Global Air Freshener Market Overview
Air Freshener Market Size was estimated at 12.69 (USD Billion) in 2022. The Air Freshener Industry is expected to grow from 13.38(USD Billion) in 2023 to 21.62 (USD Billion) by 2032. The Air Freshener Market CAGR (growth rate) is expected to be around 5.48% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Air Freshener Market Trends Highlighted
The air freshener market is experiencing a surge in demand, driven by factors such as rising disposable income, increasing awareness of indoor air quality, and evolving consumer preferences. The market is also witnessing a shift towards eco-friendly and natural air fresheners, driven by concerns about the environmental impact of synthetic fragrances. Additionally, there is a growing trend towards smart air fresheners that can be integrated with home automation systems.Opportunities for growth in the air freshener market include the expansion into emerging markets, the development of innovative product offerings, and the utilization of advanced technologies. Key trends shaping the market include the rise of e-commerce, the personalization of air fresheners, and the adoption of sustainable practices.
Air Freshener Market Drivers
Growing Demand for Improved Indoor Air Quality
Air fresheners have drawn increasing attention due to growing knowledge of the adverse outcomes of indoor air pollution. By removing pollutants, ranging from dust and pollen to pet dander, from the air, air fresheners contribute to creating a healthier and more comfortable indoor environment. The use of air fresheners becomes especially relevant in human homes and workplaces; with the rise of smart homes and the increasing integration of air fresheners with other smart home devices, the demand for air fresheners is likely to keep growing.
Rising Disposable Income and Changing Lifestyles
The rising disposable income in many countries is leading to an increase in the demand for air fresheners. Consumers are increasingly willing to spend money on products that can improve their quality of life, and air fresheners are seen as a relatively affordable way to do so. In addition, the changing lifestyles of consumers, such as the increasing number of people living in urban areas, is also contributing to the demand for air fresheners.
Product Innovation and New Technologies
Markets are always changing, and new technologies with better and newer products are appearing every day. This is true for air freshener markets because the demand for air fresheners increases and people want better and more convenient ones. They want to have air fresheners that can be used in cars, homes, offices, etc., and they also want them to be environmentally friendly. Modern technologies are being developed, and nanotechnology can be used to improve air fresheners. New air fresheners should last longer and be more effective.
Air Freshener Market Segment Insights
Air Freshener Market Product Type Insights
The Air Freshener Market is segmented by product type as aerosols, non-aerosols, and electric/plug-in diffusers. Presently, aerosols hold the spearhead in the market, generating more than 55% of the Air Freshener Market’s revenue. It is also expected that the popularity of aerosols will continue to grow as they are both cost- and time-efficient and very widely available in various stores. Nonetheless, the concern regarding the negative impact of aerosols on the environment should gradually restrain their development. As for non-aerosols, they are likely to develop at the most rapid pace over the next decade; many current customers consider such products safer and more eco-friendly.The Air Freshener Market is highly fragmented, featuring multiple domestic and international players. The key players in the industry include Procter Gamble, SC Johnson, Reckitt Benckiser, and Unilever, which continually develop and launch new products that fit the customers’ ever-changing needs.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Air Freshener Market Distribution Channel Insights
In terms of distribution channels, supermarkets/hypermarkets accounted for the largest share of the Air Freshener Market revenue in 2023, owing to their extensive reach and wide product offerings. They provide a one-stop shopping experience for consumers, who can conveniently purchase air fresheners along with other household essentials. Convenience stores are another important distribution channel, as they offer 24/7 availability and cater to impulse purchases. Online retailers have gained significant traction in recent years, driven by the increasing penetration of e-commerce and the convenience of home delivery.Drugstores/pharmacies are also significant distribution channels, especially for air fresheners marketed for health and hygiene purposes. Home improvement stores primarily cater to consumers looking for air fresheners for larger spaces, such as homes and offices.
Air Freshener Market Scent Category Insights
The Air Freshener Market is segmented by Scent Category, which includes Floral, Citrus, Fruity, Herbal, and Spicy scents. The Floral segment held the largest market share in 2023, accounting for over 30% of the Air Freshener Market revenue. Floral scents are popular due to their calming and refreshing properties. The Citrus segment is expected to witness significant growth over the forecast period, owing to the increasing demand for invigorating and uplifting scents. Fruity scents are also gaining popularity, as they offer a sweet and refreshing aroma.Herbal scents are preferred by consumers seeking natural and earthy fragrances, while Spicy scents cater to those who enjoy bold and exotic aromas. The Air Freshener Market segmentation provides valuable insights into the preferences and demands of consumers, enabling manufacturers to develop targeted products that meet the evolving needs of the market.
Air Freshener Market Application Insights
The Air Freshener Market segmentation by Application comprises Residential, Commercial, and Automotive. The Residential segment held the largest market share in 2023, accounting for over 50% of the Air Freshener Market revenue. The growing demand for air fresheners in households to eliminate unpleasant odors and create a more pleasant living environment is driving the growth of this segment. The Commercial segment is projected to witness significant growth over the forecast period due to the increasing use of air fresheners in offices, hotels, restaurants, and other commercial establishments to enhance air quality and create a welcoming atmosphere.The Automotive segment is expected to grow steadily, driven by the rising production of automobiles and the increasing demand for in-car air fresheners to eliminate odors and improve air quality.
Air Freshener Market Regional Insights
North America currently dominates the Air Freshener Market revenue, accounting for over 36% of the market share in 2023. The region's growth is attributed to the presence of major players and high consumer spending on home care products. Europe holds the second-largest market share, driven by the growing demand for premium and eco-friendly air fresheners. APAC is expected to witness the fastest growth over the forecast period due to rising disposable incomes and urbanization. South America and MEA are emerging markets with significant potential for growth, as consumers become more aware of the benefits of air fresheners.The Air Freshener Market segmentation provides valuable insights into the market dynamics and helps businesses make informed decisions.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Air Freshener Market Key Players And Competitive Insights
Major players in the Air Freshener Market industry are constantly striving to gain a competitive edge by introducing innovative products and expanding their distribution channels. Leading Air Freshener Market players are focusing on research and development to create new fragrances and technologies that cater to evolving consumer preferences. The Air Freshener Market development is driven by the increasing demand for products that provide both functionality and aesthetic appeal. Companies are also investing in sustainable practices and eco-friendly packaging to meet consumer demand for environmentally responsible products. The Air Freshener Market Competitive Landscape is characterized by a mix of established players and emerging brands, each with its own unique strengths and target markets.One of the leading companies in the Air Freshener Market is Procter Gamble. The company offers a wide range of air fresheners under its brands such as Febreze, Air Wick, and Glade. Procter Gamble has a strong presence and benefits from its extensive distribution network. The company is known for its innovative products and marketing campaigns. Procter Gamble’s focus on research and development has enabled it to develop new technologies such as OdorClear and Dual Action Odor Eliminators.A notable competitor in the Air Freshener Market is S.C. Johnson Son. The company's air freshener products are marketed under the Glade brand. S.C. Johnson Son has a strong presence in the North American and European markets. The company is known for its innovative products and its focus on creating a positive customer experience. S.C. Johnson Son’s Glade brand offers a wide range of air fresheners, including candles, sprays, and diffusers. The company's focus on sustainability has led to the development of eco-friendly products such as the Glade Clean Scents line.
Key Companies in the Air Freshener Market Include
- Febreze
- Bonair
- PooPourri
- Renuzit
- Blueair
- Air Wick
- Honeywell
- Oust
- Fresh Wave
- Ambi Pur
- Levoit
- Coway
- Venta
- Glade
- Litter Genie
Air Freshener Market Industry Developments
The air freshener market is expected to reach USD 21.62 billion by 2032, exhibiting a CAGR of 5.48% during the forecast period (2024-2032). Rising disposable income, increasing urbanization, and growing consumer awareness regarding the benefits of air fresheners drive market growth. Additionally, the introduction of innovative products with advanced features and fragrances is further propelling demand. Key market players are focusing on expanding their product offerings and geographical presence through strategic acquisitions and collaborations. Recent developments include the launch of eco-friendly air fresheners made from natural ingredients, as well as smart air fresheners that can be controlled remotely via mobile apps.
Air Freshener Market Segmentation Insights
- Air Freshener Market Product Type Outlook
- Aerosols
- Non-Aerosols
- Electric/Plug-in Diffusers
- Air Freshener Market Distribution Channel Outlook
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retailers
- Drugstores/Pharmacies
- Home Improvement Stores
- Air Freshener Market Scent Category Outlook
- Floral
- Citrus
- Fruity
- Herbal
- Spicy
- Air Freshener Market Application Outlook
- Residential
- Commercial
- Automotive
- Air Freshener Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
12.69(USD Billion) |
| Market Size 2023 |
13.38(USD Billion) |
| Market Size 2032 |
21.62(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.48% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Febreze, Bonair, PooPourri, Renuzit, Blueair, Air Wick, Honeywell, Oust, Fresh Wave, Ambi Pur, Levoit, Coway, Venta, Glade, Litter Genie |
| Segments Covered |
Product Type, Distribution Channel, Scent Category, Application, Regional |
| Key Market Opportunities |
Rising consumer demand Increasing disposable income Growing awareness of indoor air quality Technological advancements Expansion into emerging markets |
| Key Market Dynamics |
Rising disposable income increasing urbanization growing demand for ecofriendly products expanding retail sector increasing demand from emerging markets |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Air Freshener Market is anticipated to be valued at around USD 13.38 Billion in 2023.
The Air Freshener Market is projected to expand at a CAGR of approximately 5.48% from 2024 to 2032.
The Asia Pacific region is projected to account for the largest market share in the Air Freshener Market by 2032.
Rising consumer awareness about indoor air quality, increasing disposable income, and expanding retail distribution channels are driving the growth of the Air Freshener Market.
Key players in the Air Freshener Market include Procter Gamble, Reckitt Benckiser, SC Johnson Son, and Air Wick.
Air fresheners are available in various forms, including sprays, gels, candles, and electric diffusers.
The Air Freshener Market is segmented based on product type, distribution channel, and region.
The household segment is anticipated to hold the largest share of the Air Freshener Market.
Stringent regulations regarding the use of certain chemicals and increasing competition from natural air fresheners pose challenges to the Air Freshener Market.
Growing demand for eco-friendly air fresheners and expanding e-commerce channels present growth opportunities for the Air Freshener Market.
