Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
4 Market Landscape
4.1 Porter’s Five Forces Analysis
4.1.1 Threat of New Entrants
4.1.2 Bargaining Power of Buyers
4.1.3 Threat of Substitutes
4.1.4 Intensity of Rivalry
4.1.5 Bargaining Power of Suppliers
4.2 Value Chain/Supply Chain of the Global Advertising Software Market
5 Market Dynamics of the Global Advertising Software Market
5.1 Market Drivers
5.1.1 Shift from Traditional TV Advertising to Digital Video Advertising, Particularly Connected TV Advertising
5.1.2 Rising Internet and Smartphone Penetration
5.2 Market Restraints
5.2.1 Data Privacy and Security Concerns
5.3 Market Opportunities
5.3.1 Growing Adoption of Cloud-Based Services
5.3.2 Integration of AI or ML Algorithms with the Advertising Software
6 Market Trends
6.1 Introduction
6.2 Impact Analysis of Emerging Technologies
6.2.1 AI or ML
6.2.2 IoT
6.3 Best Practices and Use Cases
7. Global Advertising Software Market, by Solution
7.1 Introduction
7.2 Ad Server
7.2.1 Market Estimates & Forecast, 2020–2027
7.2.2 Market Estimates & Forecast, by Region, 2020–2027
7.3 Search Engine Optimization
7.3.1 Market Estimates & Forecast, 2020–2027
7.3.2 Market Estimates & Forecast, by Region, 2020–2027
7.4 Data Management
7.4.1 Market Estimates & Forecast, 2020–2027
7.4.2 Market Estimates & Forecast, by Region, 2020–2027
7.5 Ad Exchange and Verification
7.5.1 Market Estimates & Forecast, 2020–2027
7.5.2 Market Estimates & Forecast, by Region, 2020–2027
7.6 Others
7.6.1 Market Estimates & Forecast, 2020–2027
7.6.2 Market Estimates & Forecast, by Region, 2020–2027
8. Global Advertising Software Market, by Deployment
8.1 Introduction
8.2 On-Cloud
8.2.1 Market Estimates & Forecast, 2020–2027
8.2.2 Market Estimates & Forecast, by Region, 2020–2027
8.3 On-Premise
8.3.1 Market Estimates & Forecast, 2020–2027
8.3.2 Market Estimates & Forecast, by Region, 2020–2027
9. Global Advertising Software Market, by Software Type
9.1 Introduction
9.2 Programmatic
9.2.1 Market Estimates & Forecast, 2020–2027
9.2.2 Market Estimates & Forecast, by Region, 2020–2027
9.3 Non-Programmatic
9.3.1 Market Estimates & Forecast, 2020–2027
9.3.2 Market Estimates & Forecast, by Region, 2020–2027
10. Global Advertising Software Market, by Advertising Type
10.1 Introduction
10.2 Search Advertising
10.2.1 Market Estimates & Forecast, 2020–2027
10.2.2 Market Estimates & Forecast, by Region, 2020–2027
10.3 Display Advertising
10.3.1 Market Estimates & Forecast, 2020–2027
10.3.2 Market Estimates & Forecast, by Region, 2020–2027
10.4 Video Advertising
10.4.1 Market Estimates & Forecast, 2020–2027
10.4.2 Market Estimates & Forecast, by Region, 2020–2027
10.5 E-mail Advertising
10.5.1 Market Estimates & Forecast, 2020–2027
10.5.2 Market Estimates & Forecast, by Region, 2020–2027
10.6 Social Media Advertising
10.6.1 Market Estimates & Forecast, 2020–2027
10.6.2 Market Estimates & Forecast, by Region, 2020–2027
11. Global Advertising Software Market, by Advertising Platform
11.1 Introduction
11.2 Web-Based
11.2.1 Market Estimates & Forecast, 2020–2027
11.2.2 Market Estimates & Forecast, by Region, 2020–2027
11.3 Mobile-Based
11.3.1 Market Estimates & Forecast, 2020–2027
11.3.2 Market Estimates & Forecast, by Region, 2020–2027
12. Global Advertising Software Market, by Vertical
12.1 Introduction
12.2 BFSI
12.2.1 Market Estimates & Forecast, 2020–2027
12.2.2 Market Estimates & Forecast, by Region, 2020–2027
12.3 Transportation and Logistics
12.3.1 Market Estimates & Forecast, 2020–2027
12.3.2 Market Estimates & Forecast, by Region, 2020–2027
12.4 Consumer Goods and Retail
12.4.1 Market Estimates & Forecast, 2020–2027
12.4.2 Market Estimates & Forecast, by Region, 2020–2027
12.5 Education
12.5.1 Market Estimates & Forecast, 2020–2027
12.5.2 Market Estimates & Forecast, by Region, 2020–2027
12.6 Healthcare
12.6.1 Market Estimates & Forecast, 2020–2027
12.6.2 Market Estimates & Forecast, by Region, 2020–2027
12.7 Manufacturing
12.7.1 Market Estimates & Forecast, 2020–2027
12.7.2 Market Estimates & Forecast, by Region, 2020–2027
12.8 Media and Entertainment
12.8.1 Market Estimates & Forecast, 2020–2027
12.8.2 Market Estimates & Forecast, by Region, 2020–2027
12.9 IT and Telecommunications
12.9.1 Market Estimates & Forecast, 2020–2027
12.9.2 Market Estimates & Forecast, by Region, 2020–2027
12.10 Travel and Hospitality
12.10.1 Market Estimates & Forecast, 2020–2027
12.10.2 Market Estimates & Forecast, by Region, 2020–2027
12.11 Others
12.11.1 Market Estimates & Forecast, 2020–2027
12.11.2 Market Estimates & Forecast, by Region, 2020–2027
13. Global Advertising Software Market, by Region
13.1 Introduction
13.2 North America
13.2.1 Market Estimates & Forecast, by Country, 2020–2027
13.2.2 Market Estimates & Forecast, by Solution, 2020–2027
13.2.3 Market Estimates & Forecast, by Deployment, 2020–2027
13.2.4 Market Estimates & Forecast, by Software Type, 2020–2027
13.2.5 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.2.6 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.2.7 Market Estimates & Forecast, by Vertical, 2020–2027
13.2.8 US
13.2.8.1 Market Estimates & Forecast, by Solution, 2020–2027
13.2.8.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.2.8.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.2.8.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.2.8.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.2.8.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.2.9 Canada
13.2.9.1 Market Estimates & Forecast, by Solution, 2020–2027
13.2.9.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.2.9.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.2.9.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.2.9.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.2.9.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.2.10 Mexico
13.2.10.1 Market Estimates & Forecast, by Solution, 2020–2027
13.2.10.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.2.10.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.2.10.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.2.10.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.2.10.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.3 Europe
13.3.1 Market Estimates & Forecast, by Country, 2020–2027
13.3.2 Market Estimates & Forecast, by Solution, 2020–2027
13.3.3 Market Estimates & Forecast, by Deployment, 2020–2027
13.3.4 Market Estimates & Forecast, by Software Type, 2020–2027
13.3.5 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.3.6 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.3.7 Market Estimates & Forecast, by Vertical, 2020–2027
13.3.8 Germany
13.3.8.1 Market Estimates & Forecast, by Solution, 2020–2027
13.3.8.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.3.8.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.3.8.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.3.8.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.3.8.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.3.9 France
13.3.9.1 Market Estimates & Forecast, by Solution, 2020–2027
13.3.9.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.3.9.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.3.9.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.3.9.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.3.9.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.3.10 UK
13.3.10.1 Market Estimates & Forecast, by Solution, 2020–2027
13.3.10.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.3.10.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.3.10.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.3.10.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.3.10.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.3.11 Italy
13.3.11.1 Market Estimates & Forecast, by Solution, 2020–2027
13.3.11.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.3.11.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.3.11.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.3.11.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.3.11.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.3.10 Spain
13.3.12.1 Market Estimates & Forecast, by Solution, 2020–2027
13.3.12.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.3.12.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.3.12.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.3.12.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.3.12.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.3.13 Rest of Europe
13.3.13.1 Market Estimates & Forecast, by Solution, 2020–2027
13.3.13.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.3.13.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.3.13.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.3.13.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.3.13.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.4 Asia-Pacific
13.4.1 Market Estimates & Forecast, by Country, 2020–2027
13.4.2 Market Estimates & Forecast, by Solution, 2020–2027
13.4.3 Market Estimates & Forecast, by Deployment, 2020–2027
13.4.4 Market Estimates & Forecast, by Software Type, 2020–2027
13.4.5 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.4.6 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.4.7 Market Estimates & Forecast, by Vertical, 2020–2027
13.4.8 China
13.4.8.1 Market Estimates & Forecast, by Solution, 2020–2027
13.4.8.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.4.8.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.4.8.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.4.8.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.4.8.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.4.9 India
13.4.9.1 Market Estimates & Forecast, by Solution, 2020–2027
13.4.9.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.4.9.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.4.9.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.4.9.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.4.9.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.4.10 Japan
13.4.10.1 Market Estimates & Forecast, by Solution, 2020–2027
13.4.10.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.4.10.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.4.10.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.4.10.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.4.10.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.4.11 South Korea
13.4.11.1 Market Estimates & Forecast, by Solution, 2020–2027
13.4.11.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.4.11.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.4.11.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.4.11.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.4.11.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.4.12 Australia
13.4.12.1 Market Estimates & Forecast, by Solution, 2020–2027
13.4.12.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.4.12.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.4.12.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.4.12.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.4.12.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.4.13 Rest of Asia-Pacific
13.4.13.1 Market Estimates & Forecast, by Solution, 2020–2027
13.4.13.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.4.13.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.4.13.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.4.13.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.4.13.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.5 Rest of the World
13.5.1 Market Estimates & Forecast, by Region, 2020–2027
13.5.2 Market Estimates & Forecast, by Solution, 2020–2027
13.5.3 Market Estimates & Forecast, by Deployment, 2020–2027
13.5.4 Market Estimates & Forecast, by Software Type, 2020–2027
13.5.5 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.5.6 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.5.7 Market Estimates & Forecast, by Vertical, 2020–2027
13.5.8 Middle East and Africa
13.5.8.1 Market Estimates & Forecast, by Solution, 2020–2027
13.5.8.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.5.8.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.5.8.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.5.8.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.5.8.6 Market Estimates & Forecast, by Vertical, 2020–2027
13.5.9 South America
13.5.9.1 Market Estimates & Forecast, by Solution, 2020–2027
13.5.9.2 Market Estimates & Forecast, by Deployment, 2020–2027
13.5.9.3 Market Estimates & Forecast, by Software Type, 2020–2027
13.5.9.4 Market Estimates & Forecast, by Advertising Type, 2020–2027
13.5.9.5 Market Estimates & Forecast, by Advertising Platform, 2020–2027
13.5.9.6 Market Estimates & Forecast, by Vertical, 2020–2027
14. Company Profiles
14.1 Criteo S.A.
14.1.1 Company Overview
14.1.2 Product/Business Segment Overview
14.1.3 Financial Updates
14.1.4 Key Developments
14.1.5 SWOT Analysis
14.1.6 Key Strategies
14.2 Google
14.2.1 Company Overview
14.2.2 Product/Business Segment Overview
14.2.3 Financial Updates
14.2.4 Key Developments
14.2.5 SWOT Analysis
14.2.6 Key Strategies
14.3 MediaMath, Inc.
14.3.1 Company Overview
14.3.2 Product/Business Segment Overview
14.3.3 Financial Updates
14.3.4 Key Developments
14.3.5 SWOT Analysis
14.3.6 Key Strategies
14.4 Adobe Systems Inc.
14.4.1 Company Overview
14.4.2 Product/Business Segment Overview
14.4.3 Financial Updates
14.4.4 Key Developments
14.4.5 SWOT Analysis
14.4.6 Key Strategies
14.5 AppNexus
14.5.1 Company Overview
14.5.2 Product/Business Segment Overview
14.5.3 Financial Updates
14.5.4 Key Developments
14.5.5 SWOT Analysis
14.5.6 Key Strategies
14.6 AdRoll
14.6.1 Company Overview
14.6.2 Product/Business Segment Overview
14.6.3 Financial Updates
14.6.4 Key Developments
14.6.5 SWOT Analysis
14.6.6 Key Strategies
14.7 The Trade Desk
14.7.1 Company Overview
14.7.2 Product/Business Segment Overview
14.7.3 Financial Updates
14.7.4 Key Developments
14.7.5 SWOT Analysis
14.7.6 Key Strategies
14.8 Comcast Corporation
14.8.1 Company Overview
14.8.2 Product/Business Segment Overview
14.8.3 Financial Updates
14.8.4 Key Developments
14.8.5 SWOT Analysis
14.8.6 Key Strategies
14.9 Amazon.com Inc.
14.9.1 Company Overview
14.9.2 Product/Business Segment Overview
14.9.3 Financial Updates
14.9.4 Key Developments
14.9.5 SWOT Analysis
14.9.6 Key Strategies
14.10 Oracle Corporation
14.10.1 Company Overview
14.10.2 Product/Business Segment Overview
14.10.3 Financial Updates
14.10.4 Key Developments
14.10.5 SWOT Analysis
14.10.6 Key Strategies
14.11 dataxu
14.11.1 Company Overview
14.11.2 Product/Business Segment Overview
14.11.3 Financial Updates
14.11.4 Key Developments
14.11.5 SWOT Analysis
14.11.6 Key Strategies
14.12 Adform
14.12.1 Company Overview
14.12.2 Product/Business Segment Overview
14.12.3 Financial Updates
14.12.4 Key Developments
14.12.5 SWOT Analysis
14.12.6 Key Strategies
14.13 Neustar
14.13.1 Company Overview
14.13.2 Product/Business Segment Overview
14.13.3 Financial Updates
14.13.4 Key Developments
14.13.5 SWOT Analysis
14.13.6 Key Strategies
14.14 The Rubicon Project
14.14.1 Company Overview
14.14.2 Product/Business Segment Overview
14.14.3 Financial Updates
14.14.4 Key Developments
14.14.5 SWOT Analysis
14.14.6 Key Strategies
14.15 Centro
14.15.1 Company Overview
14.15.2 Product/Business Segment Overview
14.15.3 Financial Updates
14.15.4 Key Developments
14.15.5 SWOT Analysis
14.15.6 Key Strategies
14.16 Facebook, Inc.
14.16.1 Company Overview
14.16.2 Product/Business Segment Overview
14.16.3 Financial Updates
14.16.4 Key Developments
14.16.5 SWOT Analysis
14.16.6 Key Strategies
14.17 PubMatic Inc.
14.17.1 Company Overview
14.17.2 Product/Business Segment Overview
14.17.3 Financial Updates
14.17.4 Key Developments
14.17.5 SWOT Analysis
14.17.6 Key Strategies
14.18 OpenX Technologies Inc.
14.18.1 Company Overview
14.18.2 Product/Business Segment Overview
14.18.3 Financial Updates
14.18.4 Key Developments
14.18.5 SWOT Analysis
14.18.6 Key Strategies
14.19 Index Exchange Inc.
14.19.1 Company Overview
14.19.2 Product/Business Segment Overview
14.19.3 Financial Updates
14.19.4 Key Developments
14.19.5 SWOT Analysis
14.19.6 Key Strategies
15 Conclusion
LIST OF TABLES
Table1 Global Advertising Software Market, by Country, 2020–2027
Table2 North America: Advertising Software Market, by Country, 2020–2027
Table3 Europe: Advertising Software Market. by Country, 2020–2027
Table4 Asia-Pacific: Advertising Software Market by Country, 2020–2027
Table5 North America: Advertising Software Market, by Country
Table6 North America: Advertising Software Market, by Solution
Table7 North America: Advertising Software Market, by Deployment
Table8 North America: Advertising Software Market, by Software Type
Table9 North America: Advertising Software Market, by Advertising Type
Table10 North America: Advertising Software Market, by Advertising Platform
Table11 North America: Advertising Software Market, by Vertical
Table12 Europe: Advertising Software Market, by Country
Table13 Europe: Advertising Software Market, by Solution
Table14 Europe: Advertising Software Market, by Deployment
Table15 Europe: Advertising Software Market, by Software Type
Table16 Europe: Advertising Software Market, by Advertising Type
Table17 Europe: Advertising Software Market, by Advertising Platform
Table18 Europe: Advertising Software Market, by Vertical
Table19 Asia-Pacific: Advertising Software Market, by Country
Table20 Asia-Pacific: Advertising Software Market, by Solution
Table21 Asia-Pacific: Advertising Software Market, by Deployment
Table22 Asia-Pacific: Advertising Software Market, by Software Type
Table23 Asia-Pacific: Advertising Software Market, by Advertising Type
Table24 Asia-Pacific: Advertising Software Market, by Advertising Platform
Table25 Asia-Pacific: Advertising Software Market, by Vertical
Table26 Rest of the World: Advertising Software Market, by Region
Table27 Rest of the World: Advertising Software Market, by Solution
Table28 Rest of the World: Advertising Software Market, by Deployment
Table29 Rest of the World: Advertising Software Market, by Software Type
Table30 Rest of the World: Advertising Software Market, by Advertising Type
Table31 Rest of the World: Advertising Software Market, by Advertising Platform
Table32 Rest of the World: Advertising Software Market, by Vertical
LIST OF FIGURES
FIGURE 1 Global Advertising Software Market Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis of the Global Advertising Software Market
FIGURE 4 Value Chain of the Global Advertising Software Market
FIGURE 5 Share of the Advertising Software Market in 2018, by country (in %)
FIGURE 6 Global Advertising Software Market, 2020–2027
FIGURE 7 Global Advertising Software Market Size, by Solution, 2020–2027
FIGURE 8 Share of the Global Advertising Software Market, by Solution, (in %)
FIGURE 9 Global Advertising Software Market size, by Deployment, 2020–2027
FIGURE 10 Share of the Global Advertising Software Market, by Deployment, (in %)
FIGURE 11 Global Advertising Software Market Size, by Software Type, 2020–2027
FIGURE 12 Share of the Global Advertising Software Market, by Software Type, (in %)
FIGURE 13 Global Advertising Software Market Size, by Advertising Type, 2020–2027
FIGURE 14 Share of the Global Advertising Software Market, by Advertising Type, (in %)
FIGURE 15 Global Advertising Software Market Size, by Advertising Platform, 2020–2027
FIGURE 16 Share of the Global Advertising Software Market, by Advertising Platform, (in %)
FIGURE 17 Global Advertising Software Market Size, by Vertical, 2020–2027
FIGURE 18 Share of the Global Advertising Software Market, by Vertical, (in %)
