airsoft Guns Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and the Rest of the World. North America held the largest market share of approximately 45.80% in 2023. The vast majority of the country's inhabitants prefer to spend their free time participating in adventurous sports such as target shooting and hunting. An airsoft gun is the greatest alternative to air guns for practice. People prefer to use airsoft guns to avoid fatal shooting mishaps during practice. Key manufacturers are organizing various sporting events to expand their client base. Understanding market needs, a few companies offer fields and airsoft guns for rent, allowing everyone to enjoy the adventure sport.


Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, and South Korea.


Figure 2: Airsoft Guns Market Share By Region 2023 (USD Billion)


Airsoft Guns Market Share By Region 2023


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Airsoft Guns Market accounts for the second-largest market share due to increased participation in adventure sports such as hunting and target shooting in the region. Within the projected period. Further, the German Airsoft Guns Market held the largest market share, and the UK Airsoft Guns Market was the fastest-growing market in the European region.


The Asia-Pacific Airsoft Guns Market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to rising disposable money and shifting consumer attitudes towards adventure sports, and there has been a growth in the use of airsoft guns. Moreover, China’s Airsoft Guns Market held the largest market share, and the Indian Airsoft Guns Market was the fastest-growing market in the Asia-Pacific region.


Airsoft Guns Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Airsoft Guns Market grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Airsoft Guns industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Airsoft Guns industry to benefit clients and increase the market sector. In recent years, the Airsoft Guns industry has offered some of the most significant advantages to medicine. Major players in the Airsoft Guns Market, including Umarex USA, Ballistic Breakthru Gunnery Corporation, Lancer Tactical, VALKEN SPORTS, APS Airgun Ltd, Angry Gun, and others, are attempting to increase market demand by investing in research and development operations.


Guay Trading Co. Ltd. (G&G ARMAMENT) was founded in Taipei, Taiwan, in 1986. G&G was an early supplier of Airsoft guns, action figures, and military/law enforcement gear to enthusiasts who were interested in Airsoft and military stuff. In 2023, G&G Armament's newly released ARP is an electric-powered airsoft submachine gun based on the popular 9x19mm Glock 17 handgun. The submachine gun has several realistic characteristics, such as a folding stock, adjustable sights, and a replaceable magazine. It also includes G&G Armament's new MOSFET system, which increases the trigger responsiveness and performance of the submachine gun.


Tokyo Marui Co. Ltd is a Japanese toy company based in Adachi, Tokyo, best known for producing toy automobiles and pioneering the concept of battery-powered airsoft guns. Their products are primarily sold in Japan, although they are also exported internationally. In 2009 and 2010, the corporation established its own airsoft sports center, Tokyo Marui BB Sports Field. Their guns have appeared in various movies, and they have merchandise agreements with many games. In 2023, Tokyo Marui launched the SCAR-L CQC, a gas-powered airsoft rifle based on the iconic FN SCAR-L assault rifle. The rifle has several realistic characteristics, including a folding stock, adjustable sights, and a replaceable magazine. It also has Tokyo Marui's unique recoil shock system, which produces a genuine recoil effect when the rifle is discharged.


Key Companies in the Airsoft Guns Market include



  • Umarex USA

  • Ballistic Breakthru Gunnery Corporation

  • Lancer Tactical

  • VALKEN SPORTS

  • APS Airgun Ltd

  • Angry Gun

  • Kriss USA

  • ICS Airsoft Inc

  • A and K Airsoft

  • Cyma International Limited

  • Cybergun

  • Crosman Corporation

  • Tokyo Marui

  • Colts Manufacturing Company

  • G and G ARMAMENT TAIWAN LTD


Airsoft Guns Industry Developments


In January 2022, Umarex USA introduced the "Air Javelin Pro Arrow Gun" with a modern PCP rifle at 1,500 PSI. The gun delivers around 25 arrows on target at 370 FPS. The new energy mix is effective for hunting games such as javelina and turkey.


In May 2022, the Canadian government presented new laws establishing a national freeze on the acquisition and sale of handguns as part of a gun control package. The newly enacted legislation is likely to resurface a few measures that were put on hold last year.


In June 2022, Thales debuted its AI-powered tactical training and shooting simulation at Eurosatory 2022, a unique solution that provides additional value to instructors and trainees. The integration of shooting activities with AI will aid in broadening the scope of growth for the Airsoft Guns Market in the coming years.


Airsoft Guns Market Segmentation:


Airsoft Guns By Product Outlook



  • Handgun

  • Rifle

  • Shotgun

  • Muzzle Loading


 Airsoft Guns By Mechanism Outlook



  • Spring Powered

  • Electric Powered

  • Gas Powered


Airsoft Guns By Price Range Outlook



  • Low (Below USD 100)

  • Medium (USD 100 to 500)

  • High (Above USD 500)


Airsoft Guns By Distribution Channel Outlook

  • Hypermarket and Supermarket

  • Specialty stores

  • Convenience stores

  • Online sales channel


Airsoft Guns Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2023 USD 2.1 Billion
Market Size 2024 USD 2.2 Billion
Market Size 2032 USD 3.9 Billion
Compound Annual Growth Rate (CAGR) 8.20% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product, Mechanism, Price Range, Distribution channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea
Key Companies Profiled ย Umarex USA, Ballistic Breakthru Gunnery Corporation, Lancer Tactical, VALKEN SPORTS, APS Airgun Ltd, Angry Gun, Kriss USA, ICS Airsoft Inc, A and K Airsoft, Cyma International Limited, Cybergun, Crosman Corporation, Tokyo Marui, Colts Manufacturing Company, G and G ARMAMENT TAIWAN LTD
Key Market Opportunities ยทย ย ย ย ย ย  Growing popularity and interest in adventure sports
Key Market Dynamics ยทย ย ย ย ย ย  Technological Developments in Airsoft Gun Design and Manufacturing


Frequently Asked Questions (FAQ) :

The Airsoft Guns Market size was valued at USD 2.1 Billion in 2023.

The global market is projected to grow at a CAGR of 8.20% from 2024 to 2032.

North America had the largest share in the global market.

The key players in the market are Umarex USA, Ballistic Breakthru Gunnery Corporation, Lancer Tactical, VALKEN SPORTS, APS Airgun Ltd, Angry Gun, and others.

The gas-powered category dominated the market in 2023.

The Low (Below USD 100) category had the largest share of the global market.

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