Global Active Adult Community Market Overview
Active Adult Community Market Size was estimated at 32.7 (USD Billion) in 2022.
The Active Adult Community Industry is expected to grow from 35.76 (USD Billion) in 2023 to 80.0 (USD Billion) by 2032. The Active Adult Community Market CAGR (growth rate) is expected to be around 9.36% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst ReviewKey Active Adult Community Market Trends Highlighted
The Active Adult Community Market is witnessing a surge in popularity, driven by the increasing demand for specialized living options among the growing aging population. With advancements in healthcare and an increased focus on well-being, seniors are living longer and more active lifestyles.
This trend has led to a rising need for communities that cater to their unique needs and provide a sense of belonging. Key market drivers include the increasing prevalence of age-related health conditions, such as dementia and Alzheimer's disease, which necessitate supportive living environments.
Technological advancements, such as smart home technology and telehealth services, are also playing a significant role in shaping the market.
Opportunities in the Active Adult Community Market lie in providing innovative healthcare services, such as on-site medical care, rehabilitation centers, and memory care units. The integration of wellness programs and amenities, such as fitness centers, walking trails, and social clubs, presents another avenue for growth.
Trends in recent times include a move towards more sustainable and eco-friendly communities, incorporating green building practices and energy-efficient designs. The increasing demand for personalized and customized services has also led to a rise in tailored living options, catering to specific interests and preferences of seniors.
Active Adult Community Market Drivers
Increasing Demand for Age-Friendly Living Options
The aging population is driving the demand for active adult communities that provide a range of amenities and services tailored to their needs. These communities offer a sense of community, security, and convenience, which is increasingly appealing to older adults who want to maintain an active and fulfilling lifestyle.
The growing number of baby boomers reaching retirement age is expected to further fuel the demand for active adult communities in the coming years.
Active adult communities provide a variety of housing options, from single-family homes to apartments and townhomes. They also offer a wide range of amenities, such as fitness centers, swimming pools, golf courses, and social activities.
This makes them an attractive option for older adults who want to downsize from their larger homes but still maintain an active lifestyle. The increasing demand for age-friendly living options is expected to continue to drive the growth of the active adult community market.
As the population ages, the need for housing and services that meet the specific needs of older adults will only increase.
Government Support for Active Aging
Governments around the world are increasingly recognizing the importance of active aging and are implementing policies to support the development of active adult communities. This support includes financial incentives, such as tax breaks and grants, as well as regulatory changes to make it easier to build and operate active adult communities.
Government support for active aging is driven by a number of factors, including the rising cost of healthcare for older adults, the desire to keep older adults active and engaged in their communities, and the need to address the challenges of an aging population.
The Active Adult Community Market Industry is expected to benefit from government support for active aging. This support will help to create a more favorable environment for the development of active adult communities, which will in turn attract more older adults to these communities.
Technological Advancements
Technological advancements are also playing a role in the growth of the active adult community market. These advancements include the development of new products and services that make it easier for older adults to live independently and stay connected with their community.
For example, wearable devices can help older adults track their health and fitness, and smart home technology can make it easier for them to manage their daily tasks. These advancements are making it possible for older adults to live more active and fulfilling lives, which is driving the demand for active adult communities.
The Active Adult Community Market Industry is expected to benefit from technological advancements. These advancements will help to create a more supportive environment for older adults, which will, in turn, attract more older adults to these communities.
Active Adult Community Market Segment Insights
Active Adult Community Market Age Group Insights
The Active Adult Community Market segmentation by Age Group comprises 55-64, 65-74, 75-84, and 85+. Among these segments, the 55-64 age group is expected to witness the highest growth rate during the forecast period.
This growth can be attributed to the increasing number of baby boomers reaching retirement age and seeking active adult communities that offer amenities and activities tailored to their needs. For instance, in the United States, the population of adults aged 55 and over is projected to reach 80 million by 2029, up from 67 million in 2021.
This growth is expected to drive demand for active adult communities that cater to this age group's specific needs and preferences. The 65-74 age group is also expected to account for a significant share of the Active Adult Community Market revenue.
This segment is characterized by individuals who are more likely to be retired and seeking communities that offer a mix of social, recreational, and healthcare amenities. The 75-84 age group is expected to have a steady growth rate during the forecast period, driven by the increasing number of individuals in this age group seeking age-restricted communities that offer assisted living and healthcare services.
The 85+ age group is expected to have a moderate growth rate during the forecast period. This segment is characterized by individuals who are more likely to require assisted living and healthcare services, which can be provided in active adult communities.
Overall, the Active Adult Community Market is expected to experience significant growth in the coming years, driven by the increasing number of baby boomers reaching retirement age and seeking communities that meet their specific needs and preferences.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Active Adult Community Market Community Type Insights
The Active Adult Community Market segmentation by Community Type includes Independent Living Communities, Assisted Living Communities, Memory Care Communities, and Continuing Care Retirement Communities (CCRCs). Among these, Independent Living Communities held the largest market share in 2023 and is projected to continue its dominance throughout the forecast period.
The growing demand for independent living options among seniors, owing to their desire for an active and social lifestyle, is driving the growth of this segment. Assisted Living Communities are expected to witness a significant growth rate during the forecast period due to the increasing prevalence of chronic diseases and disabilities among the elderly population.
Memory Care Communities, which cater to seniors with dementia or Alzheimer's disease, are also projected to grow at a notable rate, driven by the rising incidence of these conditions.
Continuing Care Retirement Communities, which offer a continuum of care from independent living to skilled nursing care, are expected to witness steady growth as they provide a comprehensive solution for seniors seeking long-term care options.
Active Adult Community Market Amenities Insights
The Amenities segment of the Active Adult Community Market is expected to grow significantly in the coming years, driven by the increasing demand for active adult communities that offer a wide range of amenities to meet the needs of their residents.
Key amenities that are in high demand include fitness centers, swimming pools, clubhouses, golf courses, walking trails, medical facilities, and transportation services. The growing popularity of active adult communities is being fueled by a number of factors, including the aging population, the increasing number of people who are choosing to retire early, and the rising demand for healthy and active lifestyles.
Swimming pools are also a popular amenity, as they offer residents a place to relax and socialize, as well as a way to stay cool during the summer months.
Clubhouses are another important amenity, as they provide residents with a place to gather for social events, meetings, and other activities. Golf courses are also a popular amenity in active adult communities, as they provide residents with a place to enjoy a challenging and social game. Walking trails are also a popular amenity, as they provide residents with a way to stay active and enjoy the outdoors.
Medical facilities are also an important amenity, as they provide residents with access to healthcare services without having to leave the community. Transportation services are also a valuable amenity, as they provide residents with a way to get around the community and to nearby destinations.
Active Adult Community Market Location Insights
The location segment of the Active Adult Community Market is segmented into urban areas, suburban areas, and rural areas. In 2023, urban areas accounted for the largest share of the market, with a revenue of USD 15.76 billion.
This is due to the high population density and concentration of active adults in urban areas. Suburban areas are expected to grow at a faster rate than urban areas, with a CAGR of 9.86% from now till 2032. This is due to the increasing number of active adults moving to suburban areas in search of a more affordable and relaxed lifestyle.
Rural areas are expected to grow at a slower rate than urban and suburban areas, with a CAGR of 8.36% from now till 2032. This is due to the lower population density and concentration of active adults in rural areas.
Active Adult Community Market Regional Insights
The regional segmentation of the Active Adult Community Market offers valuable insights into the geographical distribution of market growth and opportunities. North America, Europe, APAC, South America, and MEA represent key regional markets for active adult communities.
North America and Europe currently hold a dominant position in the market, driven by factors such as high disposable income levels, an aging population, and increasing demand for retirement and lifestyle options. APAC is expected to witness significant growth in the coming years, owing to the rising senior population in countries such as China, India, and Japan.
South America and MEA are emerging markets with growing potential, benefiting from government initiatives and increasing awareness about active adult communities.
The Active Adult Community Market segmentation provides granular data on market size, growth rates, and regional trends, enabling stakeholders to make informed decisions and capitalize on growth opportunities in specific regions.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Active Adult Community Market Key Players and Competitive Insights
Major players in the Active Adult Community Market are continuously investing in the development of new and innovative products to meet the evolving needs of their customers. They are also expanding their distribution channels and exploring new markets to increase their reach.
Leading Active Adult Community Market players are focusing on providing a wide range of amenities and services to attract and retain residents. They are also investing in technology to improve the efficiency and effectiveness of their operations.
The active Adult Community Market industry is expected to witness significant growth in the coming years, driven by the increasing number of retirees and the growing popularity of active adult communities.One of the leading companies in the Active Adult Community Market is Del Webb, a subsidiary of PulteGroup, Inc. Del Webb has been in the active adult community business for over 50 years and has developed over 100 communities across the United States.
Del Webb offers a variety of home styles and amenities, including golf courses, swimming pools, fitness centers, and social clubs. The company also provides a range of services, such as lawn care, home maintenance, and transportation.
A major competitor in the Active Adult Community Market is Sun City, a subsidiary of Lennar Corporation. Sun City has been in the active adult community business for over 40 years and has developed over 50 communities across the United States.
Sun City offers a variety of home styles and amenities, including golf courses, tennis courts, swimming pools, and fitness centers. The company also provides a range of services, such as lawn care, home maintenance, and transportation.
Key Companies in the Active Adult Community Market Include
- Merrill Gardens
- Lennar Corp
- Hovnanian Homes
- Del Webb
- Robson Communities
- Avanti Senior Living
- Centex
- Taylor Morrison
- Sunrise Senior Living
- Epcon Communities
- Capital Senior Living
- Sun City
- PulteGroup
- Shea Homes
- Brookdale Senior Living
Active Adult Community Market Industry Developments
The rising demand for age-restricted housing, increasing life expectancy, and growing disposable income among seniors are key factors driving market growth.
Technological advancements such as smart home features and telehealth services are also contributing to the market's expansion.
Recent news developments include the launch of new active adult communities by major real estate developers and the growing popularity of co-living and rental options for seniors.
Active Adult Community Market Segmentation Insights
Active Adult Community Market Age Group Outlook
Active Adult Community Market Community Type Outlook
- Independent Living Communities
- Assisted Living Communities
- Memory Care Communities
- Continuing Care Retirement Communities (CCRCs)
Active Adult Community Market Amenities Outlook
- Fitness Centers
- Swimming Pools
- Clubhouses
- Golf Courses
- Walking Trails
- Medical Facilities
- Transportation Services
Active Adult Community Market Location Outlook
- Urban Areas
- Suburban Areas
- Rural Areas
Active Adult Community Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
32.7(USD Billion) |
| Market Size 2023 |
35.76(USD Billion) |
| Market Size 2032 |
80.0(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
9.36% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Merrill Gardens, Lennar Corp, K. Hovnanian Homes, Del Webb, Robson Communities, Avanti Senior Living, Centex, Taylor Morrison, Sunrise Senior Living, Epcon Communities, Capital Senior Living, Sun City, PulteGroup, Shea Homes, Brookdale Senior Living |
| Segments Covered |
Age Group, Community Type, Amenities, Location, Regional |
| Key Market Opportunities |
Growing demand for age-friendly housing Expanding healthcare services tailored to seniors Rising disposable income among older adults Increasing government support for active aging Technological advancements Enhancing accessibility and convenience |
| Key Market Dynamics |
Aging population, increasing life expectancy, demand for senior-friendly housing, rising healthcare costs, and government support |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Active Adult Community Market reached a value of approximately USD 35.76 billion in 2023.
The Active Adult Community Market is estimated to exhibit a CAGR of 9.36% from 2024 to 2032.
The Active Adult Community Market is projected to reach a valuation of around USD 80.0 billion by 2032.
North America is anticipated to lead the Active Adult Community Market throughout the forecast period.
Rising geriatric population, increasing demand for age-friendly housing, and growing awareness of active adult communities are the primary drivers of market growth.
Active Adult Communities cater to the housing and lifestyle needs of adults aged 55 and above, offering various amenities such as recreational facilities, healthcare services, and social activities.
Notable players in the Active Adult Community Market include Del Webb, PulteGroup, Lennar, and Shea Homes.
Rising construction costs, land scarcity, and competition from traditional housing options pose challenges to the growth of the Active Adult Community Market.
Technology integration, sustainability initiatives, and the rise of co-living concepts are emerging trends shaping the Active Adult Community Market.
Expansion into emerging markets, partnerships with healthcare providers, and the development of innovative housing solutions present growth opportunities for the Active Adult Community Market.
